CallTrackingMetrics
CallTrackingMetrics is a SaaS conversation analytics platform founded in 2010 that delivers call tracking, conversation intelligence, and VoiceAI tools to marketing agencies, mid-to-large enterprises, sales teams, and healthcare providers across multiple verticals.
- Company typePrivate
- Founded2010
- HeadquartersMillersville, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What CallTrackingMetrics does
CallTrackingMetrics is a US-based SaaS conversation analytics platform headquartered in Millersville, Maryland, founded in 2010 and operating as a privately held LLC with 51-100 employees. The company provides intelligent call tracking and conversation intelligence solutions to marketing agencies, mid-to-large enterprises, sales teams, and healthcare providers, with end clients spread across home services, real estate, healthcare, and education. Its core proposition is attributing inbound phone calls to specific marketing campaigns and turning the resulting conversations into qualified, routed, and analytics-ready leads.
The platform is built around four functional pillars: call tracking (dynamic number insertion, IVR, call routing), conversation intelligence (transcription, sentiment analysis, keyword/topic detection), lead management (CRM-mapped lead qualification, scoring, and distribution), and VoiceAI (askAI natural-language querying and AI voice agents). Underlying capabilities span speech-to-text, NLP, sentiment classification, and omnichannel attribution, integrated natively with the dominant martech and CRM substrates — Google Ads/Analytics, HubSpot, Salesforce, Zapier, and Make. Compliance coverage includes SOC 2 Type II, HIPAA, HITECH, GDPR, and CCPA, qualifying the platform for regulated healthcare buyers and EU enterprise procurement.
CallTrackingMetrics monetizes via SaaS subscription with annual billing and tiered plans, including a Marketing Pro tier engineered for marketing-agency partners that resell the platform under white-label. Distribution is agency-led, with named logos spanning Tinuiti, Groundworks, Pulte Homes, Healthgrades, Guardian Protection, Pathways Recovery, Tutor Doctor, Long Roofing, Black Propeller, Discovery Institute, and 10Xfive. The company is bootstrapped — no institutional funding rounds are disclosed — and remains founder-led, with Todd Fisher as Co-founder and CEO and Laure Fisher as Co-founder and COO.
CallTrackingMetrics firmographics
Firmographics- Name
- CallTrackingMetrics
- Legal name
- CallTrackingMetrics, LLC
- Website
- https://calltrackingmetrics.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CallTrackingMetrics is a SaaS conversation analytics platform founded in 2010 that delivers call tracking, conversation intelligence, and VoiceAI tools to marketing agencies, mid-to-large enterprises, sales teams, and healthcare providers across multiple verticals.
- Ownership category
- akta.pro rank
CallTrackingMetrics industry classification
Industry- Product category
- Call Tracking and Conversation Analytics
- NAICS
- Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Telecommunications (517)
- SIC
- Telephone Communications (No Radiotelephone) (4813), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Collections Technology, Dialing & Workflow Platforms (FSAKAJAI)
Keywords
Where CallTrackingMetrics is headquartered
LocationHeadquarters
- HQ city
- Millersville
- HQ country
- United States
- HQ region
- North America
Markets served
CallTrackingMetrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based software-as-a-service model providing access to call tracking, conversation intelligence, lead management, and workflow automation tools. Pricing tiers include Marketing Pro (Agency-Friendly Plan) with white label and custom billing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Marketing Pro (Agency-Friendly Plan) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
CallTrackingMetrics product offering
Product offeringCore offering
CallTrackingMetrics is a SaaS platform that tracks, records, transcribes, and analyzes phone calls and other conversation touchpoints, attributing them back to specific marketing sources such as Google Ads, Facebook, websites, and offline campaigns. It bundles call routing, lead management, AI-powered conversation intelligence, VoiceAI agents, AskAI, and a hosted business phone system into a single subscription product for marketing, sales, and operations teams.
Product overview
CallTrackingMetrics (CTM) offers a unified conversation analytics platform for sales and marketing teams. The core platform provides call tracking, conversation intelligence, lead management, VoiceAI (AI-powered voice agents), and omnichannel marketing tools that connect every customer touchpoint (calls, chats, forms, texts) to the marketing campaigns driving them. The platform includes an add-on module called AskAI for natural language querying of conversation data, and supports business phone system functionality. The product is marketed to agencies, enterprises, and businesses of all sizes with pricing tiers including a Marketing Pro plan for agencies.
Differentiator
Problem solved
Functional benefit
Products and services
- Call Tracking
- Conversation Intelligence AI-powered conversation analytics that records, transcribes, and scores phone conversations to surface topics, sentiment, keywords, and call outcomes. Built for sales, marketing, and operations leaders who need visibility into what is said on inbound and outbound calls.
- Lead Management Lead capture, scoring, distribution, and routing software that connects inbound calls (and other channels) to the appropriate sales agents, locations, or CRM records. Targets sales and marketing operations teams that need automated lead handling and pipeline visibility.
- VoiceAI AI-powered voice agents that can answer, qualify, route, and follow up on phone calls automatically on behalf of sales, service, or operations teams. Designed for businesses that want to scale phone-based engagement without proportionally increasing headcount.
- AskAI AI assistant that lets users query call recordings, transcripts, and conversation analytics using natural-language questions, surfacing answers, summaries, and key moments from tracked calls. Aimed at sales managers, marketers, and analysts who need fast access to conversation insights.
- Business Phone System Cloud-hosted VoIP business phone system with local and toll-free numbers, IVR, call routing, recording, and integrations to the CallTrackingMetrics tracking and analytics suite. Targets SMBs, multi-location brands, and agencies that want an integrated phone system plus attribution in one vendor.
