Genesii

What Genesii does

Genesii is a French digital agency founded in 2018 by Adam Macheda in collaboration with the Agence Gardeners group, headquartered in Poisy in the Annecy region. The firm specializes in custom software development, building bespoke web platforms, business applications (CRM, ERP, scheduling, document generation, back-office tools), e-learning systems, and interactive digital experiences including AR/VR, serious games, and gamified applications. The team is small — approximately 10 members — supported by an external partner network for graphic design and UX, and operates from coworking space within the Gardeners group ecosystem.

Genesii holds the 'Jeune Entreprise Innovante' (JEI) label from the French Ministry of Higher Education, Research and Innovation since January 2020, recognizing its R&D investment in AI and machine learning, particularly in classification and topic labeling applied to pedagogical progression analysis. The technology stack spans Symfony, Laravel, WordPress, React, Vue.js, Node.js, and PHP, with proprietary AI capabilities in computer vision (Cabiine virtual try-on, deployed with Celio) and generative AI (Arval commercial presentation prototype). Other named products include Cerebro (a 360° agency management SaaS used by three agencies managing 100k+ projects) and Oscar (a Qualiopi-certified e-learning platform for A2FM).

The company monetizes through professional services for custom development projects combined with recurring maintenance and continuity contracts. Go-to-market is sales-led and partner-driven: a long-term co-traitance relationship with Agence Gardeners has produced 127+ joint projects over 5+ years, supplemented by referrals from Signature Communication, SDC Conseil, and In Media Res. The client base spans healthcare networks (CPTS Nord 74, Resadoc, A2FM), public institutions (Action Logement, CCPMB, Université Savoie Mont-Blanc, OPCO Atlas), retail (Celio, Novap), hospitality (La Conciergerie du Lac), and agencies — primarily in France with early Swiss engagement via Pro Swiss Energy. Genesii is self-funded with no disclosed external investment.

Name

Genesii

Legal name

Genesii SAS

Website

https://genesii.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Genesii is a French digital agency (founded 2018, ~10 employees) developing custom business software, web platforms, and interactive digital experiences for healthcare, education, public sector, and B2B clients in France and Switzerland. Proprietary products include the Cabiine AI virtual try-on platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Poisy

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Bespoke web applications, business software, and digital experiences developed to client specifications. Projects range from websites and PWAs to full-scale business tools (CRM, ERP, scheduling, document generation). Revenue recognized on a project/deliverable basis with continuity support.
2. Ongoing Maintenance and Continuity: Post-delivery hosting, backups, maintenance, updates, optimizations, and feature evolution services. Ensures long-term stability, security, and performance of delivered solutions.
3. Jeune Entreprise Innovante (JEI) Status: Since January 2020, Genesii holds the JEI label from the French Ministry of Higher Education, Research and Innovation, recognizing companies that invest heavily in innovation and research. Supports eligibility for research tax credits and innovation subsidies.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Genesii is a French digital agency that designs and develops bespoke business software, web platforms, progressive web applications, e-learning platforms, and interactive digital experiences for organizations. Its portfolio spans custom CRM/ERP, online booking and scheduling, gamified serious games, websites, AI-powered tools such as the Cabiine virtual try-on, and connected physical installations, delivered and maintained under long-term continuity agreements.

Product overview

Genesii is a digital innovation agency offering a portfolio of bespoke solutions rather than a single unified product. The portfolio is organized around seven core service lines: custom business software (CRM, back-office, document generation, dashboards), online booking and scheduling, e-learning and training platforms, physical device and interactive installations, website design and development, and gamification and serious game development. On the product side, the company commercializes named solutions including Cabiine (an AI-powered virtual try-on platform for retail), Cerebro (a 360-degree agency management tool), Oscar (an e-learning module within the A2FM suite), and project-specific platforms such as Altern'Connect (university admission platform), the CPTS Nord 74 scheduling PWA, the La Conciergerie du Lac property management platform, the Novap CRM, and the O'Joli Institut booking and AR platform. Technologies used across the portfolio include Symfony, Laravel, WordPress, WooCommerce, React, Vue.js, and Node.js.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabiine An AI-powered virtual try-on platform that uses computer vision and AR to project clothing, accessories, or jewelry onto a user's photo while respecting body proportions, ambiance, and appearance. Deployed across physical point-of-sale kiosks, e-commerce product pages, and event activations; includes an analytics dashboard for tracking most-tried items, style preferences, and engagement. Built for retailers and brands (e.g., Celio, O'Joli Institut).
• Cerebro A 360° integrated business management tool for communication agencies covering commercial management, invoicing, project management, and password security. Used by three agencies (Gardeners, Paprika, Net Design) for 5+ years, managing 100k+ projects.
• Custom Business Software Development Tailored software development service including custom CRM, extranet, back-office, document generation, and dashboards designed to address specific unmet business needs that off-the-shelf products do not cover. Delivered to organizations across healthcare, education, public sector, and B2B verticals.
• Website Design & Development Website creation service translating brand positioning with precision, including redesign, branding, information architecture, creative direction, mockups, and content — built as brand platforms and conversion tools for SMB and enterprise clients.
• Online Booking & Scheduling Solutions Agenda and planning management solutions enabling online reservation, payment processing, visit management, cancellations, and synchronization with existing business tools for healthcare, hospitality, beauty, and mobility service businesses.
• E-Learning & Training Platforms Custom e-learning platform development including learner progress tracking, automation, interactive content, AI-augmented classification, and reserved spaces — designed to boost engagement and pedagogical effectiveness for training organizations and universities.
• Gamification & Serious Game Development Game-based solutions including serious games, mini-games, scripted journeys, event activations, and awareness campaigns — using interactivity as a lever for attention, memorization, and engagement.
• Physical Device & Interactive Installation Solutions Digital experiences deployed in physical spaces including public displays with QR codes, interactive kiosks, connected devices, and hybrid physical-digital setups — conceived as natural extensions of the digital experience.
• Altern'Connect A Symfony-based web platform for Université Savoie Mont-Blanc managing the full alternating student admission journey — from candidacy through enterprise mission validation — involving students, companies, and pedagogical teams, with background job processing for notifications and automated operations.

