Centro
Centro is a single-location IGA-affiliated independent grocery store in Milsons Point, NSW, serving local North Shore residents via in-store retail, online ordering, Click & Collect, and home delivery.
- Company typePrivate
- Founded2010
- HeadquartersPotts Point, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Centro does
Centro is a single-location independent grocery retailer operating under the IGA (Independent Grocers of Australia) banner at Shop 1/30 Alfred St, Milsons Point, NSW, Australia. The legal entity is Milsons Point Pty Ltd, a privately held proprietary limited company. Founded in 2010, the business operates a traditional brick-and-mortar supermarket with extended trading hours (6:30am–11:00pm) and an integrated online grocery platform at shop.centrostore.com.au powered by Myfoodlink e-commerce technology.
The store stocks 12 product departments spanning bakery, fruit and vegetables, meat, deli, dairy, frozen, groceries, drinks and confectionery, health and beauty, household, general merchandise, and pet food. Customers can transact via walk-in retail, Click & Collect (scheduled in-store pickup from 9am–11pm), and home delivery to a defined Zone 1 covering Milsons Point, North Sydney, Waverton, Wollstonecraft, North Ryde, Lane Cove, and Macquarie Park with 2-hour delivery windows. Pricing is unit-based, pay-as-you-go with a A$35 minimum order, and the store runs regular promotional specials across categories.
The business model is conventional independent grocery retail: revenue is generated through retail markup on individual transactions across both physical and online channels, distributed via direct-to-consumer storefront and last-mile delivery. The primary customer segment is local residents and neighbourhood shoppers in Sydney's North Shore, with geographic segmentation. The company has 11–50 employees, no external funding, no parent company, and no disclosed management team, consistent with a small, owner-operated franchise.
Centro firmographics
Firmographics- Name
- Centro
- Legal name
- Milsons Point Pty Ltd
- Website
- https://shop.centrostore.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Centro is a single-location IGA-affiliated independent grocery store in Milsons Point, NSW, serving local North Shore residents via in-store retail, online ordering, Click & Collect, and home delivery.
- Ownership category
- akta.pro rank
Centro industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)
- SIC
- Retail-Grocery Stores (5411), Retail-Food Stores (5400)
- akta.pro primary industry
- Independent Supermarkets & Neighborhood Grocers (CRAHAAAB)
- akta.pro secondary industry
- Delivery-Only Dark Stores / Micro-Fulfillment Grocers (CRAHAIAD)
Keywords
Where Centro is headquartered
LocationHeadquarters
- HQ city
- Potts Point
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Centro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Grocery Sales: Traditional retail grocery revenue through sale of food and household products both in-store and online. Products are sold at marked-up retail prices with revenue generated from individual transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable retail pricing by product |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Centro product offering
Product offeringCore offering
Centro IGA Local Grocer is a neighborhood supermarket retailer selling fresh fruit, vegetables, bakery, meat, deli, dairy, frozen, grocery, drinks, confectionery, health & beauty, household, and pet food products. Customers can shop in-store at the Milsons Point location or online via shop.centrostore.com.au, with fulfillment options including Click & Collect and Home Delivery to surrounding North Shore suburbs.
Product overview
Centro IGA Local Grocer operates as a neighborhood supermarket with an integrated online shopping platform. The core offering is the online grocery shopping platform (shop.centrostore.com.au) that enables customers to browse and purchase products across multiple departments including Bakery, Fruit & Vegetables, Meat, Deli, Dairy, Frozen, Groceries, Drinks & Confectionery, Health & Beauty, Household, General Merchandise, and Pet Food. The service is complemented by Click & Collect (in-store pickup) and Home Delivery options to Zone 1 suburbs. The store is built on the Myfoodlink e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Centro IGA Online Grocery Shopping Platform An e-commerce platform enabling customers to shop for groceries online across multiple departments (Bakery, Fruit & Vegetables, Meat, Deli, Dairy, Frozen, Groceries, Drinks & Confectionery, Health & Beauty, Household, General Merchandise, Pet Food), with delivery and click & collect options, specials, and order management. Built on the Myfoodlink platform.
