Heritage Clay Tiles

What Heritage Clay Tiles does

Heritage Clay Tiles Ltd is a privately held UK-based manufacturer and supplier of handmade and machine-made clay roof tiles, headquartered in Kent. The product portfolio centres on three ranges: the Clayhall Range (hand-crafted tiles with continuous nib design in multiple blends including Medium, Dark, Red, Hamlet Mix, Birchwood Mix, and Brown Blend), the Conservation Range (handmade tiles using fine sand, including Weathered, Red, and Dark variants), and the Classic Edwardian range (plain handmade tiles for period properties). Supporting offerings include Conservation Peg Tiles, a comprehensive suite of Tile Fittings, niche Bat Tiles for Wildlife and Countryside Act 1981 compliance, and an online Select-a-Blend tool for configuring tile blends. Manufacturing combines traditional handcrafting skills with modern kiln technology, and every tile is tested by Ceram Building Technology and certified by Lucideon to British and European standards. All products carry a 50-year guarantee and the company claims a 100+ year product lifespan.

The company serves four primary customer segments: professional builders and roofers, homeowners and DIY enthusiasts, architects and specifiers, and owners of historic/period properties requiring authentic restoration materials. Distribution operates through a UK-wide network of stockists and distributors, supplemented by a direct nationwide delivery and collection service using a variable fleet, and direct sales consultation including specification advice, design support, and site visits. Marketing is conducted through a content-rich website with technical downloads and case studies, plus Twitter and LinkedIn channels.

The revenue model is one-time hardware sale of clay roof tiles with ancillary delivery services; pricing is quote-based and not publicly disclosed. The company differentiates on traditional craftsmanship, a broad colour and blend range, third-party quality certification, and a 50-year guarantee, positioning itself as the UK's leading supplier of high quality handmade clay roof tiles.

Name

Heritage Clay Tiles

Legal name

Heritage Clay Tiles Ltd

Website

https://heritagetiles.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Heritage Clay Tiles is a UK-based manufacturer and supplier of handmade and machine-made clay roof tiles, serving builders, architects, homeowners, and heritage property owners nationwide through stockists, direct delivery, and technical consultation, with a 50-year product guarantee.

Ownership category

akta.pro rank

Product category

Clay Roof Tiles

NAICS

Clay Building Material and Refractories Manufacturing (327120), Clay Product and Refractory Manufacturing (3271)

SIC

Structural Clay Products (3250)

akta.pro primary industry

Clay & Concrete Roof Tiles (IMADAFAC)

akta.pro secondary industry

Clay Bricks (Facing & Common) (IMADABAA)

Keywords

• Handmade clay roof tiles
• Peg roof tiles
• Machine-made roof tiles
• Clay roof fittings
• Conservation roof tiles

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Clay Roof Tile Sales: Sale of handmade, machine-made, and handcrafted clay roof tiles including various ranges (Clayhall, Conservation, Classic Edwardian) and tile fittings
2. Delivery Services: Nationwide delivery and collection service for clay roof tiles and building materials using a variety of different vehicles

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Heritage Clay Tiles manufactures and supplies handmade, peg, and machine-made clay roof tiles across the Clayhall, Conservation, and Classic Edwardian ranges, supported by tile fittings and bat access tiles. The company uses traditional handcrafting skills combined with modern kiln technology, sells primarily through UK stockists and distributors, and provides nationwide delivery, specification advice, and site visits.

Product overview

Heritage Clay Tiles Ltd is a UK-based manufacturer and supplier of high quality handmade and machine-made clay roof tiles. The product portfolio consists of three main tile ranges: the Clayhall Range (hand-crafted tiles with continuous nib design available in Medium, Dark, Red, Hamlet Mix, Birchwood Mix, and Brown Blend), the Conservation Range (handmade tiles using fine sand in Weathered, Red, and Dark variants), and the Classic Edwardian range (plain handmade tiles for period properties). Supporting products include Conservation Peg Tiles (traditional double-lap tiles), comprehensive Tile Fittings (ridge, hip, valley, and decorative tiles), Bat Tiles (bat access accessories), and an online Select-a-Blend tool for custom colour mixing. The company offers a 50-year guarantee on their products.

