RHA Wealth

What RHA Wealth does

RHA Wealth is an independent, fiduciary wealth management advisory firm headquartered in Raleigh, North Carolina, founded in 2021 by three former Merrill Lynch Wealth Management advisors — John Rumsey, Robert Hartinger, and Clark Abbott. The firm operates as a DBA of Sanctuary Securities, Inc., with advisory services delivered through Sanctuary Advisors, LLC (SEC-registered) and securities offered through Sanctuary Securities (Member FINRA, SIPC). It serves four primary client segments — entrepreneurs and business owners (including those navigating or recovering from liquidity events), affluent multigenerational families, retirees, and high-earning professionals — with no proprietary products and no product quotas.

The firm delivers a unified suite of services across three core product lines: Financial Planning (comprehensive planning, retirement, education, estate, tax, charitable giving, life event), Investment Management (portfolio construction, risk management, tax-aware investing, alternative investments, concentrated stock/equity compensation, ongoing rebalancing), and Business Owner Planning (succession, exit planning, liquidity event guidance, lending, employee benefit plans). Underlying technology is an open-architecture stack comprising eMoney (client-facing financial planning and scenario modeling), Orion (portfolio management and reporting), and Charles Schwab (custody and brokerage), with a secure client portal that aggregates accounts and holdings for real-time scenario modeling and coordinated tax-aware planning (including QSBS).

The revenue model is recurring advisory fees (percentage of AUM, quote-based, not publicly disclosed), generated exclusively through direct, relationship-driven engagements that begin with an introductory call or meeting. The firm markets through content (blog/insights), LinkedIn, SEO targeting the Raleigh NC and HNW/exit-planning keyword set, email newsletter, and referrals/professional networks. With approximately 6 staff (3 producing advisors plus 3 operations/client service), RHA Wealth is a small practice that has nonetheless earned AdvisorHub's 2025 '1000 Advisors to Watch' recognition for year-over-year growth and client service quality.

Name

RHA Wealth

Legal name

Sanctuary Securities Inc.

Website

https://rhawealth.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

RHA Wealth is an independent fiduciary wealth management firm in Raleigh, NC, founded in 2021 by three former Merrill Lynch advisors to serve entrepreneurs, affluent families, retirees, and high-earning professionals with integrated financial planning, investment management, and business owner/exit planning services on a recurring AUM-fee basis.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH), Private Banking & UHNW Wealth Advisory (FSAEABAC)

Keywords

• Wealth management
• Financial planning
• Investment advisory
• Exit planning
• Retirement planning

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wealth Management / Advisory Fees: RHA Wealth provides financial planning and investment management advisory services, with revenue generated through advisory fees (typically a percentage of assets under management). As an independent firm affiliated with Sanctuary Securities and Sanctuary Advisors, revenue is derived from client advisory relationships. The firm is compensated for advisory services rendered, with no proprietary products creating product bias.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

RHA Wealth provides independent, fee-based financial planning and investment management advisory services to high-net-worth individuals, entrepreneurs, and retirees. Its core offerings span Financial Planning (retirement, education, estate, tax, charitable giving), Investment Management (portfolio construction, tax-aware investing, alternatives, concentrated stock), and Business Owner Planning (succession, exit, liquidity event guidance). The firm operates as a DBA of Sanctuary Securities, Inc. with advisory services through Sanctuary Advisors, LLC, delivering advice on a fiduciary basis with no proprietary products.

Product overview

RHA Wealth is a wealth management firm offering a unified suite of financial planning and investment management services for high-earning professionals, business owners, and affluent families. The core offerings are Financial Planning (including retirement, education, estate, tax, charitable giving, and life event planning), Investment Management (including portfolio construction, tax-aware investing, alternative investments, and ongoing rebalancing), and Business Owner Planning (including succession planning, exit planning, and liquidity event guidance). The firm was founded in 2021 as an independent, fiduciary advisory practice, serving clients in Raleigh, NC and nationwide. Advisors hold credentials including CFP®, CPWA®, CEPA®, and CRPC®.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive financial planning services including retirement planning, education planning, estate planning, tax strategies, charitable giving, cash flow and budget planning, insurance and risk management, and life event planning. Designed for high-net-worth individuals, entrepreneurs, retirees, and affluent families.
• Investment Management Portfolio construction, risk management and diversification, tax-aware investing, alternative investments, liquidity management, concentrated stock and equity compensation strategies, and ongoing portfolio reviews and rebalancing services. Designed for affluent individuals, business owners, and retirees.
• Business Owner Planning Specialized planning services for entrepreneurs including business succession planning, exit planning, liquidity event guidance, employee stock and benefit plans, lending and capital strategies, and tax strategies for business owners. Approximately 30% of the client base consists of business owners navigating liquidity events.

