East-West Property
East-West Property Advisors (EWPA) operates a bilingual two-sided marketplace connecting US licensed real estate agents with Chinese property buyers through a China-based call center that qualifies leads across time zones.
- Company typePrivate
- Founded2013
- HeadquartersCauseway Bay, Hong Kong SAR China
- Headcount1–10
- GTM typeB2B
- OfferingServices
What East-West Property does
East-West Property Advisors (EWPA) operates a bilingual two-sided marketplace that connects licensed US real estate agents with Chinese-speaking property buyers. Founded in 2013 and headquartered in Causeway Bay, Hong Kong with a Shanghai office, the company maintains an English and Chinese portal through which US agents list residential properties and Chinese buyers (mainland China, Hong Kong, and overseas Chinese communities) search for inventory. The core differentiator is an operational layer rather than purely a software layer: a China-based bilingual call center qualifies inbound Chinese leads around the clock before routing them to subscribed US-side agents, addressing the time-zone and language frictions inherent in cross-border real estate transactions.
The platform carries localized US-city market guides, schools-and-zoning content, and outbound investment education aimed at Chinese audiences, and it has secured media placement in Forbes, Bloomberg, CNBC (PowerLunch on 2015-07-10), and The New York Times. Distribution has been built through partnerships with Private Bank seminar series for high-net-worth clients, the EIC Overseas Education conference targeting the ~265,919 Chinese students in the US, and Hong Kong-based outreach into the territory's ~395,000 multimillionaire base. Strategic positioning targets students, parents, and HNW Chinese buyers seeking US residential assets for residency, schooling, and capital diversification.
The business model is a subscription SaaS plus promotion model. US agents pay membership fees starting at $19 per month for access to qualified Chinese leads, and agents pay additional listing promotion fees to feature properties above organic placement. Buyer-side access is free, monetized only through matchmaking into agent subscriptions. The company is fully bootstrapped with no disclosed funding rounds, operates with a small team (range cited as 1-10 employees), and has grown gradually over more than a decade, indicating lifestyle-scale rather than venture-scaled unit economics.
East-West Property firmographics
Firmographics- Name
- East-West Property
- Legal name
- East-West Property US LLC
- Website
- https://eastwestproperty.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- East-West Property Advisors (EWPA) operates a bilingual two-sided marketplace connecting US licensed real estate agents with Chinese property buyers through a China-based call center that qualifies leads across time zones.
- Ownership category
- akta.pro rank
East-West Property industry classification
Industry- Product category
- Cross-Border Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where East-West Property is headquartered
LocationHeadquarters
- HQ city
- Causeway Bay
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices2 records
Markets served
East-West Property business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agent Membership Subscriptions: US real estate agents pay a monthly membership fee to join the EWPA network, receive qualified leads from China, and gain access to the platform's bilingual support services and 400 million Chinese daily reach.
- Listing Promotion Fees: Agents can submit and promote their property listings through the EWPA platform to reach Chinese buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Agent Membership at $19/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
East-West Property product offering
Product offeringCore offering
East-West Property operates a bilingual online platform that connects US-based real estate agents with Chinese property buyers. It sells a $19/month agent membership giving access to qualified Chinese buyer leads, and provides Chinese consumers with free US property search, local market information, financing advisory, and educational seminars. A bilingual call center in China qualifies and routes buyer leads to member agents.
Product overview
East-West Property Advisors operates a bilingual real estate marketplace platform that connects US licensed real estate agents with Chinese buyers seeking US residential properties. The core offering consists of the EWPA Platform for listings and lead management, the Agent Membership Network for US agents to access qualified Chinese buyer leads, and a Buyer Portal for Chinese users to search properties, save preferences, and receive alerts. Additional services include a Property Search Engine with advanced filtering, Local Market Information guides for 24 US cities, Financing Advisory Services connecting buyers with international mortgage providers, and Seminar Services for investor education in China. The platform's main competitive differentiator is its bilingual call center based in China that qualifies leads while US agents are asleep, combined with marketing reach to 400 million Chinese daily.
Differentiator
Problem solved
Functional benefit
Products and services
- EWPA Agent Membership Program
- Bilingual US Property Search Platform (Buyer Portal) Online bilingual (English/Chinese) property search portal where Chinese buyers and investors can browse US residential property listings submitted by member agents, available free of charge to consumers.
- Local Market Information Service (City Guides) Free informational content service providing Chinese buyers with US local market data, city/neighborhood guides, and area information to support cross-border purchase decisions.
- Financing Advisory Service Advisory service that connects Chinese cross-border buyers with US mortgage and financing options for purchasing US property, provided as part of the EWPA platform's buyer support offering.
- Educational Seminars and Investor Events In-person and/or virtual seminars and events held for Chinese investors and buyers to educate them on US real estate investment, qualify prospects, and generate leads for member agents.
- Bilingual Call Center Lead Qualification Service China-based bilingual (Mandarin/English) call center service that answers Chinese buyer inquiries, qualifies them, and routes qualified leads to member US real estate agents, supporting the platform's reported 75% lead conversion rate.
