Trend Filter
TRENDFILTER is a German founder-led trend research and event management company serving European furniture and interior design manufacturers, designers, and retailers through trend forecasts, keynotes, workshops, and two proprietary industry networks (Furniture Future Forum and COLORNETWORK).
- Company typePrivate
- Founded1997
- HeadquartersBad Oeynhausen, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Trend Filter does
TRENDFILTER® is a privately held German trend research and event management company founded in 1997 by Katrin de Louw, who remains sole owner and Geschäftsleitung (managing director). The company specializes in 3-10 year trend forecasting for the European furniture, kitchen, and interior design industry, producing annual TRENDREPORT publications, the "Furniture Colors" color forecast series, and the COLORNETWORK's "Sustained Colors" (numbered annual selections). Its service portfolio includes 45-minute keynote presentations and 20-minute "Trendespresso" short talks delivered at client sites or at the company's own 600m² Furniture Future Forum (FFF) venue in Bünde on the A30 Küchenmeile, plus customized Innovation Workshops and Interior Trend Workshops for manufacturers, retailers, interior designers, and the craft sector.
TRENDFILTER generates revenue through five distinct streams: (1) keynote and workshop professional services billed per engagement with multi-year contracts, (2) network partner memberships in the Furniture Future Forum (annual subscription with automatic renewal, six-month notice period), (3) event ticket fees (€295 plus VAT for non-voucher attendees; free for invited manufacturers, designers, and interior architects), (4) one-time licensed TRENDREPORT and Furniture Colors publications, and (5) sales training services. The firm operates two proprietary branded networks — FURNITURE FUTURE FORUM (16 furniture supplier partners including Schattdecor, Forbo, Continental/SKAI, Linak, Furnipart, Hera, Lehmann, Munksjö, Sonae Arauco, Conal, Europlac, Neelsen, and SWL) and COLORNETWORK (40+ partners providing harmonized color and product matching for architects). The company does not have a mobile app, API, or disclosed AI/ML product infrastructure; it is primarily a personal-brand-driven professional services and event business.
The company serves furniture manufacturers (primary), interior architects and designers (primary), furniture retailers, the craft sector (joiners/carpenters), and furniture suppliers across DACH and broader Europe (Germany, Italy, France, Denmark, Sweden, Netherlands). Geographic reach is exercised through curated trend stages and keynotes at major trade fairs including Salone del Mobile/Milan, interzum (Cologne), imm cologne, Area 30 (Löhne), Dutch Design Week (Eindhoven), 3 days of design (Copenhagen), Stockholm Furniture Fair, and Maison & Objet (Paris). Headcount is not disclosed, and the source data shows no institutional investors, no funding rounds, no subsidiaries, and no M&A activity. The registered legal entity operates from Bad Oeynhausen with operational headquarters at the Furniture Future Forum in Bünde.
Trend Filter firmographics
Firmographics- Name
- Trend Filter
- Legal name
- TRENDFILTER®
- Website
- https://trendfilter.net
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TRENDFILTER is a German founder-led trend research and event management company serving European furniture and interior design manufacturers, designers, and retailers through trend forecasts, keynotes, workshops, and two proprietary industry networks (Furniture Future Forum and COLORNETWORK).
- Ownership category
- akta.pro rank
Trend Filter industry classification
Industry- Product category
- Trend Forecasting and Furniture Industry Consulting
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Category Management & Retail Analytics (MPAAAJAI)
Keywords
Where Trend Filter is headquartered
LocationHeadquarters
- HQ city
- Bad Oeynhausen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Trend Filter business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Keynote Speaking Engagements: Katrin de Louw delivers trend forecasting keynotes (45 minutes) on topics including Trend Filter 2026-2027, Design & Trends for retail, and Interior Design Trends for craft sector. Also offers short 'Trendespresso' talks (20 minutes).
- Workshop Services: Customized workshops for retailers, interior design firms, and manufacturers including Interior Trend Workshop (Colour, Form & Material) and Innovation Workshop for Manufacturers and Service Providers.
- Network Partner Memberships: Annual membership as network partner in FURNITURE FUTURE FORUM with exhibition space, 6-month notice period for termination, automatic 1-year renewal.
- Event Tickets: Revenue from event participation fees; €295 plus VAT for participants without voucher code; free admission with voucher code for furniture manufacturers, designers, interior architects.
