LeadSquad
LeadSquad is a Brooklyn-based self-serve pay-per-call lead generation platform that delivers exclusive, pre-qualified inbound calls from local consumers to independent and SMB insurance agents, operating on usage-based pricing of $25-$45 per qualified call.
- Company typePrivate
- Founded2017
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LeadSquad does
LeadSquad is a privately held, Brooklyn-based self-serve pay-per-call lead generation platform that connects insurance agents with exclusive, pre-qualified inbound calls from local consumers seeking property and casualty insurance. The company targets independent and carrier-affiliated insurance agents, typically SMBs, who acquire customers by configuring target call criteria (geography, caller attributes such as accident/DUI status, credit, homeowner status, age, and intent timeline) and receiving routed calls in real time. The platform is built around call tracking software with real-time call routing, a structured caller pre-qualification system, a 60-second call buffer allowing agents to screen leads before billing, and a self-serve dashboard for campaign management and reporting.
The business operates a usage-based revenue model with three publicly disclosed pricing tiers: Starter at $25 per call, Preferred at $35 per call (marketed as most popular), and Premium at $45 per call, with higher tiers adding more stringent pre-qualification criteria. Go-to-market is product-led: agents sign up via a four-step online registration, self-configure campaigns, and can pause or resume at any time. LeadSquad sources consumer calls through its own web properties, paid media (search, display, social), and distribution partners. The company was founded in Brooklyn by a team of marketing, lead generation, and technology experts, and operates with no disclosed institutional investors or parent company.
Notable platform features include a PamBot chatbot on the signup page (decision-tree based), a referral program for agent-driven acquisition, and multi-state US coverage. The company is privately held, with no disclosed revenue, funding, or headcount data.
LeadSquad firmographics
Firmographics- Name
- LeadSquad
- Legal name
- Lead-Squad.com
- Website
- https://lead-squad.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LeadSquad is a Brooklyn-based self-serve pay-per-call lead generation platform that delivers exclusive, pre-qualified inbound calls from local consumers to independent and SMB insurance agents, operating on usage-based pricing of $25-$45 per qualified call.
- Ownership category
- akta.pro rank
LeadSquad industry classification
Industry- Product category
- Insurance Lead Generation Software
- NAICS
- Telemarketing Bureaus and Other Contact Centers (561422), Telephone Answering Services (561421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industries
- Lead Qualification & Inside Sales Support Services (BPAFAKAK), Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC)
Keywords
Where LeadSquad is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LeadSquad business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel
Revenue model
- Pay-Per-Call Lead Generation: Insurance agents pay per qualified inbound call received. Three pricing tiers based on lead quality and pre-qualification criteria. Usage-based model where agents pay only for leads that meet their specified criteria and pass the 60-second qualification buffer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Starter tier at $25/call for new agents |
| Usage-based | Pay-as-you-go | Preferred tier at $35/call - Most Popular option |
| Usage-based | Pay-as-you-go | Premium tier at $45/call for verified high quality leads |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
LeadSquad product offering
Product offeringCore offering
LeadSquad runs a self-serve, pay-per-call lead generation platform that delivers exclusive, pre-qualified inbound phone calls from local consumers seeking insurance directly to property and casualty insurance agents. Agents select target criteria, service regions, and a quality tier ($25, $35, or $45 per call), and receive real-time calls routed to their own phone numbers, with a 60-second buffer to qualify the caller before billing. Underlying call tracking software powers transparent call history, pre-qualification across attributes such as accidents, DUI/SR-22, claims, insurance tenure, vehicle and home ownership, credit, age, and intent timeline.
Product overview
LeadSquad is a unified self-serve pay-per-call lead generation platform designed specifically for insurance agents. The platform consists of the core LeadSquad Platform, which matches agents with exclusive inbound calls from pre-qualified local customers, supported by three pricing tiers (Starter at $25, Preferred at $35, and Premium at $45), a Call Buffer feature providing a 60-second qualification window, and a Referral Program for earning bonus leads. The platform utilizes call tracking technology to monitor and manage call history, and includes PamBot, a customer service chatbot on the signup portal.
