SITRAM

What SITRAM does

SITRAM is a French cookware manufacturer founded in 1963 and headquartered in Mirande, Gers, France. The company produces a broad range of kitchen utensils including frying pans (poêles), saucepans and stockpots (casseroles et faitouts), enameled cast iron Dutch ovens (cocottes en fonte), pressure cookers (autocuiseurs), and specialty items such as vitalizers, couscoussiers, and steam cookers. Its product portfolio is organized into distinct ranges including Rapsody, Sitrabella, Sitramovible, Céanox/Horizon, Prisme, Tradifonte, [RE]Naissance, Sitrapro, and Sitramulti. Underlying technology includes tri-ply (3-layer) stainless steel–aluminum construction for heat diffusion, the Céanox ceramic coating enriched with stainless steel powder (claimed 4x more durable than standard ceramic), and the patented Sitramovible removable handle system that enables modular cookware use and compact storage.

The business operates a B2C hardware model, with revenue generated through unit sales of cookware via mainstream French retail chains, specialty kitchenware stores, and online channels. Marketing and distribution are handled by a single domestic partner, Gers Equipement, allowing SITRAM to operate with a very small internal team (1–10 employees). The target customer base is segmented into everyday home cooks and families (primary audience, served by entry-to-mid-range lines such as Tradifonte and Sitrabella) and more experienced cooking enthusiasts (secondary audience, served by specialized ranges such as Céanox, Rapsody, and Sitramovible). Pricing is positioned as accessible rather than premium, targeting broad French consumer reach. Marketing is content-driven and includes the INOX Academy educational platform, recipe content, the Sitram Family community, and a brand ambassador relationship with French rugby figure Sébastien Chabal.

Name

SITRAM

Legal name

SITRAM

Website

https://sitram.fr

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

SITRAM is a French cookware manufacturer founded in 1963, producing frying pans, saucepans, cast iron Dutch ovens, and pressure cookers for everyday home cooks and cooking enthusiasts. The company distributes through French retail and online channels via partner Gers Equipement, leveraging proprietary technologies including Céanox ceramic coating and the patented Sitramovible removable handle system.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-benoît-du-sault

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Cookware Product Sales: SITRAM generates revenue primarily through the sale of kitchen cookware products including frying pans, saucepans, Dutch ovens, pressure cookers, and specialty items. Products are sold through retail distribution channels and available in mainstream retail stores and specialized kitchenware shops.
2. Product Accessories and Replacement Parts: The company also sells replacement parts including pressure cooker gaskets and accessories, generating additional revenue from existing customer base.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SITRAM manufactures and sells kitchen cookware including frying pans, saucepans, stockpots, cast iron Dutch ovens, and pressure cookers. Products are produced primarily in stainless steel 18/10, aluminum, and enameled cast iron, with most ranges compatible with all heat sources including induction. The portfolio spans multiple branded lines (Rapsody, Sitrabella, Sitramovible, Horizon with Céranox coating, [RE]Naissance, Prisme, Tradifonte) targeting everyday home cooks and cooking enthusiasts.

Product overview

SITRAM is a French cookware manufacturer established in 1963, specializing in a comprehensive range of kitchen utensils. The product portfolio centers on four main cookware categories: frying pans (poêles), saucepans and stockpots (casseroles et faitouts), cast iron Dutch ovens (cocottes en fonte), and pressure cookers (autocuiseurs), complemented by specialty items like vitalizers, couscoussiers, and steamers. The offerings are organized across multiple product lines including professional-grade Rapsody (tri-ply stainless steel), colorful Sitrabella cast iron, Sitramovible with patented removable handles (featuring Croustille, Family, and Arpege sub-ranges), and the innovative Céranox ceramic-coated Horizon line. Additional lines include the [RE]Naissance, Prisme, Tradifonte, and Sitramulti brands. Products are manufactured primarily in stainless steel (inox 18/10), aluminum, and enameled cast iron, with most lines compatible with all heat sources including induction.

Differentiator

Problem solved

Functional benefit

Brands

• Rapsody: Stainless steel series with satin finish inside and polished outside, inspired by professional kitchens with 3-layer construction for optimal heat diffusion.
• Sitrabella
• Sitramovible
• [RE]Naissance
• Prisme
• Tradifonte
• Céranox
• Horizon
• Croustille
• Family
• Arpege
• Sitrapro

