What Net Worth Management Group does

Net Worth Management Group is a privately held, full-service wealth management firm headquartered at 10 Madison Avenue, 2nd Floor, Morristown, NJ, operating as an affiliated practice of Equitable Advisors, LLC. The firm serves individuals and families at every life stage, business owners requiring retirement plans, employee benefits, executive compensation, and business continuation programs, and a specialty segment of higher education faculty and staff. Core services span Financial Planning, Asset Management, Estate Planning, Retirement Planning, Wealth Management, and Risk Management, delivered by a small team of three financial consultants plus the founder figure referenced on the site (Lee Howell Jr. as Vice President, Theodore Kowalchyn J.D., and Jonathan Terebetski, with David Schluer as the named principal on the website).

The firm's technology stack is built on licensed third-party platforms rather than proprietary systems. Asset-Map provides single-page household financial visualization and needs-based analysis; Nitrogen supports a Risk First Approach for risk assessment and client education; Microsoft Teams enables virtual consultations; and FMG Suite powers the content marketing resource center. Market commentary is curated from LPL Financial research and third-party providers including BlackRock, PIMCO, Lord Abbett, Franklin Templeton, and Nuveen.

Net Worth Management Group generates revenue through fee-based and non-fee-based financial planning, securities commissions, investment advisory fees, and insurance/annuity product distribution, all transacted through Equitable Advisors, LLC (FINRA/SIPC member, SEC-registered investment advisor) with LPL Financial as the clearing broker-dealer. The go-to-market motion is direct, consultative sales by individual financial advisors, supported by a content-led inbound marketing approach. Pricing is quote-based and tailored to each client engagement, with no publicly disclosed fee schedule.

Name

Net Worth Management Group

Legal name

Net Worth Management Group

Website

https://networthgroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Net Worth Management Group is a privately held, full-service wealth management firm in Morristown, NJ, affiliated with Equitable Advisors, LLC, providing financial planning, asset management, retirement, and estate services to individuals, families, business owners, and higher education professionals.

Ownership category

akta.pro rank

Product category

Wealth Management & Financial Advisory Services

NAICS

Trusts, Estates, and Agency Accounts (52592), Funds, Trusts, and Other Financial Vehicles (525), Other Insurance Funds (52519)

SIC

Finance Services (6199)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Private Banking & UHNW Wealth Advisory (FSAEABAC), Tax-Aware Retirement & Estate Coordination (FSAEABAJ), Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO) (FSABADAK)

Keywords

• Wealth management services
• Financial planning advisory
• Retirement income planning
• Estate planning strategies
• Business retirement plans

Headquarters

HQ city

Morristown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Planning Services: Fee-based and non-fee based financial planning offered by investment advisor representatives for Equitable Advisors, LLC, an SEC-registered investment advisor. Services include cash flow and budgets, education savings, major purchase goals, retirement savings, protection needs, estate and multigenerational planning strategies.
2. Securities and Investment Advisory: Securities offered through Equitable Advisors, LLC (NY, NY), member FINRA/SIPC. Investment advisory products and services offered through the same entity as an SEC-registered investment advisor. Asset management accounts help clients create, implement, and monitor investment strategies.
3. Insurance Products: Annuity and insurance products offered through Equitable Network, LLC and its insurance agency subsidiaries (Equitable Network Insurance Agency of California, LLC; Equitable Network Insurance Agency of Utah, LLC; Equitable Network of Puerto Rico, Inc.). Products include life, disability and long-term care insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Net Worth Management Group is a full-service wealth management firm that delivers personalized financial planning, asset management, estate planning, retirement planning, and risk management services to individuals, families, and business owners. Its offerings also include business retirement plans, employee benefits, executive benefits, and business continuation strategies, with securities, advisory, and insurance products distributed through its affiliation with Equitable Advisors, LLC and Equitable Network, LLC.

Product overview

Net Worth Management Group is a full-service wealth management firm that offers an integrated suite of financial products and services designed to help individuals, families, and businesses pursue their financial goals. The core offering includes Financial Planning, Asset Management, Estate Planning, and Retirement Planning services, supported by technology platforms including Asset-Map for financial visualization and Nitrogen for risk assessment. For business clients, the firm provides Retirement Plans (401(k), IRA, SEP, SIMPLE), Employee Benefits (dental, vision, life, disability), Executive Benefits, and Business Planning/Estate strategies. Additional digital tools include financial calculators, tax resources, and a comprehensive financial glossary. The firm operates as part of the Equitable Advisors network, offering securities and investment advisory services through registered broker-dealer and investment advisor channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and general.

