What Sodasan does

Sodasan is a German direct-to-consumer manufacturer and online retailer of ecological household cleaning, laundry, dishwashing, disinfection, and personal care products, founded in 1986 and headquartered in Üplingen, Germany. The product portfolio is built around plant-derived, biodegradable formulations using raw materials from certified organic farming, with explicit avoidance of petrochemicals, microplastics, and enzymes. The company operates the sodasan.de e-commerce storefront as its primary distribution channel and supplements it with a Professional line and Großgebinde (bulk, including 20L Bag-in-Box) formats targeting commercial and institutional buyers. The customer base is anchored on environmentally conscious consumers in the DACH region, with secondary segments covering professional cleaning users, sensitive-skin consumers, and pet owners, all supported by a multi-certification stack (Vegan Society, NCP, NCS, CSE, PETA Cruelty Free, Prima Klima) and recurring ESG recognition including four German Sustainability Award nominations and a BIOFACH 2026 Best New Product Award.

The business model is straightforward D2C e-commerce with one-time-purchase unit pricing, complemented by light promotional mechanics (10% newsletter sign-up discount, complimentary Raumspray on orders above €50) and a B2B 'Händler-Downloads' portal for retail partners. Sodasan sells across Germany, Austria, Switzerland, and broader Europe through its own storefront, with no disclosed third-party marketplace or large retail chain distribution. Ownership sits with founders Kerstin Stromberg and Jürgen Hack; the company is privately held with 51-100 employees, no disclosed funding rounds, no M&A activity, and no parent company, indicating a bootstrapped, founder-controlled operating profile. Revenue, headcount growth, and burn rate are not disclosed, representing a key data gap for any investment analysis.

Name

Sodasan

Legal name

Sodasan

Website

https://sodasan.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Sodasan is a German D2C manufacturer of certified-organic, biodegradable household cleaning, laundry, dishwashing, and personal care products, selling primarily through sodasan.de to eco-conscious consumers across the DACH region and broader Europe.

Ownership category

akta.pro rank

Product category

Household Cleaning Products

NAICS

Soap and Other Detergent Manufacturing (325611), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Concentrated All-Purpose Cleaners (Dilutable) (CRAJAMAH)

akta.pro secondary industries

Laundry Detergents (Powder, Liquid, Pods/Sheets) (CRAJAAAA), Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC), Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB)

Keywords

• Eco-friendly cleaning products
• Natural cleaning supplies
• Organic detergents
• Household cleaning solutions
• Professional cleaning products

Headquarters

HQ city

Üplingen

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: Sodasan generates revenue through direct online sales of their eco-friendly cleaning product portfolio to end consumers via their e-commerce platform at sodasan.de.
2. Professional/Bulk Product Sales: Sales of Professional line products and bulk quantities (Großgebinde) to professional users and businesses requiring larger volumes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sodasan manufactures and sells eco-friendly, plant- and mineral-based cleaning and laundry products for households and professional users. Its product range covers washing and cleaning agents, disinfectants, hand soaps, room fragrances, and bulk/container cleaning solutions, distributed primarily through its own e-commerce store and retail channels in the DACH region.

Differentiator

Problem solved

Functional benefit

Products and services

• Cleaning Supplies

Quantifiable outcome

• Only classic dishwashing liquid to receive 'sehr gut' (very good) rating from ÖKO-TEST, outperforming all major brands
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Aufzuchtstation NorddeichminorOthersSodasan supports the Aufzuchtstation Norddeich, a volunteer-run seal rescue station in the Niedersächsisches Wattenmeer (Lower Saxon Wadden Sea) UNESCO World Heritage site. The station cares for young seals ( pups) separated from their mothers due to human encroachment, rehabilitating them until they can return to the North Sea.
• Green Planet Energy eGminorStrategic or Co-development PartnerGreen Planet Energy, a German renewable energy cooperative, is listed among Sodasan's partner organizations, indicating alignment in sustainability values and climate protection commitment.
• Unverpackt e.V.minorStrategic or Co-development PartnerThe German Unverpackt (unpackaged/zero-waste) association is listed as a Sodasan partner, reflecting shared commitment to reducing plastic waste and promoting package-free shopping.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Frosch (Werner & Mertz): Frosch is the leading German eco-friendly household cleaning brand owned by Werner & Mertz. It directly competes with Sodasan in laundry, dishwashing, and all-purpose cleaning, with comparable plant-based positioning and broad German retail distribution — the most direct head-to-head competitor.
• AlmaWin: AlmaWin is a German eco-cleaning brand producing laundry, dishwashing, and household cleaners from plant-based and mineral ingredients. It mirrors Sodasan's product range, sustainability positioning, and DACH-anchored distribution through natural product retailers.
• Bio-D: Bio-D is a UK-based independent manufacturer of hypoallergenic, plant-based, and vegan cleaning and laundry products. It is a comparable independent eco-cleaning peer with similar size, B Corp and vegan credentials, and an emphasis on refill and zero-waste formats.
• Sonett: Sonett is a German manufacturer of ecological laundry detergents, dishwashing agents, and cleaning products. Like Sodasan, it emphasizes certified organic and biodynamic ingredients, sells through natural food and organic retail channels, and operates in DACH and broader Europe.
• fit (me) GmbH: fit is a German mid-sized cleaning products manufacturer with strong DACH retail distribution. It overlaps with Sodasan in laundry, dishwashing, and household cleaners, though positioned more toward mainstream value rather than certified-organic.
• Klar (Klar Seifen): Klar is a traditional German natural soap and household cleaning brand. It overlaps with Sodasan in natural bar soaps, sensitive-skin washing products, and certified eco credentials, and serves a similar DACH eco-conscious consumer.
• Ecover (SC Johnson): Ecover is a European pioneer in plant-based, biodegradable cleaning and laundry products, now owned by SC Johnson. It competes directly with Sodasan across dishwashing, laundry, and all-purpose cleaning with comparable eco-positioning and broader international retail distribution.

Broad incumbents

• Seventh Generation (Unilever): Seventh Generation is a North American plant-based cleaning and household brand now owned by Unilever. It overlaps with Sodasan's biodegradable, plant-based positioning and product categories but is part of a much larger global CPG portfolio.
• Method Products (SC Johnson): Method is a design-led eco-friendly cleaning brand now part of SC Johnson's portfolio. It targets a similar eco-conscious consumer with cleaning sprays, laundry, and dish products but operates at substantially larger scale with mass-market retail distribution in the US and Europe.

Emerging players

• Attitude (Bio Spectra): Attitude is a Canadian EWG-verified natural cleaning and personal care brand with growing European presence. It shares Sodasan's plant-based, vegan, and eco-certification positioning across laundry and cleaning categories, representing an emerging international peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sodasan