Southern Growers
Southern Growers is a wholesale nursery and greenhouse operation in Montgomery, Alabama, producing bedding plants, seasonal color, holiday crops, shrubs, perennials, and trees on a 280-acre complex. It sells exclusively to landscapers, independent garden centers, nurseries, growers, re-wholesalers, and fundraising organizations.
- Company typePrivate
- Founded1950
- HeadquartersMontgomery, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Southern Growers does
Southern Growers is a wholesale nursery and greenhouse operation headquartered in Montgomery, Alabama, operating as a division of CCC Associates Company Incorporated. The company runs a 280-acre complex comprising approximately 10 acres of greenhouses and 90 acres of nursery growing fields, producing bedding plants, seasonal color, specialty containers, hanging baskets, and holiday crops such as Poinsettias and Hydrangeas in its greenhouses, alongside container shrubs, groundcovers, perennials, grasses, and trees ranging from 4-inch pots up to 45-gallon containers in its nursery fields. The business was founded in 1950 by James L. Thompson, Sr. as a retail florist, built its first greenhouse in 1958, and expanded into wholesale container nursery production in 1979.
The company sells exclusively on a wholesale basis to trade professionals, including landscapers, independent garden centers, nurseries, growers, and re-wholesalers, and explicitly does not sell to big box retailers or the general public. It complements its core wholesale trade business with two additional offerings: a plant fundraising program for schools and non-profit organizations (ferns and poinsettias, with groups collecting payment upfront and remitting to Southern Growers upon delivery) and contract growing services for both nursery and greenhouse crops. Marketing is conducted through industry trade shows (e.g., Arthur R Outlaw Mobile Convention Center booth), Southern Nursery Association membership, direct customer farm tours of the 280-acre complex, and downloadable fundraising brochures on the company website.
Pricing is quote-based and not publicly disclosed; customers must contact the sales team for pricing on wholesale orders and contract growing arrangements. The company operates with 11-50 employees and has no disclosed AI, software, or digital platform capabilities, no patents or trademarks, no institutional funding, and no public financial reporting. Sister divisions under the CCC Associates parent include Capital Agricultural Supply & Service Company (CASSCO) and Capital Floral Company (CAFFCO), which sell into adjacent horticulture and home decor wholesale channels.
Southern Growers firmographics
Firmographics- Name
- Southern Growers
- Legal name
- CCC Associates Company Incorporated
- Website
- https://southerngrowers.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Southern Growers is a wholesale nursery and greenhouse operation in Montgomery, Alabama, producing bedding plants, seasonal color, holiday crops, shrubs, perennials, and trees on a 280-acre complex. It sells exclusively to landscapers, independent garden centers, nurseries, growers, re-wholesalers, and fundraising organizations.
- Ownership category
- akta.pro rank
Southern Growers industry classification
Industry- Product category
- Wholesale Nursery & Greenhouse
- NAICS
- Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Tree Production (111421)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)
- akta.pro secondary industries
- Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE), Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO)
Keywords
Where Southern Growers is headquartered
LocationHeadquarters
- HQ city
- Montgomery
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Southern Growers business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Plant Material Sales: Sale of wholesale plant material including bedding plants, seasonal color, specialty containers, hanging baskets, holiday crops (Poinsettias and Hydrangeas), container shrubs, groundcovers, perennials, grasses, and trees ranging from 4 inches to 45 gallon sizes.
- Fundraising Program: Fundraising programs for schools, organizations, and non-profit groups selling ferns and poinsettias. Groups collect payments upfront and pay Southern Growers upon delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale plant material pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Southern Growers product offering
Product offeringCore offering
Southern Growers operates a wholesale nursery and greenhouse complex producing bedding plants, seasonal color, specialty containers, hanging baskets, and holiday crops such as Poinsettias and Hydrangeas in its greenhouses, alongside container shrubs, groundcovers, perennials, grasses, and trees from 4-inch up to 45-gallon sizes in its nursery fields. Products are sold exclusively on a wholesale basis to landscapers, independent garden centers, nurseries, growers, re-wholesalers, and fundraising organizations, with no sales to big box stores or the general public.
Product overview
Southern Growers operates as a wholesale nursery and greenhouse operation with two main divisions. The wholesale nursery grows container shrubs, groundcovers, perennials, grasses, and trees from 4-inch pots up to 45 gallons across 90 acres. The greenhouse division produces bedding plants, seasonal color, specialty containers, hanging baskets, and holiday crops including Poinsettias and Hydrangeas across 10 acres. The company also offers a fundraising program for schools and non-profit organizations selling ferns and poinsettias, and provides contract growing services. Southern Growers serves landscapers, independent garden centers, nurseries, growers, re-wholesalers, and fundraising organizations, but does not sell to big box stores or the general public.
Differentiator
Problem solved
Functional benefit
Products and services
- Southern Growers Wholesale Nursery Wholesale container nursery operation growing container shrubs, groundcovers, perennials, grasses, and trees ranging from 4-inch pots up to 45-gallon containers across 90 acres of growing fields, sold to landscapers, independent garden centers, nurseries, growers, and re-wholesalers.
- Southern Growers Greenhouses Greenhouse operation producing a full line of bedding plants, seasonal color, specialty containers, hanging baskets, and holiday crops including Poinsettias and Hydrangeas across approximately 10 acres of greenhouses, sold wholesale to trade professionals.
- Plant Fundraising Program Plant fundraising program supporting schools, organizations, and non-profit groups by offering ferns and poinsettias at wholesale pricing, allowing groups to generate profits through seasonal sales. Groups collect payments upfront and pay Southern Growers upon delivery.
