Made Group

What Made Group does

Made Group S.r.l. is a Turin-headquartered, private Italian multi-mandate distributor of telecommunications and energy (electricity, gas) products and services to residential and small-business consumers. The company was founded in 2020 and operates through a network of internal sales consultants and agents, proprietary retail storefronts under the Edison Store and Gaxa Store brands, a Sky Store co-branded location with partner Vai Network, and a CAF (tax assistance center) channel under the Focus sub-brand. It also runs a Made Technical Division that installs and maintains HVAC systems, boilers, and photovoltaic installations.

The company's core technology is a proprietary AI-enabled platform that automates customer-bill analysis for electricity and gas services, generates custom quotes in seconds, and manages the real-time status and workflow of customer practices across the energy and telecom switching lifecycle. The platform operates over text and structured-data modalities and is positioned as the firm's internal productivity backbone rather than a commercialized SaaS offering.

Made Group earns revenue principally on a transaction-fee / commission basis by distributing offers from leading Italian telecom and energy suppliers under multi-mandate agreements, supplemented by professional-services revenue from the technical division's installation and maintenance work. Pricing is quote-based and not publicly disclosed. The company is organized into commercial, HR, and back-office departments, employs 11-50 people, and currently operates in four Italian regions (Piedmont, Tuscany, Sardinia, and Liguria) with no evidence of international activity or external funding.

Name

Made Group

Legal name

Made Group SRL

Website

https://madegroup.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Made Group is an Italian multi-mandate distributor of telecommunications and energy (electricity, gas) products and services, serving residential and small-business consumers via proprietary AI-powered practice-management software, multi-brand retail stores, and field sales agents across four Italian regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Telecommunications Products Distribution: Distribution of telephone products and services, including personalized phone offers and digital network promotions. Revenue generated through sales commissions and partnerships with major telecom providers.
2. Energy Supply Distribution: Sale of electricity and gas supply solutions to residential and business customers. Distribution of energy services as a multimandatary company representing multiple energy providers.
3. Energy Efficiency Technical Services: Installation and maintenance of HVAC systems, boilers, and photovoltaic installations through Made Technical Division. Revenue from technical services in residential and commercial energy efficiency.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Made Group is a multi-mandate Italian distributor that sells electricity, gas, and telecommunications supply contracts on behalf of multiple providers, complemented by a technical division that installs and maintains HVAC, boilers, and photovoltaic systems. It operates physical retail stores under the Edison Store and Gaxa Store brands and a partner channel through the Focus project with Italian tax-assistance centers (CAF). A proprietary AI-powered software platform supports internal quote generation, bill analysis, and practice management for these distribution activities.

Product overview

Made Group is a multi-mandated company specializing in the distribution of products and services in the telephone, energy, and light/gas sectors. The core offering is their proprietary Made Software, an AI-powered platform that automates bill analysis, quote generation, and practice management in the energy sector. Supporting this are the Focus sub-brand for CAF services, the Made Technical Division for energy efficiency solutions (HVAC, boilers, photovoltaic), and physical retail store operations under the Edison Store and Gaxa Store brands. The company operates through a network of commercial partners in telecommunications and energy supply, with direct sales operations reaching end customers, retail stores, and residences.

Differentiator

Problem solved

Functional benefit

Brands

• Edison Store: Retail store brand for energy and telecommunications products.
• Gaxa Store
• Made Technical Division
• Focus

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Vai Network (Sky Store)minorChannel Partner/ Reseller/ DistributorMade Group hosts a Sky Store location operated by Vai Network partner at Via Nicola Fabrizi 29, Torino. This partnership extends the company's retail presence in the telecommunications sector.
• Telecommunications Brand LeaderscoreChannel Partner/ Reseller/ DistributorMade Group has built a solid commercial network of partners who are leaders in the telecommunications sector. As a multimandatary company, Made Group distributes products and services from multiple telecom providers.
• Energy Supply ProviderscoreChannel Partner/ Reseller/ DistributorMade Group collaborates with leading energy supply companies as a multimandatary distributor of electricity and gas products. The company represents multiple energy providers in the Italian market.
• CAF Partners (Focus Project)coreChannel Partner/ Reseller/ DistributorThe Focus project enables CAF (tax assistance centers) to offer energy and telecom services to their clients, providing an additional revenue stream for the CAF while simplifying services for end customers.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Enel Energia: Largest Italian energy retailer, distributing electricity and gas nationally with strong digital and physical channels. Comparable as an electricity/gas multi-brand distribution competitor and as a benchmark for the type of scale Made Group is aspiring to.
• Edison S.p.A. Major Italian energy incumbent and the brand behind Made Group's "Edison Store" retail sub-brand. Comparable as both a multi-mandate-style energy distributor and as Made Group's most visible commercial partner; serves the same residential/business energy customer.
• Hera Comm: Retail arm of the Hera multi-utility group, selling electricity, gas, and energy-efficiency services. Comparable for its combined energy retail and energy-efficiency service offering in the Italian residential and SMB market.
• A2A Energia: Italian multi-utility retail brand for electricity, gas, and heat. Comparable for its combined energy-supply and energy-efficiency offering, similar customer segments, and Italian geographic overlap with Made Group's northern regions.
• Iren Mercato: Italian multi-utility retail arm selling electricity, gas, and energy-efficiency services to households and businesses. Operates with a similar energy-plus-efficiency-plus-retail mix in northern/central Italy, overlapping Made Group's Piedmont and Tuscany footprint.

Emerging players

• Vivigas: Italian multi-mandate gas and electricity retailer with strong field-sales and agent-network distribution across southern and central Italy. Comparable business model to Made Group's multimandate distribution approach and field sales force.
• SOStariffe.it: Italian price-comparison portal for telecom, energy, and insurance, helping consumers switch suppliers. Comparable as a digital alternative to Made Group's physical/field distribution for energy and telecom switching, and as a benchmark on multi-mandate comparison economics.
• Agatos: Italian energy operator active in multi-mandate distribution and renewable/energy-efficiency services. Comparable for combining multi-mandate energy supply with technical/energy-efficiency services — directly mirroring Made Group's dual-distribution-plus-technical model.
• Sorgenia: Independent Italian energy retailer selling electricity and gas with a digital-led, customer-experience-focused approach. Comparable as an agile challenger competing for the same switching consumer; differs by being a single-brand supplier rather than multimandate.

Direct peers

• Facile.it: Italy's leading comparison portal for energy, telecom, and insurance. Closest direct peer: both help Italian consumers switch energy and telecom suppliers through a multi-brand ("multimandate") model. Facile.it is digital-first, Made Group is store-and-field-first, but they compete for the same switching customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/madegroup
• LinkedInlinkedin.com/company/made-group-s-r-l

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made Group