Matusich & Raich Real Estate Services

What Matusich & Raich Real Estate Services does

Matusich & Raich Property Management Co. is a privately held, family-owned residential property management firm headquartered at 2940-C Union Ave, San Jose, California. Founded in 1979/1980, the firm has operated continuously in the South Bay / Santa Clara Valley market for over 40 years and now spans four generations of family service. It provides full-service property management to residential property owners in the Bay Area, covering accounting, marketing, resident screening, leasing, maintenance, remodeling coordination, rental evaluation, and a specialized Senior Real Estate Financial Planning service. The company states it has managed more than $1 billion in Bay Area real estate.

The underlying technology layer is delivered entirely through AppFolio Property Manager, a third-party SaaS platform that powers both the Resident Portal (online rent payment and maintenance request submission) and the Owner Portal (24/7 statement access). The firm does not develop proprietary software; it configures AppFolio for its workflow. Customer-facing marketing runs through the company website, organic property listings, and a Google review presence showing a 4.8-star rating across 89 reviews.

The revenue model is straightforward managed services: the firm charges property owners a management fee (percentage-based industry standard, not publicly disclosed) for the full suite of services, with owner-paid service plans available as a customization layer. The GTM motion is sales-led and reputation-driven, targeting individual and mid-market residential investors in the South Bay area. The firm has 1-10 employees, no external investors, no parent company, and no public listing. Affiliations include NAR, CRS, NARPM, CAANET, and HUD.

Name

Matusich & Raich Real Estate Services

Legal name

Matusich & Raich Property Management

Website

https://matusichraich.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Matusich & Raich is a family-owned residential property management firm in San Jose, California, serving South Bay property owners for over 40 years with full-service management delivered through the AppFolio platform.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Residential property management
• Real estate services
• Tenant screening services
• Rental property management
• Lease management services

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Property Management Services: The company generates revenue by providing full-service property management to property owners in the Bay Area, including accounting, remodeling, marketing, resident screening, leasing, maintenance, and Senior Real Estate Financial Planning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Matusich & Raich provides full-service residential property management for property owners in the South Bay / Santa Clara Valley area. Services span the full management lifecycle—accounting, remodeling coordination, marketing, resident screening, leasing, maintenance, and Senior Real Estate Financial Planning—with owner and tenant self-service delivered through AppFolio-powered online portals. The firm manages more than $1 billion in Bay Area real estate assets under a four-generation family-operated model.

Product overview

Matusich & Raich Property Management Co. operates as a single, unified property management service — not a modular SaaS platform — offering a comprehensive suite of property management services for residential real estate owners in the South Bay area. The core offering encompasses the full management lifecycle: accounting, marketing, resident screening, leasing, maintenance, remodeling coordination, and Senior Real Estate Financial Planning. Customer-facing online access is delivered through two self-service portals (Resident Portal and Owner Portal), both built on the AppFolio Property Manager SaaS platform. Additional owner-facing offerings include Rental Evaluations and Service Plans. The company markets available residential rentals through its website with an integrated AppFolio-powered application process.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Residential Property Management Comprehensive property management service for residential rental property owners in the Bay Area, covering accounting, marketing, resident screening, leasing, maintenance, remodeling coordination, and Senior Real Estate Financial Planning.
• Resident Portal Online portal for tenants enabling online rent payment and submission of maintenance requests, powered by AppFolio Property Manager.
• Owner Portal Online portal for property owners providing 24/7 access to view account statements and manage their accounts, powered by AppFolio Property Manager.
• Senior Real Estate Financial Planning Specialized financial planning service for senior property owners covering real-estate-related financial planning decisions.
• Rental Evaluation Rental market analysis and property valuation service provided to prospective and current property owners to support pricing and management decisions.
• Residential Rental Listings (South Bay) Searchable inventory of available market-rate rental homes, townhomes, and apartments in the South Bay area with online rental application capability.

Quantifiable outcome

• Over $1 billion in Bay Area real estate assets managed

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• NAR (National Association of REALTORS)minorOthersProfessional association membership providing industry standards, resources, and networking for real estate professionals.
• CRS (Council of Residential Specialists)minorOthersProfessional designation and association for residential real estate professionals offering education and resources.
• NARPM (National Association of Residential Property Managers)minorOthersProfessional association specifically for residential property managers with resources and best practices.
• CAANET (California Association of Realtors)minorOthersState-level professional association for real estate professionals in California.
• HUD (U.S. Department of Housing and Urban Development)minorOthersFederal agency partnership for housing resources and fair housing compliance.
• AppFoliocoreTechnology or IntegrationProperty management software platform powering the company's resident portal, owner portal, online rent collection, maintenance request system, and rental application processing. Company website displays AppFolio branding as the technology provider.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Essex Property Trust: Large publicly traded multifamily REIT primarily operating in California West Coast markets including the Bay Area. Comparable as a major residential property operator with significant Bay Area exposure, though at much larger scale and as owner/operator rather than third-party manager.
• Asset Living: Large national third-party residential property management firm with significant multifamily exposure. Comparable as a scale PM operator where M&R owners might turn if they consolidated portfolios to a larger institutional-feeling vendor.
• Greystar Real Estate Partners: One of the largest global residential property management and investment companies. Comparable as a vertically integrated residential operator across rental categories, though M&R operates at far smaller scale and focuses on SFR rather than large multifamily.
• Compass Property Management: Large national real estate brokerage expanding into full-service property management. Comparable as a tech-enabled residential real estate services brand, though primarily brokerage-led rather than PM-led.
• Lincoln Property Company: National residential and commercial property management firm managing hundreds of thousands of units across the U.S. Comparable as a large-scale third-party PM operator; relevant as a competitive incumbent if M&R clients scale up portfolios.
• Coldwell Banker Property Management: National residential real estate brand offering property management through affiliated brokerages. Comparable as an alternative PM channel for Bay Area owners, leveraging brand recognition similar to how M&R uses its 40-year reputation.

Regional players

• Bay Property Management Group: Independent Bay Area residential property management company serving SFR and small multifamily owners in the South Bay. Comparable as a same-region, same-customer direct competitor for the same property-owner segment in Santa Clara Valley.
• Hill & Company Property Management: Established San Francisco Bay Area residential property management firm serving owners in the SF Peninsula. Directly comparable as a long-standing, owner-focused Bay Area PM operator competing for the same South Bay/Peninsula property owner segment.

Direct peers

• Real Property Management: National franchise network of residential property management offices serving individual landlords and small investors. Comparable to M&R as a full-service residential PM targeting SFR and small multifamily owners with similar fee-for-service economics.

Others

• AppFolio: SaaS property management platform that powers M&R's owner and resident portals. Comparable as the underlying technology layer; relevant because all direct and broad peers can adopt the same platform, capping M&R's tech-based differentiation potential.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matusich & Raich Real Estate Services