Differentiator

Problem solved

Functional benefit

Products and services

• Clayhall Range A range of hand-crafted clay roof tiles featuring a continuous nib design for flexibility in main roof and vertical applications. Available in multiple blends including Medium, Dark, Red, Hamlet Mix, Birchwood Mix, and Brown Blend, offering rustic tones with natural textures for builders, roofers, and homeowners.
• Conservation Range A range of handmade clay roof tiles created using very fine sand, available in distinctive colours including Conservation Weathered (natural warm tones), Conservation Red (for vertical tiling), and Conservation Dark. Offers high strength and durability for heritage and conservation projects.
• Classic Edwardian One of the finest ranges of handmade plain clay roof tiles, crafted from the finest raw materials for highest quality and durability, suitable for all new build and renovation projects, particularly period properties.
• Conservation Peg Tiles Plain clay roofing tiles laid to a double lap, a traditional design used for roof covering in England since before the Norman Conquest of 1066, with fixing features incorporated for modern use.
• Tile Fittings A complete set of associated fittings for clay roof tiles including Gable Tile, Eave Tile, Baby Porch Ridge, 90 Degree External Angle, Universal Bonnet Hip, Half Round Ridge, Hogs Back Ridge, Mono Ridge, Third Round Ridge, Universal Valley, Ornamental Club, and Bat Tile Set.
• Bat Tiles Purpose-made access points within roof tiles or ridge tiles designed to provide habitat access for bats, helping contractors comply with Wildlife and Countryside Act 1981 requirements for bat species protection.
• Delivery and Collection Service Nationwide delivery and collection service for clay roof tiles and building materials using a variety of different vehicle sizes to accommodate different access requirements across the United Kingdom.

Quantifiable outcome

• Clay roof tiles can last over 100 years with proper care
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered supporting.

• LucideonsupportingTechnology or IntegrationQuality assessment and certification partner for clay roof tiles. All Heritage Clay Tiles products are assessed and approved by Lucideon to ensure they meet relevant British and European standards.
• Ceram Building TechnologysupportingTechnology or IntegrationThird-party testing partner for quality assurance. The manufacturing process is rigorously monitored and tiles undergo stringent tests by Ceram Building Technology.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Russell Roof Tiles: UK concrete roof tile manufacturer serving new build and renovation markets. Adjacent competitor where customers weigh concrete tiles against Heritage's handmade clay alternative on price.
• Keymer: UK manufacturer of handmade clay roof tiles with a heritage focus and traditional craft production. Closest direct competitor to Heritage Clay Tiles in the handmade clay roofing segment serving period and conservation projects.
• Sandtoft (Wienerberger): UK clay roof tile manufacturer now part of Wienerberger, offering both handmade and machine-made ranges. Competes across new build, renovation, and heritage roofing with broader product depth.
• Dreadnought Tiles: UK maker of handmade clay roof tiles using traditional methods, supplying heritage and conservation roofing projects. Direct competitor with comparable handmade product positioning and UK distribution.

Broad incumbents

• Wienerberger: Austrian-headquartered global brick and clay building materials manufacturer with UK operations (including Sandtoft). Sets the competitive ceiling on clay roofing at scale and pricing benchmarks.
• Redland (BMI Group): Established UK concrete and clay roof tile brand within BMI Group, serving mainstream construction. Broader incumbent with overlapping clay tile SKUs but broader portfolio focus.
• Marley Eternit (BMI Group): UK roofing products giant (part of BMI Group) offering concrete, clay, and slate roof tiles. Competes with Heritage primarily in the new build and renovation segment via volume distribution.
• Creaton: European clay roof tile manufacturer with UK presence, offering pressed and traditional clay tiles. Competes at the heritage/specification end with broader international product portfolio.

Emerging players

• Tudor Roof Tiles: UK maker of handmade clay and peg roof tiles positioned in the heritage and conservation segment. Direct niche competitor with overlapping product types and customer base.

Regional players

• Crest Roofing: UK-focused roofing products supplier carrying clay and concrete tile ranges. Regional competitor overlapping with Heritage's stockist-led distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heritage_tiles
• LinkedInlinkedin.com/company/heritage-clay-tiles-ltd
• Facebookfacebook.com/heritagetiles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Clay Tiles