What Robertson Consulting Group does

Robertson Consulting Group (RCG) is a privately held, founder-owned website management firm founded in 2015 and based in San Carlos, California. The company provides website design, development, and ongoing management services for small businesses, non-profit organizations, and Democratic political campaigns. Its core offering centers on WordPress-based development using custom CSS, HTML, and PHP, with supplementary capabilities in AirTable database integration to display structured content on client sites and Adobe Photoshop for design work. The firm has accumulated 37 or more client engagements across non-profit, small business, and political verticals, including Able Closet, African Girls Can, No More, HDFFA, and Broadman for Oregon.

The firm is led by co-founders Beth Robertson (CEO) and Lance Robertson (CTO). Beth drives client relationships, design, and WordPress development; Lance contributes engineering, project management, and WordPress customization expertise drawn from a nearly 20-year career in the video games industry. RCG does not develop proprietary platforms, hold patents, or pursue external funding; its technology stack is conventional and entirely client-facing service work. The company has no certifications, no compliance frameworks, and no disclosed APIs, SDKs, or integration partnerships beyond AirTable.

RCG operates on a professional services model billed at hourly rates or per-project fixed fees, with no contracts, monthly retainers, or long-term commitments required. Go-to-market is direct: a single contact email ([email protected]), referral-driven acquisition, and a website showcasing client testimonials. The company is bootstrapped with no institutional investors, no parent company, and no subsidiaries. It has remained at micro-scale (1-10 employees) since founding.

Name

Robertson Consulting Group

Legal name

Robertson Consulting Group

Website

https://robertsonconsultinggroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Robertson Consulting Group is a bootstrapped, founder-owned WordPress website design, development, and management firm based in San Carlos, California, serving small businesses, non-profits, and Democratic political campaigns via hourly or per-project pricing with no long-term contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

San Carlos

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hourly Rate Services: Professional services billed at reasonable hourly rates for various service classes including design, development, and management.
2. Project-Based Services: Per-project pricing option available as an alternative to hourly billing, providing clients with upfront cost certainty.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Robertson Consulting Group is a full-service website management firm that designs, develops, redesigns, and maintains websites for small business owners, non-profit organizations, and political campaigns. Services are delivered on a flexible hourly-rate or per-project basis using WordPress with custom CSS, HTML, PHP, and AirTable database integrations.

Product overview

Robertson Consulting Group (RCG) is a full-service website management firm that offers a unified suite of website design, development, and management services. Their core offering centers on website design and development services, providing personalized service with quick turnaround times for small business and non-profit clients. The company operates on a flexible model with no long-term contracts required.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design, Development, and Management Services

Quantifiable outcome

• Clients report high satisfaction with accessibility and quick response times, with Beth being 'extremely accessible' and always available for questions or tweaks.
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Big Drop Inc: Web design and development agency serving SMBs and mid-market clients. Comparable service offering (design, development, branding) though typically larger engagement scope.
• 10up: WordPress-focused digital agency offering website design, development, and platform services. Most directly comparable peer given shared WordPress specialization and overlapping SMB/enterprise client mix.
• WP Buffs: WordPress services firm offering website maintenance, design, and support. Similar size and SMB focus to RCG, with comparable ongoing service model.
• Coalition Technologies: Web design, development, and SEO agency with similar SMB and e-commerce client focus. Comparable service breadth and project-based delivery model.
• Lounge Lizard: Web design and digital marketing agency with a similar full-service model. Comparable in serving clients needing design, development, and marketing support under one roof.
• Human Made: WordPress agency specializing in custom development, enterprise WordPress solutions, and platform engineering. Comparable to RCG's WordPress customization focus and project-based delivery model.

Emerging players

• Codeable: WordPress-focused freelance talent marketplace connecting clients with vetted developers. Represents the alternative model to traditional agencies like RCG for clients seeking WordPress customization.
• Squarespace: DIY website builder platform enabling SMBs and individuals to build websites without agency involvement. Threatens RCG's lower-end engagements by commoditizing basic website creation.
• Wix: DIY website builder with broad SMB market penetration. Competes with RCG for clients who might otherwise hire an agency for basic web design needs.

Broad incumbents

• WebFX: Larger web design and digital marketing agency with broader service portfolio and significantly greater scale. Comparable in core web design offering though RCG focuses on WordPress customization while WebFX emphasizes ROI-driven marketing services.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robertson Consulting Group