What Big Time Advertising does

Big Time Advertising (legal name: Big Time Advertising and Marketing) is a privately held, founder-owned full-service digital marketing agency founded in 2015 by Terry MacCauley and headquartered in Chesterfield, Missouri. The firm serves US automotive dealerships across four primary segments — independent dealers, OEM franchise stores, Buy Here Pay Here (BHPH) operators, and specialty dealers (powersports, recreational vehicles) — delivering SEM/PPC, SEO with Generative Engine Optimization (GEO/AIO), social media advertising on Meta/TikTok/Snapchat, CTV/OTT streaming video campaigns across YouTube/Hulu/Disney+/ESPN, AI-powered website development, and sales/service consulting. It operates as a Certified Google Partner and Certified Meta Partner, with no disclosed institutional funding and a reported headcount of 1–10.

The company's core technology is the proprietary DaraCoreAI platform — a Vue.js single-page application built on AWS S3 media hosting and CloudFront CDN delivery, featuring AVIF image optimization and JSON-LD/FAQPage/AutoDealer schema markup engineered for Google AI Overviews and conversational search. This platform powers the agency's website builds, dynamic inventory feeds, and real-time ad automation. A second wholly owned asset, Get Best Used Cars, is a vehicle listings marketplace positioned as an AI-powered, dealer-controlled alternative to incumbent third-party automotive marketplaces. The three entities — Big Time Advertising (agency services), DaraCoreAI (technology), and Get Best Used Cars (marketplace) — together form the "Big Time Family of Brands" ecosystem.

Revenue is generated through two streams: (1) professional services fees for managed marketing campaigns and consulting delivered under multi-year contracts, and (2) subscription/recurring access to the DaraCoreAI platform for website management, inventory marketing, lead handling, and performance reporting. Pricing is quote-based, customized to dealership size, inventory volume, and local market competition, with no publicly disclosed rate cards. The go-to-market is sales-led via direct dealership engagement, website consultation requests, and partner channels (notably BHPH United and NIADA). No revenue figures, customer counts, or contract values are publicly disclosed.

Name

Big Time Advertising

Legal name

Big Time Advertising and Marketing

Website

https://gowithbigtime.com/

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Time Advertising is a privately held, founder-owned US digital marketing agency serving automotive dealerships with paid search, social, CTV/OTT, and AI-powered websites, supported by its proprietary DaraCoreAI platform and Get Best Used Cars listings marketplace.

Ownership category

akta.pro rank

Product category

Automotive Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Automotive digital marketing
• Dealership advertising services
• Paid search management
• Social media advertising
• Connected TV advertising

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Full-service automotive digital marketing agency providing SEM/PPC, SEO/GEO/AIO, social media marketing, CTV/OTT streaming video advertising, and AI website development services to automotive dealerships. Revenue generated through contracted service fees for campaign management, advertising, and technology solutions.
2. Technology Platform Access: Proprietary DaraCoreAI platform access for dealership website management, inventory marketing, lead handling, reporting, automation, and campaign performance monitoring. Platform includes integrated AI tools and automated workflows.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Big Time Advertising is a full-service automotive digital marketing agency that delivers SEM/PPC, SEO/GEO/AIO, social media, CTV/OTT streaming, AI website development, and consulting services to automotive dealerships. The company also owns and operates two proprietary assets in its ecosystem: the DaraCoreAI performance platform (Vue.js-based dealership websites with AVIF, AWS S3, CloudFront, and GEO optimization) and the Get Best Used Cars vehicle listings marketplace.

Product overview

Big Time Advertising operates as a full-service automotive digital marketing agency with a unified product ecosystem built around its proprietary DaraCoreAI platform. The core product portfolio consists of three integrated pillars: (1) DaraCoreAI — the proprietary AI-powered performance engine that powers lightning-fast dealership websites, inventory marketing, and GEO optimization; (2) Get Best Used Cars — an AI-powered vehicle listings marketplace offering a faster, dealer-controlled alternative to third-party marketplaces; and (3) a suite of managed services including SEM/PPC (Google & Bing certified partner), SEO/GEO/AIO, Social Media Marketing (Meta, TikTok, Snapchat), CTV/OTT streaming advertising (YouTube, Hulu, Disney+, ESPN), AI-powered website development, and consulting services. All services are delivered through DaraCoreAI-powered integrations with leading advertising platforms and automotive technology partners, forming a unified ecosystem where technology ownership, inventory listings, and marketing strategies are fully integrated rather than fragmented across vendors.

