Julian Coffee Roasters

What Julian Coffee Roasters does

Julian Coffee Roasters is a family-owned craft coffee roaster headquartered at 10830 Bennett Pkwy Suite N in Zionsville, Indiana, serving the Indianapolis metropolitan area and broader Midwest USA market. Founded in 2004, the company roasts and bags coffee to order, offering a broad portfolio that includes JCR house blends (e.g., 56th St. Thunder, Signature Blend, Le Crema Espresso, Wheeler Mission Blend), single-origin direct-trade coffees from origins including Ethiopia, Guatemala, Kenya, Bali, Sumatra, Rwanda, and Peru, 25 flavored coffees with decaf variants, specialty teas, K-Cup single-serve pods, and merchandise such as Moccamaster brewing equipment and branded apparel. The company emphasizes ethically sourced, all-natural coffees and a purpose-driven mission that channels proceeds into charitable partnerships, most notably a Wheeler Mission Blend supporting the Wheeler Mission nonprofit at over 400 lbs per month, and a co-developed Old 55 Wheated Bourbon Aged coffee produced in collaboration with Old 55 Distillery of Newtown, Indiana.

The business operates a hybrid go-to-market model with three primary revenue streams. First, a direct-to-consumer channel built on a Shopify storefront with a Loop-powered subscription management portal, offering one-time purchases, gift cards, and a $35/month Roaster's Choice Coffee Club subscription that ships two 12oz bags of curated micro-lot and single-origin coffees on the 15th of each month with free shipping. Second, a wholesale/B2B channel serving cafes, restaurants, and offices with specialty coffee, cold brew, Monin syrups, Ghirardelli sauces, Big Train mixes, Lotus plant-based energy concentrates, private label coffee, and commercial espresso and brewing equipment (Curtis & Bunn) with sales and service. Third, ancillary sales of branded merchandise, Moccamaster home brewers and grinders, and digital gift cards. Marketing is executed through the e-commerce site, an exclusive Monthly Coffee Club email newsletter, and organic social sharing via Facebook and Twitter.

Underlying technology is intentionally lightweight and leverages commodity SaaS: Shopify for storefront, checkout, and product catalog management, and Loop for subscription lifecycle management with magic-link customer authentication. There is no proprietary technology stack, no mobile app, no disclosed API, and no AI/ML components. The company is privately held with no disclosed funding rounds, parent company, subsidiaries, or institutional investors, and the management team is not enumerated in available sources. Operational scale is small, with reported headcount of 1-10 employees, and the company has received industry recognition for its cold brew offerings. Geographic expansion is limited to the Midwest USA, with no international footprint, and product innovation is concentrated on catalog breadth and brand-story partnerships rather than technology differentiation.

Name

Julian Coffee Roasters

Legal name

Julian Coffee Roasters

Website

https://juliancoffee.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Julian Coffee Roasters is a family-owned craft coffee roaster in Zionsville, Indiana that roasts to order and sells direct-to-consumer, via subscription, and through wholesale to cafes, restaurants, and offices across the Midwest USA.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)

Keywords

• Specialty coffee roasting
• Single origin coffee
• Coffee subscription service
• Wholesale coffee supply
• Coffee equipment sales

Headquarters

HQ city

Zionsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Coffee Sales: One-time purchase model for roasted coffee beans, sold in 12oz and 5lb bags with various roast levels and origins. Includes single origin, blends, and flavored options.
2. Coffee Subscription: Monthly subscription at $35 delivering two 12oz bags of micro-lot and single origin coffees, shipped on the 15th of each month with free shipping. Cancel anytime.
3. Wholesale Coffee & Equipment: B2B wholesale channel supplying specialty coffee, cold brew, syrups, sauces, equipment, and private label coffee to cafes, restaurants, and offices.
4. Merchandise & Equipment: Sale of branded merchandise (t-shirts, hats, stickers) and coffee brewing equipment (Moccamaster machines and grinders).
5. Gift Cards: Digital gift cards delivered via email, allowing recipients to choose their own coffee products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Julian Coffee Roasters is a craft coffee roaster that roasts and ships specialty coffee beans, teas, K-Cups, and merchandise directly to consumers via its Shopify online store and physical retail store in Zionsville, Indiana. The company also supplies cafes, restaurants, and offices through a wholesale program that includes private label coffee, cold brew, syrups, and commercial espresso equipment. A monthly subscription, Roaster's Choice Coffee Club, delivers curated micro-lot and single origin coffees to subscribers.

Product overview

Julian Coffee Roasters is a craft coffee roaster offering a diverse portfolio of coffee products and related offerings. The core business centers on JCR Blends (house blends in various roast levels and formats including whole bean, ground, and K-Cups) and Single Origin Coffees (direct-trade offerings from major coffee-growing regions worldwide). Supporting product lines include Flavored Coffees (25 varieties including decaf options), a specialty Tea collection (10 varieties in sachet format), and Merchandise (brewing equipment, apparel, accessories). The company operates a subscription service (Roaster's Choice Coffee Club) delivering curated micro-lot coffees monthly. A wholesale program serves B2B customers with specialty coffee, cold brew, syrups, sauces, equipment, and private label options. All products are roasted and bagged to order for freshness.

