Omum

Name

Omum

Legal name

SAS NAADAM NATURE

Website

https://omum.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Organic Cosmetics & Nutritional Supplements

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Sensitive Skin & Barrier Repair (CRABAAAG), Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

Keywords

• Organic skincare products
• Women's dietary supplements
• Pregnancy beauty care
• Natural nutricosmetics
• Menopause wellness products

Headquarters

HQ city

Pessac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of certified BIO cosmetics and natural dietary supplements through the omum.fr website. Products include skincare, haircare, intimate care, dietary supplements, and gift boxes at price points ranging from €8.50 to €70+. Revenue generated through one-time purchases and promotional sales.
2. VIP Loyalty Club: Subscription-style VIP club offering exclusive benefits including 10% discount on first order and ongoing exclusive advantages for members, creating recurring customer engagement and loyalty.
3. Referral Program: Parrainage (referral) program where existing customers can refer friends, receiving €10 credit toward their next order, driving customer acquisition through word-of-mouth.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Omum designs, formulates, and sells BIO-certified organic cosmetics and natural dietary supplements (nutricosmetics) for women across all hormonal life stages, from first menstruation through menopause. The portfolio covers skincare (stretch mark oil and cream, face creams, sun protection), haircare (anti-hair-loss lotion, shampoo, conditioner), intimate care (gel, probiotics), body hygiene (soap, deodorant), and dietary supplements (collagen, hair growth, menopause support, PMS relief, fatigue, sun protection). Products follow an In & Out approach that pairs topical cosmetics with internal nutritional supplements.

Product overview

Omum is a holistic beauty brand specializing in BIO cosmetics and natural dietary supplements for women throughout their hormonal life stages—from first menstruation through menopause. The portfolio is organized around the 'In & Out' philosophy, combining internal nutritional supplements (nutricosmetics) with external skincare products. Key product lines include: Mon Coup de Pousse (hair care range combining lotion and supplements for anti-hair loss treatment), La Surdouée (skincare for pregnancy including anti-stretch mark oil and cream), Ma Ménopause (menopause support supplement with citicoline, pollen, and griffonia), Mon Cycle Zen (safran-based supplement for sleep, mood, and relaxation), Mon Cycle Confort (premenstrual comfort supplement), and L'Intime (intimate care line including gel and probiotic supplements). The brand also offers Duo combination packs like the Menopause & Serenity Duo and Menopause & Painful Periods Duo. All products are certified organic, made in France, and formulated without controversial additives, with a focus on safety during pregnancy and breastfeeding.

Differentiator

Problem solved

Functional benefit

Products and services

• Mon Coup de Pousse (Nutricosmétique) - Hair Growth & Strengthening Supplement Dietary supplement formulated with nettle, bamboo, biotin, brewer's yeast, rocket, and zinc to stimulate hair growth and reinforce hair fiber, targeting hormonal, post-partum, and seasonal hair loss in women.
• La Surdouée (Nutricosmétique) - Marine Collagen Capsules Marine collagen capsules designed for skin elasticity and stretch mark prevention during pregnancy.
• Mon Collagène Cacao - Hydrolyzed Marine Collagen Powder Cacao-flavored drinkable marine collagen powder containing hydrolyzed type 1 collagen, hyaluronic acid, and vitamin C for elasticity, hydration, and anti-aging.
• La Surdouée (Huile) - Pregnancy Stretch Mark Oil Anti-stretch mark oil for pregnancy that promotes supple and elastic skin.
• Mon Coup de Pousse - Anti-Hair Loss Lotion Anti-hair-loss hair lotion that stimulates growth, reinforces hair, and boosts vitality; formulated with a patented turmeric extract and natural peptides.
• Ma Ménopause - Menopause & Hot Flash Supplement Natural dietary supplement formulated with pollen, Cognizin® citicoline, griffonia, and vitamins B6 and B12 to reduce hot flashes, night sweats, and improve concentration and memory during menopause.
• La Surdouée (Crème) - Anti-Stretch Mark Pregnancy Cream Cream designed to prevent and treat stretch marks during pregnancy.
• Mon Cycle Zen - Sleep, Mood & Relaxation Supplement Dietary supplement formulated with Safr'Inside™ saffron, eschscholtzia, magnesium, and vitamin B6 to support emotional balance and sleep during the menstrual cycle.
• Mon Coup de Boost - Fatigue & Immunity Supplement Anti-fatigue and immunity dietary supplement with echinacea, acerola, yeast beta-glucans, vitamins B6 and B12, and zinc.
• Mon Cycle Confort - PMS & Menstrual Comfort Supplement Dietary supplement for premenstrual syndrome and menstrual comfort containing chasteberry, cherry stalk, fennel, yarrow, and vitamins.
• L'Intime (Gel) - Hydrating & Soothing Intimate Gel Hydrating and soothing intimate gel enriched with prebiotics for daily intimate hygiene.
• Ma Bouillotte - Linseed Hot Water Bottle for Painful Periods Natural hot water bottle filled with linseed, shaped for the lower abdomen to relax muscles and reduce menstrual pain.
• L'Intime (Nutraceutique) - Intimate Flora Probiotic Supplement Dietary supplement combining prebiotics and probiotics to support vaginal comfort and intimate flora balance.
• Trio Confort Menstruel - Menstrual Comfort Box Essential box combining hot water bottle and dietary supplements to reduce menstrual pain and provide comprehensive menstrual comfort.
• Duo In&Out Solaire - Sun Protection Routine Combined internal and external sun care routine to prevent sunburn, brown spots, and premature skin aging.
• Duo In&Out Cheveux - Anti-Hair Loss Treatment Pack Combined hair lotion and dietary supplement to reinforce hair growth and limit hair loss.
• Duo (Pré)Ménopause et Sérénité Perimenopause bundle combining Mon Cycle Zen (anti-stress, sleep) and Ma Ménopause (hot flashes, concentration) supplements.
• Duo (Pré)Ménopause et Règles Douloureuses Bundle for pre-menopause and painful periods combining Mon Cycle Confort and Ma Ménopause supplements.
• Mon Baume Douceur - Organic Conditioner Organic conditioner for hair strengthening and hydration.
• Ma Bulle Douceur - Sulfate-Free Natural Shampoo Natural sulfate-free shampoo for hair strengthening and hydration.
• Ma Jolie Peau - Hydrating Face Cream Hydrating and rebalancing face cream for daily skincare.
• Ma Protection Joli Teint - Tinted SPF50 Sunscreen Tinted SPF50 facial sunscreen providing UV protection and an even complexion.
• Ma Bonne Fée Visage - Konjac Facial Sponge Exfoliating and purifying konjac sponge for facial care.
• Le Cajoleur - Superfatted Soap Ultra-nourishing superfatted soap for the body.
• Ma Protection Joli Teint (Nutricosmétique) - Internal Sun Supplement Two-month internal dietary supplement for sun protection from within.
• Mon Rituel Glow - Natural Face Care Box Natural facial care gift box offering a complete glow routine.
• Box Grossesse - Pregnancy Box Thematic box containing a selection of products adapted to pregnancy.
• Trio Après Bébé - Post-Partum Kit Postnatal kit containing care products adapted for the post-partum period.
• Coffrets Cadeaux - Gift Boxes Range of gift boxes for different occasions and routines.
• Le Délicat - Natural Deodorant Natural deodorant without aluminium salts, essential oils, or alcohol, effective for 24 hours.