- Click & Collect In-store pickup service allowing customers to order online and collect purchases at the store counter, with multiple scheduled pickup windows available throughout the day.
- Home Delivery Delivery service to customers in Zone 1 (Milsons Point, North Sydney, Waverton, Wollstonecraft, North Ryde, Lane Cove, Macquarie Park) with 2-hour on-demand delivery windows for online grocery orders.
Companies that use Centro
Customer profileSegments1 record
Ideal customer profiles1 record
Centro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Centro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IGA (Independent Grocers of Australia)coreCentro operates as an independent retailer under the IGA brand umbrella. IGA is a network of independent grocers in Australia, providing branding, marketing support, and purchasing power while stores maintain local autonomy.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Centro competitors and assessment
Company assessmentBroad incumbents
- Woolworths Metro: Smaller-format Woolworths stores targeting urban and convenience grocery trips. Competes directly with Centro for top-up baskets and online delivery in the same North Shore catchment.
- Aldi Australia: Discount supermarket expanding smaller-format stores across metro Sydney. Competes with Centro primarily on price-led grocery baskets within the same trade area.
- Coles Local: Coles' smaller-format urban grocery banner emphasizing fresh, local, and convenience. Directly comparable in store-format targets and overlaps with Centro's online delivery proposition.
- IGA Australia: The banner network under which Centro operates. Other IGA stores share the same independent-supermarket model, sourcing arrangements, and brand positioning, making them direct format-comparables across NSW and Australia.
Regional players
- Drakes Supermarkets: Independent Australian supermarket chain primarily in South Australia with growing NSW presence. Comparable independent-grocer operating model with similar scale and banner-franchise dynamics.
- Friendly Grocer: Network of independent convenience-supermarket hybrid stores in Australia. Comparable as a small-format independent grocer of similar scale and assortment breadth, though typically in different geographies.
Others
- Marley Spoon: Meal-kit delivery service using fresh produce and grocery ingredients. Tangentially related as the same consumer shifts portion of grocery spend toward prepared-ingredient delivery services.
Emerging players
- Amazon Fresh Australia: Online-led grocery delivery service operating in Sydney metro. Competes on convenience and range, directly threatening Centro's online delivery volumes in overlapping suburbs.
- Uber Eats (Grocery): Quick-commerce platform offering on-demand grocery delivery from multiple retail partners. An emerging channel competitor that could erode Centro's delivery-share if local suppliers onboard to Uber's network.
Direct peers
- Harris Farm Markets: Independent, premium-positioned grocery chain specializing in fresh produce, deli, and prepared foods across Sydney and broader NSW. The closest direct comparable to Centro given its independent-bannering, fresh-led, and locally merchandised format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Centro social profiles
Digital presenceCentro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centro leadership team
Management profileNumber of profiles
Centro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centro
What does Centro do?
Centro IGA Local Grocer is a neighborhood supermarket retailer selling fresh fruit, vegetables, bakery, meat, deli, dairy, frozen, grocery, drinks, confectionery, health & beauty, household, and pet food products. Customers can shop in-store at the Milsons Point location or online via shop.centrostore.com.au, with fulfillment options including Click & Collect and Home Delivery to surrounding North Shore suburbs.
Is Centro a public or private company?
Centro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Centro founded?
Centro was founded in 2010. It employs 11 to 50 people.
Where is Centro based?
Centro is headquartered in Potts Point, Australia, in the Oceania region.
How does Centro make money?
One revenue line is on record: retail Grocery Sales.
Who are Centro's main competitors?
Broad incumbents on record are Woolworths Metro, Aldi Australia, Coles Local and IGA Australia. Regional players are Drakes Supermarkets and Friendly Grocer. Marley Spoon is listed as an others. Emerging players are Amazon Fresh Australia and Uber Eats (Grocery). Harris Farm Markets is listed as a direct peer.
Does Centro have an API?
No public API is recorded for Centro.
What industry is Centro in?
Centro's product category is Grocery Retail. Its primary akta.pro industry code is CRAHAAAB, Independent Supermarkets & Neighborhood Grocers, with a secondary code of CRAHAIAD, Delivery-Only Dark Stores / Micro-Fulfillment Grocers. Its NAICS code is 44511 and its SIC code is 5411.