General Procurement

What General Procurement does

General Procurement (GenPro) is a Cyprus-incorporated maritime procurement intermediary founded in 2018 as a joint venture between Columbia Shipmanagement and Bernhard Schulte Shipmanagement, headquartered in Limassol with regional offices in Singapore and Mumbai. The company consolidates the procurement needs of a member pool spanning 1,200+ vessels across merchant and passenger segments, negotiating framework supply agreements with 336 contracted suppliers across 20 cost categories on behalf of ship management companies and shipowners with in-house technical management. Volume-related discounts (VRD) negotiated with suppliers are passed through to members in full under an open-book policy, with GenPro's commercial model based on membership fees and value-added services rather than supplier margin.

GenPro's technology stack centers on OPTIMA, a proprietary digital control suite that provides supplier performance monitoring, quality assurance, compliance oversight, and procurement analytics across spend categories. In October 2025, GenPro acquired SeaConnect from Procurelink and integrated it into OPTIMA, extending the platform with supplier-facing catalogue management, invoice verification, sustainability reporting, and referenced AI-powered decision support. The GenPro Toolkit layers on compliance and sustainability assessment modules (Members Dashboard, Suppliers' C&S Readiness Score, Suppliers Dashboard, Sustainability Balanced Scorecard), and a Lube Oil Desk provides category-specific cost optimization advisory.

GenPro monetizes through individually-negotiated membership and framework agreements on a subscription basis, supplemented by value-added services such as commercial and sustainability reporting, market intelligence, and the Lube Oil Desk. Customer acquisition is relationship-driven, leveraging the parent companies' industry standing, presence at flagship maritime events (Posidonia, IMPA London, Blue Day, Singapore gatherings), and referral networks within the ship management ecosystem. The company has published GRI-aligned sustainability reports since 2022, holds ISO 9001:2015 and ISO 37001:2025 certifications, and was appointed honorary member of ISSA in 2025.

Name

General Procurement

Legal name

GP General Procurement Company Limited

Website

https://gen-pro.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

General Procurement (GenPro) is a Cyprus-based maritime procurement joint venture between Columbia Shipmanagement and Bernhard Schulte Shipmanagement that negotiates framework supply agreements and provides digital procurement tools for a network of 1,200+ vessels across 20 cost categories and 336 vetted suppliers.

Ownership category

akta.pro rank

Product category

Maritime Procurement Services

akta.pro primary industry

Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI)

akta.pro secondary industry

Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions) (BPAAAJAK)

Keywords

• Maritime procurement services
• Fleet supply management
• Framework supply agreements
• Supplier compliance auditing
• Procurement intelligence

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Membership / Framework Agreement Fees: GenPro acts as a procurement intermediary, negotiating framework supply agreements with international suppliers on behalf of its members. Revenue is generated through membership arrangements with ship management companies and shipowners. Volume-related discounts (VRD) are negotiated with suppliers and returned to members in full — GenPro's value-add is in the negotiation, compliance, and optimisation services.
2. Volume-Related Discounts (VRD): GenPro consolidates the procurement needs of member fleets to secure volume-based discounts from suppliers. The full value of these discounts is returned to clients, with GenPro's commercial model based on the service and governance it provides rather than a margin on the discounts themselves.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

General Procurement (GenPro) acts as a procurement intermediary that negotiates framework supply agreements with international maritime suppliers on behalf of its members, who are ship management companies and shipowners. By consolidating the procurement needs of a pool of 1,200+ vessels across 20 main cost categories and 336 contracted suppliers, GenPro secures volume-related discounts and passes them to members in full under an open-book policy. The company complements these procurement services with its proprietary OPTIMA digital platform, the SeaConnect supplier-facing procurement system, the GenPro Toolkit for compliance and sustainability scoring, and specialist services such as the Lube Oil Desk.

Product overview

GenPro is a maritime and commercial procurement company operating since 2018, providing a centralized procurement platform for shipowners and ship managers. The core offering consists of OPTIMA, a proprietary digital control suite that serves as the central intelligence layer, combined with the acquired SeaConnect supplier-facing platform for end-to-end digital procurement. Supporting these platforms are value-added services including the Lube Oil Desk, Sustainability Reporting, Commercial Reporting, and Market Intelligence. The GenPro Toolkit provides compliance and sustainability assessment tools including the Members Dashboard, Suppliers' C&S Readiness Score, Suppliers Dashboard, and Sustainability Balanced Scorecard. The company also publishes the monthly Sustainability Buoy Newsletter. Together, these products enable consolidated purchasing, supplier benchmarking, ESG compliance tracking, and cost optimization across a network of 1200+ vessels.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership-Based Procurement Services (Framework Supply Agreements)
• OPTIMA Digital Control Suite