Differentiator

Problem solved

Functional benefit

Products and services

• Roaster's Choice Coffee Club Monthly subscription delivering two 12oz bags of curated micro-lot and single origin coffees on the 15th of each month with free shipping, billed at $35 per month and cancellable anytime. Targets individual coffee enthusiasts seeking variety and freshness.
• JCR Blends House coffee blends including 56th St. Thunder, Signature Blend, Decaf Signature Blend, Pacific Rampage, Rage Against the Bean, Sunday Morning, Moka Java, Le Crema Espresso, Wheeler Mission Blend, and White Elephant seasonal blend. Available in 12oz, 5lb bags, and K-Cup formats.
• Single Origin Coffees Direct-trade single origin coffees from Ethiopia (Sidamo Natural, Yirgacheffe), Guatemala Huehuetenango, Kenya AA, Bali Kintamani, Papua New Guinea, Sumatra Mandheling, Tanzania Peaberry, Rwanda Kawa Yacu, Organic Peru, and the Old 55 Wheated Bourbon Aged collaboration.
• Flavored Coffees Flavored coffee line with 25 flavored options and 25 decaf flavored options built on single-origin Brazil coffee, available whole bean or ground in 12oz or 5lb bags. Includes holiday and decaf varieties.
• Teas Specialty tea collection including Earl Grey, Peach/Apricot, English Breakfast, Serene chamomile blend, Moroccan Mint, Chamomile w/Almond, Jasmine Pearls, Cinnamon Orange Spice, Scottish Breakfast, and Rooibos, sold as 20-count sachets.
• Wholesale Program B2B wholesale service supplying cafes, restaurants, and offices with specialty coffee roasted fresh to order, award-winning cold brew (concentrate or drink ready), Monin syrups, Ghirardelli sauces, Big Train smoothie and chai mixes, specialty teas, Lotus plant-based energy concentrates, private label coffee, and espresso equipment sales and services.
• Gift Cards Digital gift cards delivered via email that allow recipients to choose any product from the full Julian Coffee catalog.
• Merchandise

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Old 55 DistilleryminorStrategic or Co-development PartnerCollaboration with Old 55 Distillery from Newtown, Indiana to create Old 55 Wheated Bourbon Aged coffee. Sumatra Mandheling beans are aged in Wheated Bourbon barrels for 3 weeks to create a smooth balance of bourbon, vanilla, and oak flavors.
• Wheeler MissionminorOthersWheeler Mission receives over 400 lbs of coffee monthly from Julian Coffee Roasters' Wheeler Mission Blend product. This is a charitable giving partnership where proceeds from product sales support the nonprofit's coffee needs.
• LoopcoreTechnology or IntegrationLoop provides subscription management platform powering Julian Coffee Roasters' customer subscription portal, enabling customers to manage their coffee subscriptions through magic link authentication.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Intelligentsia Coffee: Specialty third-wave roaster with Direct Trade single-origin sourcing, D2C subscription, and wholesale to cafés; comparable product philosophy and channel structure.
• Counter Culture Coffee: Specialty roaster focused on single-origin, sustainably sourced coffee sold D2C and wholesale to cafés and offices; mirrors Julian's Direct Trade and education-forward positioning.
• La Colombe Coffee Roasters: Specialty roaster with a nationally distributed Draft Latte/cold brew line, cafés, wholesale, and D2C subscription; comparable because of Julian's own award-winning cold brew and wholesale cold brew offerings.
• Verve Coffee Roasters: California-based specialty roaster with D2C, subscription, retail cafés, and a strong lifestyle/branded merchandise line akin to Julian's apparel/accessories category.
• Stumptown Coffee Roasters: Portland-origin craft roaster offering single-origin, blend, and subscription D2C plus wholesale/café distribution; the most direct analog to Julian's roaster/DTC/wholesale mix at larger scale.

Regional players

• Colectivo Coffee: Midwest-rooted craft roaster and café chain based in Milwaukee; analogous business model and geographic adjacency, a relevant same-region peer for Julian's Indianapolis-Midwest footprint.
• Hubbard & Cravens Coffee Roasters: Indianapolis specialty coffee roaster with a longstanding local footprint, comparable as a same-city competitor for both wholesale and retail coffee accounts.
• Quills Coffee: Indianapolis-based specialty roaster and café operator; the closest local competitor, sharing Julian's Indianapolis footprint and indie roaster/cafe hybrid model.

Broad incumbents

• Blue Bottle Coffee: Nestlé-owned specialty roaster with broad D2C subscription, café, and grocery distribution; representative of the well-capitalized incumbent competitor Julian competes against for D2C specialty spend.

Emerging players

• Onyx Coffee Lab: Specialty roaster focused on competition-grade and direct-trade coffees sold D2C and wholesale; comparable for single-origin sourcing depth and modern D2C subscription platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/juliancoffee
• Facebookfacebook.com/juliancoffee
• LinkedInlinkedin.com/company/julian-coffee-roasters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Julian Coffee Roasters