Quantifiable outcome

• Team recognized in '1000 Advisors to Watch' ranking by AdvisorHub (2025)

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Charles SchwabcoreTechnology or IntegrationShown as a Resource Partner on the RHA Wealth website. Charles Schwab provides custodial and brokerage infrastructure supporting the firm's investment management operations, enabling account custody and execution services for client portfolios.
• Sanctuary WealthcoreTechnology or IntegrationSanctuary Wealth is the parent affiliation providing regulatory infrastructure (SEC Registered Investment Advisor through Sanctuary Advisors, LLC; securities through Sanctuary Securities, Inc., Member FINRA, SIPC). RHA Wealth operates as a DBA of Sanctuary Securities, Inc. The partnership provides compliance, technology, and operational infrastructure.
• eMoneycoreTechnology or IntegrationShown as a Resource Partner, eMoney is a financial planning technology platform providing client-facing financial planning tools, scenario modeling, and comprehensive financial plan delivery used by the RHA Wealth team.
• OrioncoreTechnology or IntegrationShown as a Resource Partner, Orion is a portfolio management and reporting platform providing account aggregation, performance reporting, and portfolio analytics used by the RHA Wealth team.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Creative Planning: Creative Planning is one of the largest independent RIAs in the U.S., providing fee-only wealth management, financial planning, and tax services to HNW/UHNW clients. Comparable in service mix (planning + investment management + tax coordination) but operates at much greater scale and national scope.
• Mercer Advisors: Mercer Advisors is a national independent RIA offering financial planning and investment management to HNW individuals and families, with a particular focus on business owners and retirees. Closely comparable to RHA's HNW planning-led practice.
• Edelman Financial Engines: Edelman Financial Engines is the largest independent RIA in the U.S., serving mass-affluent through UHNW households with financial planning and investment management. Directly comparable in fiduciary, fee-only wealth advisory model but vastly larger in AUM and geographic coverage.
• Cerity Partners: Cerity Partners is a national wealth management and business advisory firm serving ultra-HNW families, foundations, and institutions with integrated financial planning, investment management, exit planning and family office services. Comparable to RHA's HNW/exit-planning orientation, but at significantly greater scale.

Direct peers

• Captrust: Captrust is a large independent RIA founded and headquartered in Raleigh, NC, serving institutions and HNW families with financial planning and investment management. Directly comparable to RHA Wealth as both are SEC-registered fiduciary RIAs anchored in the Research Triangle market.
• Carson Wealth (Carson Group): Carson is a fast-growing partnership-platform RIA serving HNW clients via affiliated advisor practices. Direct peer because it offers an affiliation model for breakaway/wirehouse-advisor teams building independent wealth management firms, similar to RHA's Sanctuary-backed structure.
• Buckingham Strategic Wealth: Buckingham is a national independent, fee-only RIA serving HNW individuals and families with financial planning, investment management, and tax planning. Directly comparable to RHA Wealth as an independent RIA serving similar clientele with a planning-led model.
• Sanctuary Wealth partner firms: Other independent RIAs operating under the Sanctuary Wealth partnership (e.g., affiliated DBAs sharing Sanctuary Securities/Sanctuary Advisors infrastructure). Directly comparable because they share regulatory hosting, technology stack, and similar HNW advisory models.

Others

• Modern Woodmen of America / Equitable Advisors (independent RIA breakaway channel): Equitable Advisors and similar IBD/insurance-affiliated channels are an alternative affiliation structure for breakaway wirehouse teams building independent wealth practices. Comparable to RHA's Sanctuary-affiliated model as a parallel platform choice for advisor teams.
• Orion Advisor Tech (technology/vendor relationship): Orion is one of RHA's core technology partners for portfolio management, reporting, and aggregation. OTHERS classification: comparable as an OTHERS (technology vendor / enabling ecosystem participant) rather than direct or indirect competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rhawealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RHA Wealth