IXXI
IXXI Concepts B.V. is a Dutch direct-to-consumer e-commerce company headquartered in Nijmegen that designs and sells proprietary modular card-based wall art, photo collages, and licensed museum and children's IP prints to consumers across Europe.
- Company typePrivate
- Founded2010
- HeadquartersNijmegen, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What IXXI does
IXXI Concepts B.V. is a Dutch direct-to-consumer e-commerce company headquartered in Nijmegen, Netherlands, that designs, manufactures, and sells modular wall art and photo-based personalization products to consumers primarily across Europe. The company's core offering is a proprietary modular wall art system composed of individual printed cards linked by a custom connector mechanism and mounted using tesa Powerstrips without drilling. The catalog spans curated artwork, licensed reproductions from major museums (Rijksmuseum, Van Gogh Museum, Mauritshuis, V&A, British Museum), licensed children's IP (Miffy, Dikkie Dik, Fiep Westendorp, Woezel & Pip), photo collages, photo enlargements, photo albums, calendars, growth charts, and accessories such as expansion kits and move kits.
The business operates a one-time purchase DTC model with no subscription requirement. Base wall art starts at approximately €12, with custom photo products and accessories priced separately, and the company runs a product-led growth funnel offering a free Photo Collage voucher (valued at €26.99) to convert newsletter signups into first purchases. Production is print-on-demand with shipping within 1–2 business days via PostNL (Benelux/Germany) and FedEx (international), and the company also operates a reseller program for third-party retail distribution. The primary customer segments are individual consumers decorating homes, photography enthusiasts, gift buyers, and parents furnishing children's rooms.
IXXI is privately held with no disclosed funding rounds, parent company, or executive team details. The company has accumulated over 10,000 verified customer reviews averaging 4.6/5 across Trustpilot, Reviews.io, and Trusted Shops, holds a registered trademark for its IXXI System, and has won a Dutch Design Award. Recent product and technology initiatives include the August 2024 launch of Double-Sided IXXI, AI-powered personalization for ArtFrame and IXXI Fotoalbum using generative AI, and the ArtMatch recommendation engine.
IXXI firmographics
Firmographics- Name
- IXXI
- Legal name
- IXXI Concepts B.V.
- Website
- https://ixxi.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IXXI Concepts B.V. is a Dutch direct-to-consumer e-commerce company headquartered in Nijmegen that designs and sells proprietary modular card-based wall art, photo collages, and licensed museum and children's IP prints to consumers across Europe.
- Ownership category
- akta.pro rank
Where IXXI is headquartered
LocationHeadquarters
- HQ city
- Nijmegen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
IXXI business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Wall Art Sales: Primary revenue stream from selling customizable wall art products, including artwork from licensed artists and museum collections. Products are print-on-demand and sold in various sizes.
- Photo Products: Sales of photo-based products including photo collages, photo enlargements, photo albums, photo cards, and photo calendars. Customers can use their own photos to create personalized wall art.
- Accessories and Refills: Revenue from complementary products including expansion kits (small and large), move kits, storage boxes, photo album pages, and refills for existing customers to refresh or expand their IXXI setups.
- Gift Cards: Digital gift cards sold through the website that can be redeemed in the IXXI webshop. Valid for 1 year from purchase and can be used once with any remaining balance lapsing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wall Art - Starting Price |
| Freemium | Pay-as-you-go | Free Photo Collage Voucher |
| Unit Pricing | Pay-as-you-go | Accessory Products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
IXXI product offering
Product offeringCore offering
IXXI sells a proprietary modular wall art system composed of individual printed cards that connect together using a custom connector system, allowing customers to create large-format customizable wall decorations from their own photos or curated artwork. The product range includes wall art, photo collages, photo enlargements, photo albums, photo calendars, growth charts, and accessories such as expansion kits and storage boxes. Products are print-on-demand, double-sided printable, UV and water-resistant, and mounted without drilling using tesa Powerstrips.
