Impact Museums
Impact Museums develops and operates large-format, projection-based immersive art experiences such as Immersive Van Gogh, Frida Kahlo, and King Tut across a portfolio of Lighthouse Artspace venues in major US cities, serving general consumers and families seeking shareable cultural entertainment as well as corporate clients booking private events.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Impact Museums does
Impact Museums is a privately held, Los Angeles-based immersive entertainment company that develops, produces, and operates large-format projection-based art experiences under its Lighthouse Artspace venue brand. Founded in 2020 by four entrepreneurs — Josh Jacobs, Mark Shedletsky, Vito Iaia, and Diana Rayzman — the company runs a dual-engine business: a Creative Immersive Studio that develops or licenses IP such as Immersive Van Gogh, Immersive Frida Kahlo, Immersive King Tut, Immersive Nutcracker, Immersive Monet, and the Ukraine-benefit Immersive Shevchenko; and an Investment & Operating Platform that provides ticketing, retail, CRM, sponsorship, financial management, touring, and staffing infrastructure for those productions. Its underlying technology is large-scale animation and projection mapping developed with partners such as Cocolabs and Storywall Entertainment, delivered across walls, floors, and ceilings in venues designed by Emmy-recognized designer David Korins.
The company generates revenue through four primary streams: ticket sales (direct-to-consumer via owned websites and at-the-door), on-site retail and e-commerce (including revenue-share with social-impact partners such as The Stewpot), corporate sponsorship and partnership sales, and private venue bookings for events such as LA Fashion Week and brand anniversaries. It serves two main customer segments — general consumers and families seeking shareable cultural experiences, and corporate/brand partners seeking distinctive event venues. It also distinguishes itself through a social-impact mission, partnering with organizations including the Chopra Foundation, the Kahlo Family Foundation, Global Gift Foundation, Numinus, Piece by Piece, and P.S. Arts, and through cause-driven programming.
Impact Museums operates five permanent Lighthouse Artspace venues across the United States (Los Angeles, Dallas, Phoenix/Scottsdale, Houston, and Pittsburgh), with announced expansion into Boston, Chicago, Denver, and Toronto. Its go-to-market combines earned media (Forbes, KTLA, Spectrum News), celebrity-hosted private events (Britney Spears, Christina Aguilera, Don McLean, Paula Abdul), organic social media, and dedicated e-commerce ticketing sites for each city. The Immersive Van Gogh experience alone surpassed 3 million tickets sold, and the company's track record includes the founding team having built 15 companies, managed $750M in P&Ls, and overseen $12B+ in ticket sales across prior ventures.
Impact Museums firmographics
Firmographics- Name
- Impact Museums
- Legal name
- Impact Museums
- Website
- https://impactmuseums.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Impact Museums develops and operates large-format, projection-based immersive art experiences such as Immersive Van Gogh, Frida Kahlo, and King Tut across a portfolio of Lighthouse Artspace venues in major US cities, serving general consumers and families seeking shareable cultural entertainment as well as corporate clients booking private events.
- Ownership category
- akta.pro rank
Impact Museums industry classification
Industry- Product category
- Immersive Entertainment Experiences
- NAICS
- Museums (71211), Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industries
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Exhibition, Retail & Experiential Design (BPAHAKAL), Museum, Zoo & Attraction Gift Shops (CRALAJAG)
Keywords
Where Impact Museums is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Impact Museums business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream from selling tickets to immersive experiences. Customers purchase tickets online in advance or at-the-door for shows like Immersive Van Gogh, Immersive Monet, Immersive Frida Kahlo, Immersive King Tut, and Immersive Nutcracker.
- Retail and Ecommerce: On-site gift shop sales featuring merchandise and partner products. Revenue share with social impact partners like The Stewpot where 100% of proceeds go to the partner organization.
- Sponsorship and Corporate Sales: Global and local corporate sponsorship partnerships and revenue-building partnerships identified through experienced sales team.
- Venue Hosting and Private Events: Venues available for private events including fashion shows (LA Fashion Week), corporate events, and special celebrations. Guess 40th Anniversary party and LA Fashion Week are examples.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General admission tickets for immersive experiences |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Impact Museums product offering
Product offeringCore offering
Impact Museums produces and operates large-format, projection-based immersive art and entertainment experiences such as Immersive Van Gogh, Immersive Frida Kahlo, Immersive King Tut, Immersive Nutcracker, and Immersive Monet, delivered at its own Lighthouse Artspace venues across multiple US cities. The company combines a Creative Immersive Studio (original and licensed IP development) with an Investment & Operating Platform (ticketing, retail, marketing, sponsorship, venue and staffing services) and partners with social-cause organizations on each show.
