Mid Cheshire Mind

What Mid Cheshire Mind does

Mid Cheshire Mind is a registered UK charity (Charity No. 700788, Company No. 02294089) providing community-based mental health services to adults aged 18 and over across Cheshire and North Staffordshire. In 2024, the organization became part of North Staffs Mind and now operates under the combined brand North Staffs and Cheshire Mind, with a service hub in Winsford and head office in Stoke-on-Trent under CEO Kate Boundy. Its core service portfolio comprises adult counselling (free sessions delivered by Counsellors in Training from local university partnerships and private sessions at £40 per session), peer support groups including art therapy, bereavement support groups across Northwich and Winsford, and emotional wellbeing programmes offering one-to-one coaching and psycho-educational workshops. The organization is volunteer-driven, with hundreds of volunteer hours contributed annually.

The technology footprint is minimal and not a competitive differentiator: the service is delivered through human practitioners with no proprietary platform, AI, or digital product. The infrastructure consists of a WordPress website, JustGiving for online donations, EventPod for event ticketing, and standard social media channels. Revenue is generated through a diversified mix of individual and corporate donations via JustGiving (with Gift Aid), private counselling fees, corporate fundraising partnerships (Charity of the Year, workplace giving, payroll giving, matched giving), and event revenue from the annual Mind Fest music festival. Access to services is primarily self-initiated via phone, email, or an online referral form, indicating a community-led, horizontal go-to-market motion rather than enterprise sales.

Strategically, the 2024 integration with North Staffs Mind represents the most significant recent move, consolidating two regional charities under unified leadership and a shared service brand. This positions the combined entity as a more substantial regional mental health provider while retaining a localized service delivery model. The absence of any technology platform, AI capabilities, or revenue disclosures limits conventional investment comparability, but the volunteer-driven cost structure and diversified donation-based revenue provide resilience typical of well-established community charities.

Name

Mid Cheshire Mind

Legal name

Mid Cheshire Mind

Website

https://midcheshiremind.org.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Mid Cheshire Mind is a UK registered charity providing community-based mental health services — including counselling, peer support groups, bereavement support, and emotional wellbeing programmes — to adults aged 18+ across Cheshire and North Staffordshire, now operating as North Staffs and Cheshire Mind following its 2024 integration with North Staffs Mind.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Mental health services
• Community counselling
• Peer support groups
• Bereavement support
• Emotional wellbeing

Headquarters

HQ city

Winsford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Fundraising: The organization relies primarily on charitable donations from individuals, corporate sponsors, and community fundraisers. Donations are collected via JustGiving platform and can be one-time or recurring. Corporate partnerships and 'Charity of the Year' workplace programs also generate revenue.
2. Event Revenue: Mind Fest annual charity music festival generates revenue through ticket sales and raffle entries, with all proceeds supporting Cheshire Mind services.
3. Private Counselling Fees: Private counselling services are offered at £40 per session, providing a fee-for-service revenue stream alongside free counselling delivered by trainee counsellors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mid Cheshire Mind is a community mental health charity providing counselling (free via Counsellors in Training and private at £40/session), peer support groups (peer support, art therapy, bereavement), and emotional wellbeing coaching for adults aged 18+ in Cheshire and North Staffordshire. Services are delivered in person at the Cheshire Mind Hub in Winsford and through community venues, with access via phone, email, and an online referral form. Revenue is generated primarily through charitable donations, corporate fundraising, event ticket sales, and private counselling fees.

