Karo Art

What Karo Art does

Karo Art operates as a direct-to-consumer e-commerce platform specializing in wall decoration, headquartered in Zwanenburg, Netherlands, and operating under the legal entity QM Art BV (trading as Karo-art VOF). The company sells paintings, posters, photo wallpaper, acrylic glass art, 3D metal art, room screens, cork prints, and custom photo wall decor through a print-on-demand and dropshipping model. Karo Art maintains a catalog of over 70,000 SKUs spanning diverse themes (abstract, nature, Banksy street art, film posters, Buddha/zen, automotive, vintage) and offers multiple substrate options including canvas (260-300gsm on PEFC-certified wooden frames), acrylic glass with depth effect, 3D hand-painted metal art, cork, premium photo paper, and self-adhesive wallpaper. Technical capabilities include full HD printing, UV protection coatings, hand-painted finishing on metal and linen, and a custom photo upload-to-print workflow. A licensed Banksy collection extends across multiple product formats.

The business serves primarily Dutch individual consumers (homeowners and renters) seeking affordable, ready-to-hang wall decor for residential interiors, with no minimum order value, free shipping, a 14-day return guarantee, and quick delivery (1-5 working days for most items). Revenue is generated entirely through one-time purchase transactions, with prices ranging from approximately €1 for basic posters up to €224.50 for premium 5-panel acoustic room screens. Beyond the direct storefront at karo-art.nl, Karo Art distributes via Dutch third-party marketplaces Bol.com and Beslist.nl, generating incremental reach while paying marketplace commissions. The company is lean, with 1-10 employees.

Marketing relies on SEO-driven organic search (extensive category and subcategory pages), a Facebook presence, Webwinkel Keurmerk trust signals, and seasonal promotional campaigns including outlet discounts up to 70% and a buy-two-posters-get-50%-off mechanic. The firm holds Webwinkel Keurmerk certification (8.8/10 rating from over 4,500 verified customer reviews) and has been featured on RTL4 Dutch national television. No external venture funding, acquisitions, or partnerships beyond marketplace distribution have been disclosed.

Name

Karo Art

Legal name

QM Art BV

Website

https://karo-art.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Karo Art is a Netherlands-based direct-to-consumer e-commerce platform selling over 70,000 wall decoration products — including canvas prints, acrylic glass art, hand-painted paintings, and room screens — to Dutch consumers via print-on-demand and dropshipping.

Ownership category

akta.pro rank

Product category

Wall Decor and Home Art

NAICS

Art Dealers (459920), Art Dealers (45992), All Other Miscellaneous Retailers (45999)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYCRALAGAK

Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Collectibles, Trading Cards & Memorabilia Retail

SECONDARYCRALAGAE

Vintage & Antique Collectibles Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Collectibles, Trading Cards & Memorabilia Retail

Keywords

• Wall decor products
• Canvas prints
• Photo wallpaper
• Acrylic glass art
• Custom photo prints

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Karo Art generates revenue through direct online sales of wall decor products including paintings, posters, photo wallpaper, acrylic glass art, 3D metal art, and room screens. Products are sold at one-time purchase prices ranging from approximately €1 for basic posters to over €200 for hand-painted or multi-panel art pieces. No subscription model is apparent.
2. Marketplace Sales (Bol.com, Beslist.nl): The company also sells through third-party Dutch marketplace platforms such as Bol.com and Beslist.nl, which likely involve marketplace commission or listing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Karo Art is a Dutch e-commerce retailer that produces and sells affordable wall decoration products directly to consumers through its own online storefront and third-party marketplaces. Its offerings span canvas prints (1- to 6-panel configurations), acrylic glass prints, 3D hand-painted metal art, photo wallpaper (including self-adhesive), hand-painted oil paintings, posters, cork prints, photo glass art, and folding room screens, with a catalog of over 70,000 SKUs supporting customization with the customer's own photos.

