What Proactive does

Proactive Inc. (株式会社プロアクティブ), founded in 2001 in Kobe, Japan, is a private MICE (Meetings, Incentives, Conventions, Exhibitions/Events) solutions provider serving Japanese academic societies, pharmaceutical companies, event management firms, and local governments. The company operates from three offices — Kobe (headquarters), Tokyo, and Osaka — with 75 employees as of March 2025. Proactive develops and operates an integrated suite of five packaged cloud products covering the full MICE lifecycle: SGS (QR-code-based visitor entry/exit management), EZ-Entry (event and seminar registration), reg-cloud (academic conference registration with online payment, abstract submission, and peer review), IM-cloud (membership lifecycle management with Japanese invoice-system compliance), and proactive cloud-fusion (Vimeo/AWS CloudFront-powered video streaming for hybrid events). The technical stack is ASP.Net and SQL Server on AWS, with integrations linking member credentials, registration tickets, and on-site entry across products.

Revenue is generated through multiple streams: recurring SaaS subscriptions for the packaged systems, one-time fees for custom development projects, recurring managed-services contracts for society secretariat BPO and MICE operations support, and travel agency services (the firm holds Type 2 Travel Agency registration in Hyogo Prefecture). Distribution combines direct enterprise field sales (1-2 client visits per day per salesperson) with the 23-year JTB Corporation partnership, under which JTB resells Proactive's CRS platform as 'Multi Entry'. Marketing relies on the corporate website, content marketing via case studies, industry event participation, and inbound referrals rather than outbound cold calling. Cumulative event volume has exceeded 5,000 cases since founding, with 2,000+ MICE events handled annually. The company maintains ISO/IEC 27001 ISMS certification, Privacy Mark certification (since 2007), PCI DSS-compliant payment operations, and membership in the Japan Convention Association.

Name

Proactive

Legal name

株式会社プロアクティブ

Website

https://pac.ne.jp

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Proactive is a Japanese MICE solutions provider serving academic medical societies, pharmaceutical companies, event organizers, and local governments with an integrated SaaS suite for event registration, membership management, on-site entry, and hybrid video streaming.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

All-in-One Event Registration & Event Management Suites (THAHAFAA)

akta.pro secondary industries

Integration & Managed Services for Hybrid Events (Platform Integrations, Ops, Support) (THAHAOAO), Attendee Mobile Apps & Engagement Platforms (THAHAFAE), Venue & Special Event Site Sourcing (Unique Venues, Permitting) (THAHADAE)

Keywords

• MICE event management
• Conference registration software
• Academic society management
• Visitor management systems
• Destination management services

Headquarters

HQ city

Ashiya

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS/Subscription Software (Package Systems): Cloud-based MICE management software sold on a subscription/monthly basis. Includes SGS, EZ-Entry, reg-cloud, IM-cloud, and proactive cloud-fusion. Revenue generated from setup fees plus recurring monthly/usage-based fees. Services include initial configuration and ongoing technical support.
2. Custom System Development: Bespoke MICE systems tailored to specific client requirements. From proposal through development and ongoing operations support. Revenue recognized as project-based one-time fees.
3. BPO/Secretariat Outsourcing: Business process outsourcing for academic societies, associations, OB/OG associations, and corporations. Covers membership administration, accounting, event coordination, meeting support, secretariat operations. Billed as recurring service contracts.
4. Tourism/DMO Services: DMO establishment and operation support, destination marketing system (DMS) provision, and local tourism content planning and operations. Includes inbound tourism reception and regional revitalization project management.
5. MICE Operations Support: On-site event operations, staff dispatch, exhibition/show management, and conference support services for academic societies, corporate events, and conventions.
6. Travel Agency Services: Registered Type 2 travel agency (registered in Hyogo Prefecture, registration no. 2-705). Conducts inbound/outbound tourism business and destination management.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Proactive provides a modular suite of MICE (Meetings, Incentives, Conventions, Exhibitions) software and operations services, including five packaged cloud systems—SGS (QR-code visitor management), EZ-Entry (event/seminar registration), reg-cloud (conference registration with payment and peer review), proactive cloud-fusion (video streaming), and IM-cloud (membership management)—complemented by custom system development, on-site MICE operations support, society/association secretariat outsourcing (BPO), and DMO/regional tourism consulting.

Product overview

Proactive offers a modular suite of MICE (Meetings, Incentives, Conventions, Exhibitions/Events) solutions centered on five packaged software products: SGS (QR-code visitor management), EZ-Entry (event/seminar registration), reg-cloud (full-featured conference registration with payment, abstract review, and QR tickets), proactive cloud-fusion (Vimeo-powered video streaming for live and on-demand delivery with certificates and tests), and IM-cloud (membership lifecycle management). These products share authentication, data sync, and workflow integrations with one another (e.g., reg-cloud QR tickets link to SGS at the venue; reg-cloud credentials enable cloud-fusion web access; IM-cloud shares login with reg-cloud). The suite is complemented by custom/OEM development services, system operations support, on-site MICE operations staffing, society/association BPO outsourcing, and DMO/regional tourism advisory services.