Product overview

Mid Cheshire Mind is a mental health charity that provides a unified suite of community-based mental health services. The core offerings include counselling services (free trainee counsellor services and private paid counselling at £40/session), peer support groups (Art Group, Peer Support Group, and Bereavement Support Groups across Northwich and Winsford), and emotional wellbeing support with one-to-one coaching and psycho-educational workshops. The organization also runs Mind Fest, an annual charity music festival, and facilitates corporate fundraising and volunteering programmes. All services are integrated through a single access point (01606 863305) and are coordinated by the Cheshire Mind Hub service location in Winsford.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Counselling Services Confidential counselling services for adults aged 18+ providing a safe space to discuss anxiety, low mood, stress, bereavement, and other mental health challenges with trained practitioners.
• Free Counselling (Counsellors in Training) Free counselling service delivered by Counsellors in Training from local universities completing recognized Counselling Diploma or MSc in Counselling & Psychotherapy, under clinical supervision.
• Private Counselling Paid counselling service at £40 per session with qualified and experienced practitioners, offering flexible appointment times for short or longer-term counselling.
• Art Group Peer support group offering creative expression through art, open to beginners and experienced artists with all materials provided. Focuses on expression, relaxation and connection.
• Peer Support Group Informal free space for people to talk openly with others who understand, offering shared learning, encouragement and connection with those who have walked a similar path.
• Bereavement Support Groups Compassionate support spaces for exploring grief including shock, confusion, sadness, anger or guilt. Includes Northwich Bereavement Friendship Group and Winsford Bereavement Group.
• Emotional Wellbeing Support Early intervention and preventative support for adults (18+) including one-to-one support, group support, and psycho-educational workshops to build resilience, self-esteem, and positive wellbeing.
• Mind Fest Annual family-friendly charity music festival celebrating local music, community spirit and mental wellbeing. Features live music, local food vendors, and family entertainment to raise funds for Cheshire Mind services.
• Corporate Fundraising Partnerships Workplace fundraising programs including Charity of the Year partnerships, challenge events, payroll giving, and matched giving schemes for local businesses.
• Volunteering Programme Volunteer opportunities contributing hundreds of hours annually across IT, arts and crafts, event organization, crisis support, research, admin, outreach and shop work.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• JustGivingcoreGTM or Marketing PartnerJustGiving platform is used as the primary online donation portal for North Staffs and Cheshire Mind, enabling one-time and recurring donations, Gift Aid processing, and workplace fundraising page setup.
• Local Universities (Counsellor Training Partnerships)coreStrategic or Co-development PartnerPartnership with local universities provides Counsellors in Training who deliver free counselling services while completing recognized Counselling Diploma or MSc in Counselling & Psychotherapy programs. All trainees undergo interview, receive clinical supervision, and follow BACP-aligned ethical standards.
• Local Businesses and Community Partners (Mind Fest)minorGTM or Marketing PartnerLocal businesses and community organizations sponsor the Mind Fest annual charity music festival, receiving recognition across event signage, promotional materials, and complimentary entries. Sponsorship contact: [email protected].

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Relate: UK counselling charity specializing in relationship, family, and couples counselling; competes for the same adult counselling donor and fee-paying client base that Mid Cheshire Mind serves.
• Mental Health Foundation: UK public health charity focused on mental health prevention, research, and education; overlaps with Mid Cheshire Mind's psycho-educational workshops and mental health training programmes.
• Rethink Mental Illness: UK mental health charity offering counselling, peer support, and group services for adults affected by mental illness; comparable community-based service delivery and donor-driven model.
• Together for Mental Wellbeing: UK mental health charity providing community-based support, counselling, and advocacy for adults with mental health needs; comparable service mix and local/regional delivery structure.
• Mind (National Association): UK-wide mental health charity and brand affiliate of Mid Cheshire Mind; offers information, advocacy, and local Mind network support across England and Wales at significantly greater scale.
• Samaritans: UK-wide charity providing emotional support via helpline and email to people in distress; overlaps with Mid Cheshire Mind's listening/crisis support role for adults experiencing mental health challenges.

Direct peers

• Cruse Bereavement Support: National bereavement charity providing grief counselling and peer support groups; directly overlaps with Mid Cheshire Mind's bereavement support groups (Northwich and Winsford) and trained volunteer delivery model.
• Anxiety UK: UK charity providing anxiety-focused counselling, peer support groups, and emotional wellbeing services; directly competes with Mid Cheshire Mind for adult anxiety and stress clients.
• North Staffs Mind: Parent organization of Mid Cheshire Mind following 2024 merger; provides identical counselling, peer support, and emotional wellbeing services across North Staffordshire under the same BACP-aligned operating model.

Regional players

• Cheshire and Wirral Partnership NHS Foundation Trust: Local NHS provider of NHS Talking Therapies (IAPT) and community mental health services in the same Cheshire geography; primary public-sector competitor for the adult counselling and emotional wellbeing market Mid Cheshire Mind serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/midcheshiremind
• LinkedInlinkedin.com/company/cheshire-mind-winsford
• Instagraminstagram.com/midcheshiremind
• TikToktiktok.com/@northstaffscheshiremind
• Xx.com/cheshiremid

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid Cheshire Mind