Rugby Polo Club

What Rugby Polo Club does

Rugby Polo Club is a private polo club based at Onley Grounds Farm, Willoughby, Rugby, United Kingdom. Originally established in 1893, the club was re-established in 2000 by brothers Philip and David Baker and positions itself as one of the oldest polo clubs in England, with the original tournament grounds outside Rugby described as the oldest in the country. The club operates on a community-led go-to-market model built around polo development and grassroots participation, with four HPA-qualified coaches delivering lessons from beginner (age 8+) through to competitive players, alongside a thriving polo school that serves local schools, universities, private individuals, and corporate clients.

The product and service portfolio spans three revenue streams: tiered six-month memberships (Arena and Grass categories, ranging from £80 to £650 across adult, student, under-25, under-18, pony club, and horse-hire segments); polo lesson vouchers sold via the club's e-commerce storefront (£90 to £1,000, including student lessons, adult lessons, and day courses); and livery services anchored by 150 on-site stables with Towcester Equine Vets providing veterinary support. The club also runs approximately 25 tournament weekends per year across summer and winter seasons, with teams traveling to other clubs, and supports three boarded grass pitches, an outdoor arena (100m x 45m), an indoor arena (80m x 40m), a warm-up arena, a horse walker, three restaurants, and a café on-site.

The business makes money through recurring six-month memberships, one-time lesson voucher purchases via direct e-commerce and on-site sales, and managed-services livery contracts. Distribution is exclusively domestic (United Kingdom) through the club's Wix-powered e-commerce site and on-site sales at the single Rugby facility. There are no proprietary technology systems, no mobile application, and no AI/ML components in the operating stack; competitive positioning is driven entirely by physical infrastructure, brand heritage, and the community-led ecosystem of coaches, members, and tournament participants.

Name

Rugby Polo Club

Legal name

Rugby Polo Club

Website

https://rugbypoloclub.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Short description

Rugby Polo Club is a private polo club at Onley Grounds Farm, Rugby, UK, offering tiered Arena and Grass memberships, polo school lessons from age 8+, lesson vouchers, livery services at 150 stables, and approximately 25 tournament weekends per year for beginners through experienced players.

Ownership category

akta.pro rank

Product category

Equestrian Sports / Polo Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

akta.pro secondary industries

University/College Club Sports Programs (MPAKACAK), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Polo club memberships
• Polo coaching lessons
• Horse livery services
• Polo tournament hosting
• Equestrian facility services

Headquarters

HQ city

Rugby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Membership Subscriptions: Six-month membership tiers ranging from £80 to £650, offering access to arenas, club chukkas, and tournament entry. Memberships are available for full club (arena or grass), student/youth categories, and horse hire options.
2. Polo Lesson Vouchers: One-time purchase vouchers for polo lessons ranging from £90 to £1,000. Vouchers cover private adult lessons (£110), student lessons (£90), day courses (£195), and bundled options (£250, £500, £1,000).
3. Livery Services: Horse stabling and livery services at the club's 150-stall facility. On-site Towcester Equine Vets provides veterinary support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rugby Polo Club is a UK Midlands polo club based at Onley Grounds Farm, Willoughby, Rugby, originally established in 1893 and re-established in 2000. The club sells Arena and Grass polo club memberships, polo lessons and a Polo Day Course run by 4 HPA-qualified coaches, livery services across 150 stables with on-site veterinary care, and hosts approximately 25 polo tournament weekends per year. It also sells gift vouchers redeemable against polo lessons.

Product overview

Rugby Polo Club is a polo club offering a portfolio of membership packages and services centered around polo sport. The club provides tiered membership options across two categories: Arena membership (access to indoor and outdoor arenas) and Grass membership (access to grass fields and arenas), with pricing tiers for adults, students, under-25s, under-18s, and pony club members, as well as horse hire options. The club also operates a Polo School with HPA registered coaches teaching all ages from eight and above, offers polo vouchers at six price points (£90 to £1,000) for lessons and courses, runs approximately 25 tournament weekends annually, and provides full livery services including 150 stables. Facilities include multiple grass pitches, outdoor and indoor arenas, restaurants, and on-site veterinary services.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Memberships (Arena and Grass) Annual polo club memberships in Arena and Grass tiers, including student, under-18, full club, and chukka variants, with optional horse hire for members without their own pony. Memberships grant access to the club's grass pitches, indoor and outdoor arenas, and the tournament calendar.
• Polo School (Coached Lessons) Polo lessons and coaching for beginners and improvers, delivered by 4 HPA-qualified coaches, providing a structured introduction to polo rules, riding, and chukka play.
• Polo Lesson Vouchers Gift vouchers redeemable against polo lessons at the club, sold across multiple denominations (£90, £110, £195, £250, £500, and £1,000) for adult and student recipients.
• Polo Day Course One-day polo course providing an immersive introduction to the sport, typically suited to beginners and groups, covering basic instruction and chukka play at the club's arenas.
• Livery Services Part and full livery services for horse owners, providing stabling in 150 stables, individual turn-out paddocks, and on-site veterinary care at Onley Grounds Farm.
• Polo Tournaments Approximately 25 polo tournament weekends per year hosted at the club, providing competitive chukkas for members and visiting teams on the grass pitches and arenas.

Quantifiable outcome

• Club serves all ages from 8 years old with structured progression to first club tournament

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Towcester Equine VetsminorOthersOn-site veterinary services provided by Towcester Equine Vets, supporting the club's horse stabling and livery operations with equine healthcare.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Polo School at Guards: The beginner-focused arm of Guards Polo Club, competing for entry-level players in the same UK funnel as Rugby Polo Club's polo school offering.
• Ascott Park Polo Club: Smaller UK polo club focused on grass polo and beginner-friendly memberships. Direct competitor for grassroots players, smaller in scale than Rugby Polo Club.

Direct peers

• Ham Polo Club: One of the oldest polo clubs in the UK, offering memberships, lessons and tournaments. Direct peer to Rugby Polo Club in UK grassroots and club-level polo operations.
• Guards Polo Club: UK's premier polo club based in Windsor Great Park, offering memberships, polo school, tournaments and livery. Most direct comparable as a full-service UK polo club with high-end positioning, though skewed toward elite rather than grassroots.
• Kirtlington Park Polo Club: Oxfordshire polo club with grass polo and tournament programming. Direct geographic peer in central England with overlapping member and lesson offerings.
• Cirencester Park Polo Club: Cotswolds-based polo club running a summer tournament season and polo school. Comparable UK club with membership and lesson offerings similar to Rugby Polo Club.
• Cowdray Park Polo Club: Major UK polo club at the Cowdray Estate in West Sussex. Direct peer running a full tournament calendar, polo school, memberships and stabling, comparable to Rugby Polo Club's full-service model.

Broad incumbents

• All England Polo Club: Operates the Hurlingham Polo Association grounds and oversees British polo governance. Comparable UK polo institution though its role is more regulatory/host than member-driven recreational club.
• Hurlingham Club: Historic London members' club with polo as one of many sports offerings. Broader incumbent that legitimises polo's social cache and overlaps with Rugby's premium membership model.

Others

• Equestrian Facility / Riding School Operators (e.g., Yorkshire Riding Centre): UK equestrian centres offering lessons and livery on similar horse-care infrastructure. OTHERS category because they overlap on equine services/livery but do not offer polo sport.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rugbypoloclub
• Instagraminstagram.com/rugbypoloclub
• Xx.com/Rugbypoloclub
• LinkedInlinkedin.com/company/rugby-polo-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rugby Polo Club