Product overview
IXXI is a Dutch e-commerce company offering a modular wall art system and photo-based personalization products. The core product is the IXXI Wall Art System — individual printed cards that connect together using a proprietary connector system, allowing users to create large customizable wall decorations from their own photos or curated artwork. The product portfolio includes photo-based products (Photo Collage, Photo Enlargement, Photo Cards, Photo Album, Photo Calendar), artwork products (Wall Art, Collage Boxes, Growth Charts), accessories (Storage Box, Expansion Kits, Move Kits, Powerstrips), and themed Collections. IXXI features double-sided printing capability for switching between two designs, and offers ArtMatch for AI-powered design recommendations. The company partners with museums (Rijksmuseum, Van Gogh Museum, Mauritshuis, V&A, British Museum) for licensed artwork collections.
Differentiator
Problem solved
Functional benefit
Products and services
- IXXI Wall Art System Core modular wall art product consisting of individual printed cards connected via a proprietary connector system, allowing users to create large, customizable wall decorations from their own photos or curated artwork.
- Photo Collage A photo-based wall collage product allowing users to display multiple personal photos in a modular format on their wall.
- Photo Enlargement A single large-format photo print product for displaying enlarged favorite photos as wall art.
- Photo Album A physical photo album product using IXXI's modular card-based design to display photos in album format.
- Photo Cards Individual printed photo cards that can refresh wall art, be displayed on dressers, or kept in photo albums.
- Photo Calendar A personalized calendar product featuring personal photos for each month of the year.
- Collage Calendar A collage calendar combining multiple personal photos into a year-long calendar format with a special memory for each month.
- Collage Boxes Modular collage products designed as boxes allowing users to create themed photo collections.
- Growth Charts Modular growth chart products for children's rooms that track height over time with themed designs.
- Storage Box Storage accessory sold separately for organizing and storing IXXI products and photo cards.
- Expansion Kit (Small/Large) Accessory kits for expanding existing IXXI setups with additional cards and connectors.
- Move Kit (Small/Large) Accessory kits for safely moving or relocating existing IXXI installations.
- tesa Powerstrips Adhesive mounting strips sold as an accessory for easy wall mounting of IXXI products without drilling.
- Gift Card Digital gift cards sold through the website that can be redeemed in the IXXI webshop; valid for 1 year from purchase.
- Photo Album Gift A gift bundle combining a Photo Album with a voucher coupon for gifting purposes.
- IXXI Refills Additional or replacement photo cards for refreshing or expanding existing IXXI collages with new photos.
Quantifiable outcome
- 4.6/5 average rating based on 10,000+ customer reviews
- +2 more outcomes
Companies that use IXXI
Customer profileSegments4 records
Ideal customer profiles4 records
IXXI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability6 records
Feature5 records
IXXI partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- RijksmuseumcoreIXXI partners with the Rijksmuseum to offer licensed reproductions of Dutch master paintings, including works from Vermeer, Rembrandt, and other Dutch Golden Age artists as wall art products.
- Van Gogh MuseumcoreIXXI offers officially licensed Van Gogh artwork reproductions including 'Almond Blossom' and other famous pieces, in partnership with the Van Gogh Museum.
- MauritshuiscorePartnership with Mauritshuis for licensed reproductions of paintings from their collection, including works by Jan Davidsz de Heem and other Dutch masters.
- Victoria and Albert Museum (V&A)coreIXXI offers officially licensed artwork reproductions from the V&A collection, expanding their international museum partnerships.
- British MuseumcorePartnership with the British Museum for licensed art reproductions, adding prestigious international collections to IXXI's offerings.
- Miffy (Mercis)coreLicensed partnership with Mercis for Miffy/Nijntje artwork and character designs, targeting the children's room and nursery segment.
- Dikkie DikminorLicensed partnership for Dikkie Dik character artwork, a popular Dutch children's book character.
- Fiep WestendorpminorLicensed partnership for Fiep Westendorp's iconic Dutch illustrations.
- Woezel & PipcorePartnership for Woezel & Pip children's characters and artwork, a popular Dutch brand for kids' rooms.