• Equitable Advisors, LLCcoreChannel Partner/ Reseller/ DistributorDuly registered and licensed financial professionals offer securities through Equitable Advisors, LLC (NY, NY), member FINRA/SIPC. The firm offers investment advisory products and services through this SEC-registered investment advisor, and annuity/insurance products through Equitable Network, LLC.
• LPL FinancialcoreTechnology or IntegrationEquitable Advisors partnered with LPL Financial, one of the leading diversified financial services companies and one of the largest independent broker/dealers in the nation, to provide industry expertise, independent research, and world-class investment products and platforms.
• Asset-MapcoreTechnology or IntegrationTechnology partner providing comprehensive financial overview that visualizes all financial elements of a household on a single page with needs-based analysis.
• NitrogencoreTechnology or IntegrationRisk assessment technology partner employing Risk First Approach to illustrate opportunities and manage risk levels for clients.
• MicrosoftgeneralTechnology or IntegrationVirtual meeting platform provider enabling first-class client experience from anywhere through Microsoft Teams.
• FMG SuitegeneralGTM or Marketing PartnerContent development partner providing educational materials, articles, calculators, and video resources for the resource center.
• BlackRock Investment InstitutegeneralGTM or Marketing PartnerMarket research and investment insights partner providing interactive investment charts and market analysis.
• PIMCOgeneralGTM or Marketing PartnerFixed income and investment insights provider offering secular outlook research through Market Watch section.
• Lord AbbettgeneralGTM or Marketing PartnerMidyear investment outlook provider offering research on equity markets and investment selectivity.
• Franklin TempletongeneralGTM or Marketing PartnerMarket analysis and investment insights provider through AOR Update publications.
• NuveengeneralGTM or Marketing PartnerMunicipal bond investment insights provider offering analysis on munis and municipal bond investing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Creative Planning: Large, established independent RIA delivering comprehensive wealth management, including retirement and estate planning, to individuals and families. Comparable holistic offering but at substantially greater scale.
• Edelman Financial: Large independent RIA offering comprehensive financial planning, asset management and estate planning to individuals and families across multiple U.S. markets. Comparable full-service wealth proposition but with national footprint.

Emerging players

• Personal Capital (now Empower Personal Dashboard): Hybrid digital wealth management platform combining automated tools with human advisors for HNW households. Competes for the same affluent clientele and represents the digital-adjacent threat to traditional advisor practices.
• Facet Wealth: Digital-first financial planning firm delivering advice remotely to mass-affluent and HNW clients — overlapping with Net Worth Management Group's Microsoft Teams-enabled virtual delivery model and competing for the same advisor-led planning segment.

Direct peers

• Kestra Financial: Independent wealth management platform supporting affiliated advisors with broker-dealer and RIA infrastructure, including insurance and annuity distribution. Functionally similar affiliation structure.
• Sanctuary Wealth: Partner-owned platform for high-performing advisors and wealth management firms offering custody, technology, and transition support. Comparable in targeting experienced advisors delivering full-service wealth planning.
• Mariner Wealth Advisors: Independent RIA offering comprehensive financial planning, tax, estate and investment management to individuals and business owners. Comparable full-service wealth model and dual focus on individuals and business clients.
• Commonwealth Financial Network: Independent broker-dealer and RIA supporting affiliated financial advisors with planning technology, practice management, and product access — closely mirrors the affiliated-practice model Net Worth Management Group uses with Equitable Advisors.
• Carson Group: Large independent wealth management firm that supports financial advisors with planning, technology, and back-office infrastructure through a partnership model — directly comparable to Net Worth Management Group's affiliated-practice structure with Equitable Advisors.
• Cetera Financial Group: Independent broker-dealer and registered investment advisor serving affiliated financial professionals with wealth management platforms, retirement and insurance product access — directly analogous to Equitable Advisors' role for Net Worth Management Group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/net-worth-management-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Net Worth Management Group