Borsao Bodegas
Bodegas Borsao is a Spanish wine cooperative in Campo de Borja, founded in 1958 and owned by 375 families cultivating 2,100 hectares. It produces Garnacha-led wines across multiple tiers for general consumers, wine tourism visitors, and export markets via DTC e-commerce and international distribution.
- Company typePrivate
- Founded1958
- HeadquartersBorja, Spain
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Borsao Bodegas does
Bodegas Borsao (legal entity BODEGAS BORSAO, S.A., NIF A-50.889.955) is a Spanish wine cooperative headquartered in Borja, Zaragoza, operating from a 16,000+ sqm winery completed in 2019. Founded in 1958 as the Borja Cooperative, the company was joined by the cooperatives of Pozuelo de Aragón and Tabuenca in 2001 and is owned by 375 winegrowing families that cultivate 2,100 hectares of vineyards, representing 36% of the D.O. Campo de Borja appellation surface. The company specializes in Garnacha (Grenache) production from high-altitude vineyards (350–800m) with microclimates regulated by the Moncayo mountain, alongside complementary varieties including Syrah, Tempranillo, Mazuela, Macabeo, Chardonnay, and Viognier.
The product portfolio spans multiple price tiers: entry-level Borsao Selección (Tinto, Rosado, Blanco blends), the casual Borsao Bolé line (Tinto, Blanco), flagship single-varietal expressions Borsao Tres Picos (100% Garnacha) and Borsao Zarihs (100% Syrah, ranked 28th in Wine Spectator's 2020 Top 100), premium blends Borsao Berola and Borsao Cabriola, and the limited-production Borsao SUIA (Viognier). Winemaking combines controlled temperature fermentation, aging in 4,000+ French and American oak barrels from more than ten cooperages, traditional cement tanks, and dry-farmed viticulture with 50% manual harvesting. Output capacity is up to 2 million bottles of aging wine, supported by approximately 9 million kg of annual grape production.
The business model rests on two revenue streams: wine sales through direct-to-consumer e-commerce (tienda.bodegasborsao.com, available across the Iberian Peninsula and Islands) and international exports (active since 1991), supplemented by wine tourism experiences including guided Saturday tours with tastings, special experiences, and corporate events at the winery facilities. The company also operates a Club de Amigos BORSAO membership program for consumer engagement. Target segments include general wine consumers seeking accessible quality wines for casual dining, wine tourism visitors, and export-market buyers, with no disclosed enterprise customer concentration.
Borsao Bodegas firmographics
Firmographics- Name
- Borsao Bodegas
- Legal name
- BODEGAS BORSAO, S.A.
- Website
- https://bodegasborsao.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bodegas Borsao is a Spanish wine cooperative in Campo de Borja, founded in 1958 and owned by 375 families cultivating 2,100 hectares. It produces Garnacha-led wines across multiple tiers for general consumers, wine tourism visitors, and export markets via DTC e-commerce and international distribution.
- Ownership category
- akta.pro rank
Borsao Bodegas industry classification
Industry- Product category
- Wine Production
- NAICS
- Wineries (312130), Wineries (31213), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Borsao Bodegas is headquartered
LocationHeadquarters
- HQ city
- Borja
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Borsao Bodegas business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales: Direct sales of wine products through e-commerce platform (tienda.bodegasborsao.com) and wholesale distribution. Products include multiple wine ranges from entry-level (Borsao Selección) to premium (Borsao Zarihs, Borsao Cabriola).
- Wine Tourism Experiences: Revenue generated from guided winery tours with wine tastings, special experiences, and corporate events hosted at the winery facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard wine pricing with VAT included |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Borsao Bodegas product offering
Product offeringCore offering
Bodegas Borsao produces and sells wines from the Campo de Borja denomination of origin, built around Garnacha (Grenache) as its flagship variety, across multiple tiers from accessible Selección and Bolé lines to premium aged Berola and Cabriola, plus single-varietal Tres Picos and Zarihs. Operated as a cooperative of 375 winegrowing families cultivating 2,100 hectares (36% of the appellation), the winery also offers wine tourism experiences including guided tours with tastings and corporate event hosting.