Differentiator

Problem solved

Functional benefit

Brands

• DaraCoreAI: Proprietary AI-powered performance engine powering dealership websites, smart overlays, dynamic feed delivery, and inventory marketing across Google, Meta, and TikTok.
• Get Best Used Cars

Products and services

• DaraCoreAI Platform Proprietary AI-powered performance engine and technology platform built on Vue.js architecture that delivers lightning-fast dealership websites with seamless inventory integration, AVIF image optimization, AWS S3 hosting, CloudFront CDN delivery, and Generative Engine Optimization (GEO) for AI search visibility.
• Get Best Used Cars Marketplace AI-powered vehicle listings marketplace built by dealers for dealers, offering direct access to smarter vehicle listings, lead generation tools, and a faster alternative to third-party marketplaces for independent dealers, OEM franchise stores, BHPH operators, and specialty inventory including RVs, powersports, and boats.
• SEM / PPC (Paid Search Advertising) Intent-driven PPC campaign management on Google Ads and Bing Ads delivered through Certified Partner strategy with advanced audience targeting, dynamic inventory ads, VIN-level automation, and real-time bid optimization to maximize ROI and lower cost-per-acquisition for automotive dealerships.
• SEO / GEO / AIO (Search Engine Optimization) Generative Engine Optimization combining technical SEO architecture, JSON-LD schema markup, intent-driven content creation, and E-E-A-T fortification designed to rank in Google AI Overviews and traditional local search results for automotive dealerships.
• Social Media Marketing Data-driven advertising on Meta (Facebook/Instagram), TikTok, and Snapchat leveraging dynamic inventory ads, first-party CRM audience matching, multi-platform retargeting, and live vehicle feed integration for inventory-moving sales campaigns.
• CTV / OTT (Streaming Video Advertising) Connected TV and over-the-top streaming video advertising across YouTube, Hulu, Disney+, and ESPN delivering targeted automotive inventory advertising across multiple devices.
• AI Websites 100% No WordPress website development powered by the DaraCoreAI platform, built on Vue.js single-page application architecture for app-like speed, AVIF image optimization, and GEO-ready structure for AI search visibility.
• Consulting Services Sales, service, and management consulting for automotive dealerships seeking expert guidance on digital transformation, marketing strategy, and process optimization.

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability8 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• GooglecoreTechnology or IntegrationCertified Google Partner providing Big Time Advertising with access to Google Ads, Google Analytics, Google Business Profile, and related advertising/analytics services. Enables campaign management, reporting, attribution, optimization, and inventory advertising services for dealership clients.
• MetacoreTechnology or IntegrationCertified Meta Partner enabling dynamic inventory ad integration, audience targeting, and advertising delivery across Facebook, Instagram, and related Meta platforms. Supports real-time vehicle ad updates based on live inventory feeds.
• BHPH UnitedcoreStrategic or Co-development PartnerBHPH United partnership supporting Buy Here Pay Here dealers through the 'Dealers Teaching Dealers' initiative. Provides educational resources, networking, and marketing solutions specifically designed for BHPH operations.
• HubSpotsupportingTechnology or IntegrationCRM integration partner used for customer relationship management, marketing automation, and business intelligence services supporting dealership marketing operations.
• CallTrackingMetricssupportingTechnology or IntegrationCall tracking platform integration for lead attribution, conversion tracking, and performance analysis across dealership advertising campaigns.
• NIADAsupportingStrategic or Co-development PartnerNational Independent Automobile Dealers Association partnership providing industry advocacy, education (including 20 Groups), and networking opportunities for independent dealers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dealer.com: Cox Automotive-owned digital marketing platform for dealerships offering websites, SEO, SEM, and inventory marketing at enterprise scale. The most functionally overlapping incumbent to Big Time's full-service agency offering, but operating at vastly larger scale and across a broader portfolio.
• Cars.com: Public vehicle listings marketplace competing with Get Best Used Cars. Established two-sided marketplace with broad dealer relationships and shopper traffic that any new entrant must overcome.
• DealerSocket (CDK Global): Dealer management system and CRM vendor with adjacent digital marketing and inventory tools. Competes in the dealership technology stack with a broader portfolio than Big Time's niche agency-plus-marketplace focus.
• AutoTrader.com: Cox Automotive-owned vehicle listings marketplace competing directly with Get Best Used Cars. Incumbent marketplace with deep liquidity that any new dealer-controlled listings platform must displace.

Direct peers

• Digital Air Strike: Automotive digital engagement and marketing platform serving thousands of dealers across social media, reputation management, and lead response. Directly comparable in offering social media advertising and inventory marketing services to dealership clients.
• PureCars: Automotive marketing technology platform combining digital advertising, VIN-specific targeting, and inventory feeds. Closely comparable to DaraCoreAI's dynamic inventory ad and CRM-lookalike capabilities for dealership clients.
• LotLinx: Automotive digital advertising platform specializing in VIN-level paid media optimization and inventory-driven campaigns. Directly competes in the same automotive SEM/PPC vertical with similar dealer-targeting technology.
• Gubagoo: Automotive conversational AI and digital marketing platform serving dealers with chat, text messaging, and inventory-driven advertising. Overlaps with Big Time's AI-powered website and dynamic inventory ad capabilities.
• CarsForSale.com: Vehicle listings marketplace and dealer marketing platform with a comparable SMB dealer focus and value-driven pricing proposition. Direct alternative to Get Best Used Cars for independent and franchise dealers.
• Adpearance: Digital marketing agency specialized in automotive and equipment dealer verticals offering websites, SEM, SEO, and social. Closely comparable service portfolio and dealership focus to Big Time Advertising.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BigTimeAutoAds

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Time Advertising