Product overview
Impact Museums is an immersive entertainment company that creates and powers projection-based art experiences through its portfolio brand Lighthouse Artspace. The company operates a dual business model combining a Creative Immersive Studio (which develops original and licensed immersive IP like Immersive Van Gogh, Immersive Frida Kahlo, Immersive King Tut, Immersive Nutcracker, and Immersive Monet) with an Investment & Operating Platform (providing turnkey management services for marketing, ticketing, sponsorship, venue operations, and staffing). Experiences are delivered through company-owned and operated venues in major US cities, with each experience utilizing large-scale projection technology to animate artwork on walls and surfaces. The portfolio spans classical artists (Van Gogh, Monet), cultural figures (Frida Kahlo, King Tut), holiday programming (Nutcracker), and cause-driven content (Shevchenko for Ukraine relief).
Differentiator
Problem solved
Functional benefit
Brands
- Lighthouse Artspace: Venue brand for immersive experience locations in multiple US cities including Los Angeles, Dallas, Phoenix, Houston, and Pittsburgh.
Products and services
- Immersive Van Gogh Groundbreaking projection-based immersive art experience that fills the venue's walls, floors and ceilings with large-scale animation of Vincent van Gogh's paintings, designed for general audiences, families, and art enthusiasts visiting the Lighthouse Artspace locations.
- Immersive Frida Kahlo Immersive experience dedicated to Mexican painter Frida Kahlo, featuring animated projections of her artwork and biographical storytelling about her life and artistic journey. Produced with the Kahlo Family Foundation and intended for general audiences and Frida Kahlo fans in Dallas, Houston, Pittsburgh and other US cities.
- Immersive King Tut Immersive experience telling the story of King Tutankhamun's journey through ancient Egypt, created with Egyptologists and animation by Cocolabs from Mexico City. Targeted at families, schools and general audiences in Los Angeles, Phoenix and other Lighthouse Artspace cities.
- Immersive Nutcracker: A Winter Miracle Holiday-themed immersive experience combining projection-based animation with live action ballerinas performing alongside the visuals. Presented in partnership with Storywall Entertainment and intended for families and holiday audiences in LA, Dallas and Phoenix.
- Immersive Monet and the Impressionists Immersive art experience featuring the works of Claude Monet, Pierre-Auguste Renoir, Edgar Degas, Mary Cassatt and other Impressionist artists, rendered as large-scale projection animation. Aimed at art enthusiasts and families in Dallas and other touring Lighthouse Artspace locations.
- Immersive Shevchenko: Soul of Ukraine Special limited-time immersive experience featuring the works of Ukrainian poet and artist Taras Shevchenko, transported from war-torn Kyiv. Targeted at general audiences and cause-oriented visitors, with 100% of proceeds supporting Ukraine crisis relief.
- Lighthouse Artspace Venue Network Network of Lighthouse Artspace venues in Los Angeles (Hollywood), Dallas (East Quarter), Phoenix/Scottsdale, Houston, and Pittsburgh (North Shore), with planned expansion to Boston, Chicago, Denver and Toronto. Venues host rotating immersive experiences, retail gift shops and private events for consumers and corporate clients.
- Private and Corporate Venue Hire Direct sales of Lighthouse Artspace venues for corporate events, brand activations, fashion shows, product launches and private celebrations, targeting enterprise clients seeking distinctive, premium venues (e.g., LA Fashion Week, Guess 40th Anniversary party).
- Creative Immersive Studio Internal creative studio that develops original immersive IP and licenses top-tier IP at the intersection of entertainment, culture and social impact, designed for IP owners, cultural foundations and creative producers wanting to scale immersive experiences without building their own operating infrastructure.
- Investment and Operating Platform Proprietary operating platform providing end-to-end services for immersive experiences, including marketing and CRM, ticketing, retail and ecommerce, sponsorship and corporate sales, investment and financial management, touring and venue support, and staffing and people management, offered to creative producers and partners to help them scale their shows efficiently.
Quantifiable outcome
- 3 million+ tickets sold for Immersive Van Gogh
- +1 more outcomes
Companies that use Impact Museums
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Impact Museums technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Impact Museums partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Storywall EntertainmentcorePresented Immersive Nutcracker: A Winter Miracle. Created special holiday show featuring state-of-the-art animation and immersive projections with live action ballerinas.
- CocolabscoreCreative team from Mexico City responsible for Immersive King Tut animation. Brought to life the story of King Tutankhamun's journey through 12 hours of night with vibrant projections.
- NuminusminorMental health care company advancing psychedelic treatment. Hosted Jon Hopkins soundbath meditation at Lighthouse Artspace LA with custom projections and psychedelic meditations from multiple artists.
- Global Gift FoundationcoreWomen's Empowerment Luncheon at Lighthouse Artspace LA featuring Eva Longoria and Global Gift president Alina Peralta. $25K check presented on behalf of Lighthouse Immersive and Impact Museums to support national partnership in honor of Immersive Frida Kahlo.
- Kahlo Family FoundationcoreMara Kahlo and Mara de Anda (grand niece and great grand niece to Frida Kahlo) spoke at Houston opening. Foundation ensures authentic representation and licensing of Frida Kahlo content.
- Chopra Foundation / Deepak ChopracoreLarger partnership between Lighthouse Immersive, Impact Museums, and the Chopra Foundation focused on the future of open eyes meditation and mental health awareness. Deepak Chopra appeared at Lighthouse Artspace LA for announcement.
