Admit Master
Admit Master Inc. is a privately held test preparation and admissions consulting company, founded in 1998 and headquartered in Canada, serving MBA, law school, and graduate applicants through live, on-demand, and consulting programs delivered across four North American training academies.
- Company typePrivate
- Founded1998
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Admit Master does
Admit Master Inc. is a privately held, founder-owned test preparation and admissions consulting company founded in 1998 and headquartered in Canada, operating four physical training academies in Toronto (Midtown and Downtown), Montreal, and New York. The company serves prospective graduate and professional school applicants, with a primary focus on MBA candidates and law school candidates, and secondary segments including graduate (GRE), executive (Executive Assessment), undergraduate (SAT/ACT/SSAT), and career-transitioning professionals. Its product portfolio spans live instructor-led courses, self-paced on-demand video courses, adaptive self-prep subscriptions (e.g., GMAT Express at $40/month), and high-touch admissions consulting packages priced up to $9,399 per multi-school engagement.
The core technology consists of an adaptive online learning platform delivering up to 5,000+ practice questions, up to 9 adaptive mock exams, and progress tracking, combined with a one-year access model to official LSAC LawHub Advantage content for LSAT prep. Instruction is delivered through live classes (in-person and virtual) and on-demand video, with small class sizes of 12-15 students, 3 hours of complimentary 1-on-1 tutoring bundled into live courses, and a one-year unconditional guarantee including unlimited class retakes. Distribution combines direct sales (free consultations, mandatory admission interviews, toll-free phone support), event-based GTM via official partnerships with The MBA Tour and QS World MBA Tour, content marketing, organic social, and a Pre-MBA/Pre-Law community network.
Revenue is generated primarily from individual consumer course fees and consulting engagements rather than institutional contracts. Pricing tiers range from $40/month subscription self-prep to $9,399 multi-school MBA admissions packages, with a 10% cross-sell discount from GMAT Mastery students into MBA consulting. The company is founder-led by Sergey Kouk (MBA, Schulich; GMAT 750/99th percentile) and operates without disclosed external funding, positioning it as a cash-flowing boutique consumer education business rather than a venture-backed scale-up.
Admit Master firmographics
Firmographics- Name
- Admit Master
- Legal name
- Admit Master Inc.
- Website
- https://admitmaster.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Admit Master Inc. is a privately held test preparation and admissions consulting company, founded in 1998 and headquartered in Canada, serving MBA, law school, and graduate applicants through live, on-demand, and consulting programs delivered across four North American training academies.
- Ownership category
- akta.pro rank
Admit Master industry classification
Industry- Product category
- Test Preparation and Admissions Consulting
- NAICS
- Exam Preparation and Tutoring (611691), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Graduate & Professional School Admissions Exams (GRE/GMAT/LSAT/MCAT) Prep (EDANABAB)
- akta.pro secondary industry
- Graduate & Professional School Admissions Counseling (MBA/MD/JD/MS) (EDANAEAD)
Keywords
Where Admit Master is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Admit Master business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Test Preparation Courses: Live and on-demand courses for GMAT, LSAT, GRE, SAT, ACT, SSAT, and Executive Assessment. Live courses range from $1,399-$1,599 USD; on-demand courses from $799-$1,099 USD. Includes materials, tutoring, and retake guarantees.
- MBA Admissions Consulting: School packages for Canadian schools ($2,999-$7,999) and US/International schools ($3,999-$9,399). Individual hourly services at $300/hr. 10% discount for existing GMAT Mastery students.
- Career Coaching: Partnership with top industry coaches for career development programs. 1-on-1 coaching sessions and workshops for mid-career professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | GMAT Mastery Live Coaching - Live classes with personalized support |
| Subscription | Annual | GMAT Mastery On-Demand - Self-paced with instructor support |
| Subscription | Monthly | GMAT Express Self-Prep - Adaptive self-study |
| One time/ perpetual license | Annual | LSAT Mastery On-Demand |
| One time/ perpetual license | Annual | GRE Mastery On-Demand |
| Subscription | Multi-year contract | MBA Admissions - Canadian Schools |
| Subscription | Multi-year contract | MBA Admissions - US/International Schools |
| Subscription | Pay-as-you-go | Individual Consulting Services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Admit Master product offering
Product offeringCore offering
Admit Master delivers instructor-led and self-paced standardized test preparation courses (GMAT, LSAT, GRE, SAT, Executive Assessment) along with MBA, law school, and undergraduate admissions consulting. Courses are offered in-person at four North American locations, live online, and on-demand, and are bundled with personalized study plans, complimentary 1-on-1 tutoring, adaptive practice platforms, and a one-year retake guarantee. Admissions consulting is delivered by former top-school Admissions Directors via per-school packages and hourly engagements.
