Net Conception

What Net Conception does

Net Conception is a French web development agency founded in 1999 and headquartered in Caen, Normandy, operating as a SARL (Société à Responsabilité Limitée). The firm offers end-to-end digital services including custom website development, e-commerce platforms, content management systems, hosting, manual SEO, and mailing/newsletter management. Its signature technology is NetAdmin, a proprietary CMS that enables non-technical clients — particularly municipal staff — to manage website content, news, and databases remotely. The agency also deploys customized WordPress implementations for select clients (e.g., Ville de Mondeville, Ville de Colombelles).

The business model is primarily project-based, with one-time fees for website builds complemented by recurring hosting and maintenance contracts. Pricing is quote-based and not publicly disclosed; for public sector clients, contracts are won through formal competitive tenders (appels d'offres). The go-to-market is direct sales led by founder Frédéric JAN, relying on referrals, a portfolio of 267 completed projects, an interactive reference map, and longstanding client relationships. Customer segments are vertical-oriented and dominated by local government and public institutions (municipalities, tourist boards, social housing organizations), with secondary work in education, tourism, e-commerce, and local SMEs (PME-PMI) across Normandie and select opportunities beyond. Notable enterprise clients include Arqana Deauville, Caen la mer Habitat, Mont-Saint-Michel (Syndicat Mixte), and Inolya, alongside mobile app work such as the Copeck cashback application.

Name

Net Conception

Legal name

SARL Net-Conception

Website

https://net-conception.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Net Conception is a Caen-based French web development agency serving municipalities, social housing organizations, educational institutions, and SMEs in Normandy with custom websites, e-commerce platforms, and its proprietary NetAdmin CMS.

Ownership category

akta.pro rank

Headquarters

HQ city

Caen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Custom Website Development: Design and development of bespoke websites including corporate, e-commerce, and mobile-optimized sites. Project-based pricing varying by scope and complexity.
2. Hosting and Maintenance Services: High-speed web hosting and ongoing maintenance contracts for websites developed by Net Conception. Recurring revenue from existing client base.
3. SEO/Referencement Services: Manual search engine optimization services bundled with site creation and provided as standalone service. Complementary revenue stream.
4. Mailing and Newsletter Management: Email marketing campaign management services as an add-on to core web services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Net Conception is a French web development agency that designs, builds, and hosts bespoke websites and e-commerce platforms for municipalities, public institutions, social housing organisations, schools, and SMEs, primarily in Normandie. Its work is anchored in a proprietary CMS (NetAdmin) alongside WordPress implementations, and extends to custom intranets/extranets, mobile applications (iOS and Android), manual SEO, and email/newsletter campaign management. Recurring revenue comes from high-bandwidth hosting and ongoing maintenance contracts for the sites it builds.

Product overview

Net Conception is a web agency based in Caen, Normandy, offering a comprehensive suite of digital services centered around website creation and management. The core offering consists of custom website development (Création de site internet sur mesure) and e-commerce solutions (Création de site E-commerce), supported by proprietary content management through NetAdmin and WordPress-based CMS options. Additional services include web hosting, manual SEO (Référencement manuel), and mailing/newsletter management. The company serves diverse sectors including local governments, tourism organizations, businesses, and educational institutions across Normandy and surrounding regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Création de site internet sur mesure (Custom Website Development) Bespoke website design and development tailored to specific client requirements, including dynamic databases, interactive features, custom cartography, and bespoke design implementations, intended for businesses, municipalities, and institutions in Normandie.
• Création de site E-commerce (E-commerce Site Development) Bespoke e-commerce platform development with secure payment processing, order management, invoice generation, inventory management, and commercial administration interfaces, intended for small to medium businesses needing fully integrated online stores.
• Gestion de contenus CMS (Content Management — WordPress and NetAdmin) Content management solutions, including the proprietary NetAdmin CMS and deep-customisation WordPress implementations, allowing non-technical client staff to manage website content, news, and databases remotely.
• Hébergement (High-Bandwidth Web Hosting) High-bandwidth web hosting services on Net Conception's own servers, sold as a recurring subscription to host and maintain websites built by the agency.
• Référencement manuel (Manual SEO) Manual search engine optimisation services to improve website visibility and ranking in search results, sold bundled with site creation or as a standalone service.
• Gestion de mailings (Mailing and Newsletter Management) Email marketing campaign management and newsletter production, sold as an add-on service to clients of Net Conception's core web offerings.
• Copeck Mobile Application Mobile application (Android and iOS) developed by Net Conception that provides cashback functionality, allowing users to recover money on purchases from local artisans and merchants.

