What mageCloud does

mageCloud GmbH & Co. KG is a Leverkusen-headquartered, owner-managed German e-commerce agency founded in 2012. The firm specializes in design, implementation, and ongoing support of online storefronts across five major commerce platforms: Magento/Adobe Commerce, Shopware 6, Spryker, Shopify, and WordPress/WooCommerce. It holds tiered vendor certifications including Adobe Gold Partner, Shopware Business Partner, and Spryker Silver Partner, and operates from five locations with a second German site functioning as a dedicated technology hub. The company is led by CEO Thomas Schmickler and Senior Consultant Felix Bauer, with a delivery organization of approximately 50 staff.

mageCloud's business model is project- and retainer-based professional services revenue: scoping, design, front- and back-end development, integration, and post-launch support for client e-commerce programs. Its customer base spans European enterprise buyers (AGCO's Fendt and Valtra tractor brands, BP Online, Blackhawk Network's Dein Gutschein incentive platform, MaxiNutrition) and a long tail of German mid-market retailers and DTC brands (Deiters, Stauraum, Huwald, Messy, Challenger, Service). The agency cites more than 100 completed e-commerce projects since inception, indicating a distributed, multi-vertical book rather than concentration on a single vertical.

Commercial positioning is platform-agnostic within the DACH enterprise and mid-market segment: certified delivery capability across composable (Spryker), open-source (Shopware), SaaS (Shopify), and established (Magento/Adobe) stacks functions as the company's primary differentiation. Strategic development has emphasized breadth of partner credentials and geographic footprint expansion since 2019 rather than M&A or product launches. The firm has not disclosed external funding and operates as a private, owner-managed entity.

Name

mageCloud

Legal name

MageCloud GmbH & Co. KG

Website

https://magecloud.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

mageCloud is a Leverkusen-based, owner-managed German e-commerce agency (founded 2012, ~50 staff) that designs, builds, and supports online storefronts on Magento/Adobe Commerce, Shopware, Spryker, Shopify, and WordPress for enterprise and mid-market European clients.

Ownership category

akta.pro rank

Product category

E-Commerce Consulting & Implementation Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Management Services (8741)

akta.pro primary industry

Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)

akta.pro secondary industries

Cloud Strategy, Assessment & Roadmap (BPAEACAA), Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)

Keywords

• E-commerce consulting services
• Magento implementation services
• Shopware development agency
• Adobe Commerce solutions
• E-commerce platform integration

Headquarters

HQ city

Leverkusen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-Commerce Consulting & Strategy: mageCloud provides value-oriented advisory services from initial strategy through continuous support, covering digital strategy, consulting, and business development. This forms the primary revenue driver.
2. E-Commerce Implementation Services: Project-based fees for the development, setup, configuration, and integration of E-Commerce platforms (Magento, Shopware). Includes frontend development, module/plugin development, CMS/PIM/OMS/ERP integration, payment, fulfillment, and performance optimisation.
3. Cloud Hosting & Managed Services: mageCloud offers Magento Cloud and Shopware Cloud hosting, application management, and full cloud application services with SLAs, providing recurring managed services revenue.
4. Support & SLA Contracts: Individual Service-Level-Agreements (SLAs) covering 24/7 emergency hotline, automated tests, release updates, security patches, performance monitoring, and business development support — generating recurring support contract revenue.
5. Growth & Performance Services: Marketing services including SEO, performance marketing, content optimisation, copy writing, email marketing, conversion rate optimisation, and A/B and multivariate testing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

mageCloud is a German E-Commerce digital agency that delivers end-to-end implementation, consulting, design, cloud hosting, and growth services for the Magento (Adobe Commerce) and Shopware 6 platforms. The company sells project-based professional services covering digital strategy, platform selection, frontend and module development, ERP/PIM/OMS integration, cloud hosting with SLAs, and ongoing support to mid-market and enterprise B2B and B2C retailers.

