Name

Be Someone

Website

https://besomeone.world

Company type

Private

Founded year

2016

Operating status

Operating

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

akta.pro secondary industries

Visual Identity & Brand Design Systems (BPAFAEAC), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Illustration design services
• Brand identity design
• Environmental awareness campaigns
• Art activism (#artivism)
• Creative services nonprofit

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Design Commissions: Custom illustration and design services for nonprofits, local businesses, and global brands. Services include brand identity, visual identity, creative direction, poster illustrations, gif stickers, content creation, and photography.
2. Merchandise Sales: Sale of branded merchandise through Etsy shop including prints and other items featuring Be Someone illustrations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Be Someone is a creative platform that produces awareness-raising illustrations and visual content for environmental and social justice causes. It delivers custom illustration, brand identity, creative direction, photography, and GIF sticker services to nonprofits, local businesses, and global brands, alongside its own environmental campaigns such as Save the Sea and a merchandise storefront on Etsy.

Product overview

Be Someone is a creative platform that creates awareness of environmental and social issues through vibrant illustrations. The company operates as a single unified offering focused on illustration and design services for social change, combining custom commissions and collaborations with nonprofits and brands (such as Extinction Rebellion, Latinas for Climate, and Mr. Tools), its own environmental campaigns like the Save the Sea initiative, and an e-commerce shop on Etsy. The core offering is creative services rather than a traditional software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Commissions & Collaborations Custom illustration, brand identity, creative direction, photography, and content creation services for nonprofits, climate organizations, and brands such as Extinction Rebellion, Latinas for Climate, Vive Sin Basura, Mr. Tools, Tanatología Hoy, and Tea Room With Me.
• Save the Sea Campaign An environmental awareness campaign focused on the plastic pollution crisis in the ocean, combining original illustrations with yearly beach clean-ups and informative sessions across the United States and Mexico.
• Be Someone Etsy Shop (BeSomeoneWorld) E-commerce shop selling merchandise such as prints and branded items featuring Be Someone's environmental and social-issue illustrations, run via Etsy.
• GIF Stickers Custom animated GIF sticker designs created for clients such as Tea Room With Me and Latinas for Climate, distributed via platforms such as Giphy.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Extinction Rebellion NYCcoreStrategic or Co-development PartnerOngoing creative collaboration providing photography services for youth climate action events and campaigns. Also supports XR Universities and XR Youth NYC chapters.
• Latinas for ClimatecoreStrategic or Co-development PartnerVisual identity, graphic design, and GIF creation partnership for Latin American climate advocacy network.
• Vive Sin BasuraminorStrategic or Co-development PartnerPoster illustration services for zero-waste and waste reduction advocacy campaign in Latin America.
• Mr. ToolsminorStrategic or Co-development PartnerBrand identity, creative direction, and gif stickers for local business brand.
• #EscazúAhora MéxicominorStrategic or Co-development PartnerAdvocacy campaign collaboration for the Escazú Agreement in Mexico.
• Tea Room With MeminorStrategic or Co-development PartnerGif stickers and content creation for lifestyle content creator.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Frank Collective: Independent creative agency working with purpose-led lifestyle and impact brands on identity, content, and campaigns — comparable in scale, creative-services breadth, and values-aligned positioning.
• Hyperakt: Brooklyn-based design studio specializing in visual identity and brand systems for nonprofits, foundations, and social-impact organizations — directly comparable in client base, mission focus, and service offering to Be Someone.
• Worldstudio: Design practice dedicated to social-impact work for nonprofits and cultural institutions, providing branding and visual communications — similar mission-driven client mix and creative-services model.
• Lonelyleap: Creative agency focused on purpose-driven brands and social-impact storytelling, offering brand strategy, content, and campaigns — comparable to Be Someone's combination of illustration, identity, and mission-aligned client work.
• Tendril Design: Independent design and animation studio working on brand identity, illustration, and motion for mission-driven and consumer clients — comparable in visual craft, illustration strength, and mid-sized creative-services delivery.

Broad incumbents

• Mother Design: Creative agency with a strong portfolio in social-impact and cause-driven campaigns — comparable creative-services DNA but operating as part of a larger agency network.
• Red Antler: Established brand design agency known for identity systems for mission-driven and consumer brands — provides overlapping visual-identity services but serves a much broader commercial client base.
• Landor & Fitch: Global brand consultancy offering visual identity and sustainability branding — overlaps with Be Someone's purpose-driven brand work but as a small slice of a much broader portfolio.
• Purpose: Global creative and campaigns agency building movements on social and environmental issues — overlaps with Be Someone's climate-advocacy creative work but operates at significantly larger scale and scope.
• JDO Partners: Brand design and creative agency producing visual identity and packaging for purpose-led consumer brands — overlaps with Be Someone's brand-identity commissions, though at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Someone