- Trend Reports and Publications: Annual TRENDREPORT publications (2026, 2027) and Furniture Colors forecasts for the furniture industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Event Attendance - Standard |
| Freemium | Pay-as-you-go | Event Attendance - Network Partner/Free |
| Subscription | Annual | Furniture Future Forum Network Partner Membership |
| Other | Multi-year contract | Keynote Presentations |
| Other | Multi-year contract | Workshop Services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Trend Filter product offering
Product offeringCore offering
Trend Filter is a trend research and event management firm serving the furniture, kitchen, and interior design industry. It sells annual trend reports (TRENDREPORT, Furniture Colors), delivers keynote presentations and customized workshops by founder Katrin de Louw, and operates the Furniture Future Forum venue plus the COLORNETWORK color-coordination platform. Customers are furniture manufacturers, interior designers/architects, retailers, and craft-sector firms seeking 3-10 year trend foresight.
Product overview
TRENDFILTER® is a trend research and event management company serving the furniture and interior design industry, offering a portfolio of services centered on trend forecasting, professional events, and industry networking. The core offering includes the annual TRENDREPORT providing 3-10 year trend forecasts, keynote presentations and workshops by founder Katrin de Louw covering furniture, materials, and retail trends, and the Furniture Future Forum—a 600m² exhibition and event venue on the A30 kitchen mile since 2007. Supporting these are the COLORNETWORK platform for color coordination among manufacturers, annual events (Möbelvisionen, Furniture Talk, Trend-Tankstelle), and specialized sales training incorporating AI and emotional approaches. The company operates exclusively for B2B customers (furniture manufacturers, designers, architects, retailers, craft sector).
Differentiator
Problem solved
Functional benefit
Brands
- FURNITURE FUTURE FORUM: Trend and event forum with 600m² space and exhibition booths for furniture supplier industry partners, located in Bünde along the Küchenmeile A30.
- COLORNETWORK
Products and services
- TRENDREPORT
- Keynote Presentations
- Interior Trend Workshop (Colour, Form & Material)
- Innovation Workshop for Manufacturers and Service Providers
- Furniture Colors 2026-27
- Furniture Future Forum
- COLORNETWORK
- Möbelvisionen
- Furniture Talk
- Trend-Tankstelle der Interior-Branche
- Sales Training with Scent and AI
Quantifiable outcome
- Over 100 participants at Furniture Future Forum events
- +1 more outcomes
Companies that use Trend Filter
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles4 records
Trend Filter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Trend Filter partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship, major and minor.
- Furniture Future Forum Network Partnerscore16 furniture supplier companies serve as network partners hosting events at the Furniture Future Forum, showcasing products in exhibition booths, and collaborating on industry trends. Partners include Conal, Continental (SKAI), Europlac, Forbo, Furnipart, Hera, Lehmann, Linak, Munksjö, Neelsen, Schattdecor, Sonae Arauco, and SWL. Annual membership with exhibition space and networking benefits.
- COLORNETWORK PartnerscoreOver 40 partners in the COLORNETWORK collaborate on interior color forecasting and product coordination. The network presents harmonized colors and products for architects and interior designers through the online platform www.colornetwork.org. Partners include manufacturers of surfaces, materials, lighting, and furniture components.
- Salone del Mobile / Fuori SaloneflagshipTrend Filter collaborates with Salone del Mobile for trend presentations at Milan Design Week, including participation in 2024, 2025, 2026, and 2027 events. Curates content for Fuori Salone (outside the Salone) exhibitions.
- interzum (Koelnmesse)flagshipTrend Filter curated the interzum Trend Stage in 2021 and 2023, providing trend forecasting content and presentations for the world's leading trade fair for furniture production and interior design.
- imm cologne / koelnmessemajorTrend Filter participated in imm cologne events in 2019 and 2024, presenting furniture and lifestyle trends at the international furniture trade fair.
- Area 30 (Trendfairs)majorKatrin de Louw delivers keynote presentations at Area 30 in Löhne, Germany's leading kitchen trade fair near the Küchenmeile. Includes CNW (COLORNETWORK) podium discussions.
- 3 days of designmajorPartnership with 3 days of design Copenhagen for trend presentations in Denmark in 2025, 2026, and 2027.
- Dutch Design WeekmajorTrend Filter participates in Dutch Design Week in Eindhoven with trend presentations in 2024 and 2026.
- Maison & ObjetmajorTrend Filter presents at Maison & Objet Paris trade fair, scheduled for January 2025 and 2026.
- Stockholm Furniture FairminorTrend Filter participated in Stockholm Furniture Fair in February 2025.
- Stadt Bünde / WirtschaftsförderungcoreCollaboration with Stadt Bünde's economic development (Wirtschaftsclub Bad Oeynhausen, Explorer Network) for local business networking and hosting events at the Furniture Future Forum.
