The Kruger National Park

What The Kruger National Park does

The Kruger Safari Co. (doing business as Kruger Park Travel / krugerpark.travel) is a privately held South African destination management company that sells all-inclusive safari packages to Kruger National Park and the five surrounding Greater Kruger private game reserves. The company builds and maintains a direct-to-consumer booking platform at krugerpark.travel, listing 162 packaged tours that bundle accommodation, game drives, park fees, meals, and (optionally) flights into 3-to-6-day experiences ranging from ZAR 8,895 budget camping and glamping tiers to over ZAR 80,000 ultra-luxury fly-in packages at properties such as Hamilton's Tented Lodge and Timbavati Kambaku.

The platform organizes inventory across dedicated product lines — Fly-In, Budget, Mid-Range, Affordable Luxury, Luxury, Luxury+ Executive, Combo, and Family Safaris — and supports multi-currency checkout in ZAR, EUR, and JPY. Distribution is exclusively digital: customers browse packages, submit quote requests to [email protected], schedule video-call consultations with safari specialists, and book directly. Marketing is organic-first, relying on SEO for safari-related queries, a "best-deal" newsletter, and brand social channels. Underlying technology is described as a conventional online travel booking stack with no documented proprietary AI/ML, API, or SDK surface.

Commercially, the company operates as a DMC, procuring wholesale rates from SANParks rest camps and 20+ partner lodges across Sabi Sands, Kapama, Timbavati, Balule, and Manyeleti, and from domestic scheduled airlines flying into Hoedspruit, Skukuza, and Kruger Mpumalanga International Airport. Revenue is generated on package mark-up, accommodation commission, and flight arrangement margins, with promotional levers (10% Road Transfer discount, Pay-2-Stay-3, Pay-3-Stay-4) layered onto the base pricing. Customers span international tourists from Europe, North America, and Australia, South African domestic travelers, honeymooners, families, photographers, and repeat safari guests, with operations hubs in Hoedspruit and Mbombela (Nelspruit).

Name

The Kruger National Park

Legal name

The Kruger Safari Co.

Website

https://krugerpark.travel

Company type

Private

Founded year

1898

Operating status

Operating

Short description

The Kruger Safari Co. is a South African destination management company that sells all-inclusive Kruger National Park and Greater Kruger safari packages via its krugerpark.travel booking platform, targeting international and domestic travelers from budget camping to ultra-luxury fly-in tiers.

Ownership category

akta.pro rank

Product category

Safari Tourism & Destination Management Services

NAICS

Tour Operators (56152), Travel Agencies (56151), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari & Wildlife Travel Agencies (THAKAFAG)

akta.pro secondary industries

Wildlife Safaris & Game Drives (THAJAIAB), Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD), Safari & Game Drives (Land-Based) (THAAAEAC), Safari Camps & Tented Lodges (THAGAOAF), Safari Lodges (Big Five/Game Reserves) (THAGAIAA)

Keywords

• Safari package booking
• Destination management services
• Wildlife tourism packages
• Game reserve accommodation
• Fly-in safari tours

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Safari Package Sales: The company sells all-inclusive safari packages that bundle accommodation, game drives, park fees, meals, and transport. Packages range from budget camping (ZAR 8,895-17,500) to luxury lodge experiences (ZAR 15,295-82,000), with revenue earned on the markup between wholesale lodge rates and retail package prices.
2. Fly-In Safari Packages: Packages include scheduled flights from Johannesburg or Cape Town to airports near Kruger (Hoedspruit, Skukuza, KMIA), with flight prices subject to fluctuation based on oil prices. Revenue includes margins on flight arrangements and airport transfers.
3. Accommodation Commission: As a destination management company (DMC), earns commission on bookings at partner lodges including Kruger National Park luxury lodges, Sabi Sands Game Reserve, Kapama, Timbavati, Balule, and Manyeleti reserves.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Kruger Safari Co. is a South African destination management company that sells all-inclusive safari packages to the Kruger National Park and the Greater Kruger private reserves. Packages bundle accommodation, guided game drives, park fees, meals, and either road or scheduled-flight transfers, and are tiered from budget camping and SANParks rest-camp stays to ultra-luxury fly-in lodge experiences across Sabi Sands, Kapama, Timbavati, Balule, and Manyeleti. The company operates as a DMC, earning revenue on package markups and on commissions from partner lodges.

Product overview

The Kruger Safari Co. operates a comprehensive safari booking platform offering multiple product tiers organized by price level and experience type. The core offerings include Fly-In Safari Packages (air travel from Johannesburg/Cape Town to Kruger area), Budget Safaris (affordable camping, glamping, and self-catering options), Mid-Range Safaris (comfortable lodge accommodation with guided drives), Affordable Luxury Safaris, Luxury Safaris, and Luxury+ Executive Safaris. Additional products include Combo Safaris combining multiple destinations and Family Safari Packages. Accommodation options span SANParks rest camps inside the National Park and luxury lodges in Greater Kruger private reserves (Sabi Sands, Kapama, Timbavati, Balule, Manyeleti). All packages include game drives, park fees, and meals with varying inclusions based on tier.