- Mike & MollyminorLicensed partnership for Mike & Molly character artwork.
- Suske & WiskeminorLicensed partnership for Suske & Wiske comic artwork, iconic Belgian/Dutch comic characters.
- PostNLminorDelivery partner for shipping orders within the Netherlands and internationally.
- FedExminorInternational delivery partner for shipping orders globally.
- tesa PowerstripscoreIXXI uses tesa Powerstrips for their no-drill mounting system, enabling easy wall installation without drilling holes.
- iDEAL, Klarna, PayPalcorePayment service providers integrated into the checkout process for processing customer payments securely.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
IXXI competitors and assessment
Company assessmentEmerging players
- Fy!: UK-based marketplace selling art prints, wall decor, and homeware from independent artists via e-commerce. Overlaps with IXXI on consumer wall art prints and artist-submitted content, but does not offer customizable photo products.
Direct peers
- Desenio: European DTC wall art retailer selling posters, art prints, and customizable framed prints to consumers. Closest direct competitor to IXXI in the same category, target market (home decor consumers), and channel (own e-commerce storefront).
- Society6: US-based online marketplace for art prints, wall art, and home decor with artist-uploaded designs. Comparable as a print-on-demand wall art e-commerce platform selling curated and artist-submitted artwork to consumers.
- Wallsauce: UK-based custom wall murals and prints e-commerce retailer. Comparable in print-on-demand customization, consumer home decor market, and DTC e-commerce model, though IXXI's modular card system is a distinct product format.
- Juniqe: European e-commerce platform for curated art prints, posters, and wall art from independent artists. Comparable in artist-licensed catalog, consumer home decor target, and DTC-first distribution model.
- Photowall: Swedish wall art and murals retailer offering made-to-order prints, customizable designs, and artist/community content. Comparable as a European DTC brand offering print-on-demand wall art with artist and consumer photo upload.
- Posterlounge: European e-commerce retailer of art prints, posters, framed prints, and canvas wall art, with artist partnerships and museum-licensed content. Directly comparable custom framing and print-on-demand model serving home decor consumers.
- PosterXXL: European wall art e-commerce platform selling customizable prints, posters, and photo products. Comparable to IXXI in product (printed wall art), customer (consumer home decorators), and distribution (DTC online).
Broad incumbents
- Saatchi Art: Global online art marketplace offering original art, prints, and wall decor from a large artist roster. Comparable as a broader wall art retailer overlapping with IXXI's curated artist collections, though it also handles original works and is much larger.
- CEWE: European photo printing specialist operating CEWE Photobooks, photo prints, and personalized photo gifts with retail/franchise footprint. Comparable as a print-on-demand photo product company serving European consumers with personalized wall art and photo merchandise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
IXXI social profiles
Digital presenceIXXI financial estimates
Financial estimateRevenue estimate
Valuation estimate
IXXI leadership team
Management profileNumber of profiles
IXXI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IXXI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IXXI
What does IXXI do?
IXXI sells a proprietary modular wall art system composed of individual printed cards that connect together using a custom connector system, allowing customers to create large-format customizable wall decorations from their own photos or curated artwork. The product range includes wall art, photo collages, photo enlargements, photo albums, photo calendars, growth charts, and accessories such as expansion kits and storage boxes. Products are print-on-demand, double-sided printable, UV and water-resistant, and mounted without drilling using tesa Powerstrips.
Is IXXI a public or private company?
IXXI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IXXI founded?
IXXI was founded in 2010. It employs 11 to 50 people.
Where is IXXI based?
IXXI is headquartered in Nijmegen, Netherlands, in the Europe region.
How does IXXI make money?
Four revenue lines are on record. Wall Art Sales are the primary driver. The others are photo Products, accessories and Refills and gift Cards.
Who are IXXI's main competitors?
Fy! is listed as an emerging player. Direct peers are Desenio, Society6, Wallsauce, Juniqe, Photowall, Posterlounge and PosterXXL. Broad incumbents are Saatchi Art and CEWE.
Does IXXI have an API?
No public API is recorded for IXXI.