Leerentveld Vrije Tijd

What Leerentveld Vrije Tijd does

Leerentveld Vrije Tijd BV is a privately held Dutch specialty retailer headquartered at Stadionplein 13, 8025 CP Zwolle, Netherlands, operating both a physical storefront near the PEC Zwolle football stadium and an e-commerce webshop at leerentveldvrijetijd.nl. The company's core activity is multi-category sports and outdoor retail spanning seven product verticals: footwear, outdoor apparel, outdoor hardware (sleeping gear, backpacks, lighting, navigation), camping supplies, winter sports equipment, hockey equipment, and a recently added padel line. It also offers service-layer revenue through ski and snowboard maintenance, bootfitting, binding adjustment and equipment rental, with maintenance services priced between €10 and €79.99 and outsourced to a third-party ski service specialist in the Netherlands.

The technology stack supporting the operation is conventional e-commerce infrastructure: a webshop integrated with Mollie for payment processing (iDEAL, credit card, bank transfer, Klarna buy-now-pay-later), PostNL for fulfilment, and Webshop Keurmerk certification for consumer trust and a standardized 14-day return policy. The product catalog is broad — the walking-shoe category alone carries more than 540 SKUs — and features premium and mid-tier brands including Arc'teryx, Fjällräven, The North Face, Salomon, Atomic, Fischer, Adidas Hockey, Osaka, Deuter, Osprey, Vaude, POC, Bo-Camp, Coleman and Vango. Geographic reach is Netherlands-anchored but ships to approximately 26 European countries via PostNL, with country-specific free-shipping thresholds ranging from €50 to €1,000.

The go-to-market is direct-to-consumer across both physical and digital channels. Marketing consists of an email newsletter with a 5% sign-up incentive, plus organic social presence on Facebook, Instagram and Twitter/X. Customer segments are entirely B2C and use-case driven: outdoor enthusiasts and hikers, hockey players (recreational through elite), winter sports enthusiasts, camping enthusiasts and padel players. The company's stated differentiation rests on expert advisory staff — described as actual outdoor enthusiasts and experienced hockey players — available both in-store and via phone/email for online customers, combined with same-day shipping on weekday orders placed before 16:00 and 14-day returns. With 1-10 employees and no disclosed funding, ownership is consistent with a family-operated independent specialty retailer, with no disclosed institutional or private equity backing.

Name

Leerentveld Vrije Tijd

Legal name

Leerentveld Vrije Tijd BV

Website

https://leerentveldvrijetijd.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Leerentveld Vrije Tijd is a Dutch specialty retailer based in Zwolle operating a physical store and e-commerce webshop selling outdoor, camping, hockey, winter sports and padel equipment, plus ski maintenance and bootfitting services, serving individual consumers across the Netherlands and ~26 European countries.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMAMAK

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Camping, Hiking & Climbing Retail

SECONDARYCRAMAAAI

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Outdoor & Adventure Equipment Retail

SECONDARYCRAMAMAH

Tents, Shelters & Sleep Systems Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Camping, Hiking & Climbing Retail

SECONDARYCRAMAAAC

Camping & Overlanding Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Outdoor & Adventure Equipment Retail

SECONDARYCRAMACAI

Outdoor Performance Footwear & Apparel Retail (Trail/Hike)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Athletic Footwear & Sport Apparel Retail

Keywords

• Outdoor sporting goods
• Winter sports equipment
• Hockey equipment retail
• Camping supplies store
• Specialty outdoor retailer

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales (B2C): The company generates revenue through direct retail sales of outdoor, camping, hockey, and winter sports equipment and apparel via its physical store and e-commerce webshop.
2. Services (Ski/Board Maintenance & Bootfitting): Professional ski and snowboard maintenance services including waxing, tuning, base repairs, and bootfitting for ski boots. Prices range from €10 to €79.99 depending on service level.
3. Rental Services: Winter sports equipment rental services mentioned as part of customer service offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Leerentveld Vrije Tijd is a Dutch specialty retailer of outdoor, camping, hockey, and winter sports equipment, operating both a physical store in Zwolle, Netherlands and an e-commerce webshop that ships to the Netherlands and most of Europe. The company sells footwear, outdoor apparel, hardware, camping gear, winter sports and hockey equipment, and padel gear from premium brands such as Arc'teryx, Salomon, Atomic, Fischer, and Adidas, complemented by value-added services such as professional ski/snowboard maintenance, bootfitting, and binding adjustment.