Product overview
Admit Master is an integrated test preparation and admissions consulting company offering a multi-product portfolio of skills-based training programs. The core offerings include live and on-demand courses for GMAT (GMAT Mastery Live, GMAT Mastery On-Demand, GMAT Express Self-Prep), LSAT (LSAT Mastery Live Coaching, LSAT Mastery On-Demand), and GRE (GRE Mastery Live Coaching, GRE Mastery On-Demand), along with Executive Assessment prep (EA Mastery, EA Self-Prep, EA 1-On-1 Tutoring) and SAT tutoring. These test prep products are complemented by SureAdmit MBA Admissions Consulting and Undergraduate Admissions Consulting services, which provide application strategy, essay development, and interview preparation with former admissions directors. The company also offers Career Coaching partnerships. All courses emphasize small class sizes, personalized attention, comprehensive study materials, and long-term support including free course retakes within 12 months.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Average GMAT score improvement of 100+ points
- +3 more outcomes
Companies that use Admit Master
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles6 records
Admit Master technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Admit Master partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- The MBA TourcoreAdmit Master is the official GMAT and Admission Consulting partner of The MBA Tour. The partnership provides students with access to MBA Tour events in major cities including Toronto, where they can meet admissions officers from 60+ business schools worldwide. Admit Master offers FREE admission to MBA Tour events for registered students and sponsors scholarships.
- QS World MBA TourcoreAdmit Master is the GMAT and Admission Consulting partner of the QS World MBA Tour, the world's largest MBA fair. Partnership provides access to business school recruitment events and scholarship opportunities. Approximately 1,000 guests attend each event with admission officers from 60+ international and Canadian business schools.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Admit Master competitors and assessment
Company assessmentBroad incumbents
- Princeton Review: Largest scaled test prep incumbent offering GMAT, LSAT, GRE, SAT, ACT prep plus admissions consulting across hundreds of locations and online. Competes broadly with Admit Master across every test prep vertical.
- PrepScholar: Large online test prep platform covering SAT, ACT, GRE, GMAT, LSAT with adaptive technology. Overlaps with Admit Master's on-demand and SAT prep offerings, particularly on tech-driven personalization.
- Kaplan Test Prep: Major scaled test prep and admissions company offering GMAT, LSAT, GRE, MCAT, and admissions consulting globally. Includes Manhattan Prep and acquisition-driven premium positioning; broader portfolio overlaps with Admit Master's full stack.
Emerging players
- Magoosh: Affordable online test prep for GMAT, GRE, LSAT, SAT, ACT with subscription self-study model. Competes with Admit Master's on-demand and Express Self-Prep tiers on price and accessibility.
Direct peers
- Manhattan Prep: Direct competitor offering GMAT, LSAT, GRE, and EA prep courses with live and self-paced formats. Highly comparable premium positioning, 99th-percentile instructor hiring model, and admissions consulting partnerships — operates as the closest US analogue to Admit Master.
- mbaMission: Boutique MBA admissions consulting firm with comprehensive school packages and former admissions officers. Directly comparable to Admit Master's SureAdmit MBA Admissions Consulting service.
- Accepted.com: MBA, medical, law, and graduate admissions consulting firm with former admissions officers as consultants. Directly comparable to Admit Master's SureAdmit MBA and undergraduate admissions services.
- Veritas Prep: GMAT, GRE, and LSAT prep provider with live online courses, on-demand content, and MBA admissions consulting. Overlaps directly with Admit Master's GMAT Mastery live/on-demand stack and SureAdmit MBA admissions service.
- Target Test Prep: GMAT-only adaptive self-study platform with large question banks and data-driven prep. Closest direct competitor to Admit Master's GMAT Express Self-Prep subscription product.
- Stacy Blackman Consulting: Premium MBA admissions consulting firm offering school packages and hourly services. Closely comparable to Admit Master's MBA Admissions Consulting on positioning, pricing, and customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Admit Master social profiles
Digital presenceAdmit Master financial estimates
Financial estimateRevenue estimate
Valuation estimate
Admit Master leadership team
Management profileNumber of profiles
Profiles1 record
Admit Master funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Admit Master M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Admit Master
What does Admit Master do?
Admit Master delivers instructor-led and self-paced standardized test preparation courses (GMAT, LSAT, GRE, SAT, Executive Assessment) along with MBA, law school, and undergraduate admissions consulting. Courses are offered in-person at four North American locations, live online, and on-demand, and are bundled with personalized study plans, complimentary 1-on-1 tutoring, adaptive practice platforms, and a one-year retake guarantee. Admissions consulting is delivered by former top-school Admissions Directors via per-school packages and hourly engagements.
Is Admit Master a public or private company?
Admit Master is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Admit Master founded?
Admit Master was founded in 1998. It employs 11 to 50 people.
Where is Admit Master based?
Admit Master is headquartered in Chicago, United States, in the North America region.
How does Admit Master make money?
Three revenue lines are on record. Test Preparation Courses are the primary driver. The others are MBA Admissions Consulting and career Coaching.
Who are Admit Master's main competitors?
Broad incumbents on record are Princeton Review, PrepScholar and Kaplan Test Prep. Magoosh is listed as an emerging player. Direct peers are Manhattan Prep, mbaMission, Accepted.com, Veritas Prep, Target Test Prep and Stacy Blackman Consulting.
Does Admit Master have an API?
No public API is recorded for Admit Master.
What industry is Admit Master in?
Admit Master's product category is Test Preparation and Admissions Consulting. Its primary akta.pro industry code is EDANABAB, Graduate & Professional School Admissions Exams (GRE/GMAT/LSAT/MCAT) Prep, with a secondary code of EDANAEAD, Graduate & Professional School Admissions Counseling (MBA/MD/JD/MS). Its NAICS code is 611691 and its SIC code is 8200.