Differentiator
Problem solved
Functional benefit
Products and services
- LeadSquad Platform Self-serve, pay-per-call lead generation platform that delivers exclusive, pre-qualified inbound phone calls from local, high-intent insurance shoppers directly to property and casualty insurance agents. Agents sign up online, configure target criteria and service regions, and receive real-time calls routed to their own phone numbers, with a 60-second qualification buffer before billing.
Quantifiable outcome
- 60-second call buffer before billing ensures agents only pay for qualified leads
Companies that use LeadSquad
Customer profileSegments1 record
Ideal customer profiles1 record
LeadSquad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LeadSquad partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
LeadSquad competitors and assessment
Company assessmentDirect peers
- NetQuote: Insurance lead generation service that connects consumers shopping for insurance with local agents. Directly comparable in vertical, customer segment, and lead-based monetization.
- QuoteWizard (LendingTree): Insurance comparison and lead generation platform owned by LendingTree, distributing exclusive and shared leads to insurance agents. Directly comparable in product, customer (P&C agents), and revenue model.
- MediaAlpha: Programmatic customer acquisition platform with a major insurance vertical, facilitating real-time lead and call transactions between consumers and insurance carriers/agents. Comparable to LeadSquad on pay-per-call dynamics and insurance-vertical focus.
- InsuranceLeads.com: Insurance-specific lead generation vendor offering exclusive and shared leads to agents across P&C and other lines. Closely comparable in customer, product, and pricing tier structure.
- SmartFinancial: Online insurance comparison platform driving inbound consumer calls and web leads to insurance agents. Comparable in pay-per-call/lead model and agent customer base.
- EverQuote: Public insurance lead generation marketplace connecting consumers with agents across multiple insurance verticals. Most directly comparable to LeadSquad in terms of insurance-agent customer, pay-per-lead economics, and exclusive/shared lead routing — though at much larger scale.
Emerging players
- InsuraMatch: Insurance lead generation platform routing exclusive inbound leads to agents across multiple states. Comparable in vertical focus and agent customer.
- AgentCubed: Insurance agency management and customer engagement platform that includes lead management and inbound-call workflows for agents. Comparable in serving independent insurance agents with technology-enabled acquisition workflows.
- Hudson Creative / SureHits: Insurance-exclusive lead generation vendor offering pay-per-lead and pay-per-call campaigns to agents, similar to LeadSquad's tiered lead offering.
Broad incumbents
- Hub International: Large insurance brokerage that sources its own consumer leads and could be both a customer and a competitive threat to LeadSquad given its scale and direct carrier relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
LeadSquad social profiles
Digital presenceLeadSquad financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadSquad leadership team
Management profileNumber of profiles
LeadSquad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadSquad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadSquad
What does LeadSquad do?
LeadSquad runs a self-serve, pay-per-call lead generation platform that delivers exclusive, pre-qualified inbound phone calls from local consumers seeking insurance directly to property and casualty insurance agents. Agents select target criteria, service regions, and a quality tier ($25, $35, or $45 per call), and receive real-time calls routed to their own phone numbers, with a 60-second buffer to qualify the caller before billing. Underlying call tracking software powers transparent call history, pre-qualification across attributes such as accidents, DUI/SR-22, claims, insurance tenure, vehicle and home ownership, credit, age, and intent timeline.
Is LeadSquad a public or private company?
LeadSquad is a private company. It is classified as unknown and is currently operating.
When was LeadSquad founded?
LeadSquad was founded in 2017. It employs 1 to 10 people.
Where is LeadSquad based?
LeadSquad is headquartered in Brooklyn, United States, in the North America region.
How does LeadSquad make money?
One revenue line is on record: pay-Per-Call Lead Generation.
Who are LeadSquad's main competitors?
Direct peers on record are NetQuote, QuoteWizard (LendingTree), MediaAlpha, InsuranceLeads.com, SmartFinancial and EverQuote. Emerging players are InsuraMatch, AgentCubed and Hudson Creative / SureHits. Hub International is listed as a broad incumbent.
Does LeadSquad have an API?
No public API is recorded for LeadSquad.
What industry is LeadSquad in?
LeadSquad's product category is Insurance Lead Generation Software. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPAFAKAK, Lead Qualification & Inside Sales Support Services. Its NAICS code is 561422 and its SIC code is 6411.