North Staffs Mind

What North Staffs Mind does

North Staffs Mind is an independent UK registered charity (Charity No. 700788, founded 1976) delivering mental health services across North Staffordshire and, following its September 2024 merger with Mid Cheshire Mind, Cheshire. The organisation operates adult services (one-to-one counselling, support groups, online webchat, supported housing), children and young people's services (schools counselling programme, Stay Well, Maccas Project, Speak Up Space), and parents and carers support. It is affiliated with the national Mind federation of 100+ local associations and now employs over 100 staff serving more than 12,000 individuals annually.

Its commercial offering to businesses includes BACP-accredited workplace mental health training (wellbeing awareness, Mental Health Champion, Managing Mental Health in the Workplace, Suicide Awareness), employee counselling and supervision, and a £100 per month Business Membership subscription providing discounted services and promotional benefits. Revenue is diversified across individual donations (Gift Aid enhanced), in-memory giving, corporate partnerships and Charity-of-the-Year arrangements, training fees, event ticketing, and local authority commissioning — most notably a £11.45m Destination:Home consortium contract awarded by Stoke-on-Trent City Council in March 2026 for homelessness and mental health services delivered with Honeycomb Group, Adullam, and Brighter Futures.

Underlying technology is a standard digital service stack: WordPress with WooCommerce for donations and event registration, Stripe for payment processing, Google Analytics, and Google reCAPTCHA. Online webchat and human-delivered counselling constitute the primary digital service surfaces, with no disclosed AI capabilities.

Name

North Staffs Mind

Legal name

North Staffs Mind

Website

https://nsmind.org.uk

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

North Staffs Mind is an independent UK mental health charity (founded 1976) serving over 12,000 adults, children, and businesses annually across North Staffordshire and Cheshire through counselling, training, supported housing, and workplace wellbeing services funded by donations, corporate partnerships, and local authority contracts.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG), Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Mental health services
• Community mental health
• Workplace wellbeing training
• Counselling and support
• Mental health charity

Headquarters

HQ city

Hanley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Donations: One-off and monthly donations from individuals, including Gift Aid scheme enabling 25% tax reclaim on eligible donations from UK taxpayers.
2. Donation Fundraising: Donations in memory of loved ones, in-memory pages allowing others to donate, creating sustainable revenue stream from bereaved families.
3. Training Services: BACP accredited workplace mental health training programs including Managing Mental Health in the Workplace, Mental Health Champion Training, Suicide Awareness. Provided as in-person group sessions or remote digital delivery.
4. Employee Counselling and Supervision: Supervision services for professionals to support individual development, delivered at client premises or North Staffs Mind offices.
5. Business Membership: £100 per month membership providing discounted training and counselling, promotional visibility, and community impact contribution.
6. Corporate Partnerships: Formal partnerships with businesses including charity of the year arrangements, corporate fundraising events, and workplace wellbeing provision.
7. Event Revenue: Ticket sales for events including Mind Fest 2026 (£10 adults), 50th Anniversary Gala (£80 individual, £750 table of 10).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

North Staffs Mind is a registered mental health charity providing free and fee-based mental health support across North Staffordshire and Cheshire. Core offerings include one-to-one counselling, peer support groups, real-time online webchat, supported housing, young people's services (Schools, Stay Well, Maccas Project, Speak Up Space), BACP-accredited workplace mental health training, employee counselling and supervision, and a £100/month business membership programme. Services are delivered directly by qualified practitioners and supplemented by corporate partnerships, donations, and fundraising events.

Product overview

North Staffs Mind operates as a local mental health charity offering a comprehensive portfolio of services organized into adult services, children and young people's services (CYP), workplace wellbeing, and community engagement. The adult services include one-to-one support, support groups, online webchat, supported housing, and parents and carers programs. For children and young people, services encompass Schools, Stay Well, Maccas Project, and Speak Up Space. Workplace wellbeing offerings include BACP-accredited training programs (Wellbeing and Resilience, Managing Mental Health in the Workplace, Mental Health Champion Training, Suicide Awareness), Employee Counselling and Supervision, and a Business Membership tier at £100/month. Community engagement consists of volunteering, fundraising events including the annual Mental Elf Fun Run, and In Memory donation pages. The organization also provides information resources through Mind A-Z and self-help resources. Following the 2024 merger with Mid Cheshire Mind, services now extend across North Staffordshire and Cheshire regions.

