Autostar Flaminia

What Autostar Flaminia does

Autostar Flaminia Spa is a privately held, multi-brand automotive retail group headquartered in Rome, Italy, founded approximately 1965 and operating continuously for over 60 years. The company runs 8 dealership and service locations across the Rome and Tivoli (Lazio) area — including dedicated showrooms for Ford, Volvo, Jaguar, Land Rover, MG, DR, EVO, Geely, Omoda, Jaecoo, EMC, Foton, and Maxus — supported by 5 service centers, a Ford Transit commercial vehicle service center, and a parts warehouse for Ford/Volvo/Land Rover/Jaguar components. Beyond vehicle sales (new, used, and KM0/nearly-new), it offers aftersales maintenance and repair, genuine parts distribution, bodywork, and a long-term leasing program (Noleggio a Lungo Termine).

The company employs approximately 230 people and claims to have served over 100,000 customers across its history. Its go-to-market combines traditional physical retail with a remote sales service ('Scegli la tua auto da casa') enabling video consultation via WhatsApp, Skype, and Zoom, secure document handling, and home delivery. A multi-brand online configurator built on DealerK and MotorK platforms supports digital vehicle configuration and pricing. Customer acquisition spans individual consumers (primary), corporate and government fleet buyers through convention programs (Ministry of Defense, Municipality of Rome/CRAL, plus enterprise clients such as Bludental and ASD Sporting San Cesareo), and commercial vehicle buyers via the Ford Transit Service Center. Pricing spans approximately €7,000 for entry-level used vehicles to €90,000 for premium new vehicles, with new EV/hybrid units (Geely EX5 from €38,900; Geely Starray PHEV from €34,900) representing the most recent product additions. The business is recognized as a member of the Quintegia Top Dealer Network 2026.

The revenue model is transaction- and service-based: one-time unit sales across new, used, and KM0 inventory constitute the primary stream, supplemented by recurring aftersales service revenue, genuine parts sales, and long-term lease contracts. Brand economics are governed by authorized dealer agreements with major OEMs, which confer franchise rights and manufacturer support but also constrain pricing autonomy and require adherence to brand standards. Distribution is fully domestic (single-country, Lazio region), with no disclosed geographic expansion, M&A activity, funding rounds, or public-market listing.

Name

Autostar Flaminia

Legal name

Autostar Flaminia Spa

Website

https://autostarflaminia.it

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Multi-brand automotive dealership group in Rome operating 8 locations across Lazio, selling new, used, and nearly-new vehicles for 16+ brands with aftersales service, parts distribution, long-term leasing, and corporate convention sales to consumers, fleets, and government buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Inventory / Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Vehicle Sales: Primary revenue stream from selling new, used, and KM0 (nearly-new) vehicles across multiple brands including Ford, Volvo, MG, DR, EVO, Geely, Omoda, Jaecoo, EMC, Foton, Jaguar, Land Rover, Maxus, and various other brands through consignment or inventory
2. Vehicle Service and Maintenance: Aftermarket service revenue from maintenance, repairs, and bodywork through five service centers, including a dedicated Ford Transit Service Center
3. Auto Parts Sales: Sale of original spare parts for Ford, Volvo, Land Rover, and Jaguar vehicles through dedicated parts warehouse

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Autostar Flaminia is a multi-brand authorized automotive dealership in Rome selling new, used, and KM0 (nearly-new) vehicles across 16+ brands including Ford, Volvo, Land Rover, Jaguar, MG, DR, Geely, Omoda, Jaecoo, EMC, Foton, and Maxus. The company operates eight physical locations with brand-specific showrooms and five service centers providing maintenance, repair, bodywork, and genuine spare parts. It also offers long-term leasing, an online vehicle configurator, and a remote sales service enabling end-to-end vehicle purchase from home.

Product overview

Autostar Flaminia is a multi-brand car dealership based in Rome, Italy, operating as an official dealer for Ford, Volvo, Land Rover, Jaguar, MG, DR, Geely, Omoda, Jaecoo, EMC, Foton, and Maxus. The company offers a unified automotive retail platform combining new vehicle sales, used vehicle sales, and nearly-new (KM 0) vehicles, supported by an online vehicle configurator and a remote sales service enabling purchase via phone, video-call, or messaging. After-sales services include maintenance and repair across five service centers, a parts warehouse, and long-term leasing options. The dealership is recognized in the Top Dealer Network 2026 by Quintegia, operates eight locations in the Rome area, and has served over 100,000 customers with 230 employees across 60 years of history.

Differentiator

Problem solved

Functional benefit

Brands

• Fordstar: Official Ford dealership division for passenger vehicles and commercial vehicles
• Englandstar
• MGstar
• DRstar
• SELEZIONE USATO GARANTITO

