V-Track
V-Track provides real-time IT asset tracking, auditing, and management software via an agent-based platform, with optional Android MDM, serving enterprise and mid-market IT and asset finance teams across South Africa, Nigeria, Kenya, and the UK as a subsidiary of InnoVent Rental and Asset Management Solutions.
- Company typePrivate
- Founded2003
- HeadquartersJohannesburg, South Africa
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What V-Track does
V-Track is a South African IT asset management software company that audits, tracks, and monitors IT assets in real time for enterprise and mid-market organisations across Africa and the UK. The platform uses an agent-based architecture pre-installed on endpoint devices, which scan the network for IP addresses and continuously collect hardware specifications, software configuration, licensing data, and location information. The core product covers laptops, desktops, servers, virtual machines, Android devices, printers, and switches, with financial and contractual data linked directly to each tracked asset for procurement, audit, and lifecycle reporting. A complementary Android-focused Mobile Device Management (MDM) module extends the platform into device security and compliance enforcement.
The business operates on a subscription and licensing model, with pricing described as among the lowest in South Africa and bundled to include licensing, upgrades, customisation, and an integrated asset management solution. Deployment is offered in two modes — cloud-hosted (managed by V-Track) and on-premise (customer-hosted) — and customers can validate the platform through a 15-day free proof-of-concept trial supporting up to 15 assets. Go-to-market combines a product-led trial funnel with a sales-led enterprise motion targeting C-level executives, IT managers, and support staff, executed through four regional offices in Johannesburg (headquarters), Lagos, Nairobi, and London.
V-Track is a brand and operating division of InnoVent Rental and Asset Management Solutions (Pty) Ltd, a South African private company registered in 2003. The company employs 101–250 people, is POPIA-compliant at the parent level, and operates without disclosed external institutional funding or major M&A activity.
V-Track firmographics
Firmographics- Name
- V-Track
- Legal name
- InnoVent Rental and Asset Management Solutions (Pty) Ltd
- Website
- https://vtrack.io
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- V-Track provides real-time IT asset tracking, auditing, and management software via an agent-based platform, with optional Android MDM, serving enterprise and mid-market IT and asset finance teams across South Africa, Nigeria, Kenya, and the UK as a subsidiary of InnoVent Rental and Asset Management Solutions.
- Ownership category
- akta.pro rank
V-Track industry classification
Industry- Product category
- IT Asset Management Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
Keywords
Where V-Track is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices4 records
Markets served
V-Track business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- IT Asset Management Software Subscription: V-Track operates on a subscription/licensing model. The company describes its fee as one of the lowest in South Africa, inclusive of licensing, upgrades, customisation, and an integrated IT Asset Management solution. Multiple deployment tiers (cloud-hosted, on-premise) and packages are offered to suit organisations of different sizes and budgets.
- Cloud Hosting and Infrastructure: Cloud deployment option where V-Track manages hosting, storage, and maintenance of asset information on its secure cloud platform, with packages designed for different organisation sizes. Built on advanced infrastructure and modern database technologies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 15-Day Free Proof of Concept Trial |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
V-Track product offering
Product offeringCore offering
V-Track provides an agent-based IT asset tracking and management software platform that audits, tracks, and monitors IT assets in real time, including laptops, desktops, servers, virtual machines, Android devices, printers, and network switches. The platform combines auto discovery, continuous real-time tracking, customisable dashboards, financial and lease contract linkage, software license management, hardware lifecycle management, and a companion Mobile Device Management (MDM) module for Android devices. Deployment is offered as cloud-hosted or on-premise with an integrated, locally developed solution designed for African market network conditions.
Product overview
V-Track is an IT asset management platform consisting of the core V-Track IT Asset Management Software and a companion Mobile Device Management (MDM) add-on module for Android. The platform offers real-time asset discovery, tracking, inventory management, and hardware lifecycle management with financial and contractual data linking. Deployment is available as cloud-hosted (V-Track Cloud) or on-premise. A 15-day free trial is offered for proof of concept testing.
Differentiator
Problem solved
Functional benefit
Brands
- V-Track MDM: Mobile Device Management solution for Android that integrates with the IT asset tracking platform to provide enhanced security, device control, and real-time monitoring of company-owned devices.
Products and services
- V-Track IT Asset Management Software A real-time IT asset tracking and management platform that audits, tracks, and monitors IT assets including laptops, desktops, servers, virtual machines, Android devices, printers, and switches. Features include asset discovery, real-time tracking, inventory management, hardware lifecycle management, customisable dashboards, financial and contractual data linking, software license management, and lease contract management. Targeted at IT departments and asset finance managers in mid-market and enterprise organisations across Africa and the UK.
- V-Track Mobile Device Management (MDM) An Android-focused Mobile Device Management solution that pairs with V-Track's core IT asset tracking software to provide enterprise-grade device security, app management, and device management capabilities including remote lock/wipe, lost mode, app management, device configuration controls (camera, Wi-Fi, screen capture), biometric authentication, tamper detection, and Google Play Protect integration. Targeted at enterprises needing to secure and manage company-owned Android devices.