Quantifiable outcome

• 1200+ vessels served across merchant and passenger segments
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Noatum CSMcoreStrategic or Co-development Partner · 1 February 2026Noatum CSM, a ship management joint venture established between AD Ports Group and Columbia Group, signed a strategic collaboration agreement with GenPro to support sourcing and supply activities across the JV's managed fleet. The agreement provides Noatum CSM with access to GenPro's contractually compliant supplier ecosystem, consolidated purchasing structures, market benchmarking, improved transparency, and digital tools. The collaboration includes governance structures supporting ESG alignment, supply chain resilience, and regulatory compliance.
• SeaConnect (Procurelink)coreTechnology or Integration · 1 October 2025GenPro acquired SeaConnect from Procurelink to strengthen its digital service offering to shipowners. SeaConnect, a supplier-facing procurement platform, was fully rebranded and integrated into GenPro's OPTIMA digital control suite. The acquisition creates a unified, GenPro-managed digital backbone reducing reliance on third-party procurement systems and enhancing data ownership.
• Grow Sustainability ConsultingsupportingImplementation/ SI/ Consulting Partner · 1 January 2022GenPro partnered with Grow Sustainability Consulting to prepare its sustainability reports in accordance with the updated GRI Universal Standards. The collaboration, dating back to 2020, supports GenPro's sustainability strategy across its four pillars: Planet, People, Peace, and Partnership.
• Columbia ShipmanagementcoreOthersGenPro is a joint venture between Columbia Shipmanagement and Bernhard Schulte Shipmanagement. Columbia Shipmanagement is a parent company contributing its fleet procurement needs to the GenPro pooling model.
• Bernhard Schulte ShipmanagementcoreOthersGenPro is a joint venture between Columbia Shipmanagement and Bernhard Schulte Shipmanagement. Bernhard Schulte Shipmanagement is a parent company contributing its fleet procurement needs to the GenPro pooling model.
• CYMEPAsupportingOthersGenPro is a member of CYMEPA (Cyprus Maritime Environment Protection Association), supporting industry efforts on environmental protection and sustainability in shipping.
• CYFOSsupportingOthersGenPro is a member of CYFOS (Cyprus Shipping Federation), an industry association supporting the interests of the Cyprus shipping community.
• CSC (Cyprus Shipping Chamber)supportingOthersGenPro is a member of the Cyprus Shipping Chamber, an industry association representing maritime companies based in Cyprus.
• ISSA (International Shipsuppliers & Services Association)supportingOthersGenPro is an honorary member of ISSA, the only global trade association representing ship suppliers and maritime service providers.
• WISTA (Women in Shipping and Trading Association)supportingOthersGenPro is a member/supporter of WISTA, promoting gender equality and the advancement of women in the shipping industry.
• YoungShipsupportingOthersGenPro is a supporter of YoungShip, an organisation fostering the professional development of young professionals in the shipping industry.
• Ship YoungsupportingOthersGenPro is a member of Ship Young, a networking organisation for young professionals in the maritime industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marcura: Digital procurement and payments platform purpose-built for the maritime industry, operating a marketplace and framework agreements model directly comparable to GenPro's pooled procurement service for shipowners and managers.
• Wilhelmsen Ship Management: Large third-party ship manager with an integrated global procurement function serving a managed fleet comparable in scale and customer profile to GenPro's Columbia/BSM-backed pool.
• V.Group (V.Ships): One of the world's largest ship management groups with in-house procurement, comparable to Columbia Shipmanagement; competes for the same ship management and outsourcing procurement wallet that GenPro targets.
• Anglo-Eastern Univan Group: Major independent ship manager with its own procurement infrastructure serving a large managed tanker and bulker fleet, directly comparable to the GenPro JV parents' procurement volumes.
• ShipServ: Long-standing maritime e-procurement marketplace connecting shipowners with suppliers (now part of the Marcura group); competes directly with GenPro's supplier-facing tooling and was effectively the prior owner of the SeaConnect platform GenPro acquired.

Broad incumbents

• DNV (Maritime): Global classification society offering supply chain assurance, certification, and ESG services to the maritime sector; an incumbent adjacent to GenPro's supplier audit and compliance work, with broader scope.
• Bureau Veritas Marine & Offshore: Major marine classification and certification body with supply chain compliance services; competes with GenPro's supplier due diligence and ESG compliance audits as part of a much broader services portfolio.

Others

• Sedna (maritime communications): Maritime email and workflow platform for chartering, operations, and procurement teams; partial thematic overlap with GenPro's digital procurement tooling and target customer base.
• IMPA (International Marine Purchasing Association): Global trade association for marine purchasers that sets procurement standards and hosts the IMPA London network; relevant ecosystem peer to GenPro given GenPro's participation in IMPA events and standards-aligned operations.

Emerging players

• RightShip: Maritime digital platform focused on safety, sustainability, and ESG due diligence; overlaps with GenPro's supplier compliance and sustainability scoring offering rather than full-scope procurement pooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/genpro_GO
• YouTubeyoutube.com/@genpro6954
• Facebookfacebook.com/GPGenPro
• LinkedInlinkedin.com/company/gen-pro
• Instagraminstagram.com/genpro_go

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about General Procurement