Dreizunull

What Dreizunull does

Dreizunull is a full-service German advertising and brand agency headquartered in Kiel, Schleswig-Holstein, founded in 2005 and structured as a GmbH & Co. KG under the management of Carsten Bergmeier (Design & Brand Development), Sascha Herbst (Strategy & Consulting) and Patrick Schmidt (Digital Marketing). The agency positions itself as a 360-degree marketing partner serving medium-sized 'Mittelstand' companies, sports clubs, associations and public institutions, delivering corporate design, website relaunches, campaign creation and full-year marketing orchestration under the sports-themed 'Marketing-Teamplay' brand. Its portfolio includes long-tenured engagements with THW Kiel (since 2006), Itzehoer Versicherungen, Stadtwerke Neumünster, Förde Sparkasse, VR Bank Schleswig-Mittelholstein, Stadtwerke Kiel, uniVersa Versicherungen, Ostsee Resort Damp, OTTO DÖRNER and others across insurance, energy, banking, sports, tourism and public-sector verticals.

The agency's offering is organized around two lines: core 'Kompetenzen' (Marke & Design, Kampagnen, Websites, Bewegtbild/video, Workshops & Schulungen, Marketing-Beratung) and 'Fitmacher' packaged services (Employer Branding, Co-Pilot Marketing, Personal Brand Management, Design Audit, Website Audit, SEO- & GEO-Fitmacher, and a sports-club-focused Spielmacher). Technology is conventional web and marketing tooling — HTML, CSS, JavaScript, Typo3, WordPress, Processwire, Scrum workflows in Trello/Confluence/Jira — rather than proprietary platforms. A film/video production subsidiary (viewport.one) extends production capabilities, and a conference-room rental (Sweetspot im Zuckerspeicher) sits in the same Zuckerspeicher building that houses the agency's Kiel office.

Dreizunull's business model is professional-services based, with revenue generated through bespoke project fees and hourly consulting rates (including a €0.50/km travel surcharge) under its published AGB, plus multi-year engagements with key clients. The agency acquires work through direct sales, referrals, an extensive portfolio website and industry events, and distributes through its own digital channels (SEO, Google Ads, Facebook, Instagram, LinkedIn, XING, Behance, YouTube). There are no public funding rounds, no external investors and no disclosed financials; the company is privately held by its three managing directors.

Name

Dreizunull

Legal name

dreizunull GmbH & Co. KG

Website

https://dreizunull.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Dreizunull is a Kiel-based, full-service German advertising and brand agency founded in 2005, serving mid-sized companies, sports clubs, associations and public institutions with 360-degree marketing services including brand design, campaigns, websites, video and consulting, anchored by long-term clients such as THW Kiel.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Advertising agency services
• Brand strategy consulting
• Marketing campaign development
• Corporate design services
• Digital marketing solutions

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Project-Based Marketing Services: dreizunull generates revenue through bespoke marketing projects including Corporate Design, Website Relaunches, Campaign Creation and Execution, and ongoing Marketing & Communications orchestration. Pricing is based on agreed project sums or hourly rates as stated in their AGB.
2. Hourly Consulting: Strategic marketing consulting billed by hourly rates, with travel expenses charged separately (€0.50/km mileage rate)

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Dreizunull is a full-service advertising and brand agency that delivers integrated 360-degree marketing solutions, including corporate brand and design development, campaign creation and orchestration, website relaunches, video and 3D animation production, SEO/GEO optimization, workshops, and strategic marketing consulting. The agency sells these services as bespoke project engagements and ongoing marketing partnerships to mid-sized companies, sports clubs, associations, and public institutions in Northern Germany.

Product overview

Dreizunull is a full-service advertising and brand agency based in Kiel, Germany, offering a comprehensive portfolio of marketing services. The agency provides two main categories: the 'Fitmacher' (Fitmaker) service line featuring specialized offerings including Employer Branding, Spielmacher (for sports clubs), Co-Pilot Marketing, Personal Brand Management, Design Audit, SEO- & GEO-Fitmacher, and Website Audit; and core competencies ('Kompetenzen') covering Marke & Design, Workshops & Schulungen, Kampagnen, Websites, Bewegtbild (video/motion picture), and Marketing-Beratung. The agency also operates a conference room booking service called Sweetspot im Zuckerspeicher. Services are tailored for mid-sized companies, sports clubs, associations, and public institutions in northern Germany.