Quantifiable outcome
- Reduced time spent on manual inventory checks and asset location searches
- +4 more outcomes
Companies that use V-Track
Customer profileSegments3 records
Ideal customer profiles3 records
V-Track technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
V-Track partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
V-Track competitors and assessment
Company assessmentDirect peers
- ManageEngine (Zoho Corporation): ManageEngine offers Endpoint Management, Mobile Device Manager Plus, and IT asset management products that directly overlap with V-Track's ITAM + MDM bundle. It is the most relevant global direct competitor because it addresses the same mid-market and enterprise IT administrator buyer with comparable feature scope.
- Lansweeper: Lansweeper provides IT asset discovery and inventory software — its core capability maps directly to V-Track's auto-discovery and continuous tracking. It serves IT administrators needing a unified asset inventory, and competes head-to-head in the asset-discovery use case.
- Ivanti: Ivanti combines IT asset management with unified endpoint management (UEM) and security, closely mirroring V-Track's combined ITAM + MDM positioning. It targets the same enterprise IT administrator persona across global markets including emerging regions.
- Freshservice (Freshworks): Freshservice is an IT service management platform with integrated IT asset management modules, targeting IT administrators and IT support teams — the same buyer persona V-Track serves. It competes for the same budget line items, particularly in mid-market enterprises adopting modern ITSM tools.
- Asset Panda: Asset Panda is a cloud-based asset tracking and management platform that competes with V-Track's core asset tracking use cases across IT, facilities, and finance. Its SaaS subscription model and SMB/mid-market focus align with V-Track's hybrid deployment strategy.
- Flexera: Flexera provides IT asset management and software license optimization, directly overlapping V-Track's license management and software inventory features. It is a well-established competitor in the ITAM/SAM (software asset management) category.
Broad incumbents
- ServiceNow: ServiceNow's IT Asset Management module is part of its broader Now Platform spanning ITSM, ITOM, and workflow automation. While much broader in scope than V-Track, it competes for the same enterprise IT governance budget and is increasingly expanding into African markets.
- BMC Helix (BMC Software): BMC Helix IT Asset Management is part of BMC's enterprise IT operations suite, serving large organizations with ITAM combined with ITSM and CMDB. It represents the upper-end incumbent competing for the same large enterprise customers V-Track targets in Africa and the UK.
- Microsoft Intune: Microsoft Intune is the MDM/UEM component of the Microsoft 365 enterprise stack and is widely bundled with Microsoft enterprise agreements. While it does not replicate V-Track's full ITAM capabilities, it competes for the MDM portion of V-Track's offering within Microsoft-centric organizations.
Emerging players
- Snipe-IT: Snipe-IT is an open-source IT asset management platform popular with IT teams needing lightweight, low-cost asset tracking. It represents the budget end of the category and competes with V-Track's freemium/POC entry point.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
V-Track social profiles
Digital presenceV-Track compliance and trust
Trust signalCompliance1 record
V-Track financial estimates
Financial estimateRevenue estimate
Valuation estimate
V-Track leadership team
Management profileNumber of profiles
Profiles2 records
V-Track funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V-Track M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V-Track
What does V-Track do?
V-Track provides an agent-based IT asset tracking and management software platform that audits, tracks, and monitors IT assets in real time, including laptops, desktops, servers, virtual machines, Android devices, printers, and network switches. The platform combines auto discovery, continuous real-time tracking, customisable dashboards, financial and lease contract linkage, software license management, hardware lifecycle management, and a companion Mobile Device Management (MDM) module for Android devices. Deployment is offered as cloud-hosted or on-premise with an integrated, locally developed solution designed for African market network conditions.
Is V-Track a public or private company?
V-Track is a private company. It is classified as corporate owned and is currently operating.
When was V-Track founded?
V-Track was founded in 2003. It employs 101 to 250 people.
Where is V-Track based?
V-Track is headquartered in Johannesburg, South Africa, in the Africa region.
How does V-Track make money?
Two revenue lines are on record. IT Asset Management Software Subscription is the primary driver. The others are cloud Hosting and Infrastructure.
Who are V-Track's main competitors?
Direct peers on record are ManageEngine (Zoho Corporation), Lansweeper, Ivanti, Freshservice (Freshworks), Asset Panda and Flexera. Broad incumbents are ServiceNow, BMC Helix (BMC Software) and Microsoft Intune. Snipe-IT is listed as an emerging player.
Does V-Track have an API?
No public API is recorded for V-Track.
What industry is V-Track in?
V-Track's product category is IT Asset Management Software. Its primary akta.pro industry code is BPAEAOAI, Endpoint & Mobile Asset Management (UEM/MDM Asset Controls). Its NAICS code is 5132 and its SIC code is 7370.