- Contract Growing Services Contract growing services available for both nursery and greenhouse crops, allowing customers to request custom growing arrangements with pricing quoted upon inquiry.
Companies that use Southern Growers
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Southern Growers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southern Growers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CCC Associates Company IncorporatedcoreCCC Associates is the parent company of Southern Growers Wholesale Nursery & Greenhouses. Founded in 1950 by James L. Thompson, Sr. as a retail florist, the company built its first greenhouse in 1958 and expanded to wholesale container nursery in 1979. Southern Growers is a division of this diversified company headquartered in Montgomery, Alabama.
- Southern Nursery AssociationminorSouthern Growers is a member of the Southern Nursery Association, an industry trade organization serving nursery and greenhouse growers in the southeastern United States.
- Capital Agricultural Supply & Service Company (CASSCO)coreCASSCO is a sister division under CCC Associates Company Incorporated, alongside Southern Growers. Both divisions are part of the same parent company structure.
- CAFFCO (Capital Floral Company)coreCAFFCO is a sister division under CCC Associates Company Incorporated offering exquisite and unique gift collections wholesale only, including silk florals and home decor products.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Southern Growers competitors and assessment
Company assessmentDirect peers
- Willoway Nurseries: Wholesale nursery producing container-grown shrubs, perennials, and trees for garden centers and landscapers across the Midwest and East. Comparable scale and product portfolio to Southern Growers, with similar trade-only distribution discipline.
- Loma Vista Nursery: Wholesale container nursery producing shrubs, perennials, grasses, and trees for garden centers, landscapers, and re-wholesalers across the Midwest. Directly comparable product mix to Southern Growers' nursery division, including container grasses and perennials.
- Greenleaf Nursery Company: Wholesale container nursery producing a broad line of shrubs, trees, perennials, and groundcovers for the eastern and central US. Directly comparable in product breadth and trade-channel go-to-market to Southern Growers.
- Star Roses and Plants: Wholesale grower of roses, woody ornamentals, shrubs, and perennials sold through garden centers and landscape distributors. Comparable to Southern Growers in wholesale-only distribution model and woody ornamental focus.
- Bailey Nurseries: Large multi-region wholesale nursery producing container shrubs, trees, and branded genetics (Endless Summer hydrangeas among others). Comparable to Southern Growers in product mix (including hydrangea production) and trade-channel focus, with broader geographic reach.
- McKay Nursery Company: Wholesale nursery growing a wide range of container and field-grown shrubs, trees, and perennials for garden centers and landscape professionals. Comparable to Southern Growers in product breadth and long operating history (founded 1897).
- Monrovia Nursery Company: One of the largest wholesale nurseries in the US, growing container shrubs, perennials, and trees across multiple growing facilities. Directly comparable to Southern Growers as a trade-only wholesale nursery serving independent garden centers and landscapers, though at substantially larger national scale.
Broad incumbents
- Proven Winners (Spring Meadow Nursery): Marketing cooperative and wholesale nursery network producing branded flowering shrubs, perennials, and annuals distributed through garden centers nationally. Comparable to Southern Growers as a wholesale supplier of flowering shrubs and seasonal color to independent garden centers, with stronger consumer brand pull.
Regional players
- Hackney Nursery: Southeastern US wholesale nursery growing container shrubs and ornamentals for garden centers and landscape professionals in the same geographic footprint as Southern Growers. Closest regional competitor given overlapping service territory and similar product mix.
Emerging players
- J. Berry Nursery: Wholesale grower specializing in ornamental shrubs, hibiscus, and seasonal color with branded genetics programs. Comparable to Southern Growers' specialty container and seasonal color focus, though smaller in scale and more focused on branded genetics.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Southern Growers social profiles
Digital presenceSouthern Growers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Growers leadership team
Management profileNumber of profiles
Southern Growers subsidiaries and ownership
Company hierarchySubsidiaries1 record
Southern Growers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Growers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Growers
What does Southern Growers do?
Southern Growers operates a wholesale nursery and greenhouse complex producing bedding plants, seasonal color, specialty containers, hanging baskets, and holiday crops such as Poinsettias and Hydrangeas in its greenhouses, alongside container shrubs, groundcovers, perennials, grasses, and trees from 4-inch up to 45-gallon sizes in its nursery fields. Products are sold exclusively on a wholesale basis to landscapers, independent garden centers, nurseries, growers, re-wholesalers, and fundraising organizations, with no sales to big box stores or the general public.
Is Southern Growers a public or private company?
Southern Growers is a private company. It is classified as corporate owned and is currently operating.
When was Southern Growers founded?
Southern Growers was founded in 1950. It employs 11 to 50 people.
Where is Southern Growers based?
Southern Growers is headquartered in Montgomery, United States, in the North America region.
How does Southern Growers make money?
Two revenue lines are on record. Wholesale Plant Material Sales are the primary driver. The others are fundraising Program.
Who are Southern Growers's main competitors?
Direct peers on record are Willoway Nurseries, Loma Vista Nursery, Greenleaf Nursery Company, Star Roses and Plants, Bailey Nurseries, McKay Nursery Company and Monrovia Nursery Company. Proven Winners (Spring Meadow Nursery) is listed as a broad incumbent. Hackney Nursery is listed as a regional player. J. Berry Nursery is listed as an emerging player.
Does Southern Growers have an API?
No public API is recorded for Southern Growers.
What industry is Southern Growers in?
Southern Growers's product category is Wholesale Nursery & Greenhouse. Its primary akta.pro industry code is AFAGAHAF, Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses), with a secondary code of AFAGAHAE, Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs). Its NAICS code is 11142 and its SIC code is 100.