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Marc Lepesqueux (Navigator/Sailor)minorOthersMarc Lepesqueux is a navigator sponsored by Net Conception for several years. Net Conception redesigned the website of Cap West, a sailboat rental company connected to Marc Lepesqueux. This sponsorship serves as a marketing and community engagement relationship rather than a formal commercial partnership.
• Tanguy Trubert (EM Normandie designer)minorStrategic or Co-development PartnerTanguy Trubert from EM Normandie Business School designed the visual mockups (maquettes) for EMN blog and EMN podcasts websites, while Net Conception handled the technical development. This represents a design-development co-creation partnership on academic digital projects.
• BlancFoncé (Digital Agency)minorStrategic or Co-development PartnerBlancFoncé designed the visual identity for The Auction (equestrian sales platform), which Net Conception developed technically. This co-project brought together a design agency and Net Conception's development capabilities for a joint product delivery.
• Jean-Philippe Maillard (Graphic Designer)minorStrategic or Co-development PartnerJean-Philippe Maillard created the graphic charters (visual identity) for multiple Net Conception client projects including the Parc Naturel Régional et Géoparc Normandie-Maine site and the LIFE Avaloirs environmental project site, with Net Conception handling the technical development.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cosoluce: French publisher of municipal management software including website modules. Comparable in targeting the same municipal client base as Net Conception, but offering a packaged suite rather than bespoke agency work.
• Berger-Levrault: Large established French publisher of software for local government, including municipal websites, citizen portals, and digital services. Competes for the same public procurement contracts but at a much broader scale and across a wider product portfolio.

Regional players

• Agence Scoopit / Searchnity: French SEO and web agency combining technical SEO with website creation. Comparable in bundling SEO (referencement) with website services like Net Conception, often competing for the same SME clients.

Direct peers

• Lumen Craft: French web agency specialized in custom website creation, e-commerce solutions, and SEO. Directly comparable in service stack and target market (French SMEs and local institutions).
• Agence Eskimoz: French digital agency offering website creation, SEO, and e-commerce services. Operates in similar service categories but at a much larger scale and broader national footprint. Comparable business model centered on bespoke web projects and digital marketing for SMEs.
• 1min30: Paris-based web agency focused on website creation, SEO, and digital marketing. Comparable in offering similar web development services to French SMEs and institutions, with broader geographic reach.
• JVS-Mairistem (Mairistem): Publisher of a SaaS-based website and management platform specifically designed for French municipalities. Competes directly with Net Conception in the local government website market, though via a standardized SaaS model rather than bespoke development.
• Incomm (agence web): French web agency offering custom website development, e-commerce, and CMS solutions. Comparable scope and service mix to Net Conception, though with broader geographic reach across France.

Emerging players

• WordPress VIP / Automattic: Enterprise WordPress platform offering managed CMS solutions to large organizations including public sector. Competes indirectly with Net Conception's bespoke WordPress and NetAdmin CMS offerings.
• Wix.com (Municipal Vertical): Global SaaS website builder increasingly targeting local government and SME clients with low-cost, self-service solutions. Represents an emerging disruption to traditional custom web agencies like Net Conception.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/net-conception

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Net Conception