Differentiator

Problem solved

Functional benefit

Products and services

• One to One Support

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Destination:Home Consortium (Concrete/Honeycomb Group, North Staffs Mind, Adullam, Brighter Futures)coreStrategic or Co-development Partner · 23 March 2026Consortium awarded £11.45m by Stoke-on-Trent City Council to expand Destination:Home homelessness accommodation, recovery, prevention and outreach service. North Staffs Mind contributes specialist trauma-informed mental health support alongside housing services for adults 18+ including singles, couples, vulnerable women, and Armed Forces veterans. Partnership led by Honeycomb Group Chief Executive Julie Guildford Smith.
• Stoke-on-Trent City CouncilcoreOthers · 23 March 2026Commissioning authority for Destination:Home service, providing £11.45m funding to support homelessness accommodation, recovery, prevention and outreach across Stoke-on-Trent.
• Mid Cheshire MindcoreStrategic or Co-development Partner · 15 September 2024Mid Cheshire Mind merged with North Staffs Mind following successful merger proceedings. Both organisations have over 60 years combined experience. Mid Cheshire Mind retains its name and continues services in Cheshire with all money raised staying local. Four new jobs created at Mid Cheshire Mind as a result. Combined expertise enables expanded service delivery across North Staffordshire and Cheshire.
• Mind FederationcoreStrategic or Co-development PartnerNorth Staffs and Mid Cheshire Minds are part of the larger Mind federation bringing together over 100 local Mind associations across England and Wales. Enables access to network expertise, resources, and ability to advocate for improved mental health care and influence policy changes.
• Travelworld (Erwin Hymer Centre)minorGTM or Marketing PartnerLeading UK motorhome dealership based in Stafford appointed North Staffs Mind as Charity of the Year in June 2023. Staff participated in skydiving challenges raising over £2,000, sponsored Mental Elf 2023 festive fun run at Trentham Gardens. Three Travelworld staff participated in skydiving challenge.
• HEX GroupminorGTM or Marketing PartnerCompany based near Stafford dedicated supporter for two years, raised over £15,000 through annual golf days at JCB Golf and Country Club and family fun day at Uttoxeter racecourse. Organisation moving support to next charitable partnership with A Child of Mine.
• Aspire HousingminorGTM or Marketing PartnerNewcastle-under-Lyme based housing group selected North Staffs and Cheshire Mind as Charity of the Year 2026. Seven colleagues preparing for 13,000ft skydive challenge on 6 June to raise funds for local mental health services.
• Blue Bay TravelminorGTM or Marketing PartnerTrentham-based travel company pledged two-year support as Charity of the Year from April. Raised over £9,000 including three staff completing 13,000ft skydive (£4,000) and luxury holiday charity auction (£5,000+).
• PortmeirionminorGTM or Marketing PartnerUK-based pottery and homeware company chose North Staffs Mind as Charity of the Year for 2025. Colleagues nominated the charity, raised £5,000 through various fundraising activities.
• The Soccer StoreminorGTM or Marketing PartnerCrewe-based football equipment supplier partnered with North Staffs Mind by donating brand-new goal for upcoming charity football match. Demonstrates local business commitment to social impact and mental health promotion.
• Prestbury Golf ClubminorGTM or Marketing PartnerGolf club selected Cheshire Mind as Charity of the Year 2025, nominated by Club Captain Martin Prescott. Raised over £2,900 through various fundraising activities.
• Celox MedicalminorGTM or Marketing PartnerCrewe-based medical company supported Mid Cheshire Mind for over 12 months as part of ESG strategy. Raised £1,140 through fundraising events with company generously matching total. Hosted Mental Health Awareness Week workshops for staff.
• Wychwood Gold ClubminorGTM or Marketing PartnerGolf club raised £5,750 from Captain's Day, Captain's Drive In, Hit the Gong, AGM auction and raffles throughout 2025. Captain Oliver Scopes nominated Cheshire Mind for impact on local community mental health.
• Lunar RestaurantminorGTM or Marketing PartnerStaffordshire restaurant donated meal for two for World Mental Health Day, supporting North Staffs Mind awareness. Part of commitment to community and highlighting mental wellbeing importance.
• RadiusminorGTM or Marketing PartnerCompany held dress-down day supporting Cheshire Mind local mental health services. Team members initiated idea, contributed donations and spread awareness. Radius also hosts podcasts, dress-down days and morning yoga for employee wellbeing.
• Sherlock Homes Letting AgentsminorGTM or Marketing PartnerNewcastle-based letting agents organised 100-seater fundraising gala dinner at Longton Rugby Club in September 2023. Raised £6,275 including £2,000 from auction and raffle prizes, with all contributors providing time and effort free of charge.
• Regent Theatre and Victoria HallminorGTM or Marketing PartnerTheatre and venue management nominated North Staffs Mind as Charity of the Year, providing platform to promote cause and work to widest possible audience through Ambassador Group.
• Jonty Sargeant / Professional Footballers AssociationminorGTM or Marketing PartnerMonth-long November campaign partnering with ex-Premiership footballers to raise awareness of Men's Mental Health. Part of North Staffs and Cheshire Mind initiative with Prem Management and special guests.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mind: The UK's leading mental health charity operating the federation of 100+ local Mind associations. North Staffs Mind is an affiliated member of this federation, benefiting from national brand recognition, resources, and policy advocacy.
• NHS Talking Therapies: National government-funded service providing free talking therapy across England. Direct competitor for outpatient mental health services in North Staffs Mind's regions.
• Mental Health Foundation: UK mental health charity focused on research, prevention, and policy. Operates at a broader national scale than North Staffs Mind's regional service delivery focus.

Direct peers

• MHA (Methodist Homes Association): UK charity providing live-in care, retirement living, and community mental health services. Closely overlaps with North Staffs Mind's supported housing and adult services portfolio.
• Young Minds: UK charity focused on young people's mental health (under 25), providing support and resources. Direct overlap with North Staffs Mind's children and young people services including Schools, Stay Well, and Speak Up Space.
• CALM (Campaign Against Living Miserably): UK charity focused on preventing suicide among men, providing helpline support and workplace mental health awareness. Comparable to North Staffs Mind's suicide awareness training and emotional support services.
• Together for Mental Wellbeing: UK mental health charity providing community-based mental health support, recovery services, and supported housing. Shares organizational model with North Staffs Mind including clinical services and supported accommodation.
• Samaritans: UK charity providing emotional support to people in distress, primarily through a national helpline. Operates a similar online emotional support service to North Staffs Mind's online webchat service.
• Rethink Mental Illness: UK mental health charity providing community mental health services, supported housing, and advocacy. Operates similar outpatient services, support groups, and information resources as North Staffs Mind.

Others

• Centre for Mental Health: UK mental health think tank conducting research and policy work. Adjacent to North Staffs Mind's service delivery focus rather than a direct service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NorthStaffsMind
• Facebookfacebook.com/NorthStaffsMind
• Instagraminstagram.com/north_staffs_mind
• LinkedInlinkedin.com/company/north-staffs-mind

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Staffs Mind