Dental Care At Home

What Dental Care At Home does

Dental Care At Home, operating through the legal entity Trevone Oral Health Care Ltd., is a Glasgow-based domiciliary dental care provider founded in 2016 by Andrea Fowler (Owner & Lead Dentist) and Mark Fowler (Business Manager & Practice Manager). The company delivers NHS and private dental care directly to care home residents and housebound individuals across Scotland using portable dental equipment, and operates a foundational traditional dental practice that cares for more than 15,000 patients. Its primary technology layer is the Systems For Dentists (SFD) clinical software with remote-access capability, which allows field clinicians to retrieve clinical notes, charts, and medical histories while on-site at care facilities and to email treatment plans directly to guardians or holders of Power of Attorney. Service delivery includes oral health assessments, diagnosis, denture care, pain management, and denture repair, with team visits averaging 14 per month and reaching 28-31 in peak months.

The business operates a dual model combining field-based service delivery with a digital product business. The service arm generates recurring NHS and private revenue through contracts with 14 care homes across Scotland (up from 3 in two years), including major operators such as BUPA/Advinia, Four Seasons Healthcare, HC One, Morrison Community Care, Holmes Group, and Oakminster Care, serving approximately 750 residents with 97% in care settings. The digital product arm sells a one-time £499 Domiciliary Dental Pack — a comprehensive folder of SOPs, editable consent and medical history forms, risk assessments, pricing templates, carer communication scripts, referral letters, marketing guides, and listing on the Dental Care At Home website — developed over ten years of frontline experience and supported with six months of complimentary mentoring from Mark Fowler. Additional revenue streams include a denture repair mail-in service, a 24/7 emergency dental video consultation service, and referral income from a hearing care partnership with OutsideClinic.

Customer acquisition blends direct enterprise sales to care home operators with content-led marketing: local SEO targeting 'Care Home Dental Treatment' and 'Domiciliary Dentist', LinkedIn outreach to identify care home decision makers, educational blog content on elderly and limited-mobility oral care, and affiliate-style recommended product pages for Philips Sonicare, Colgate, Listerine, and Oral-B. A referral network of partner dental practices (Heatherly, Precious Smile, Dental Comfort, Kelvedon) extends the brand into Gloucestershire, London/South East, Hertfordshire, and Essex. Operating infrastructure is supported by a Co-Wheels electric vehicle partnership and the June 2019 headquarters relocation to the Woodside Health and Care Centre in Glasgow.

Name

Dental Care At Home

Legal name

Trevone Oral Health Care Ltd.

Website

https://dentalcareathome.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dental Care At Home is a Glasgow-based domiciliary dental provider delivering NHS and private dental care to care home residents and housebound individuals across Scotland, while also selling an operational pack enabling dental practices to launch home-visit services.

Ownership category

akta.pro rank

Product category

Mobile Dental Services

NAICS

Offices of Dentists (6212), Home Health Care Services (6216)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mobile & On-Site General Dentistry (Workplace/Nursing Home/Home Visits) (HLABAAAG)

akta.pro secondary industry

Geriatric & Special Needs General Dentistry (HLABAAAH)

Keywords

• Domiciliary dental services
• Home visit dentistry
• Care home dental care
• Elderly dental services
• Mobile dental practice

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. NHS Dental Care Services: NHS dental care services delivered to care home residents across Scotland. The company expanded from 3 to 14 care homes and now caters for approximately 750 residents.
2. Domiciliary Pack Sales: One-time payment of £499 for a comprehensive domiciliary dental pack. Includes lifetime access to all materials with no subscription, renewals, or hidden fees. Buyers also receive 6 months of complimentary mentoring and ongoing support.
3. Private Dental Care: Private dental treatments for individuals who are housebound or have difficulty accessing traditional dental practices.
4. Denture Repair Services: Added value service for care homes to repair broken, cracked or missing tooth dentures. Care homes send dentures in padded envelopes for repair and delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Dental Care At Home delivers domiciliary (home visit) dental care services to care home residents and housebound individuals across Scotland, providing oral health assessments, diagnosis, denture care, and pain management using portable equipment. The company also sells a £499 Domiciliary Dental Pack to dental practitioners containing SOPs, consent forms, risk assessments, marketing guides, and bundled mentoring to enable them to launch their own home-visit services.

Product overview

Dental Care At Home is a domiciliary dental care service operating primarily in Scotland with partner practices in England. The company offers a unified portfolio consisting of core domiciliary dental services (both NHS and private) delivered to care homes and housebound patients, an operational business-in-a-box product (the Domiciliary Dental Pack) for dentists wanting to launch their own home-visit services, and value-added services including denture repairs, 24/7 emergency dental advice, and hearing care partnerships. Additionally, the company curates a set of recommended home oral care products (electric toothbrush, toothpaste, mouthwash, and dental floss) as part of its consumer-facing content platform. The business model combines direct service delivery with a scalable operational pack and strategic partnerships for extended healthcare services.

Differentiator

Problem solved

Functional benefit

Products and services

• Domiciliary Dental Pack A complete digital pack sold to dental practitioners for £499 that contains documents, templates, workflows, scripts, SOPs, editable consent and medical history forms, risk assessments, pricing templates, carer communication scripts, referral letters, and a full marketing guide needed to launch and run domiciliary (home visit) dental services. Buyers also receive six months of complimentary mentoring from founder Mark Fowler and a free practice listing on the Dental Care At Home website.
• NHS Domiciliary Dental Care Services Field-based NHS dental care delivered on-site at care homes across Scotland, providing oral health assessments, diagnosis, denture checks, routine dental care, pain management, and treatment for residents. Services are delivered by a dental team using portable equipment, expanding from 3 to 14 care home partnerships over roughly two years and now covering approximately 750 residents.
• