About Aldenham Country Park

What About Aldenham Country Park does

Aldenham Country Park is a not-for-profit Community Interest Company (Aldenham Renaissance CIC) operating a 100-acre countryside visitor attraction and working farm in Elstree, Hertfordshire, 12 miles from central London within the M25. The park has been open since 2012 and operates seven integrated lines of business: farm day passes and free-to-visit 100 Aker Wood (a licensed Winnie the Pooh themed woodland), nature trails, an adventure playground and SEND Pavilion for inclusive play, camping and glamping (wild camping, bell tent hire, glamping packages, camping cabins), school and nursery education programmes, Rural Care day provision for adults with learning disabilities, private area hire and children's parties, corporate events and volunteering, food and beverage (Clock House Kiosk, Warm Welcome Cafe, Farm Shop), car parking, filming location hire, and donations through a GoFundMe page.

The business model is direct-to-consumer with a distributed, multi-segment customer base — families, schools, SEND families, corporate CSR partners, private event bookers, and campers — paying per-visit or per-pitch with no third-party distribution. Pricing is publicly disclosed: farm passes bookable online (advance discounts), school visits at £8.25-£9.95 per child with minimums, camping tiered off-peak/peak, parking at £4.50 weekdays and £5.50 weekends. The corporate partner roster (GSK, innocent, Just Eat, Mischief PR, PWC, Wavemaker, Willmott Dixon) provides recurring CSR support alongside fee-based corporate events. Sister farm Church Farm Ardeley supplies free-range meat to the farm shop and collaborates on programming under the shared Field to Fork ethos. There is no proprietary technology platform; the entire operation is built on physical infrastructure, on-site labour, and the website as the booking channel.

Name

About Aldenham Country Park

Legal name

Aldenham Renaissance Community Interest Company

Website

https://aldenhamcountrypark.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Aldenham Country Park is a not-for-profit Community Interest Company operating a 100-acre countryside visitor attraction and working farm in Elstree, Hertfordshire, 12 miles from London. It serves families, schools, SEND families, corporate partners, and adults with learning disabilities through farm visits, camping, education programmes, and Rural Care day provision.

Ownership category

akta.pro rank

Product category

Countryside Visitor Attraction and Farm Park

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Campgrounds (721211), Nature Parks and Other Similar Institutions (712190)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Agricultural Services (700)

akta.pro primary industry

Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL)

akta.pro secondary industries

National/State Park Campgrounds & Public Campgrounds (THAMAJAI), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Country park visitor attraction
• Working farm experiences
• Outdoor education programmes
• Camping glamping site
• Social care day provision

Headquarters

HQ city

Elstree

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Visitor Day Passes: Paid farm day passes and adventure playground entry for individual and family visitors. Visitors can book online in advance (discounted) or pay on the day. Covers access to the farm trail, nature trails, 100 Aker Wood, and adventure playground.
2. Camping & Glamping: Tent camping, bell tent hire, glamping bell tent packages, and cabin camping are all booked and paid for in advance. Pricing varies by season (off-peak vs peak) and accommodation type. Revenue is collected at time of booking with add-ons such as campfire packages, BBQ hire, and activity passes.
3. Education & School Visits: School groups pay per child for farm visits, guided tours, lambing demonstrations, and curriculum-linked sessions. Priced per child with minimum class payments. Additional adult supervisors charged at £6.95 each. Adventure playground hire available as an add-on.
4. Private Area Hire: Private hire of park areas (Bluebell, Primrose, Private BBQ) for events such as birthday parties, baby showers, and celebrations. Combined with farm trail passes and adventure playground access for a complete event experience.
5. Car Parking: Fixed daily car park charge collected via contactless card/phone at the exit barrier. Weekday rate £4.50, weekend/bank holiday rate £5.50. Pre-booked parking tokens collected at the farm shop check-in.
6. Food & Beverage (Catering Outlets): Clock House Kiosk and Warm Welcome Cafe generate revenue from food and drink sales. These outlets also support private event catering and party bookings.
7. Donations & Charitable Support: As a not-for-profit Community Interest Company, Aldenham Country Park accepts donations via GoFundMe and bank transfer. Donations support animal care, farm operations, Rural Care services, and capital improvement projects.
8. Filming Location Hire: The park serves as a filming location for movies, TV productions, and commercials. Proximity to Elstree Studios makes it a convenient production location with farm, parkland, and woodland settings.
9. Rural Care & Day Provision: Day care provision for adults with learning disabilities and additional needs. Co-Farmers are charged according to their support needs (low, medium, high). Also provides Animal Assisted Therapy sessions and accredited qualifications through NOCN.
10. Corporate Events & Volunteering: Corporate partners and organizations book team-building events, CSR days, and volunteering programmes. Revenue is generated through event fees and ongoing partnership contributions.
11. Gift Certificates: Digital gift certificates sold in custom denominations via the website. Recipients redeem vouchers online when making bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Aldenham Country Park is a not-for-profit Community Interest Company operating a 100-acre countryside visitor attraction and working farm 12 miles from central London. It runs paid farm day passes, free-access 100 Aker Wood (a licensed Winnie the Pooh themed woodland), an Adventure Playground and SEND Pavilion for inclusive play, wild camping and glamping, farm-based school education programmes, Rural Care day provision for adults with learning disabilities, on-site cafe and farm shop, plus private area hire and corporate events.

Product overview

Aldenham Country Park is a not-for-profit community interest company operating a 100-acre visitor attraction and working farm 12 miles from central London. The portfolio consists of core recreational products including Farm Day Passes, the free 100 Aker Wood themed woodland area, Nature Trails, Adventure Playground, and SEND Pavilion for inclusive play. Accommodation offerings include Camping, Bell Tent Hire, Camping Cabins, and Glamping Packages. Educational programs encompass Farm & Park Explorers, Guided Farm Tours, Lambing Talks, and Schools & Colleges Programme through Rural Care. Additional services include Private Area Hire for events, Children's Parties, Corporate Events & Volunteering, Filming Location services, and food outlets (Clock House Kiosk, Warm Welcome Cafe, Farm Shop). The company also operates Rural Care Day Provision for adults with learning disabilities and hosts Little Life Nursery on site.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Day Pass Day entry ticket for individuals and families to visit the working farm, meet and feed animals, access the 100 Aker Wood, nature trails, Adventure Playground, and Park Play facilities. Sold via the park website with advance-booking discounts.
• Camping and Glamping

Quantifiable outcome

• Park has been open since 2012 through enterprise and visitor support
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• GSKcoreGTM or Marketing PartnerGSK (GlaxoSmithKline) is listed as a corporate partner and supporter of Aldenham Country Park and/or its sister farm Church Farm Ardeley. GSK provides support through volunteering days, CSR initiatives, and funding contributions that help maintain the farm and community services.
• innocentcoreGTM or Marketing Partnerinnocent (the juice brand) is listed as a corporate partner and supporter. The brand contributes to the park's not-for-profit mission through CSR activities and community support, aligning with its values around sustainability and social impact.
• Just EatcoreGTM or Marketing PartnerJust Eat is listed as a corporate partner and supporter. As a major food service brand, Just Eat's partnership aligns with the park's food, farming, and community enterprise values.
• Mischief PRcoreGTM or Marketing PartnerMischief PR is a corporate partner that has produced CSR day films for Aldenham Country Park, helping to raise awareness of the park's social enterprise mission and volunteering opportunities.
• WavemakercoreGTM or Marketing PartnerWavemaker (media and marketing agency) is listed as a corporate partner and supporter. Wavemaker contributes through media support, employee volunteering, and CSR activities.
• Willmott DixoncoreGTM or Marketing PartnerWillmott Dixon (construction and property services company) is listed as a corporate partner and supporter. The company provides support through volunteering, skills-based contributions, and funding for the park's maintenance and capital projects.
• Church Farm ArdeleycoreStrategic or Co-development PartnerChurch Farm Ardeley is the sister farm of Aldenham Country Park. It supplies free-range meat (for BBQ boxes and the farm shop) and frozen produce. The two farms share the 'Field to Fork' brand ethos and collaborate on CSR events and volunteering programmes. Both are operated under the Aldenham Renaissance CIC umbrella.
• Liberty Lakes Leisure LtdminorOthersLiberty Lakes Leisure Ltd privately owns Aldenham Reservoir which borders the park. There is an agreement in place for the circular reservoir trail to remain open at all times for public enjoyment, making it a cooperative land use arrangement.
• The Warm Welcome CafécoreStrategic or Co-development PartnerThe Warm Welcome Café operates within Aldenham Country Park as the on-site catering partner, providing sit-down meals, hot food, and homemade cakes for visitors. It also handles party catering for children's birthday parties and private events. The café is open Wed-Sun with indoor and outdoor seating within the SEND Pavilion enclosure.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hobbledown: Multi-site themed adventure parks and farm-attraction hybrid in the south of England with animal encounters, indoor play, glamping, and events. Broader incumbent overlapping on family days out, SEND-friendly facilities, and on-site accommodation.
• Royal Botanic Gardens, Kew: Large London-area nature park with trails, education, family programming, and event hire. Broader incumbent comparable for nature trails, school visits, private event hire, and educational revenue mix.

Direct peers

• Mudchute Park and Farm: Large urban farm in London's Docklands with animals, education, and community programmes. Comparable for farm-based education, volunteering, and a charitable/social-enterprise operating model.
• Lee Valley Park Farms: London-region working farm attraction (Lee Valley Regional Park) with farm animals, education, and events. Comparable for school visits and family farm experiences inside the M25.
• Vauxhall City Farm: London community farm offering animal experiences, education visits, and SEND-inclusive programmes. Comparable for charitable farm model, school visits, and SEND/community programming.
• Willows Activity Farm: Established family farm attraction in Hertfordshire offering farm animals, adventure play, and seasonal events to London-catchment families. Closest same-region competitor across farm visits, school trips, and family day passes.
• Bocketts Farm Park: Surrey family farm park with farm animals, indoor and outdoor play, and school visits. Comparable for full-day paid farm attractions, school education programmes, and birthday-party packages.
• Foxholes Farm: Hertfordshire family farm with farm shop, café, and seasonal activities. Comparable for farm-retail, F&B, and family day-trip positioning within the same M25 catchment.
• Church Farm Ardeley: Sister farm under the same Aldenham Renaissance CIC umbrella, sharing the 'Field to Fork' brand, meat supply, and CSR programmes. Direct comparable for working-farm visitor operations, education visits, and glamping.
• Odds Farm Park: Buckinghamshire family farm attraction with animal encounters, indoor/outdoor play, and seasonal events. Direct comparable for school visits, family day passes, and lambing-season programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aldenhampark
• Facebookfacebook.com/Aldenham-Country-Park-279041422154689
• Instagraminstagram.com/aldenhamcountrypark
• LinkedInlinkedin.com/company/aldenham-country-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about About Aldenham Country Park