Product overview
Borsao Bodegas is a Spanish winery based in the Campo de Borja denomination of origin, producing a portfolio of wines primarily focused on Garnacha (Grenache) as the flagship variety. The product portfolio consists of multiple wine lines: the premium Borsao Berola and Borsao Cabriola for special occasions; the single-varietal Borsao Tres Picos (Garnacha) and Borsao Zarihs (Syrah) as flagship expressions; the accessible Borsao Selección line (Tinto, Rosado, Blanco) offering excellent quality-price ratio; the casual Borsao Bolé line (Tinto, Blanco) designed for tapas and informal dining; and Borsao SUIA as an exclusive single-varietal Viognier. The winery also offers wine tourism experiences including guided tours with tastings and corporate event spaces.
Differentiator
Problem solved
Functional benefit
Brands
- Borsao Selección: Wine range globally known for unique quality-price ratio, including Tinto, Rosado, and Blanco varieties
- Borsao Bolé
- Borsao Tres Picos
- Borsao Zarihs
- Borsao Berola
- Borsao Cabriola
- Borsao SUIA
Products and services
- Borsao Tres Picos 100% Grenache red wine with light tones of leather and vanilla, sourced from mountain vineyards aged 35-60 years at 600-700 meters altitude. The winery's most famous wine with a defined personality, targeted at consumers seeking a flagship Garnacha expression.
- Borsao Zarihs 100% Syrah red wine from the foothills of Moncayo, featuring notes of blackberries and smoky wood touches, made with the winery's best Syrah grapes. Ranked 28th in Wine Spectator's 2020 Top 100 list, targeted at premium red wine consumers.
- Borsao Berola Premium red blend of Garnacha and Syrah from vineyards up to 60 years old, inspired by the Monastery of Veruela. Round wine aged up to 14 months in French and American oak barrels, targeted at consumers seeking a special-occasion aged red.
- Borsao Bolé Tinto Red blend of Garnacha and Syrah redesigned for tapas and informal dinners, with brief aging of five months in French and American oak barrels. A fresh, friendly, modern red wine targeted at casual everyday dining.
- Borsao Selección Tinto Young red blend of Garnacha, Syrah, and Tempranillo, globally known for its unique quality-price ratio. Well-prepared for informal meals and tapas, targeted at value-seeking wine consumers.
- Borsao SUIA Single varietal Viognier white wine, pioneer in Campo de Borja with very limited production. Fermented and aged for nine months in 225-liter French oak barrels, targeted at consumers seeking an exclusive white wine.
- Borsao Cabriola Elegant red blend of Garnacha, Syrah, and Mazuela (Cariñena), aged 12 months in French oak barrels and another 12 months in bottle. Targeted at consumers seeking a premium aged red for special occasions.
- Borsao Bolé Blanco Versatile white blend of Chardonnay, Macabeo, and Viognier, fermented on its own lees. Creamy texture with fresh stone fruit flavors and floral notes, targeted at casual white wine consumers.
- Borsao Selección Rosado 100% Garnacha rosé wine made using the direct bleeding method. Young, fresh, and very balanced with bright salmon pink color, targeted at casual rosé consumers.
- Borsao Selección Blanco White blend of Chardonnay and Macabeo combining fruity aromas with structure and body. Very fresh and gastronomic, briefly aged fermenting in French oak barrels, targeted at value-seeking white wine consumers.
- Wine Tourism Experiences On-site wine tourism offerings at the Borja winery including guided tours with tasting of 3 wines, tapas pairings, special experiences, and corporate/event spaces for team building activities, targeted at wine tourists and corporate event organizers.
Quantifiable outcome
- 36% of Campo de Borja appellation surface
- +2 more outcomes
Companies that use Borsao Bodegas
Customer profileSegments3 records
Ideal customer profiles4 records
Borsao Bodegas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Borsao Bodegas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ICEX (Spanish Institute for Foreign Trade)minorBodegas Borsao S.A. participates in the ICEX-BREXIT Program financed by European Union funds to mitigate the adverse consequences of the United Kingdom's withdrawal from the European Union. This program supports export activities and market expansion efforts.