Differentiator

Problem solved

Functional benefit

Brands

• SGS: QRコードによる入場・退場管理システムはイベント
• EZ-Entry
• reg-cloud
• proactive cloud-fusion
• IM-cloud
• いいトコ.jp

Products and services

• SGS (Smart Gate System) QR-code-based real-time visitor entry/exit management system that enables swift check-in, live attendance monitoring, ticket printing at reception, multi-gate support, email notifications to staff on guest arrivals, and post-event attendee data export for follow-up. Designed for event organizers of academic conferences, corporate seminars, exhibitions, and shareholder meetings.
• EZ-Entry (Event/Seminar Registration Management System) Event and seminar registration platform that allows organizers to create customizable registration forms, issue QR-code admission tickets, enforce auto-cutoff at capacity or deadline, and enable self-service participant cancellation and modification with CSV data export. Built for event organizers handling seminars, corporate training, and small-to-medium events.
• reg-cloud (MICE Conference Registration System) Cloud-based conference registration system covering participation sign-up, online payment (credit card and bank transfer), receipt issuance, abstract submission and peer review, and QR-code admission ticket generation. Designed for academic societies, medical associations, and convention organizers running large-scale scientific meetings.
• proactive cloud-fusion (MICE Video Streaming Platform) MICE-specialized video streaming platform powered by Vimeo for live and on-demand delivery. Includes video viewing with completion tracking, chat/bulletin board, PDF abstract and poster uploads, test/exam creation and grading, and automatic issuance of attendance and completion certificates for hybrid and online events.
• IM-cloud (Member Management System) Membership lifecycle management system for academic societies and associations. Covers online membership application, automated membership fee billing and invoice/receipt issuance compliant with the Japanese invoice system (インボイス制度), payment processing, member portal with announcements, outbound email notifications, and API-based integration with other systems.
• Custom/OEM System Development Tailored web-based system development services for MICE events, conferences, and conventions. Covers needs assessment and proposal, design and development, deployment, and ongoing operations support, provided as a one-stop service for clients requiring functionality beyond packaged offerings.
• System Operations Support Post-deployment system maintenance and support services including helpdesk (phone/email), system improvements and feature additions, server maintenance, and security monitoring, with a dedicated support team familiar with each customer's needs and operations.
• MICE Operations Support Event and convention on-site and pre/post operations support including venue selection, budget planning, participant communications, staffing, reception, and post-event reporting for academic societies, corporate seminars, exhibitions, and award ceremonies.
• Society/Association Secretariat Outsourcing BPO services for academic societies, associations, and OB/OG/alumni organizations covering member management, accounting, meeting coordination, event planning, PR/communications, and website operations, with support for full or partial outsourcing.
• DMO & Regional Tourism Support Destination Management Organization (DMO) formation and operations consulting combined with Proactive's proprietary reservation and DMS systems. Covers human resource development, experience-based tourism product development, system operations, accumulation promotion, and branding support for prefectural and municipal governments and regional tourism bureaus.

Quantifiable outcome

• SGS reduced shareholder meeting reception processing time and eliminated attendee queues at large-scale events
• +5 more outcomes

Named customers30 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• JTB Corporation (株式会社JTB)coreChannel Partner/ Reseller/ Distributor · 1 January 2002Established in January 2002 as a strategic business partnership for system development and joint sales. JTB distributes Proactive's CRS system under the product name 'Multi Entry'. The partnership enables JTB to offer professional MICE registration systems to its extensive corporate and association client base, while providing Proactive with nationwide distribution reach through JTB's branch network.
• Vimeo (owned by Permira, listed on NASDAQ)coreTechnology or IntegrationThe proactive cloud-fusion video streaming platform is built on Vimeo's streaming service infrastructure. Vimeo provides the underlying video delivery technology that enables live and on-demand streaming for MICE events, academic conferences, and e-learning.
• Amazon Web Services (AWS) / CloudFrontcoreTechnology or IntegrationAWS CloudFront CDN is used within proactive cloud-fusion to deliver video content with high performance and reliability. CloudFront provides content delivery acceleration, reducing server load and ensuring smooth viewer experience even during peak usage.
• Japan Convention Association ( 一般四角形日本コンベンション協会)minorGTM or Marketing PartnerProactive is a member of the Japan Convention Association, the national industry body for the MICE industry. Membership provides networking opportunities, industry intelligence, and credibility as a recognized MICE service provider.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Eventbrite: Global leader in self-service event registration and ticketing. Overlaps at the edges of Proactive's market, particularly for corporate events, but lacks Proactive's academic society, abstract review, and Japanese secretariat specialization.
• Cvent: Large US-based enterprise event management platform covering registration, venue sourcing, and event marketing. Comparable in registration/event technology scope but targets enterprise corporate event teams rather than Japanese academic societies.

Emerging players

• Hopin (RingCentral Events): Virtual and hybrid event platform with live streaming, networking, and registration. Most directly comparable to Proactive's cloud-fusion video streaming layer, especially for hybrid academic conferences.
• Bizzabo: Event experience platform focused on in-person, virtual, and hybrid events with a modern UX. Adjacent to Proactive's cloud-fusion hybrid video offering and SGS entry management, though primarily serving Western corporate event organizers.

Direct peers

• Peatix: Japan-origin event ticketing and community platform with global reach. Overlaps with Proactive in event registration and QR entry, but skewed more toward consumer/community events rather than academic societies and MICE.
• EventRegist: Japan-focused event registration and ticketing SaaS. Comparable to Proactive in offering online registration, payment collection, and QR-based entry for organizers, though less specialized in academic society workflows.
• Convention Linkage (コンベンションリンケージ): Japanese PCO and convention management company providing conference secretariat, registration, and abstract management services to academic societies. Direct competitor in the same core customer segment as Proactive.
• Doorkeeper: Japan-based event management and registration platform serving seminars, conferences, and corporate events. Comparable feature set (registration forms, payment, attendee management) and overlapping mid-market customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proactive