What Price.ua does

Price.ua is a privately held Ukrainian price comparison website, founded in 2001 and headquartered in Zaporozhye, operating under parent Universal Commerce Group. The platform aggregates product catalogs, prices, and specifications from multiple Ukrainian online retailers into a unified web-based comparison experience, serving Ukrainian online shoppers across broad categories including electronics, household appliances, furniture and home goods, sporting equipment, children's products, automotive parts, clothing, and more. Core functionality includes multi-level category navigation, manufacturer filtering, product photo galleries, detailed descriptions, price dynamics tracking, buyer reviews, and store reliability ratings derived from user feedback.

The technology stack is a conventional price comparison platform with web frontend, category-page architecture, and merchant data ingestion. The platform extends into adjacent products: Fintech.price.ua (microloans, credits, and auto insurance comparison), Promocodes (discount code aggregation), Supermarket Promotions, and Store Discounts (Aktsii). Distribution relies heavily on SEO-optimized category pages and buyer guides, supplemented by social media presence on Facebook, Twitter, Instagram, YouTube, and a Telegram bot.

Revenue is generated primarily through three streams: (i) affiliate and referral commissions when users click through to partner online stores (Epitsentr, FOXTROT.UA, SKYMARKET.UA, and others) and complete purchases; (ii) merchant advertising via featured placements, promotional banners, and the Promotions section; and (iii) B2B advertising services including fintech lead generation for loans and microcredits. The service is free to end consumers, and merchant acquisition is handled through online registration.

Name

Price.ua

Legal name

Price.ua

Website

https://price.ua

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Price.ua is a Ukrainian price comparison platform, founded in 2001 and based in Zaporozhye, that lets consumers search and compare prices across Ukrainian online retailers across categories from electronics to auto parts, generating revenue via affiliate fees and merchant advertising.

Ownership category

akta.pro rank

Product category

Price Comparison Platform

NAICS

All Other Miscellaneous Retailers (45999)

akta.pro primary industry

Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

Keywords

• Price comparison platform
• Online shopping comparison
• Product catalog aggregation
• Promo code aggregator
• Ecommerce price tracking

Headquarters

HQ city

Zaporizhzhia

HQ country

Ukraine

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Affiliate/Referral Fees: Revenue generated when users click through to partner online stores and complete purchases. The platform redirects users to merchant sites where they can buy products, earning commissions on resulting sales.
2. Merchant Advertising: Online stores pay for featured placements, promotional banners, and promotional spots in the Aktsiyi (Promotions) section to gain visibility among price-comparison shoppers.
3. B2B Services: Business partners can place banners, advertise products, and list services through dedicated business sections including fintech offerings for loans and microcredits.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Price.ua is a Ukrainian price comparison platform that aggregates product catalogs, prices, descriptions, and specifications from numerous online retailers into a unified, searchable interface. Users can browse products across categories, compare prices, view price change history, read buyer reviews, and assess store reliability before being redirected to merchant sites to complete purchases. The ecosystem also includes a financial services comparison module (microloans, credits, auto insurance) and dedicated sections for promo codes, supermarket promotions, and store discounts.

Product overview

Price.ua is a comprehensive price comparison platform for Ukrainian online stores, offering a unified service that aggregates product listings, prices, and specifications from multiple internet retailers. The core platform enables users to search, compare prices, and evaluate sellers through ratings and reviews. The ecosystem includes fintech.price.ua for financial services (microloans, credits, auto insurance), a promotional codes module, supermarket promotions, and store discount aggregation. The platform organizes products across extensive categories including electronics, computers, mobile devices, household appliances, clothing, sports equipment, children's products, and automotive goods. Key differentiators include price dynamics tracking, multi-level category navigation, and user-contributed seller ratings.