Product overview

Leerentveld Vrije Tijd is an outdoor, camping, hockey, and winter sports specialty retailer offering a comprehensive product portfolio. The store operates as a multi-category e-commerce platform combining footwear (Schoenen), outdoor apparel (Outdoor Kleding), outdoor hardware (Outdoor hardwaren), camping equipment (Kamperen), winter sports gear (Wintersport), hockey equipment, and padel. The company provides value-added services including professional ski and snowboard maintenance, boot fitting, binding adjustment, and rental services for winter sports equipment. Brands include Hanwag, Meindl, Lowa, Salomon, AKU, Merrell, On, Falke, Arc'teryx, Fjällräven, The North Face, Vaude, Atomic, Fischer, Salomon, Nordica, POC, Adidas, Brabo, Gryphon, Osaka, and The Indian Maharadja.

Differentiator

Problem solved

Functional benefit

Products and services

• Schoenen (Shoes) Footwear including hiking shoes (wandelschoenen), sandals, slippers, clogs, hiking socks, and shoe accessories from brands such as Hanwag, Meindl, Lowa, Salomon, Merrell, On, AKU, and Falke, targeted at outdoor enthusiasts, hikers, and casual users.
• Outdoor Kleding (Outdoor Clothing) Outdoor apparel including waterproof and Gore-Tex jackets, pants, fleeces, sweaters, T-shirts, cycling clothing, and accessories from brands such as Arc'teryx, Fjällräven, Icebreaker, The North Face, and Vaude for hikers and outdoor users.
• Outdoor Hardware Outdoor equipment including sleeping gear (sleeping bags, air mattresses, pillows, hammocks), bags (backpacks, daypacks, cycling bags, canoe bags, waist packs, duffles), lighting (flashlights, headlamps), orientation tools (compasses, watches), trekking poles, and care products.
• Kamperen (Camping) Camping supplies including caravan accessories, gas/fuel, tents, cooking equipment, coolers, electricity solutions, furniture, sleeping gear, lighting, and cookware from brands such as Bo-Camp, Campingaz, Coleman, and Vango for campers and caravan users.
• Wintersport (Winter Sports) Winter sports equipment including skis, ski poles, ski clothing, winter jackets, ski pants, gloves, thermal wear, ski goggles, helmets, ski socks, snow boots, ski shoes, and car roof boxes from brands such as Atomic, Fischer, Salomon, Nordica, and POC for skiers and snowboarders.
• Hockey Hockey equipment including sticks for senior, indoor, artificial turf, field, junior, and goalkeeper play; hockey shoes for indoor and field use; hockey clothing, bags, accessories (grips, balls, bike clamps), and protective gear (shin guards, masks, mouth guards) from brands such as Adidas, Brabo, Gryphon, Osaka, The Indian Maharadja, and Reece.
• Padel Padel sports equipment including padel shoes and padel balls for recreational and competitive padel players.
• Ski & Snowboard Maintenance and Bootfitting Professional ski and snowboard maintenance services including waxing, tuning, structure treatment, base repair, and boot fitting for ski boots, with prices ranging from €10 to €79.99 depending on the service level. Services are performed by partner professionals using modern ski maintenance machines.

Quantifiable outcome

• Orders placed before 16:00 on weekdays are shipped same day

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core.

