What Braco does

Braco AS is a Norwegian private limited company founded in 1928 and headquartered at Gamle Drammensvei 102 in Lierskogen, Norway. The company operates as a specialized distributor and integrator of fire and rescue equipment for the Norwegian market, positioning itself as a "One Stop Shop" serving Norwegian municipal fire and rescue services (Brannvesen). It is described as 100% Norwegian-owned, with a headcount in the 11-50 range, and operates solely within Norway.

The company's offering spans a broad catalog of imported and custom-integrated equipment: vehicle-mounted systems (Ziegler pumps, roller shutters, foam systems, interiors), fire hoses and couplings, nozzles and water cannons (including Task Force Tips Tornado and Blitzfire), fire extinguishers and foam agents, PPE (fire and rescue gloves), thermal imaging cameras, ventilation fans, and specialized rescue tools from Lukas and Paratech USAR. Beyond distribution, Braco runs an in-house vehicle production line ("Bilproduksjon") building crew vehicles (mannskapsbil) and integrating aerial lifts such as the Bronto Skylift F 32 TLK platform, with documented deliveries to Norwegian fire services including OBRE and ABBR. The supplier portfolio includes Ziegler, Bronto Skylift, Leader, Lukas, Task Force Tips, Paratech, FireDos, Bio-Ex, Luitpold Schott, and HNE Technologie AG.

Commercially, Braco operates a B2B direct-sales model selling to municipal and governmental fire departments, supplemented by a public online product catalog. Pricing is unit-based with 25% VAT added and freight charged separately, with discounts offered to customers under framework agreements. Recent product activity includes deliveries in 2024 of high-value custom vehicles and the introduction of specialized EV battery fire extinguishing equipment (subcooler systems), reflecting adaptation to emerging risk profiles in the Norwegian fire service market. The company maintains an active digital presence, user manuals and spare-parts documentation, and a service function for its installed equipment base.

Name

Braco

Legal name

Braco AS

Website

https://braco.no

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Braco AS is a 100% Norwegian-owned distributor and integrator of fire and rescue equipment, founded in 1928 and serving Norwegian municipal fire departments as a one-stop shop for imported gear, custom-built vehicles, and aerial lift integrations.

Ownership category

akta.pro rank

Product category

Fire and Rescue Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

General Industrial Machinery & Equipment (3560), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB)

Keywords

• Fire rescue equipment
• Firefighting vehicles
• Emergency response gear
• Rescue tools supply
• Fire protection equipment

Headquarters

HQ city

Lier

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Braco AS distributes and integrates fire and rescue equipment in Norway as a 'One Stop Shop,' offering vehicle-mounted equipment (Ziegler pumps, foam systems, roller shutters, interior fittings), fire hoses and couplings, IR thermal imaging cameras, water cannons and nozzles (TFT), personal protective equipment, technical rescue tools (Lukas, Paratech USAR), foam systems, and custom-built emergency vehicles including Mannskapsbil crew trucks and Bronto Skylift aerial lifts such as the F 32 TLK turntable ladder.