- The StewpotminorDallas organization offering safe haven for homeless and at-risk individuals. Features art program in gift shop with 100% of proceeds going back to The Stewpot to support their community outreach.
- P.S. ArtsminorOnly organization in Southern and Central California providing high quality arts education during and after school. Partnered for Immersive Van Gogh LA to add meaning in communities.
- Piece by PieceminorLA-based collective providing art education to low income and formerly unhoused families. Featured within Immersive Van Gogh LA exhibition to support their mission of self-confidence and marketable skills development.
- Lighthouse ImmersivecoreJoint venture partnership that created Immersive Van Gogh, which became a massive hit surpassing 3 million tickets sold. Impact Museums operates venues and experiences under this partnership.
Scale indicators7 records
Recent moves3 records
Expansion highlights5 records
Impact Museums competitors and assessment
Company assessmentDirect peers
- Lighthouse Immersive: Joint venture partner on Immersive Van Gogh and operates the same-class projection-based immersive art experiences (Van Gogh, Monet, Frida) in overlapping North American markets. Direct operating peer given shared IP and venue format.
- Atelier des Lumières (BCult Culturespaces): Paris-based pioneer of large-format immersive projection art exhibitions featuring Van Gogh, Klimt, Monet, and Degas. Operates dedicated immersive-art venues with comparable ticketed projection experiences targeting the same consumer use case.
- Meow Wolf: Operates large-scale permanent immersive art installations (House of Eternal Return, Omega Mart, Convergence Station) in multiple US cities with ticketed entry. Closest comparable US experiential competitor with permanent venue footprint and consumer entertainment positioning.
- teamLab: Japanese digital art collective operating teamLab Borderless / Planets immersive art venues globally (Tokyo, Shanghai, Macau, Helsinki, Houston). Comparable as creator of large-format projection-based immersive exhibitions on perennial IP themes.
- Fever: Global experience-discovery and ticketing platform that produces and distributes immersive experiences including Van Gogh, Frida Kahlo, and Klimt exhibitions in dozens of cities. Directly comparable as both producer and competitor in the immersive-experiential category.
- Punchdrunk (Sleep No More): UK-based immersive theater company behind Sleep No More, pioneering audience-immersive narrative experiences in repurposed venues. Comparable for combining theatrical performance with environmental art in large indoor venues.
- Wonderspaces: Operates rotating immersive art installations in venue spaces across multiple US cities (Philadelphia, Austin, Miami, LA, Scottsdale). Comparable business model of multi-city ticketed immersive art shows.
- Imagine Exhibitions: Producer of traveling museum-quality exhibitions (Titanic, Downton Abbey, Jurassic World) hosted at partner venues. Comparable as producer of IP-based immersive/educational exhibitions seeking to scale across multiple cities.
Broad incumbents
- MSG Sphere (Sphere Entertainment): Operator of the Las Vegas Sphere, the largest and most technologically advanced immersive entertainment venue globally. Adjacent incumbent investing heavily in immersive-format entertainment and competing for consumer experiential dollars.
- Disney (Walt Disney Imagineering): Disney operates theme parks, immersive lands (Star Wars: Galaxy's Edge, Pandora), and has launched dedicated Disney Immersive experiences in multiple US cities. Broad incumbent investing seriously in the immersive experiential category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Impact Museums social profiles
Digital presenceImpact Museums financial estimates
Financial estimateRevenue estimate
Valuation estimate
Impact Museums leadership team
Management profileNumber of profiles
Profiles6 records
Impact Museums funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Impact Museums M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Impact Museums
What does Impact Museums do?
Impact Museums produces and operates large-format, projection-based immersive art and entertainment experiences such as Immersive Van Gogh, Immersive Frida Kahlo, Immersive King Tut, Immersive Nutcracker, and Immersive Monet, delivered at its own Lighthouse Artspace venues across multiple US cities. The company combines a Creative Immersive Studio (original and licensed IP development) with an Investment & Operating Platform (ticketing, retail, marketing, sponsorship, venue and staffing services) and partners with social-cause organizations on each show.
Is Impact Museums a public or private company?
Impact Museums is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Impact Museums founded?
Impact Museums was founded in 2020. It employs 11 to 50 people.
Where is Impact Museums based?
Impact Museums is headquartered in Los Angeles, United States, in the North America region.
How does Impact Museums make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are retail and Ecommerce, sponsorship and Corporate Sales and venue Hosting and Private Events.
Who are Impact Museums's main competitors?
Direct peers on record are Lighthouse Immersive, Atelier des Lumières (BCult Culturespaces), Meow Wolf, teamLab, Fever, Punchdrunk (Sleep No More), Wonderspaces and Imagine Exhibitions. Broad incumbents are MSG Sphere (Sphere Entertainment) and Disney (Walt Disney Imagineering).
Does Impact Museums have an API?
No public API is recorded for Impact Museums.
What industry is Impact Museums in?
Impact Museums's product category is Immersive Entertainment Experiences. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums). Its NAICS code is 71211 and its SIC code is 7900.