Kerekes Bakery & Restaurant Equipment

What Kerekes Bakery & Restaurant Equipment does

Kerekes Bakery & Restaurant Equipment, Inc. (operating as BakeDeco / BakeDeco.com) is a privately held, Brooklyn-based specialty distributor founded in 1959 that sells bakery supplies, pastry tools, cake decorating products, and commercial kitchen equipment to food service professionals and serious home bakers across the contiguous United States. Its core offering is a 35,000+ SKU catalog organized across major categories: bakeware, pastry, chocolate, cake decorating, kitchen and dining, commercial equipment and parts, used equipment, apparel, and books. Distribution is omnichannel: a transactional e-commerce site (bakedeco.com) with shopping cart, wishlist, and gift registry functionality; a physical showroom at 6103 15th Avenue, Brooklyn; phone-based inside sales; a Corporate Accounts program for B2B and government buyers; and an affiliate channel via ShareASale.

The business model is high-volume transactional distribution with no disclosed subscription or recurring revenue. Pricing is unit-based with deep SKU range from roughly $2 basic consumables to $500-$10,000+ commercial equipment, with bulk case pricing for higher volumes (e.g., a 1,200-unit case of Panettone molds at $480.30 versus a 12-pack at $8.10). Free shipping applies to orders over $74.99 within the 48 contiguous states, with free returns on in-stock items. Revenue streams include new product sales, refurbished used equipment with 3-month warranty, and custom fabrication services for commercial sinks and similar to-spec builds. There is no disclosure of payment terms, net revenue retention, or churn because the model is largely transactional and largely cash-on-order.

The company maintains no disclosed technology platform beyond the e-commerce storefront and uses third-party live chat (Tawk.to) for customer service. There are no API endpoints, SDKs, integrations, AI modalities, patents, or proprietary software disclosed. Distribution partnerships anchor its catalog: it serves as a distributor for major commercial equipment manufacturers including Hobart, Robot Coupe, True, Vulcan, Traulsen, Blodgett, and Berkel, and for specialty bakery brands including Pavoni, Martellato, Silikomart, Fat Daddio's, Ateco, Satin Ice, and PME. Marketing is multi-channel through the website, email newsletter, SEO, and an organic TikTok presence under @bakedeco. Customer concentration is structurally low given the transactional SMB model with no named enterprise anchors or single-customer dependence visible in the data.

Name

Kerekes Bakery & Restaurant Equipment

Legal name

Kerekes Bakery & Restaurant Equipment Inc.

Website

https://bakedeco.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Kerekes Bakery & Restaurant Equipment (dba BakeDeco) is a Brooklyn-based, family-owned specialty distributor founded in 1959 that sells over 35,000 bakery, pastry, cake decorating, and commercial kitchen equipment SKUs to food service professionals and serious home bakers across the contiguous United States via e-commerce, a Brooklyn showroom, phone sales, and a corporate accounts program.

Ownership category

akta.pro rank

Product category

Commercial Foodservice Equipment Distribution

NAICS

Commercial Bakeries (311812)

SIC

Bakery Products (2050)

akta.pro primary industry

Bakery & Desserts Distribution (CRAOABAE)

akta.pro secondary industry

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)

Keywords

• Bakery equipment supplies
• Restaurant kitchen equipment
• Commercial bakeware
• Pastry decorating tools
• Foodservice equipment distribution

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of bakery supplies, restaurant equipment, pastry tools, cake decorating supplies, and commercial kitchen equipment through e-commerce and physical showroom. Revenue generated through individual product transactions with pricing ranging from a few dollars to several thousand for commercial equipment.
2. Used Equipment Sales: Sales of refurbished and used commercial kitchen equipment through dedicated used equipment section, including mixers, ovens, food processors, and refrigeration units.
3. Custom Fabrication Services: Custom fabrication services for commercial sinks and other equipment to specification.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Kerekes Bakery & Restaurant Equipment (operating as BakeDeco) distributes more than 35,000 items of bakery supplies, pastry tools, cake decorating materials, and commercial kitchen/restaurant equipment to foodservice professionals. The company combines a Brooklyn, NY showroom with the bakedeco.com e-commerce storefront and offers custom fabrication, used/refurbished equipment, and a corporate accounts program for bulk buyers.