Quantifiable outcome

• La Conciergerie du Lac: 350+ properties managed, 2,500 reservations/month, 3M€ CA tracked through platform
• +9 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Signature CommunicationcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Annecy-based communication agency that referred the OPCO Atlas gamification project to Genesii. Developed the serious game 'Digibreizh' for promoting digital careers to Breton students. Ongoing project relationship.
• Arval (BNP Paribas)coreChannel Partner/ Reseller/ Distributor · 1 January 2022Arval (100% BNP Paribas subsidiary, 6,500 employees, present in 47 countries) engaged Genesii via Gardeners to build a prototype application for field sales agents to generate AI-assisted commercial presentations on tablets and laptops. Demonstrates Genesii's ability to serve major financial services clients.
• SDC ConseilminorChannel Partner/ Reseller/ Distributor · 1 January 2022Digital agency referenced as a project partner, specifically for the Agence Écomobilité ticket management solution (World Cup event ticketing for Agence Écomobilité).
• OPCO AtlascoreImplementation/ SI/ Consulting Partner · 1 January 2022OPCO Atlas (national operator for skills development, 5,000+ companies supported, 60,000+ trainings funded) partnered with Genesii to create a gamified career exploration experience for digital professions targeting Breton middle and high school students. Delivered via Signature Communication referral.
• Cabiine (Standalone Product)coreOthers · 1 January 2022Genesii developed Cabiine as a proprietary AI virtual try-on technology product. The solution is positioned as a standalone commercial offering with retail brand integrations (Celio confirmed). Includes analytics dashboard for brand partners to track engagement and return reduction.
• In Media ResminorChannel Partner/ Reseller/ Distributor · 1 January 2020Digital communication agency (Lyon) partnered with Genesii on the Action Logement (Podeliha/Axeliha) project — In Media Res provided strategic direction while Genesii handled technical WordPress development.
• Agence GardenerscoreChannel Partner/ Reseller/ Distributor · 1 January 2018Long-term co-traitance partner (5+ years, 127+ projects). Gardeners handles creative direction and strategy while Genesii provides technical execution on WordPress, Prestashop, Symfony, and Drupal projects. Gardeners generates 4M€ revenue and works with major clients including Somfy, Mobalpa, Baume & Mercier, Maped, and Pierre Fabre. Genesii originated from collaboration between Adam and Gardeners.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Theodo: French custom software studio building bespoke web and mobile applications for SMBs and mid-market, with a strong Symfony/PHP and Rails heritage. Highly comparable to Genesii in bespoke product engineering, vertical-agnostic delivery model, and French/London footprint.
• The Tundra: French creative-tech studio combining design and engineering to ship custom digital products. Comparable in integrating creative direction with custom software delivery, serving SMB and mid-market French clients.
• Elao: French Symfony/React boutique agency building bespoke web applications and APIs for SMBs and mid-market. Comparable in Symfony core, custom development focus, French SMB customer base, and similar team size to Genesii.
• Atecna: French custom software development firm specializing in Symfony, Laravel, and React applications. Comparable bespoke-engineering model, French SMB/mid-market focus, and similar tech stack overlap with Genesii.
• Les-Tilleuls.coop: French Symfony-focused cooperative offering custom web development, APIPlatform expertise, and training. Comparable in scale, Symfony core technology stack, French co-op model, and emphasis on bespoke business software for organizations.

Broad incumbents

• Clever Age: Established French digital services firm covering custom development, e-commerce, and digital marketing. Comparable in French-market custom software delivery but much larger scale and broader service portfolio than Genesii.
• Kaliop: French digital transformation agency delivering custom CMS, e-commerce, and data platforms. Comparable in Symfony-based custom digital projects and public-sector footprint, though significantly larger than Genesii.
• Smile (Open Source): Larger French open-source digital agency with deep Symfony/Laravel/WordPress expertise and broad vertical coverage. Comparable in tech stack and custom web platform delivery but materially larger scale and broader portfolio than Genesii.
• Pentalog: French-headquartered IT services firm with near-shore delivery centers across Europe offering custom software development and SaaS engineering. Comparable in custom development and French leadership, but vastly larger headcount than Genesii.

Others

• Agence Gardeners: Long-running French communication and creative agency that is both Genesii's founder-ecosystem partner and primary co-traitance counterpart. Comparable in industry overlap and French SMB/mid-market clientele but operating as a creative agency rather than software developer, and functioning as Genesii's largest indirect channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/genesii

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesii