Central Park
Central Park Mall Jakarta is an upper-middle-market shopping center in West Jakarta, operating ~125,626 sqm of leasable space within the 22-hectare Podomoro City integrated development, housing 200+ tenants anchored by Indonesia's largest SOGO, Transmart, and CGV cinema, and serving premium retail and event-space tenants plus end consumers.
- Company typePrivate
- Founded2009
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Central Park does
Central Park Mall Jakarta is a privately held, upper-middle-market shopping destination inaugurated on 9 September 2009 and operated under PT. Central Mall Kelola, a management entity within the Agung Podomoro Land group. The property spans approximately 188,077 sqm of floor area (125,626 sqm leasable) within the 22-hectare Podomoro City integrated mega project in West Jakarta, and houses 200+ tenants anchored by Indonesia's largest SOGO (22,000 sqm), Transmart (10,000 sqm), and Indonesia's second largest CGV cinema (10 auditoriums, 1,905 seats). Adjacent precincts include the open-air Tribeca Park dining destination and the 2025-opened Central Park 2 expansion, which extend the asset's retail and experiential surface.
The business generates revenue from three primary streams: recurring multi-year retail space leasing to anchor and specialty tenants, transaction-fee income from event and exhibition space rentals across multiple atriums and the Tribeca/Promenade areas, and transaction-fee income tied to the 360 Club (and 'Neo Extraordinary Rewards') loyalty program, which partners with merchants such as Samsung, ASICS, Hush Puppies, and SaladStop to drive repeat visitation. Distribution is omnichannel: a physical mall with direct walk-in consumer access, enterprise leasing sales to retail and event tenants, and owned digital touchpoints (iOS/Android app, Instagram, newsletter). Pricing is quote-based and negotiated directly with the leasing team; no public pricing exists.
The underlying technology stack is conventional retail infrastructure: a mobile app for promotions and loyalty, an online tenant directory, and a website for event/space enquiries. There is no public API, no AI/ML capability disclosed, and no proprietary data products. The asset is differentiated by its integrated Podomoro City location, internationally awarded architecture (Asia Pacific Property Awards 2011, ICSC finalist, World Architecture Festival shortlisted), and the depth of its anchor tenant mix, which together underpin its positioning as a premium Jakarta retail destination.
Central Park firmographics
Firmographics- Name
- Central Park
- Legal name
- PT. Central Mall Kelola
- Website
- https://centralparkjakarta.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Central Park Mall Jakarta is an upper-middle-market shopping center in West Jakarta, operating ~125,626 sqm of leasable space within the 22-hectare Podomoro City integrated development, housing 200+ tenants anchored by Indonesia's largest SOGO, Transmart, and CGV cinema, and serving premium retail and event-space tenants plus end consumers.
- Ownership category
- akta.pro rank
Central Park industry classification
Industry- Product category
- Shopping Mall / Retail Real Estate
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Department Stores (5311)
- akta.pro primary industry
- Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)
- akta.pro secondary industries
- Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)
Keywords
Where Central Park is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Central Park business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Retail Space Leasing: Mall generates revenue through leasing retail space to anchor tenants and hundreds of fashion and food & beverage brands. Leasable area is approximately 125,626 sqm within the 188,077 sqm floor area.
- Event/Exhibition Space Rental: Rental of exhibition and event spaces including L3A Event Space, Neo Atrium, Novo Atrium, Laguna Atrium, Terra Atrium, Tribeca Park, and Promenade areas for temporary events and activations.
- 360 Club Membership and Partner Promotions: Loyalty program drives customer traffic and engagement, partnering with merchants to offer exclusive member discounts and rewards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Exhibition/Event Space Rental - quote-based commercial leasing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Central Park product offering
Product offeringCore offering
Central Park Mall Jakarta operates a 188,077 sqm shopping center within the 22-hectare Podomoro City integrated development in West Jakarta, generating revenue primarily by leasing 125,626 sqm of retail space to anchor tenants (SOGO, Transmart, CGV Cinemas, Nitori) and over 200 fashion, F&B, and entertainment brands. It also rents out multiple exhibition and event spaces (L3A Event Space, Neo Atrium, Tribeca Park, and others) for temporary activations, and operates the 360 Club loyalty program and Tribeca open-air dining precinct.
Product overview
Central Park Mall Jakarta is a retail shopping center comprising multiple interconnected areas. The core offering includes Central Park Mall (main shopping center), Central Park Mall 2 (extension), and Tribeca (dining/entertainment district). The 360 Club is the mall's loyalty rewards program, while the Central Park Mobile App provides digital access to promotions and events. Exhibition spaces are available for lease for events and activations. The mall targets upper-middle consumers with anchor tenants including SOGO (largest in Indonesia), Transmart, CGV Cinemas, and Nitori.
Differentiator
Problem solved
Functional benefit
Brands
- Tribeca: Open-air dining and lifestyle precinct featuring international restaurants and alfresco dining options
- Central Park Mall 2
- 360 Club
- Neo
Products and services
- 360 Club Loyalty Program Loyalty program offering members points for purchases made at Central Park Mall, with exclusive rewards, special discounts at participating merchants (Samsung, ASICS, Hush Puppies, PRODIA, etc.), and member-only privileges. Targets regular mall shoppers.
- Central Park Mobile App
- Exhibition and Event Space Rental
- Tribeca Dining and Lifestyle Precinct
- Retail Space Leasing Long-term leasing of 125,626 sqm of retail space to anchor tenants (SOGO, Transmart, CGV Cinemas, Nitori, Celebrity Fitness, Funworld) and hundreds of fashion, F&B, and lifestyle brands within Central Park Mall Jakarta.