Product overview

Braco AS is a Norwegian fire and rescue equipment company established in 1928, operating as a 'One Stop Shop' for firefighting and rescue equipment in Norway. The company functions as both a distributor and manufacturer, offering a comprehensive portfolio of vehicle-mounted equipment (including Ziegler pumps, interior systems, foam systems, and roller shutters), personal protective equipment (fire and rescue gloves), firefighting hardware (hoses, couplings, nozzles, water cannons, foam systems), rescue equipment (Lukas cutting and spreading tools, Paratech USAR equipment, lifting cushions, stabilization gear), specialized equipment (IR thermal cameras, ventilation fans, forest fire tools), extinguishing agents (foam, extinguishers, fire blankets), and custom-built emergency vehicles (crew trucks and aerial lifts). Braco represents multiple international brands including Ziegler, Bronto Skylift, Leader, Lukas, Task Force Tips (TFT), Paratech, FireDos, Bio-Ex, and Luitpold Schott, while also manufacturing their own vehicle solutions. The company provides documentation including user manuals and spare parts catalogs, and offers service support for their equipment portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Hoses and Couplings Fire hoses in 1 1/2", 2 1/2", and 4" sizes, form-stable hoses, suction hoses, and couplings (NOR Lock 1 and 3, Storz A/B/C, claw couplings, adapters) and accessories for hose connection in firefighting operations.
• Vehicle-Mounted Firefighting Equipment Integrated interior fittings, Ziegler pumps, roller shutters, foam systems, and seats installed in emergency response vehicles for Norwegian fire and rescue services.
• Portable Fire Pumps Portable water transfer and firefighting pumps including Ziegler Ultra Power and Ultra Compact models, supplied with pump accessories.
• Water Cannons and Fire Nozzles Large-scale water cannons including Task Force Tips (TFT) Tornado and Blitzfire models with remote control, fire nozzles, branches, and fog nail (tåkespiker) systems for hose-line and interior firefighting.
• Foam Systems and Concentrates Firefighting foam proportioning systems with accessories, including foam concentrates and agents for various fire classes, plus vehicle-mounted foam system installations.
• IR Thermal Imaging Cameras Infrared thermal imaging cameras used to detect heat signatures during firefighting and search-and-rescue operations.
• Fire Extinguishers and Fire Blankets Portable fire extinguishers, fire blankets, portable firefighting equipment, and specialized electric-vehicle battery fire suppression systems including subcooler units.
• Firefighting and Rescue Gloves Thermal-resistant fire gloves for firefighters and specialized rescue gloves for emergency response personnel, plus helmet lights and smoke diver lights for illuminated operations.
• Technical Rescue Tools (Lukas) Lukas hydraulic cutters, spreaders, cylinders, and rescue units for vehicle extrication and technical rescue, plus damage control kits and rescue jumping cushions (hoppepute).
• USAR and Heavy Rescue Equipment Paratech Urban Search and Rescue equipment for structural collapse and technical rescue, heavy rescue tools for major accidents, lifting cushions, and scene stabilization equipment.
• Ventilation Fans Fans for ventilation operations during firefighting, including positive pressure ventilation fans with accessories.
• Wildland Fire Equipment Specialized equipment and tools for forest and wildland firefighting operations.
• Mannskapsbil Custom-Built Crew Trucks Crew transport vehicles built by Braco for fire and rescue services.
• Bronto Skylift Aerial Lifts Vehicle-mounted aerial ladder and turntable rescue lifts from Bronto Skylift, including the F 32 TLK model, used for firefighting and rescue operations at height.
• Fire Training Equipment Fire training pits and containers (slukkekar) for practical firefighting exercises.
• Railway Incident Response Equipment Rerailing equipment for railway incident response, including equipment to recover trains.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ZieglercoreOthersGerman manufacturer of fire pumps and firefighting equipment. Braco distributes Ziegler products in Norway.
• Bronto SkyliftcoreOthersFinnish manufacturer of rescue lifts and aerial platforms. Braco distributes Bronto Skylift products including the Bronto F 32 TLK lift model.
• LeaderminorOthersEquipment supplier distributed by Braco in Norway.
• LukascoreOthersGerman manufacturer of rescue cutting and spreading equipment (cutters, spreaders, cylinders, rescue units). Braco provides user manuals and distributes Lukas products.
• Task Force Tips (TFT)coreOthersManufacturer of firefighting nozzles, monitors, and related equipment. Braco distributes TFT products including Tornado cannon and Blitzfire products.
• ParatechcoreOthersUSAR (Urban Search and Rescue) equipment manufacturer. Braco distributes Paratech USAR products for heavy rescue operations.
• FireDosminorOthersFoam system equipment supplier distributed by Braco.
• Bio-ExminorOthersFire foam and suppression system supplier distributed by Braco.
• Luitpold SchottminorOthersEquipment supplier distributed by Braco.
• HNE Technologie AGminorOthersTechnology partner distributed by Braco.
• SanmitminorOthersEquipment manufacturer for which Braco provides user manuals and documentation.
• JostadtminorOthersEquipment manufacturer for which Braco provides user manuals and documentation, including ZL500H double outlet products.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• E-ONE: US-based manufacturer of fire trucks and rescue vehicles serving municipal fire departments. Comparable to Braco's custom vehicle (crew truck and aerial lift) building activities, though at significantly larger scale.
• Magirus (CNH Industrial brand): Historic German fire apparatus and equipment brand within CNH Industrial, offering trucks, pumps, and rescue equipment to public fire services. Overlaps with Braco's vehicle-integration and equipment distribution activities.
• Morita Holdings: Japanese fire apparatus and fire protection equipment manufacturer serving municipal fire departments. Comparable to Braco in the integrated fire-vehicle and equipment business, though primarily in the Japanese market.
• Rosenbauer International: Austrian global leader in firefighting vehicles, equipment, and integrated fire-protection solutions. Comparable to Braco as a fire and rescue equipment provider serving public fire services with vehicles, pumps, and rescue gear, though at vastly larger scale and with proprietary manufacturing.
• REV Group: US-based manufacturer of specialty vehicles including fire apparatus through brands like E-ONE, KME, and Ferrara. Relevant comparable for Braco's custom fire vehicle assembly business.
• Holmatro: Dutch manufacturer of hydraulic rescue tools (cutters, spreaders, cylinders) used by fire and rescue services globally. Comparable to Braco's Lukas rescue-tool distribution line and technical rescue equipment offering.
• Survitec Group: UK-headquartered provider of survival and safety equipment including firefighting, marine, and emergency response solutions. Comparable to Braco as a multi-brand safety/fire equipment provider serving public and commercial customers.

Direct peers

• Fireco AS: Norwegian distributor of firefighting and rescue equipment serving municipal fire departments. Closest direct peer to Braco, competing in the same Norwegian one-stop-shop distribution niche.

Others

• Bronto Skylift: Finnish manufacturer of truck-mounted aerial ladder and platform lifts used in firefighting and rescue. Direct supplier to Braco for its lift products (e.g., Bronto F 32 TLK delivered to OBRE); adjacent comparable as an OEM in Braco's value chain.
• Ziegler: German manufacturer of fire pumps and firefighting vehicles, and a core Braco supplier. Comparable as an adjacent player in the same equipment categories Braco distributes; relevant for understanding both supplier dynamics and competitive supply chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bracoas
• LinkedInlinkedin.com/company/braco-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braco