Product overview

Karo Art operates as an e-commerce platform specializing in wall decoration and artwork, offering a comprehensive portfolio of over 70,000 paintings. The core product line centers on canvas prints in various formats (single and multi-panel configurations from 1-luik to 6-luik), complemented by specialty materials including acrylic glass, 3D metal art, photo wallpaper (with self-adhesive options), hand-painted oil paintings on linen, posters, cork prints, and photo glass art. The platform also provides custom photo printing services allowing customers to personalize artwork on multiple materials. Sub-brands include the Exclusieve Karo-art Collectie featuring themed curated artwork and the Banksy Collectie of licensed street art reproductions available across product categories. Room dividers (kamerschermen) in 3-panel and 5-panel configurations with various finish options round out the offering. All products target residential and commercial interior decoration markets with Netherlands-based operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Canvas Schilderijen (Canvas Paintings) Canvas prints on wooden frames, available in single and multi-panel configurations (1-luik through 6-luik). Made with 260-300 gram canvas on PEFC-certified wooden stretcher frames with UV protection, targeting residential and commercial interior decoration.
• Acrylglas Schilderijen (Acrylic Glass Paintings) High-quality photo prints mounted on acrylic glass panels with depth effect, moisture resistance, and 50% lighter weight than traditional glass. Includes hanging system; pricing €106.95-€159.95 depending on size.
• 3D Metaal Schilderijen (3D Metal Paintings) 3-dimensional metal wall decorations with hand-painted metal elements creating depth effect, featuring polished sections for unique light reflection. Available as standalone 3D art or framed versions.
• Fotobehang (Photo Wallpaper) Custom photo wallpaper including self-adhesive options (no glue needed), available in various themes including abstract, nature, animals, and world maps. Includes options with and without adhesive.
• Kamerschermen (Room Screens) Wooden-framed folding screens with printed vlieseline fabric, available in 3-panel and 5-panel configurations. Features include single-sided, double-sided, and acoustic versions. Includes metal hinges and satin trim; priced €164.50 (3-panel) to €224.50 (5-panel).
• Handgeschilderde Schilderijen (Hand-Painted Paintings) Unique hand-painted oil paintings on linen, each signed by individual artists. Each piece is one-of-a-kind with visible brush strokes and paint scent, with sides painted to match. Priced €82.00 to €199.00.
• Posters Premium quality posters printed on professional photo paper with photo coating. Includes original film posters, art prints, and custom photo posters. Available in various sizes from small to very large; starting at €1.00.
• Kurk Schilderijen (Cork Paintings) Images printed directly on cork material, providing wall decoration with a natural cork texture.
• Foto Glas Art (Photo Glass Art) Customer photos printed on glass surfaces for modern interiors, offering a sleek alternative to traditional wall decoration.
• Eigen Foto als Wanddecoratie (Custom Photo Wall Decoration) Customization service allowing customers to upload their own photos and have them printed on various materials including canvas, wood, glass, aluminum, and posters for personalized wall decoration.
• Originele Filmposters (Original Film Posters) Authentic vintage film posters from classic movies including Star Wars, Jaws, Terminator, and more, printed on premium professional photo paper. Original film posters range from €27.90 to €31.90.
• Banksy Collectie Licensed Banksy street art reproductions available across multiple product types including paintings, wallpapers, room screens, and DIY options, offering themed street art as accessible wall decor.

Quantifiable outcome

• 8.8 out of 10 rating from over 4,500 customer reviews

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

One partnership is on record.

• Bol.comminorChannel Partner/ Reseller/ DistributorBol.com is a major Dutch online marketplace where Karo Art sells its wall decor products. The company notes in their general terms that they reserve the right to price products differently on marketplace platforms compared to their own website.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• IXXI: Dutch-founded wall art company selling tile-based modular art prints and customizable photo systems. Directly comparable as a Netherlands-based wall art e-commerce brand with strong customization and design-led positioning.
• Redbubble: Global print-on-demand art and apparel marketplace with a wall art category covering posters, canvas, and framed prints. Comparable in print-on-demand model and broad catalog approach, with broader geographic reach.
• Poster Store: Scandinavian D2C wall art retailer offering posters, framed prints, and customizable artwork. Closely comparable in product mix, target customer (style-conscious homeowners), and D2C-plus-marketplace go-to-market motion.
• Photowall: Swedish-made custom wallpaper and wall art brand sold D2C across Europe. Comparable in product (custom murals and prints), customer (interior-focused consumers), and print-on-demand operating model.
• Society6: US-based online art print marketplace enabling artists to sell prints on multiple substrates (canvas, framed, acrylic). Comparable as a multi-substrate art print marketplace, though larger and artist-led rather than curated.
• Desenio: Sweden-founded, now pan-European e-commerce brand selling posters, prints, and framed wall art. Directly comparable in business model (D2C + marketplaces, print-on-demand, multi-substrate offerings, freemium poster upsell to higher-priced prints).
• Pixels.com: US-based print-on-demand art marketplace selling paintings, posters, and prints on multiple substrates. Closely comparable on the print-on-demand, multi-substrate, multi-artist catalog model.
• Wallsauce: UK-based custom photo wallpaper and mural retailer with a comparable customization model (customer uploads imagery for printing on wallpaper). Closely comparable on the photo wallpaper and self-adhesive product lines.

Broad incumbents

• Etsy: Global online marketplace with a large wall decor and personalized wall art category. Comparable as a marketplace channel where independent sellers offer custom and reproduction wall art, often at lower price points.
• Wayfair: Large US/EU-listed home furnishings retailer with a significant wall art category. Comparable as a broader incumbent that competes in the same end market but with a much wider product portfolio and lower specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/karoartVOF
• Xx.com/Karoartcarin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karo Art