Companies that use Central Park
Customer profileNamed customers6 records
Ideal customer profiles3 records
Central Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Central Park partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- DP Architect SingaporecoreServed as Principal and Architecture Consultant for Central Park Mall construction. DP Architect Singapore contributed to the award-winning design recognized internationally.
- DYXY (USA)coreInterior Design consultant for Central Park Mall, contributing to the distinctive interior aesthetic of the shopping destination.
- Bennit Design Group - USAcoreLandscape Consultant for Central Park Mall, designing the green oasis/park centrepiece that is central to the mall's unique selling proposition.
- PT. Total Bangun Persada IndonesiacoreMain Contractor for Central Park Mall construction, responsible for building the 188,077 sqm facility.
- Agung Podomoro LandcoreDeveloper of Central Park Mall as part of Podomoro City integrated mega project. Website footer credits 'Developed by AGUNG PODOMORO LAND'.
- 360 Club Merchant PartnerscoreParticipating merchants in the 360 Club loyalty program offering exclusive discounts to members. Examples include Samsung, ASICS, Hush Puppies, PRODIA, ERHA ULTIMATE, JETE, SALADSTOP, Bee Cheng Hiang, Royal Taruma, and many more F&B and retail brands.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Central Park competitors and assessment
Company assessmentDirect peers
- Grand Indonesia: One of the largest integrated malls in Jakarta with department store anchors (SOGO, Seibu), a wide fashion and F&B tenant mix, and event/atrium rentals. Directly comparable to Central Park on anchor strategy, target market, scale, and event-space monetization.
- Pondok Indah Mall: Major South Jakarta integrated shopping destination with department store, fashion brands, entertainment, and event spaces. Comparable to Central Park in scale, anchor-tenant focus, and upper-middle market positioning.
- Gandaria City: South Jakarta integrated mall with department store anchor, fashion brands, F&B, and entertainment. Comparable to Central Park on mixed-use mall operations, multi-anchor strategy, and event-space programming.
- Kota Kasablanka: Large mixed-use Jakarta mall with department store anchor, fashion and F&B tenants, and entertainment (cinema). Comparable in scale, tenant structure, target market, and event/atrium revenue model.
- Senayan City: Premium Jakarta lifestyle mall with department store anchors, fashion brands, and an active event and exhibition programming cadence. Comparable to Central Park on target market (upper-middle/affluent) and event-space revenue model.
- Plaza Senayan: Established Jakarta central shopping center with department store anchor, fashion tenants, and lifestyle offerings. Comparable to Central Park on multi-department store-anchored retail strategy and upper-middle target market.
- Plaza Indonesia: Jakarta landmark luxury shopping center with department store anchors, premium fashion brands, and mixed entertainment. Closely comparable to Central Park given overlap in upper-middle/luxury positioning, anchor-tenant department store model, and event-space-driven revenue model in Jakarta.
- Pacific Place Jakarta: High-end integrated retail and lifestyle destination in South Jakarta with luxury retailers, dining, and event spaces. Directly comparable to Central Park's premium positioning, anchor-based tenant strategy, and Jakarta-event-revenue mix.
- Taman Anggrek Mall: Adjacent major West Jakarta superblock mall with fashion anchors, entertainment (cinema, ice skating), and dining. Direct competitor in West Jakarta sharing trade area with Central Park in the Podomoro City Grogol corridor.
Others
- Agung Podomoro Land (parent): Listed Indonesian property developer and parent of Central Park Mall. Relevant as the corporate parent structure shaping capital allocation, expansion cycles, and tenant-mix decisions across the mall portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Central Park social profiles
Digital presenceCentral Park compliance and trust
Trust signalCompliance4 records
Central Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Central Park leadership team
Management profileNumber of profiles
Central Park subsidiaries and ownership
Company hierarchySubsidiaries2 records
Central Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Central Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Central Park
What does Central Park do?
Central Park Mall Jakarta operates a 188,077 sqm shopping center within the 22-hectare Podomoro City integrated development in West Jakarta, generating revenue primarily by leasing 125,626 sqm of retail space to anchor tenants (SOGO, Transmart, CGV Cinemas, Nitori) and over 200 fashion, F&B, and entertainment brands. It also rents out multiple exhibition and event spaces (L3A Event Space, Neo Atrium, Tribeca Park, and others) for temporary activations, and operates the 360 Club loyalty program and Tribeca open-air dining precinct.
Is Central Park a public or private company?
Central Park is a private company. It is classified as corporate owned and is currently operating.
When was Central Park founded?
Central Park was founded in 2009. It employs 101 to 250 people.
Where is Central Park based?
Central Park is headquartered in Jakarta, Indonesia, in the Asia region.
How does Central Park make money?
Three revenue lines are on record. Retail Space Leasing is the primary driver. The others are event/Exhibition Space Rental and 360 Club Membership and Partner Promotions.
Who are Central Park's main competitors?
Direct peers on record are Grand Indonesia, Pondok Indah Mall, Gandaria City, Kota Kasablanka, Senayan City, Plaza Senayan, Plaza Indonesia, Pacific Place Jakarta and Taman Anggrek Mall. Agung Podomoro Land (parent) is listed as an others.
Does Central Park have an API?
No public API is recorded for Central Park.
What industry is Central Park in?
Central Park's product category is Shopping Mall / Retail Real Estate. Its primary akta.pro industry code is CRAGAFAH, Regional Department Store–Anchored Multi-Category Retail (Store-in-Store), with a secondary code of MPAGALAE, Multipurpose Event Center Operations (Civic Centers, Community Event Complexes). Its NAICS code is 455 and its SIC code is 5311.