Differentiator

Problem solved

Functional benefit

Products and services

• Price.ua price comparison platform A free, web-based price comparison platform for Ukrainian consumers that aggregates product catalogs, prices, descriptions, and specifications from numerous online retailers and redirects shoppers to merchant sites to complete purchases. For categories spanning electronics, household appliances, clothing, sporting goods, children's products, and automotive goods.
• Fintech.price.ua financial services comparison A dedicated comparison service for financial products including microloans, credits, and auto insurance (OSAGO), integrated with the Price.ua property for Ukrainian consumers shopping for lending or insurance offers.
• Promocodes aggregator Aggregation of discount coupons and promotional codes for various Ukrainian online retailers, allowing shoppers to find active promo codes before purchasing.
• Supermarket promotions aggregator Centralized listing of current special offers and discounts from supermarket chains across Ukraine, surfacing grocery and household deals for shoppers.
• Store discounts (Aktsiyi) aggregator Aggregated sales, promotions, clearance discounts, and special offers from Ukrainian internet retailers, providing shoppers with a single view of active discounts.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Universal Commerce Groupparent companyOthersUniversal Commerce Group is the parent company of Price.ua, as referenced on Crunchbase. This is the holding or umbrella organization under which Price.ua operates.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Kelkoo Group: Kelkoo is a European price comparison and shopping platform monetizing via CPC and affiliate clicks from merchants. Comparable to Price.ua in both product (catalog-based comparison) and revenue model (paid listings and click referrals).
• Twenga: Twenga is a price comparison and shopping search engine serving European merchants and shoppers. It is comparable to Price.ua as a third-party comparison portal monetizing clicks and merchant placements, though at significantly larger European scale.
• Idealo: Idealo is one of Europe's largest price comparison portals, allowing shoppers to compare prices across a wide range of categories from partner merchants. It is a structural twin of Price.ua in business model and product surface, although operating in Western/Central Europe rather than Ukraine.
• Hotline.ua: Hotline.ua is Ukraine's other major price comparison platform, aggregating products and prices from Ukrainian online retailers. It is the most directly comparable peer to Price.ua by geography, business model (affiliate referrals and merchant ads), and target user (Ukrainian comparison shoppers).
• Ceneo.pl: Ceneo is the leading price comparison platform in Poland, aggregating offers from thousands of merchants across many categories. It is a structural twin of Price.ua in product (multi-category catalog, merchant reviews, redirect model) with similar monetization on clicks and merchant features.

Regional players

• Yandex Market: Yandex Market is a major CIS price comparison and marketplace hybrid serving Russian and some CIS users. It shares the price comparison product surface with Price.ua but serves a different geography and is embedded in the Yandex super-app ecosystem.
• OLX Ukraine: OLX Ukraine is a leading Ukrainian classifieds and horizontal marketplace for new and used goods. It overlaps with Price.ua's shopper intent (especially in second-hand and C2C categories) and represents an adjacent marketplace rather than a pure price comparison peer.

Broad incumbents

• Google Shopping: Google Shopping operates as a global price comparison and product discovery surface embedded directly into Google Search. It competes with Price.ua for the same comparison shopper intent at much larger scale, but as part of Google's broader search ecosystem rather than as a standalone Ukraine-focused portal.
• Shopzilla (EvoAshling): Shopzilla operates shopping comparison platforms (including BizRate) across multiple countries. It is comparable as a longer-running comparison-shopping incumbent but at much larger scale and broader international footprint than Price.ua.

Emerging players

• Rozetka: Rozetka is Ukraine's largest online marketplace with an increasingly built-in price comparison and deal surface. It is comparable as an emerging participant that could disintermediate Price.ua's redirect model by satisfying comparison intent inside its own marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Price_UA
• YouTubeyoutube.com/channel/UCSVicgJ7nEwZLG_VfcGyxMQ/featured
• Facebookfacebook.com/PRICE.ua
• Instagraminstagram.com/price__ua
• LinkedInlinkedin.com/company/price-ua

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Price.ua