Metric Digital

What Metric Digital does

Metric Digital is a performance marketing agency specializing in ecommerce and high-ROI growth, founded in 2013 and headquartered in New York with a headcount in the 11-50 range. The firm provides integrated digital marketing services spanning media, creative, data, and strategy delivered to enterprise clients under annual retainer engagements, with documented verticals in B2B, Retail/Ecommerce, Financial Services, Travel/Hospitality, and Health/Wellness.

The company's core technology is Polaris IQ, a proprietary marketing intelligence platform that consolidates cross-channel data and applies AI to forecasting, real-time campaign monitoring, transparent benchmarking, and creative analysis; a complementary framework, The Care Index™, translates brand-consumer relationship metrics into attributable revenue. The agency has expanded its product surface with an AI Search & GEO service targeting LLM-driven discovery, and extended its delivery capability through the acquisition of Giant Spoon, a creative agency positioned as a flagship subsidiary. Named enterprise clients include Peacock, Samsung, Southwest Airlines, Intuit QuickBooks, TransUnion, Strava, Equinox, Aritzia, Purina, and Dataiku, supported by premier-partner status with Google, Meta, and Amazon Ads.

Revenue is generated through quote-based enterprise retainers billed annually; the firm operates direct enterprise sales and does not disclose pricing or financial metrics. The agency has been recognized by AdAge, Adweek, MediaPost, Campaign, Cannes Lions (Gold Lion), Clio (Grand Award), The Drum, and US Agency Awards, and is described as one of the fastest-growing agencies in its category. Note: the source dataset contains a material conflict between the firmographic profile (11-50 employees, ecommerce-niche, founded 2013) and the supporting record (multi-city operations across Chicago, Los Angeles, and New York with a large enterprise client roster and a January 2026 acquisition); the analysis above reflects both views and uses the firmographic headcount as the primary sizing anchor.

Name

Metric Digital

Legal name

Wpromote, LLC

Website

https://metricdigital.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Metric Digital is a New York-based performance marketing agency, founded in 2013, that delivers ecommerce-focused full-funnel digital marketing services to enterprise clients via its proprietary Polaris IQ AI platform and The Care Index™ brand-measurement framework.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Performance marketing agency
• Ecommerce digital marketing
• Paid media management
• Full-funnel marketing services
• Brand measurement analytics

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing integrated media, creative, data analytics, and strategy services. Revenue generated through retainer-based engagements and project fees with enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Metric Digital is a performance marketing agency that specializes in ecommerce and driving high ROI growth for brands. The company delivers full-funnel digital marketing services spanning media, creative, data and analytics, and strategy, augmented by its proprietary Polaris IQ marketing intelligence platform. Service engagements are retainer-based, targeting enterprise and mid-market brands seeking to connect brand building with measurable performance outcomes.

Product overview

Metric Digital operates as a full-funnel digital marketing agency offering an integrated platform combining strategy, media, creative, and data services. The core proprietary technology is Polaris IQ, a marketing intelligence platform that consolidates data and delivers AI-powered insights for forecasting and campaign optimization. Supporting offerings include The Care Index™ (brand measurement framework), AI Search & GEO services, and industry-specific solutions (B2B, Retail/Ecommerce, Financial Services, Travel/Hospitality, Health/Wellness). The portfolio was expanded through the acquisition of Giant Spoon, combining bold creative with data-driven media capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Polaris IQ: Proprietary marketing intelligence platform that turns complex data into high-impact action, featuring accurate forecasting, real-time campaign monitoring, transparent industry benchmarking, and AI-powered creative analysis.
• The Care Index™
• Giant Spoon

Products and services

• Media Services Full-funnel marketing solutions across paid, earned, and owned media channels, connecting brand and performance objectives for enterprise and mid-market brands.
• Creative Services Breakthrough creative services built to spark genuine consumer connection and drive measurable performance outcomes for brands.
• Data and Digital Intelligence Custom measurement and analytics frameworks delivering clarity, confidence, and smarter marketing decisions for brand and performance optimization.
• Strategy and Planning Holistic full-funnel marketing strategy driving long-term transformative growth across brand and business objectives for enterprise clients.
• AI Search and GEO Specialized services helping brands win in LLM-based search and outmaneuver competition through website fundamentals, digital PR, and Reddit optimization.
• The Care Index Brand Measurement Proprietary brand measurement framework that translates brand-consumer relationships into revenue metrics, measuring where a brand stands with consumers and calculating exact revenue value.

Quantifiable outcome

• 50 million cans sold for Athletic Brewing Company
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

One partnership is on record.

• Giant SpoonflagshipStrategic or Co-development PartnerWpromote acquired Giant Spoon, combining bold creative and data-driven media capabilities. The merger creates a new independent powerhouse allowing clients to never have to choose between love (brand/creative) and money (performance/ROI). The combined entity offers expanded creative strategy, media, and data services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Seer Interactive: Digital marketing agency specializing in SEO, paid media, analytics, and creative for enterprise and mid-market clients. Comparable in data-led approach and use of proprietary analytics frameworks.
• Rise Interactive: Performance marketing agency offering media, analytics, creative, and SEO services to enterprise brands. Comparable service portfolio, mid-size positioning, and data-driven approach.
• Wpromote: Full-funnel digital marketing agency offering integrated media, creative, data, and strategy services with the proprietary Polaris IQ platform. The provided company data references Wpromote directly, and the firms share an explicit association (metricdigital.com referral to wpromote.com), indicating direct overlap in services, target customers, and operating model.
• Disruptive Advertising: Performance and digital marketing agency focused on paid media, SEO, and lifecycle marketing for ecommerce and B2B brands. Comparable in mid-market positioning and channel mix.
• Neil Patel Digital: Digital marketing agency focused on SEO, paid media, and content marketing for growth-stage and enterprise brands. Comparable in performance marketing focus and use of analytics-driven methodology.
• Tinuiti: Independent performance marketing agency specializing in ecommerce and full-funnel media, analytics, and creative. Direct comparable in target market (DTC/enterprise ecommerce) and service mix (media + data + creative).

Broad incumbents

• Accenture Song: Consulting-led marketing and digital experience practice within Accenture, increasingly winning enterprise marketing engagements through cross-functional offerings (strategy, technology, marketing). Direct overlap in serving Fortune 500 marketing leaders with integrated services.
• iProspect: Global digital performance marketing agency within the Dentsu network, serving enterprise clients with paid media, SEO, and content. Direct overlap in services but with significantly greater global scale and holding-company backing.
• Merkle: Large customer experience and performance marketing agency within the dentsu network, serving enterprise clients with media, analytics, and CRM. Overlaps in data-led digital marketing but at significantly larger scale and broader scope.
• Publicis Groupe: Global advertising holding company with major digital, media, creative, and data capabilities (including Publicis Sapient, Digitas). Competes in enterprise pitch processes and has the scale to absorb mid-sized accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/metric_digital
• YouTubeyoutube.com/user/Wpromote
• Facebookfacebook.com/wpromote
• LinkedInlinkedin.com/company/metric-digital
• Instagraminstagram.com/wpromoteofficial
• TikToktiktok.com/@wpromoteofficial

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metric Digital