• DeutercoreOthersBackpack brand partnership. Leerentveld Vrijetijd sells Deuter backpacks as part of their outdoor hardware assortment for hikers.
• Lowe AlpinecoreOthersBackpack brand partnership for outdoor hiking gear.
• OspreycoreOthersPremium backpack brand partnership for outdoor enthusiasts.
• VaudecoreOthersSustainable outdoor clothing and gear brand partnership.
• Arc'teryxcoreOthersPremium outdoor apparel brand for high-performance outdoor clothing.
• FjällrävencoreOthersSwedish outdoor clothing brand known for sustainable outdoor apparel.
• The North FacecoreOthersMajor outdoor apparel and equipment brand.
• SalomoncoreOthersWinter sports equipment, hiking shoes, and outdoor apparel brand.
• AtomiccoreOthersPremium ski equipment brand for skis and ski boots.
• FischercoreOthersSki equipment and ski boots brand.
• POCcoreOthersSafety-focused winter sports helmets and protection gear.
• Adidas HockeycoreOthersMajor hockey equipment and footwear brand.
• Osaka HockeycoreOthersPremium hockey stick brand.
• MolliecoreTechnology or IntegrationPayment service provider handling payment processing including iDEAL, credit card, bank transfer, and Klarna payments. Mollie also sends payment links and communicates with customer banking systems.
• PostNLcoreChannel Partner/ Reseller/ DistributorShipping and logistics partner delivering orders to customers throughout Netherlands and Europe.
• Ski onderhoud professional (Netherlands)coreImplementation/ SI/ Consulting PartnerProfessional ski maintenance partner using the world's most modern machines. They perform waxing, tuning, and base repairs for skis and snowboards. This partnership ensures customers receive top-quality ski maintenance services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hockeydirect: Dutch online hockey specialist carrying sticks, shoes, and apparel from major brands like Adidas, Osaka, and Brabo. Direct peer in the hockey vertical where Leerentveld positions itself as Zwolle's hockey specialist.
• Bever: One of the largest Dutch outdoor and travel specialists, operating both physical stores and a webshop with deep assortments of hiking, camping, and ski equipment plus premium brands like Arc'teryx, Salomon, and Fjällräven. Direct overlap with Leerentveld across nearly every category, and the most natural head-to-head competitor.
• ANWB Webshop: The webshop of the Dutch mobility and outdoor association, selling outdoor clothing, hiking gear, camping, and travel accessories. Targets the same Dutch consumer base with strong brand recognition and adjacent content/community, making it a direct substitute for Leerentveld.
• Snowplaza: Dutch online winter sports specialist (skis, boots, helmets, winter clothing) with content-driven marketing aimed at Dutch skiers. Direct competitor in the winter sports vertical with a sharper content/SEO proposition than Leerentveld.
• Perry Sport: Major Dutch sporting goods chain with broad assortment including outdoor, running, team sports, and winter. Provides both a price and assortment benchmark and a competing destination for Leerentveld's customer segments.
• Sport 2000: Dutch arm of the international Sport 2000 franchise, operating specialist stores (including ski and outdoor) and a webshop. Carries overlapping premium outdoor and winter sports brands and competes for the same Dutch consumer.
• Duijvestein Winterstore: Dutch multi-store winter sports specialist (skis, ski boots, helmets, winter clothing) with both physical shops and e-commerce. Directly competes in the ski/snowboard vertical and adjacent winter apparel categories where Leerentveld also invests.
• Obelink: Largest camping and outdoor hyperstore in the Netherlands with a large webshop. Direct overlap in the camping, caravan, and outdoor hardware categories and a benchmark for the breadth Leerentveld can pursue in those verticals.

Broad incumbents

• Intersport: International sports-goods retail franchise with a sizable Dutch footprint spanning outdoor, running, team sports, ski, and lifestyle. Significant assortment overlap with Leerentveld but a much wider portfolio including urban/fashion sportswear.
• Decathlon: Global French multi-sport mass-market retailer with a strong Dutch store-and-webshop presence covering outdoor, camping, winter sports, hockey, and padel. Overlaps with Leerentveld's full assortment at much larger scale and lower price points, anchoring the competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/leerentveldvt
• Facebooknl-nl.facebook.com/leerentveldvrijetijd
• Instagraminstagram.com/leerentveldvrijetijd?igsh=MWRtMTJxbDB0Zm5oNw%3D%3D&utm_source=qr
• LinkedInlinkedin.com/company/leerentveld-vrijetijd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leerentveld Vrije Tijd