Products and services

• New Vehicle Sales (Auto Nuove) Sale of new vehicles across multiple authorized brands including Ford, Volvo, Land Rover, Jaguar, MG, DR, Geely, Omoda, Jaecoo, EMC, Foton, and Maxus through dedicated brand showrooms.
• Used Vehicle Sales (Auto Usate) Sale of pre-owned vehicles with guaranteed selection across multiple brands, offered through dedicated used car centers in Rome and Tivoli.
• KM0 Vehicle Sales (Veicoli KM 0) Sale of nearly-new vehicles with delivery mileage at promotional prices across the dealership's brand portfolio.
• Online Vehicle Configurator (Configuratore Auto) Online tool allowing customers to customize, configure, and price vehicles before purchase across multiple brands including Geely.
• Remote Sales Service (Scegli Auto da Casa) Service enabling customers to select, configure, and purchase a vehicle entirely remotely via phone, WhatsApp, Skype, or Zoom video consultation, with secure document handling and home delivery.
• Vehicle Maintenance and Repair Service After-sales maintenance, mechanical repair, and bodywork services across five service centers, using original parts and covering Ford, Volvo, Mercedes-Benz, Smart, and other brands.
• Genuine Parts Sales (Magazzino Ricambi) Sale of original spare parts (shock absorbers, brake kits, radiators, air filters, oil filters, drive belts, suspensions, clutches) for Ford, Volvo, Land Rover, and Jaguar vehicles through a dedicated parts warehouse.
• Long-Term Vehicle Leasing (Noleggio a Lungo Termine) Long-term vehicle leasing and rental options for customers seeking vehicle access without purchase.
• Corporate Convention Programs (Convenzioni Aziendali) Partnership programs with the Ministry of Defense, Comune di Roma (CRAL), ASD Sporting San Cesareo, Tor Tre Teste, and Bludental providing preferential pricing and dedicated purchasing arrangements for employees and members.
• Geely EX5 All-electric SUV with 430–410 km range, 0 g/km CO2 emissions, energy class A, priced from €38,900, available through Autostar Flaminia's Geely showroom.
• Geely Starray Plug-in hybrid SUV with 2.4 l/100km consumption, 54 g/km CO2 emissions, 83 km electric range, priced from €34,900, available through Autostar Flaminia's Geely showroom.

Quantifiable outcome

• 60+ years of continuous operation in Rome automotive market
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ministry of Defense (Ministero della Difesa)coreChannel Partner/ Reseller/ DistributorCorporate convention agreement enabling Ministry of Defense employees to access preferential pricing and purchasing terms for vehicle acquisitions from Autostar Flaminia dealerships.
• Municipality of Rome (Comune di Roma)coreChannel Partner/ Reseller/ DistributorCRAL (recreational association) convention providing Municipality of Rome employees with access to special vehicle purchasing conditions through Autostar Flaminia.
• ASD Sporting San CesareominorChannel Partner/ Reseller/ DistributorSports club employee vehicle convention offering preferential terms for vehicle purchases by club members and staff.
• Tor Tre TesteminorChannel Partner/ Reseller/ DistributorCorporate vehicle purchasing convention with local organization, providing employee access to discounted vehicle purchases.
• BludentalminorChannel Partner/ Reseller/ DistributorCorporate convention with dental healthcare company offering vehicle purchasing benefits for employees and client base.
• QuintegiacoreOthersIndustry analysis firm that recognizes Autostar Flaminia as a Top Dealer Network 2026 member, certifying excellence in reliability, process quality, and strategic vision among Italian dealers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Inchcape plc: London-listed global automotive distributor and retailer operating across multiple continents with both distribution and retail businesses. Comparable multi-brand retail model at materially larger scale and global footprint.
• Bilia AB: Nordic multi-brand automotive dealer group with new and used vehicle sales, service, and corporate fleet operations. Comparable multi-brand authorized dealership structure, though operating in a different geographic region.
• Penske Automotive Group: NYSE-listed international automotive retailer operating premium and luxury franchises across the US, UK, and other markets. Comparable multi-brand authorized dealership model with emphasis on premium and luxury brands similar to the Jaguar/Land Rover/Volvo portion of Autostar Flaminia's portfolio.
• Hedin Mobility Group: European automotive retail and mobility services group with dealerships, distribution, and aftermarket operations across multiple European markets. Comparable multi-brand retail and aftersales business model.
• Emil Frey Group: Large European multi-brand automotive retail and distribution group headquartered in Switzerland, operating dealerships across multiple countries with diversified brand portfolios. Comparable business model at significantly larger scale and broader geographic footprint.

Direct peers

• Sicar SpA: Italian automotive dealer group with multi-brand authorized franchises and aftersales operations. Comparable Italian multi-brand dealer serving regional markets with similar brand-mix approach.
• Gruppo Autotorino: Italian multi-brand automotive dealer group operating across northern Italy with new and used vehicle sales, aftersales, and corporate fleet programs. Closest direct comparable in terms of multi-brand authorized dealership model serving a regional Italian market.
• Carpoint Spa: Italian multi-brand automotive retailer with authorized dealerships for several brands including Ford and other volume marques. Direct comparable as a multi-brand authorized dealer operating within the Italian market with similar brand portfolio overlap.
• Marrelli Group: Italian multi-brand automotive dealer group with multiple authorized franchises, new and used vehicle sales, and aftersales service. Direct comparable as another family-owned Italian multi-brand dealer operating across regional markets.

Regional players

• Volkswagen Group Retail Italia: OEM-controlled multi-brand retail operation in Italy for Volkswagen Group brands (Volkswagen, Audi, Škoda, etc.). Adjacent peer representing the OEM-owned dealership channel operating alongside independent multi-brand groups like Autostar Flaminia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AutostarRoma
• Facebookfacebook.com/2674744805931543
• LinkedInlinkedin.com/company/autostar-flaminia-s.p.a.-in-forma-abbreviata-autostar-s.p.a.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autostar Flaminia