Differentiator

Problem solved

Functional benefit

Brands

• viewport.one: Film and video production services for campaigns and advertising content

Products and services

• Employer Branding Strategic employer branding service to help companies attract and retain talent through targeted marketing and communications; designed for HR and marketing leaders at mid-sized firms.
• Spielmacher (Co-Pilot Marketing for Sports Clubs) Co-pilot marketing service specifically designed for sports clubs to enhance their marketing efforts, fan engagement, season campaigns, jersey and merchandise design, and sponsorship activation.
• Co-Pilot Marketing Marketing support service that acts as a strategic co-pilot for companies' marketing operations and decision-making, providing ongoing marketing leadership and execution for clients without in-house senior marketing capacity.
• Personal Brand Management Personal branding service to help individuals establish and manage their professional image and reputation across channels.
• Design Audit Comprehensive review and analysis of corporate design systems to ensure consistency and effectiveness across all touchpoints.
• SEO- & GEO-Fitmacher Digital marketing optimization service focused on search engine visibility and AI-system visibility (GEO) to help clients be found online.
• Website Audit Comprehensive website analysis service evaluating performance, usability, SEO, and technical aspects to identify improvement opportunities.
• Marke & Design (Brand & Design) Brand development and design services including brand strategy, visual identity creation, and design execution for all touchpoints, combining emotional branding with data-driven analysis.
• Workshops & Schulungen (Workshops & Training) Digital skills training and workshop services covering topics such as digital business models, agile working, digital sales, data management, and social media, delivered in-house or online.
• Kampagnen (Campaign Development & Execution) Campaign development and execution services utilizing proven systems, platforms, and new technologies to create agile concepts and orchestrate all marketing measures across channels.
• Websites (Website Development) Website development services using HTML, CSS, JavaScript, and content management systems like Typo3, WordPress, and Processwire, developed using agile Scrum methodology with a focus on user experience.
• Bewegtbild (Video & 3D Animation Production) Video production and 3D animation services for product launches, information campaigns, recruitment, and brand storytelling across Instagram, Facebook, LinkedIn, and company websites, delivered in part through the viewport.one film subsidiary.
• Marketing-Beratung (Strategic Marketing Consulting) Strategic marketing consulting services providing 360-degree communication strategies, risk reduction in resource and budget planning, and continuous optimization based on SWOT analysis.
• Sweetspot im Zuckerspeicher (Conference Room) Conference room booking service located in the Zuckerspeicher building in Kiel, available to rent through sweetspot-kiel.de.

Quantifiable outcome

• Organic social media follower growth through strategic content and community management
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• viewport.onecoreStrategic or Co-development PartnerFilm production subsidiary company providing TV spots, social media videos, and motion graphics for dreizunull client campaigns. Led by Franca Storm, they produce campaign films including Tim Tanne Christmas tree delivery campaign, Dampland brand videos, and various client testimonials.
• viewport one (for Viktor mascot)minorStrategic or Co-development PartnerFilm agency partnership for creating Viktor mascot character and animations for VR Bank 'BÄNKEN' campaign digital banking campaign.
• sh:z (Schleswig-Holsteinischer Zeitungsverlag)minorChannel Partner/ Reseller/ DistributorRegional newspaper publisher providing media planning and ad placement for client campaigns, particularly for VR Bank 'BÄNKEN' campaign and SWN campaigns.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Thjnk: Hamburg-based creative agency with strategy, brand, and campaign expertise. Comparable in creative-agency positioning and Northern Germany origin.
• denkwerk: Cologne-based digital agency with strong digital strategy, web, and campaign execution. Comparable to Dreizunull's digital marketing and web build capabilities, with somewhat deeper digital specialization.

Broad incumbents

• Jung von Matt: Major German creative agency network with a recognized brand-building and full-service campaign offering. Competes for the same German Mittelstand and national brand clients Dreizunull serves, but at significantly larger scale.
• Scholz & Friends: Established German full-service agency group offering brand strategy, campaigns, and digital services. Overlaps with Dreizunull's offerings but at enterprise scale.
• Serviceplan Group: Largest independent German agency group with full-service marketing, digital, and media. Competes for the same German brand-building clients but operates at substantially larger scale.
• Heimat (tbwa): Berlin-based full-service agency within the TBWA network. Overlaps with Dreizunull's integrated marketing services and serves comparable German brand clients at a larger scale.

Direct peers

• Kemper Trautmann: Cologne-based full-service brand and communication agency. Comparable to Dreizunull in offering portfolio and Mittelstand client orientation.
• Zum goldenen Hirschen: Mid-sized independent German creative and communications agency network with multiple regional offices. Comparable to Dreizunull in size and mid-market client focus, with a similar integrated offering across brand, digital, and content.
• Kolle Rebbe: Hamburg-based creative agency with a brand-and-campaign focus serving German Mittelstand and enterprise clients. Comparable in service scope (brand, digital, campaigns) and similar Hamburg/Northern Germany positioning relative to Dreizunull's Kiel base.
• Grabarz & Partner: Independent Hamburg creative agency with a strong portfolio and brand-led campaign focus. Comparable to Dreizunull in creative-agency model and Northern German market footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dreizunull
• Facebookfacebook.com/dreizunull
• LinkedInlinkedin.com/company/dreizunull-gmbh-&-co-kg
• Instagraminstagram.com/dreizunull

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dreizunull