Quantifiable outcome

• Safr'Inside™ reduces PMS severity by 50% in 76% of women after 2 months
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• My S LifeminorStrategic or Co-development PartnerCollaboration with My S Life for a co-branded intimate health box (Coffret Santé intime) targeting women's intimate wellness during menstrual cycles and hormonal transitions. The partnership combines Omum's product expertise with My S Life's community platform.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Saforelle: French intimate-care brand with products for feminine hygiene and intimate discomfort. Directly overlaps with Omum's L'Intime line (gel, probiotic supplements) and targets a similar adult female customer base.
• Biolane: French dermo-cosmetic brand focused on maternity and baby care, including stretch-mark and pregnancy skincare. Direct peer to Omum's La Surdouée line with broader pharmacy distribution.
• Mustela: French maternity and baby skincare brand owned by Laboratoires Expanscience. Direct competitor to Omum's pregnancy-safe skincare line (stretch marks, body care) with much larger retail footprint in pharmacies and broader distribution.
• Pileje: French nutraceuticals specialist (Laboratoire Pileje) selling dietary supplements for women's hormonal health, gut health, and micronutrition. Closely comparable to Omum's nutricosmetic supplements targeting cycle, pregnancy, and menopause.

Broad incumbents

• Caudalie: Established French natural-beauty brand (vinotherapy) with a much wider portfolio and international presence. Comparable positioning on natural, plant-based formulation but a broader scope than Omum's women-specific niche.
• Nuxe: Major French natural-origin dermo-cosmetic brand with extensive pregnancy- and women-focused lines. Overlaps with Omum's skincare positioning but operates at significantly larger scale across multiple categories.
• La Roche-Posay: L'Oréal-owned dermo-cosmetic brand strong in sensitive skin and pregnancy-safe skincare. Overlaps with Omum's barrier-friendly, dermatologist-tested positioning but at significantly larger scale and broader retail distribution.
• Weleda: Global natural and organic personal care brand with established pregnancy, mother & baby, and women's ranges. Comparable BIO/natural positioning but far broader geographic distribution and product portfolio.

Emerging players

• Biocodex (Saforelle parent) — replaced with Marque Verte: French natural-origin personal care brand with organic and pregnancy-safe ranges. Comparable BIO positioning to Omum at similar scale, primarily distributed through mass retail and pharmacy in France.
• Natessance: French organic and natural personal-care brand (Laboratoire Gravier) with BIO-certified skincare, haircare, and intimate care. Closely comparable BIO positioning to Omum but broader product range and channel presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/omumfr
• Pinterestpinterest.fr/omum/_created
• TikToktiktok.com/@omumfr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omum