Products and services

• Autocuiseurs (Pressure Cookers) Stainless steel pressure cookers available in 6 to 13 liter capacities with secure closure systems (clamp, bayonet, or rack) and steam basket, certified against 14 safety points of NF EN 12778 standard, backed by 15-year warranty on cookware.
• Poêles (Frying Pans) Full range of frying pans including aluminum pans with fixed or removable handles, all-stainless steel pans, coated stainless steel pans, grill pans, crêpe pans, saûteuses, and woks.
• Casseroles et Faitouts (Saucepans and Stockpots) Saucepans and stockpots in all-stainless steel, anti-stick coating, and removable handle options, with faitouts available in stainless steel, aluminum, and with glass or stainless steel lids.
• Cocottes en Fonte (Enameled Cast Iron Dutch Ovens) Enameled cast iron Dutch ovens in round, oval, square, and rectangular shapes, with capacities from 1.2L to 9L, available in various colors with matte or glossy finishes.
• Ustensiles Spécifiques (Specialty Cookware) Specialty cookware including vitalizers (6L), couscoussiers (10L), steam cookers, traiteurs (catering pots), and bain-marie stockpots for large-scale cooking.
• Gamme Rapsody (Stainless Steel Cookware Line) Stainless steel cookware line with satin finish inside and polished exterior, inspired by professional kitchens, featuring tri-ply 3-layer construction for optimal heat diffusion and induction compatibility.
• Gamme Sitrabella (Cast Iron Dutch Ovens) Cast iron Dutch ovens available in round and oval shapes in various vibrant colors with glossy or matte finishes, featuring ergonomic handles and lids with interior ridges for continuous basting during cooking.
• Gamme Sitramovible (Removable Handle Cookware) Removable handle cookware line featuring a patented handle mechanism, including Croustille (aluminum non-stick, non-induction), Family (aluminum with reinforced thickness, induction-compatible), and Arpege (stainless steel, induction-compatible) sub-ranges, allowing nested storage and oven/refrigerator use.
• Gamme Horizon (Céranox Ceramic Coating Line) First product line featuring Céranox ceramic coating technology enriched with stainless steel powder, guaranteed PFAS-free, with anti-stick properties 4x more durable than standard ceramic coatings (tested up to 10,000 cycles).
• Gamme [RE]Naissance Featured cookware collection highlighted for performance, functionality, and design as part of SITRAM's product lineup.

Quantifiable outcome

• Céranox coating maintains anti-stick properties for 4x longer than standard ceramic coatings (tested up to 10,000 cycles)
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered primary and secondary.

• Gers EquipementprimaryChannel Partner/ Reseller/ DistributorGers Equipement serves as the marketing and distribution partner for SITRAM, handling the commercial distribution of SITRAM cookware products within France.
• Sébastien ChabalsecondaryGTM or Marketing PartnerFrench rugby legend Sébastien Chabal serves as a brand ambassador for SITRAM, featuring in a web series called 'Sébastien Chabal / Ceranox : qui craquera?' that demonstrates the durability and effectiveness of SITRAM products, particularly the Céranox ceramic coating line.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tefal: Mass-market French cookware brand (Groupe SEB) selling frying pans, saucepans, and pressure cookers through the same retail channels as SITRAM. Directly comparable product categories (poêles, casseroles, autocuiseurs) with overlapping price-point positioning.
• Cristel: French stainless steel cookware brand specializing in tri-ply, induction-compatible, and removable-handle product lines. Highly comparable in materials technology and modular cookware design to SITRAM's Rapsody and Sitramovible ranges.
• De Buyer: French professional and prosumer cookware manufacturer established over 190 years ago. Comparable in heritage, French origin, and tri-material product mix (steel, aluminum, non-stick).
• Beka: European cookware manufacturer offering stainless steel, non-stick, and cast iron ranges. Comparable product mix across frying pans, saucepans, and pressure cookers in similar mid-market retail positioning.
• Matfer: French professional cookware and kitchenware manufacturer serving both foodservice and consumer markets. Comparable in product breadth (pots, pans, specialty cookware) and French manufacturing base.
• Lagostina: Italian cookware brand with strong heritage in stainless steel pots, pans, and pressure cookers. Overlapping product categories (casserole, autocuiseur, poêles) with similar tri-ply construction technology.

Broad incumbents

• Staub: Premium French-origin cast iron Dutch oven and cocotte brand (now part of Zwilling). Direct overlap with SITRAM's cast iron Dutch oven ranges (Sitrabella, Prisme, Tradifonte) but at a higher price tier and global scale.
• Le Creuset: Iconic French/European premium cast iron and enameled cookware brand. Comparable through Sitrabella, Prisme, and Tradifonte cast iron cocottes, but operates at substantially larger scale with global brand recognition.
• Groupe SEB: Parent of Tefal and several other cookware brands; a broad incumbent in small and large domestic appliances. Highly relevant competitive context for SITRAM, representing the dominant scaled player in French cookware.

Regional players

• Emile Henry: French ceramic and flame-top cookware manufacturer with similar artisanal heritage positioning. Comparable as a French-origin, multi-generational cookware brand selling through specialty kitchenware stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xsitram.fr/sitram-family
• Facebookfacebook.com/Sitramfrance
• LinkedInlinkedin.com/company/sitram

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SITRAM