SABOC

What SABOC does

SABOC is a French regional agricultural trading and agro-supply company headquartered in Rouziers-de-Touraine, operating as a SASU subsidiary of the CAPL diversified cooperative group since 2001. Founded in 1987 by Mr Chauchard, the company serves cereal farmers, livestock breeders, winegrowers, and fruit growers across five departments in central and western France (Indre-et-Loire, Loir-et-Cher, Sarthe, Eure-et-Loir, and northern Maine-et-Loire) through three integrated activity lines: agro-supplies, cereal collection, and technical and agronomic services.

The company runs a regional physical infrastructure of 7 points of sale (5 Grandes Cultures stores, 2 vineyard stores, 1 arboriculture store), 4 grain silos, and 3 collection platforms, supported by 9 certified technicians (certiphyto). Its core offerings include certified seeds, plant protection products, biocontrol solutions, fertilizers, and amendments; cereal and oilseed collection (wheat, barley, sunflower, corn, rapeseed, peas, triticale) with multiple pricing mechanisms including futures market tools and production contracts for Label Rouge, CRC, organic, and specialty crops; and category-specific supplies for vineyards (including customized packaging from 500 units) and livestock (tubular systems, watering, building design via JOURDAIN, RICO-SUEVIA-La BUVETTE, and CHABRUN). Digital tools include the ORORO satellite weather service, the Gaïa parcel-level traceability system, and integration of the be API precision-agriculture platform from In Vivo.

SABOC's revenue model is transaction-based across agricultural inputs and commodity resale, generating approximately €35 million in annual turnover on 90,000 tonnes of cereals and oilseeds collected. The go-to-market is sales-led and relationship-driven: 9 certified technicians deliver advisory across 5 specialized stores, complemented by direct farm delivery, technical open days, and a client-only Extranet portal launched in October 2019. The company's PL00862 phytopharmaceutical distribution and application license, its CAPL group affiliation, and its BIOGRAINS organic-grain subsidiary collectively anchor differentiated market access across both conventional and certified-quality crop value chains.

Name

SABOC

Legal name

SABOC

Website

https://saboc.fr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

SABOC is a French regional agricultural trading and agro-supply company serving cereal farmers, livestock breeders, winegrowers, and fruit growers across five departments in central and western France through 7 stores, 6 collection sites, and certified technical advisory.

Ownership category

akta.pro rank

Headquarters

HQ city

Rouziers-de-touraine

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cereal Collection and Trading: SABOC collects cereals and oilseeds (wheat, barley, sunflower, corn, rapeseed, peas, triticale) across its territory and commercializes them through various pricing mechanisms including advance prices, fixed prices with daily quotation, and deposit arrangements. They also offer futures market tools and contracting for production.
2. Agro-supplies: Sale of agricultural inputs including certified seeds, plant protection products, biocontrol solutions, fertilizers, and amendments through 5 specialized stores and direct delivery.
3. Production Contracts: SABOC offers various production contracts including Label Rouge wheat, CRC wheat, brewing barley, buckwheat, birdseed sunflower, oleic sunflower, quinoa, semolina corn, green lentils, chickpeas, and millet with premiums and minimum guaranteed prices.
4. Livestock Equipment: Sale of livestock building equipment including tubular systems, JOURDAIN range, abreuvement (watering) systems from RICO-SUEVIA-La BUVETTE, and building design services.
5. Vineyard Supplies: Sale of vine protection products, fertilizers, dry materials (packaging for viticulture including bottles, cartons, Bag-in-Box, corks, cellar equipment), and vineyard equipment (posts, wires, trellising accessories).
6. Arboriculture Products: Sale of orchard supplies including plant protection, nutrition (fertilizers, amendments, foliar nutrition), fertigation, biocontrol products, specialized grassing, trapping, packaging, and individual protective equipment.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SABOC is a regional agricultural trading company that sells agro-supplies (seeds, plant protection products, biocontrol solutions, fertilizers, amendments) to farmers, collects and markets cereals and oilseeds from its territory, and supplies livestock, viticulture and arboriculture equipment and dry materials. It also provides technical and agronomic advisory through 9 certified technicians and digital precision agriculture tools such as ORORO and Gaïa.

Product overview

SABOC is an agricultural trading and services company operating as a multi-activity cooperative-like structure. Its product portfolio centers on five interconnected service lines: (1) Collecte des céréales — grain collection and marketing with storage silos and futures trading tools; (2) Grandes cultures — large-scale crop agro-supply with precision agriculture via Be API; (3) Arboriculture — fruit tree cultivation support with biocontrol and specialized fertilization; (4) Vigne et matières sèches — viticulture supplies and dry goods packaging for the Loire Valley; and (5) Élevage — livestock building equipment. A client-facing Extranet portal provides document access and service requests. Supplementary digital tools include ORORO (parcel-level weather forecasting) and Gaïa (farm traceability). The company generates approximately €35 million in revenue across 7 sales points, 90,000 tonnes of grain collected annually, and 6 collection/storage sites.