Differentiator

Problem solved

Functional benefit

Products and services

• Fly-In Safari Packages All-inclusive safari packages bundling scheduled flights from Johannesburg or Cape Town to airports near Kruger (Hoedspruit, Skukuza, KMIA), lodge accommodation, meals, park fees and guided game drives. Available in 3, 4 and 5-day formats and aimed at international travellers who want to maximise time in the bush.
• Budget Safaris Affordable safari packages using 2- to 3-star accommodation such as safari tents, chalets, SANParks rest camps and glamping setups, including basic meals, park fees and guided game drives. Offered in 3, 4, 5 and 6-day durations for cost-conscious and domestic travellers.
• Mid-Range Safaris Safari packages offering 3- to 4-star lodge accommodation, guided game drives and meals, positioned between budget camping and luxury lodge experiences for travellers seeking comfort and value.
• Affordable Luxury Safaris Safari packages offering enhanced comfort and service at accessible price points, with quality lodge accommodation and guided wildlife experiences for travellers seeking an upgrade from mid-range without paying full luxury rates.
• Luxury Safaris Premium safari packages featuring high-end lodge accommodation, private decks, plunge pools, fine dining and exclusive wildlife experiences in Greater Kruger private reserves such as Sabi Sands, Kapama, Timbavati, Balule and Manyeleti.
• Luxury+ Safaris (Executive) Top-tier safari packages offering the highest level of luxury, exclusivity and premium wildlife encounters in exclusive private game reserves within the Greater Kruger ecosystem.
• Combo Safaris Multi-destination safari packages that combine Kruger National Park with other regional attractions such as the Panorama Route, for travellers seeking broader South African itineraries.
• Family Safari Packages Safari packages tailored for families with children, featuring family-friendly accommodation, flexible schedules and child-appropriate activities at lodges that accept children aged 6 and above.
• Luxury Accommodation (Game Reserves) Bookable premium lodge and tented camp accommodation in Greater Kruger private game reserves (Sabi Sands, Kapama, Timbavati, Balule, Manyeleti) and inside the Kruger National Park, offering Big Five wildlife experiences with all-inclusive meals and game drives.

Quantifiable outcome

• 162 safari packages available across 6+ duration options
• +2 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• SANParks (South African National Parks)coreStrategic or Co-development PartnerThe company operates in partnership with SANParks for access to Kruger National Park accommodation inventory, rest camp bookings, and park entry arrangements. Note: The Kruger Safari Co explicitly states it is 'not an entity of the South African National Parks Board (SANparks)' but works alongside them for visitor access.
• Various Kruger National Park Luxury LodgescoreChannel Partner/ Reseller/ DistributorPartnership with lodges inside and adjacent to Kruger including Hamiltons Tented Camp, Hoyo Hoyo Safari Lodge, Imbali Safari Lodge, Jock Safari Lodge, Rhino Post Safari Lodge, and Shalati Train on a Bridge.
• Sabi Sands Game Reserve LodgescoreChannel Partner/ Reseller/ DistributorPreferred access to Sabi Sands properties including Elephant Plains Game Lodge, Nkorho Bush Lodge, and Umkumbe Safari Lodge. Sabi Sands is a premier private Big Five reserve bordering Kruger.
• Kapama Game ReservecoreChannel Partner/ Reseller/ DistributorPartnership with Kapama properties including Kapama Buffalo Camp, Kapama Karula, Kapama River Lodge, and Kapama Southern Camp. Kapama is a major private game reserve in Greater Kruger.
• Timbavati Game ReservecoreChannel Partner/ Reseller/ DistributorPartnership with Timbavati lodges including Kambaku River Sands and Kambaku Safari Lodge. Timbavati shares an unfenced boundary with Kruger National Park.
• Balule Game ReserveminorChannel Partner/ Reseller/ DistributorPartnership with Balule properties including Greenfire Game Lodge and Pondoro Safari Lodge. Balule is a private nature reserve within Greater Kruger.
• Manyeleti Game ReserveminorChannel Partner/ Reseller/ DistributorPartnership with Manyeleti properties including Khoka Moya Tented Lodge, Mantobeni Tented Lodge, and Tintswalo Safari Lodge. Manyeleti is the unfenced northern extension of Sabi Sands.
• Domestic AirlinescoreTechnology or IntegrationScheduled flight arrangements from Johannesburg OR Tambo, Cape Town, and Durban to Hoedspruit Airport, Skukuza Airport, and Kruger Mpumalanga International Airport (KMIA) for fly-in safari packages.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Exoticca: Online tour operator selling packaged African safari vacations to international consumers, including Kruger-adjacent itineraries; comparable digital-first D2C distribution and tiered pricing model.
• Thompsons Africa: Established South African tour operator offering packaged safaris, fly-in options, and lodge bookings across Kruger and other destinations; comparable multi-tier DMC model.
• Go2Africa: South Africa-based safari tour operator with a similar DMC-style model packaging accommodation, flights, and game drives across multiple African destinations including Kruger.
• Africa Travel Co. UK-based specialist selling curated African safari packages with lodge and fly-in components; comparable inbound international traveler focus and similar price-tiered safari portfolio.
• &Beyond: Luxury safari operator owning and managing high-end lodges across Africa, including properties in Greater Kruger; competes for the same premium international traveler with similar fly-in package structure.
• SafariBookings.com: Online marketplace aggregating safari operators across Africa; directly comparable as a digital channel that lets consumers compare and book curated safari packages including Kruger.
• Rhino Africa: Cape Town-headquartered safari and travel specialist selling curated African safari packages online, with comparable breadth from budget to luxury and direct-to-consumer booking.
• Discover Africa: South African DMC offering online safari booking with multi-tier packages and lodge partnerships spanning Kruger-adjacent private reserves, directly overlapping in product, geography, and customer segments.

Broad incumbents

• Singita: Ultra-luxury safari lodge operator with flagship properties bordering Kruger; overlaps with the company's premium tiers and competes for the same high-net-worth international guests.
• Wilderness Safaris: Pan-African safari operator with owned camps in southern Africa including properties near Kruger; comparable premium safari offering though broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KrugerParkSafaris

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kruger National Park