Quantifiable outcome
- 75% of clients referred to US agents buy a property during their US visit
- +2 more outcomes
Companies that use East-West Property
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
East-West Property technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
East-West Property partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- US Licensed Real Estate Agents (Membership Network)coreEWPA operates a network of US licensed real estate agents who pay membership fees to receive qualified leads from Chinese buyers. The company provides bilingual call center support to qualify leads before passing them to agents. Thousands of agents are part of this network, enabling US agents to reach 400 million Chinese consumers daily.
- ForbesminorEWPA has been quoted in Forbes magazine articles discussing Chinese real estate investment in US markets, establishing thought leadership and credibility with both US agents and Chinese buyers.
- BloombergminorEWPA quoted in Bloomberg coverage regarding Chinese millionaire investors in US real estate markets, including a dispute involving a Malibu property.
- CNBCminorEWPA featured on CNBC PowerLunch discussing the impact of volatile China stock market on US real estate, and broader trends in Chinese buyer activity.
- South China Morning PostminorEWPA covered in SCMP articles on US visa rules attracting Chinese property buyers and Chinese investment trends in US real estate.
- Shanghai TimesminorEWPA Director Sam Van Horebeek interviewed by Shanghai Times on investing in US real estate market, discussing rental yields, liquidity, and EB-5 investment programs.
- Capital WeeklyminorEWPA covered in Capital Weekly, a Hong Kong business magazine, discussing US real estate market assessment for Hong Kong investors including city recommendations and investment strategies.
- New York TimesminorEWPA mentioned in New York Times coverage of Chinese cash flooding US real estate market.
Scale indicators8 records
Recent moves5 records
Expansion highlights4 records
East-West Property competitors and assessment
Company assessmentDirect peers
- Juwai.com: Leading Chinese-language portal for international property listings, connecting Chinese buyers with global residential real estate. Most directly comparable two-sided marketplace model to EWPA, including agent membership, listings, and buyer-acquisition tools.
- Mansion Global: Luxury international property platform with strong Chinese-buyer traffic and cross-border agent network. Comparable to EWPA in targeting high-net-worth Chinese buyers purchasing US residential real estate, though Mansion Global is luxury-skewed and global rather than US-focused.
Broad incumbents
- Zillow: Largest US residential real estate marketplace. Competes indirectly with EWPA by serving as the dominant US listing destination for buyers; if Zillow deepens Chinese-language or international-buyer features, it could compress EWPA's differentiation.
- Redfin: US residential brokerage and portal. Comparable to EWPA in facilitating US agent-buyer connections, though without a focused Chinese-buyer cross-border acquisition channel.
- Compass: US tech-enabled residential brokerage with international referral and cross-border capabilities. Comparable to EWPA as a supply-side platform for US agents, with a different go-to-market (full-service brokerage vs. lead-generation membership).
- Sotheby's International Realty: Global luxury brokerage network with established Chinese-buyer programs and cross-border referral infrastructure. Comparable to EWPA as a destination for HNW Chinese buyers of US residential property, though it serves a broader international luxury audience through franchised affiliates.
- Berkshire Hathaway HomeServices: Large US residential brokerage franchise network with global referral partnerships. Comparable to EWPA as a channel for US agents serving inbound Chinese buyers, though operating at much larger scale and broader positioning.
Emerging players
- Engel & Völkers: International real estate franchise with strong European-to-US cross-border buyer flow and growing Asian-buyer programs. Comparable to EWPA in connecting international buyers with US residential property through a structured agent network.
- Beike (Ke Holdings / Lianjia): China's dominant residential real estate platform with growing cross-border ambitions. A potential future entrant into US-China cross-border listings that would directly compete with EWPA's marketplace if it expands internationally.
Regional players
- Century 21 China / CENTURY 21 Asia: Global franchise with strong Asia-Pacific presence and cross-border residential referrals into the US. Comparable to EWPA in serving Chinese buyers seeking US property via affiliated agents, though operating under a master franchise model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
East-West Property social profiles
Digital presenceEast-West Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
East-West Property leadership team
Management profileNumber of profiles
Profiles1 record
East-West Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
East-West Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about East-West Property
What does East-West Property do?
East-West Property operates a bilingual online platform that connects US-based real estate agents with Chinese property buyers. It sells a $19/month agent membership giving access to qualified Chinese buyer leads, and provides Chinese consumers with free US property search, local market information, financing advisory, and educational seminars. A bilingual call center in China qualifies and routes buyer leads to member agents.
Is East-West Property a public or private company?
East-West Property is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was East-West Property founded?
East-West Property was founded in 2013. It employs 1 to 10 people.
Where is East-West Property based?
East-West Property is headquartered in Causeway Bay, Hong Kong SAR China, in the Asia region.
How does East-West Property make money?
Two revenue lines are on record. Agent Membership Subscriptions are the primary driver. The others are listing Promotion Fees.
Who are East-West Property's main competitors?
Direct peers on record are Juwai.com and Mansion Global. Broad incumbents are Zillow, Redfin, Compass, Sotheby's International Realty and Berkshire Hathaway HomeServices. Emerging players are Engel & Völkers and Beike (Ke Holdings / Lianjia). Century 21 China / CENTURY 21 Asia is listed as a regional player.
Does East-West Property have an API?
No public API is recorded for East-West Property.
What industry is East-West Property in?
East-West Property's product category is Cross-Border Real Estate Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.