Differentiator

Problem solved

Functional benefit

Brands

• BIOGRAINS: Expert des céréales issues de l'agriculture biologique, subsidiary specialized in organic grain activities.
• ORORO
• Gaïa

Products and services

• Cereal and oilseed collection (Collecte des céréales) Cereal and oilseed collection service covering wheat, barley, sunflower, corn, rapeseed, peas and triticale across SABOC's territory, with marketing channels including spot pricing, forward contracts, futures market tools (Euronext, options), and production contracts under quality labels.
• Large-scale crop agro-supply (Grandes cultures) Agricultural supply and advisory service for large-scale crop production, supported by 9 certified technicians, 5 agro-supply stores and Be API precision agriculture integration. Includes certified seeds, crop protection products, biocontrol solutions, fertilizers, soil/leaf analyses, drone-based fertilization piloting and N-Tester tools.
• Arboriculture supply and support Fruit tree cultivation support including plant protection (conventional, biological, alternative), nutrition (fertilizers, foliar nutrition, fertigation), biocontrol (sexual confusion, natural defense stimulation), specialized equipment (insect hotels, root-injection fertilization machine), trapping, packaging and individual protective equipment. Served by a specialized store at Bazouges-sur-le-Loir.
• Viticulture supplies and dry materials (Vigne et matières sèches) Viticulture supply service for Loire Valley winegrowers covering vineyard crop protection (biological, alternative, conventional), fertilizers, and dry materials (packaging: bottles, cartons, Bag-in-Box, corks, cellar equipment) customizable from 500 units, plus vineyard equipment (posts, wires, trellising accessories). Served by two dedicated stores at Nazelles-Amboise (37) and Pouillé (41).
• Livestock building equipment (Élevage) Livestock building equipment supply including tubular products, the full JOURDAIN product range, abreuvement (watering) systems from RICO-SUEVIA-La BUVETTE, and building study and design services in partnership with Etablissements CHABRUN.

Quantifiable outcome

• 90,000 tonnes of cereals and oilseeds collected annually

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CAPL GroupcoreStrategic or Co-development Partner · 1 January 2001SABOC joined the CAPL group in 2001, gaining access to network experimentation, collective resources, and group synergies including the printing workshop for customized packaging.
• BIOGRAINScoreStrategic or Co-development PartnerExpert in organic cereals, BIOGRAINS supports SABOC's organic farming development on its territory through specialized organic grain expertise and market access.
• be API (In Vivo)coreTechnology or IntegrationFounded by In Vivo (Union nationale des coopératives), be API provides precision agriculture services that help reveal parcel potential through fertilizer modulation, integrated into SABOC's service offering.
• CHABRUNminorImplementation/ SI/ Consulting PartnerEtablissements CHABRUN collaborates with SABOC on livestock building study and design services.
• JOURDAINminorChannel Partner/ Reseller/ DistributorSABOC distributes the complete JOURDAIN product range for livestock equipment.
• RICO-SUEVIA-La BUVETTEminorChannel Partner/ Reseller/ DistributorSABOC distributes abreuvement (watering) systems from RICO-SUEVIA-La BUVETTE for livestock operations.
• ARVALIS-IRTACminorStrategic or Co-development PartnerPartnership for ARVALIS-IRTAC wheat certification under quality production contracts.

Scale indicators5 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Agrial: French multi-activity agricultural cooperative spanning crops, livestock, dairy, and retail distribution. Closely comparable to SABOC's horizontal multi-segment model across cereals, viticulture, livestock, and arboriculture, with a similar regional depot-based footprint.
• Terrena: Multi-activity agricultural cooperative based in Ancenis (Pays de la Loire / western France). Directly comparable to SABOC's multi-segment crops-and-livestock model and overlapping territory in Sarthe and northern Maine-et-Loire.
• NatUp: French agricultural cooperative in Normandy and Picardy with grain collection, agro-supply, and agronomic services. Closely comparable business model and scale to SABOC, though operating in a different regional footprint.

Broad incumbents

• Axereal: Large French grain cooperative headquartered in central France (Loiret), active in collection, agro-supply, and malting barley. Comparable to SABOC on grain collection, marketing, and agronomic services, but materially larger in scale and more grain-concentrated.
• InVivo: French agricultural cooperation union that absorbed Soufflet, encompassing grain trading, agro-supply, and seed production. Operates near-identical value chain activities to SABOC (collection, inputs, precision agriculture via Be API) but at national and international scale.

Regional players

• Euralis: French agricultural cooperative in southwest France active in grains, foie gras, and seed production. Overlaps with SABOC on cereal collection and multi-segment cooperative model, but operates in a distinct territory.
• Vivescia: French grain cooperative headquartered in Reims, serving the Champagne-Ardenne region with collection, agro-supply, and malting barley expertise. Comparable grain-trading activities but primarily a different geography from SABOC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/saboc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SABOC