- Matthias Horx / The Future:ProjectflagshipMatthias Horx, the most important futurologist in the German-speaking world, appeared as keynote speaker at Möbelvisionen 2024. Collaboration with The Future:Project for interdisciplinary, transformative future research in the furniture industry.
- Green Product AwardmajorKatrin de Louw served on the Green Product Award jury for multiple years (including 2022, 2023), promoting sustainability in furniture and materials.
- architect@workminorTrend Filter participated in architect@work Hamburg in September 2025.
Scale indicators6 records
Trend Filter competitors and assessment
Company assessmentDirect peers
- WGSN: Global leader in trend forecasting for fashion, interior, and consumer industries. Comparable to Trend Filter as a subscription-based trend intelligence service targeting designers, manufacturers, and retailers, but with much broader category coverage and scale.
- Material ConneXion: Materials innovation library and consultancy serving designers and manufacturers across interiors, furniture, and consumer products. Closely comparable to Trend Filter's material and color foresight offerings to the furniture and interior industry.
- The Future Laboratory: Consumer and design trend forecasting consultancy producing long-range reports and bespoke client workshops. Comparable to Trend Filter's keynote, TRENDREPORT, and Innovation Workshop services.
- Coloro: Modern color forecasting system and platform partnering with designers, brands, and manufacturers. Comparable to Trend Filter's COLORNETWORK and Furniture Colors forecast offerings, with a more standardized SaaS-style color model.
Broad incumbents
- Pantone (Pantone LLC): Global authority in color forecasting and color systems. Comparable to Trend Filter's COLORNETWORK Sustained Colors and Furniture Colors forecasting, but at vastly greater global scale and standardization.
Others
- Maison & Objet Paris: Major international trade fair for interior design, décor, and lifestyle, where Trend Filter delivers trend presentations. Adjacent trade fair ecosystem peer with overlapping trend content production.
- Heimtextil (Messe Frankfurt): World's largest trade fair for home and contract textiles, which produces its own trend forecast and theme presentation each edition. Comparable to Trend Filter's interzum Trend Stage curation and TRENDREPORT content creation for the trade fair ecosystem.
- Salone del Mobile.Milano: Leading global furniture design trade fair, where Trend Filter delivers curated trend content and keynote presentations. An adjacent ecosystem partner rather than a direct competitor.
- interzum (Koelnmesse): World's leading trade fair for furniture production and interior design supplies, for which Trend Filter has curated the Trend Stage (2021, 2023). Adjacent trade fair ecosystem peer rather than direct competitor.
Emerging players
- Stylus: Consumer trend forecasting and research subscription service covering interiors, retail, and lifestyle. Comparable to Trend Filter's trend report and innovation workshop offerings, with broader consumer/macro trend scope.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights6 records
Customer concentration
Trend Filter social profiles
Digital presenceTrend Filter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trend Filter leadership team
Management profileNumber of profiles
Profiles1 record
Trend Filter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trend Filter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trend Filter
What does Trend Filter do?
Trend Filter is a trend research and event management firm serving the furniture, kitchen, and interior design industry. It sells annual trend reports (TRENDREPORT, Furniture Colors), delivers keynote presentations and customized workshops by founder Katrin de Louw, and operates the Furniture Future Forum venue plus the COLORNETWORK color-coordination platform. Customers are furniture manufacturers, interior designers/architects, retailers, and craft-sector firms seeking 3-10 year trend foresight.
Is Trend Filter a public or private company?
Trend Filter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trend Filter founded?
Trend Filter was founded in 1997. It employs 1 to 10 people.
Where is Trend Filter based?
Trend Filter is headquartered in Bad Oeynhausen, Germany, in the Europe region.
How does Trend Filter make money?
Five revenue lines are on record. Keynote Speaking Engagements are the primary driver. The others are workshop Services, network Partner Memberships, event Tickets and trend Reports and Publications.
Who are Trend Filter's main competitors?
Direct peers on record are WGSN, Material ConneXion, The Future Laboratory and Coloro. Pantone (Pantone LLC) is listed as a broad incumbent. Others are Maison & Objet Paris, Heimtextil (Messe Frankfurt), Salone del Mobile.Milano and interzum (Koelnmesse). Stylus is listed as an emerging player.
Does Trend Filter have an API?
No public API is recorded for Trend Filter.
What industry is Trend Filter in?
Trend Filter's product category is Trend Forecasting and Furniture Industry Consulting. Its primary akta.pro industry code is MPAAAJAI, Category Management & Retail Analytics. Its NAICS code is 44912 and its SIC code is 7311.