- Omnichannel Marketing Tools Unified attribution and engagement tools that track and report on phone calls, SMS, webchat, and form-fill leads in a single view, attributing each touchpoint to its originating marketing source. Built for marketers running multi-channel campaigns who need a single source of truth across offline and online lead generation.
Quantifiable outcome
- 25-30% conversion increase after integrating call tracking into client marketing campaigns
- +2 more outcomes
Companies that use CallTrackingMetrics
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
CallTrackingMetrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature7 records
CallTrackingMetrics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and secondary.
- Google Ads & AnalyticscoreNative integration with Google Ads and Google Analytics enabling conversion sync, event tracking, and full visibility into campaign performance. Customers can connect tracking numbers directly to Google advertising data for comprehensive marketing attribution.
- HubSpotcoreNative CRM integration with HubSpot allowing seamless data flow between call tracking/conversation intelligence and marketing automation/sales CRM platform for unified customer journey tracking.
- SalesforcecoreNative Salesforce CRM integration enabling call tracking data and conversation intelligence to flow directly into Salesforce records, providing sales teams with contextual customer information.
- ZapiersecondaryZapier integration enabling customers to create custom automation workflows connecting CallTrackingMetrics with thousands of other applications without requiring custom development.
- Make (formerly Integromat)secondaryMake integration providing visual automation builder for creating complex workflows connecting CTM with other business tools and platforms.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
CallTrackingMetrics competitors and assessment
Company assessmentDirect peers
- Invoca: Invoca is an AI-powered conversation intelligence platform that analyzes inbound calls for marketing attribution and buyer intent. It is a direct peer with comparable conversation analytics, AI-driven insights, and enterprise sales motion, though with substantially more venture funding.
- CallRail: CallRail is a leading call tracking and analytics platform serving marketing agencies, SMBs, and enterprises. It is the closest direct competitor to CallTrackingMetrics, with overlapping call tracking, attribution, and conversation intelligence capabilities targeting the same agency and mid-market segments.
- Marchex: Marchex provides call analytics, conversation intelligence, and marketing attribution solutions for enterprises. It competes directly with CTM in call tracking and AI-driven conversation analytics, with a particular focus on multi-location and vertical-specific use cases similar to CTM's customer base.
- Revenue.io: Revenue.io (formerly ringDNA) is a sales engagement and conversation intelligence platform with AI-driven call tracking, coaching, and routing. It overlaps with CTM's lead management, call routing, and conversation intelligence features, particularly for B2B sales teams.
- WhatConverts: WhatConverts provides call tracking and lead attribution software that ties phone calls, forms, and chats back to marketing sources. It is a direct peer targeting marketing agencies and SMBs with comparable call tracking and conversion reporting functionality.
- PhoneWagon: PhoneWagon is a call tracking and messaging platform built for marketing agencies and SMBs. It directly competes with CTM's call tracking and lead management offerings, particularly in the agency channel.
Broad incumbents
- Genesys: Genesys is a global leader in contact center and experience orchestration with AI-powered routing, analytics, and automation. While much broader and larger than CTM, Genesys competes for the same enterprise customers seeking AI-driven call routing and conversation intelligence.
- Five9: Five9 is a major cloud contact center provider with AI-powered workforce engagement, routing, and analytics. It competes with CTM's VoiceAI and call routing products at the enterprise level but serves a much broader customer experience automation use case.
- Talkdesk: Talkdesk is an enterprise cloud contact center platform with AI-driven routing, analytics, and workforce engagement. Its AI capabilities overlap with CTM's VoiceAI and conversation intelligence, though Talkdesk focuses on the larger enterprise contact center market.
- RingCentral: RingCentral is a leading UCaaS and contact center provider offering cloud phone systems, call routing, and analytics as part of a broader portfolio. It overlaps with CTM's business phone system and routing capabilities but operates as a much larger incumbent with broader enterprise reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CallTrackingMetrics social profiles
Digital presenceCallTrackingMetrics compliance and trust
Trust signalCompliance5 records
CallTrackingMetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
CallTrackingMetrics leadership team
Management profileNumber of profiles
Profiles2 records
CallTrackingMetrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CallTrackingMetrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CallTrackingMetrics
What does CallTrackingMetrics do?
CallTrackingMetrics is a SaaS platform that tracks, records, transcribes, and analyzes phone calls and other conversation touchpoints, attributing them back to specific marketing sources such as Google Ads, Facebook, websites, and offline campaigns. It bundles call routing, lead management, AI-powered conversation intelligence, VoiceAI agents, AskAI, and a hosted business phone system into a single subscription product for marketing, sales, and operations teams.
Is CallTrackingMetrics a public or private company?
CallTrackingMetrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CallTrackingMetrics founded?
CallTrackingMetrics was founded in 2010. It employs 51 to 100 people.
Where is CallTrackingMetrics based?
CallTrackingMetrics is headquartered in Millersville, United States, in the North America region.
How does CallTrackingMetrics make money?
One revenue line is on record: saaS Subscription.
Who are CallTrackingMetrics's main competitors?
Direct peers on record are Invoca, CallRail, Marchex, Revenue.io, WhatConverts and PhoneWagon. Broad incumbents are Genesys, Five9, Talkdesk and RingCentral.
Does CallTrackingMetrics have an API?
Yes. CallTrackingMetrics offers a developer-friendly API that allows users to build on top of the platform and customize solutions to their exact needs. The platform supports lambda functions for bespoke coding needs. The company offers API office hours with senior engineers to help with troubleshooting and planning. Integration options include Zapier and Make (formerly Integromat) for niche automation.
What industry is CallTrackingMetrics in?
CallTrackingMetrics's product category is Call Tracking and Conversation Analytics. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of MPAAAFAH, Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs). Its NAICS code is 56142 and its SIC code is 4813.