Product overview

MageCloud is an E-Commerce focused digital agency (not a product company) offering implementation and consulting services centered on Magento and Shopware platforms. The service portfolio is organized as a modular offering spanning the full E-Commerce lifecycle: Digitalstrategie & Innovation (strategy and innovation), Consulting (technology selection), E-Commerce Development (implementation), Design & User-Experience (UX/UI), Wachstum & Performance (growth and marketing), Cloud Services (hosting/infrastructure), and Support & Business Development (ongoing maintenance). Under the Magento practice, specific sub-services include UX & Design, ERP Integration (SAP Business One, Microsoft Dynamics NAV), Product Information Management (PIM), Mobile Optimization, B2C & B2B E-Commerce, Cloud Hosting, Optimization, Omnichannel Commerce, and Support & Maintenance. Under the Shopware practice, services leverage the API-first Shopware 6 platform. The agency also holds expertise in Sprykler as a platform. The company does not sell a proprietary software product but rather professional services organized around these platform specializations.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Commerce Consulting & Platform Selection Neutral technology consulting service that helps B2B and B2C clients select the optimal E-Commerce platform (Magento, Shopware, Spryker) for their business model and growth strategy.
• E-Commerce Development Services Full implementation service covering platform setup, frontend development, custom module and plugin development, system integration, performance optimization, and automated testing on Magento and Shopware 6.
• Magento (Adobe Commerce) Implementation Services Certified Magento Solution Partner services for scalable B2B and B2C E-Commerce implementations, including UX design, ERP integration (SAP Business One, Microsoft Dynamics NAV), PIM, mobile optimization, cloud deployment, and ongoing support.
• Shopware 6 Implementation Services Official Shopware Business Partner services leveraging Shopware 6's API-first platform for flexible, cross-channel shopping experiences with Pickware ERP integration.
• Cloud Hosting & Managed Services Magento Cloud and Shopware Cloud hosting with scalable architectures, application management, Kubernetes/AWS infrastructure, and full cloud application services under SLAs.
• Support & SLA Contracts Individual Service-Level-Agreement contracts with 24/7 emergency hotline, automated tests, release updates, security patches, performance monitoring, and business development support for E-Commerce platforms.
• Growth & Performance Marketing Services Marketing services including SEO, performance marketing, content optimization, copy writing, email marketing, conversion rate optimization, and A/B and multivariate testing.
• Design & User Experience Services UX/UI design services creating emotional, mobile-first shopping experiences, including wireframing, prototyping, interface design, and 3D visualization.

Quantifiable outcome

• 100+ E-Commerce projects delivered since founding in 2012
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Internal Tech HubcoreOthers · 1 January 2019In 2019 mageCloud opened a second location as a dedicated tech hub to expand development capacity. This is an internal structural investment rather than an external partner.
• ShopwarecoreTechnology or Integration · 1 January 2018mageCloud is an official Shopware Business Partner since 2018. The company implements Shopware 6 for clients, leveraging the platform's API-first approach, out-of-the-box features, and ERP integration (Pickware). Shopware is positioned as the primary platform for mid-market clients in the German-speaking region.
• Adobe (Adobe Commerce / Magento)coreTechnology or IntegrationmageCloud is an official Adobe Solution Partner (Gold level) and certified Magento Solution Partner since 2014. The company holds multiple individual Adobe Certified Expert qualifications and implements Magento Open Source, Magento Commerce, and Magento Commerce Cloud for clients. As a first-hour Magento agency, mageCloud has accumulated deep expertise since 2012.
• BVDW (Bundesverband Digitale Wirtschaft)minorOthersmageCloud is a member/partner of the BVDW (German Digital Economy Association), adhering to industry standards and best practices.
• BVMW (Bundesverband mittelständische Wirtschaft)minorOthersmageCloud is a member of BVMW (German SME Association), providing access to the Mittelstand network.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• DEPT®: Large European digital agency with strong DACH presence and E-Commerce practice, competing for the same enterprise digital-commerce mandates mageCloud targets.
• Avenga (incl. Divante): International digital commerce consultancy with Magento expertise (via Divante) that competes with mageCloud for cross-border E-Commerce implementation work.
• Valtech GmbH: Global digital agency with German offices offering E-Commerce and platform integration services including Adobe Commerce, overlapping with mageCloud's enterprise DACH clientele.

Direct peers

• Flagbit GmbH: Magento-focused digital agency in Cologne/Karlsruhe providing E-Commerce consulting, development, and PIM integration for B2B and B2C merchants in DACH.
• Vaimo Group: International Magento and Adobe Commerce agency with strong DACH presence, offering similar full-lifecycle E-Commerce services including strategy, development, and managed support.
• integer_net GmbH: Specialist Magento agency in Germany offering development, consulting, and training, comparable in size and platform focus to mageCloud.
• Sitewards GmbH: German E-Commerce agency focused on Shopware and Magento with comparable consulting, development, and integration capabilities for mid-market and enterprise clients.
• netz98 GmbH: German Magento and Shopware agency based in Mainz offering implementation, hosting, and managed services with similar platform-centric positioning to mageCloud.
• netzware GmbH: Shopware-focused German digital agency that competes directly with mageCloud in Shopware 6 implementation and managed services.

Others

• Spryker Systems GmbH: Composable commerce platform vendor where mageCloud holds Silver Partner status; adjacent rather than competitive but ecosystem-defining for mageCloud's headless offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookde-de.facebook.com/magecloud
• LinkedInlinkedin.com/company/magecloud-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mageCloud