Scale indicators10 records
Recent moves7 records
Expansion highlights2 records
Borsao Bodegas competitors and assessment
Company assessmentDirect peers
- Bodegas Muga: Family-owned Rioja winery with vertical integration, broad portfolio across price tiers, and international recognition — closely comparable to Borsao's privately-held cooperative model and export orientation.
- Bodegas Ysios: Premium Rioja winery with significant export distribution and a tiered wine portfolio, structurally comparable to Borsao's premium positioning in Campo de Borja.
- Bodegas Lan: Rioja-based Spanish winery of comparable size and international presence, with a similar multi-range portfolio and export-led business model.
- Bodegas Protos: Spanish premium winery based in Ribera del Duero with similar scale, multi-tier product portfolio, export focus, and strong domestic brand recognition — directly comparable as a mid-sized Spanish D.O. producer.
- Bodegas Emilio Moro: Ribera del Duero producer of similar scale with strong export presence and premium positioning, comparable to Borsao in tier structure and growth trajectory.
- Bodegas Marqués de Cáceres: Spanish Rioja winery with international export distribution, multi-tier portfolio from entry-level to premium, and similar brand positioning to Borsao as a quality Spanish wine brand sold globally.
Broad incumbents
- Familia Torres: One of Spain's largest family-owned wineries with extensive international presence and broad portfolio including Garnacha. Comparable as a Spanish heritage wine producer with global export reach, though significantly larger than Borsao.
- Bodegas Campo Viejo: Major Rioja brand owned by Pernod Ricard with global distribution and similar entry-level to mid-tier portfolio breadth — comparable on scale and market positioning rather than as a direct competitor at the premium tier.
- Bodegas Faustino: Larger, established Rioja producer with a wide international distribution footprint — broader scale but similar Spanish D.O. winery business model with significant export revenues.
Regional players
- Bodegas Bilbaínas: Historic Rioja winery with multi-tier portfolio and international export presence, comparable to Borsao in structure though primarily focused on the Spanish domestic and European markets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Borsao Bodegas social profiles
Digital presenceBorsao Bodegas compliance and trust
Trust signalCompliance4 records
Borsao Bodegas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Borsao Bodegas leadership team
Management profileNumber of profiles
Borsao Bodegas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Borsao Bodegas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Borsao Bodegas
What does Borsao Bodegas do?
Bodegas Borsao produces and sells wines from the Campo de Borja denomination of origin, built around Garnacha (Grenache) as its flagship variety, across multiple tiers from accessible Selección and Bolé lines to premium aged Berola and Cabriola, plus single-varietal Tres Picos and Zarihs. Operated as a cooperative of 375 winegrowing families cultivating 2,100 hectares (36% of the appellation), the winery also offers wine tourism experiences including guided tours with tastings and corporate event hosting.
Is Borsao Bodegas a public or private company?
Borsao Bodegas is a private company. It is classified as family owned and is currently operating.
When was Borsao Bodegas founded?
Borsao Bodegas was founded in 1958. It employs 51 to 100 people.
Where is Borsao Bodegas based?
Borsao Bodegas is headquartered in Borja, Spain, in the Europe region.
How does Borsao Bodegas make money?
Two revenue lines are on record. Wine Sales are the primary driver. The others are wine Tourism Experiences.
Who are Borsao Bodegas's main competitors?
Direct peers on record are Bodegas Muga, Bodegas Ysios, Bodegas Lan, Bodegas Protos, Bodegas Emilio Moro and Bodegas Marqués de Cáceres. Broad incumbents are Familia Torres, Bodegas Campo Viejo and Bodegas Faustino. Bodegas Bilbaínas is listed as a regional player.
Does Borsao Bodegas have an API?
No public API is recorded for Borsao Bodegas.
What industry is Borsao Bodegas in?
Borsao Bodegas's product category is Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.