Product overview

Kerekes Bakery & Restaurant Equipment (operating as BakeDeco) operates as a distributor of restaurant supplies and equipment for food service establishments, featuring over 35,000 items in stock. The company offers a comprehensive portfolio organized into major product categories: Bakeware (including cake pans, silicone molds, disposable bakeware, and specialty pans); Pastry Supplies (decorating tools, cookie cutters, pastry bags, and filling equipment); Chocolate Tools & Equipment (molds, tempering machines, and dipping tools); Cake Decorating (food coloring, fondants, gum paste, and airbrush systems); Kitchen & Dining Equipment (knives, cookware, and bar supplies); Commercial Kitchen Equipment & Parts (sinks, work tables, storage racks, refrigeration, and cooking equipment); and Used Equipment (refurbished mixers, ovens, and specialized machinery). The product line also includes apparel and books for food service professionals. Key branded products include Colour Mill Decorators Dough, Martellato Spinner Electric Cake Turntables, Novacart Panettone Molds, Henry & Henry Pastry Fillings, Satin Ice Fondants, and Sapphire Manufacturing work tables.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 65+ years serving food service professionals
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Various Equipment ManufacturerscoreOthersDistributor relationship with numerous equipment manufacturers including Hobart, Robot Coupe, True, Vulcan, Traulsen, Blodgett, Berkel, and others for commercial kitchen equipment. These are supplier/distributor relationships where Kerekes/BakeDeco sells manufacturers' products.
• Bakeware and Tool BrandscoreOthersDistributor for specialty bakeware and tool brands including Pavoni, Martellato, Silikomart, Fat Daddio's, De Buyer, Ateco, Kuhn Rikon, and O'Creme for pastry and cake decorating supplies.
• Fondant and Decorating Supply BrandscoreOthersDistributor for Satin Ice, Dream Fondant, Laped, Colour Mill, and PME for cake decorating materials including fondants, food colors, and decorating tools.
• ShareASale Affiliate ProgramminorGTM or Marketing PartnerAffiliate marketing partnership through ShareASale (merchant ID 57964) for referral traffic and customer acquisition.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edward Don & Company: One of the largest US foodservice equipment distributors, supplying restaurants, schools, and institutions with commercial kitchen equipment. Comparable to Kerekes in equipment categories but operates at broader scale and institutional focus.

Direct peers

• WebstaurantStore: Largest online restaurant supply and foodservice equipment retailer in the US, selling commercial kitchen equipment, smallwares, and disposables. Directly comparable to Kerekes in product categories (bakeware, pastry, cake decorating, commercial equipment) and target customer (foodservice professionals), but operates at vastly greater scale.
• BakeMark: Specialty bakery ingredient and supply distributor serving retail bakeries, foodservice, and in-store bakeries across North America. Closely comparable to Kerekes's bakery-focused customer segments, though weighted more toward ingredients than equipment.
• Central Restaurant Products: Restaurant supply retailer operating both online and via a Cincinnati showroom, selling commercial kitchen equipment and supplies to foodservice operators. Comparable to Kerekes's hybrid showroom + e-commerce model serving similar customer profiles.
• Katom Restaurant Supply: Online restaurant equipment and supply retailer based in Tennessee serving commercial kitchens nationwide. Closely comparable to Kerekes's e-commerce + phone-order distribution model with overlapping product categories including bakeware and pastry tools.
• Restaurant Depot: Membership-based wholesale foodservice distributor with over 200 locations across the US. Serves the same foodservice operator customer base as Kerekes with restaurant equipment, supplies, and bakery items, though with a physical cash-and-carry model rather than e-commerce + showroom.
• Tundra Restaurant Supply: Specialty online foodservice equipment retailer focused on commercial-grade kitchen equipment for restaurants and bakeries. Directly competes with Kerekes in commercial equipment categories with similar e-commerce-led distribution.
• Chef's Deal: Online and showroom-based commercial restaurant equipment retailer offering new and used kitchen equipment. Directly comparable to Kerekes's combination of new equipment, used equipment, and showroom-led sales model serving similar foodservice customers.

Emerging players

• Gold Medal Products: Manufacturer and distributor of concession and foodservice equipment including popcorn, cotton candy, and bakery items. Comparable to Kerekes in bakery equipment categories though stronger in concession/snack segments.

Regional players

• Bargreen Ellingson: Restaurant supply and equipment distributor primarily serving the Pacific Northwest and Western US. Comparable to Kerekes in foodservice equipment categories but focused on a different regional footprint with design and consultation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@bakedeco
• Xx.com/bakedeco
• Facebookfacebook.com/BakeDecoKerekes

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerekes Bakery & Restaurant Equipment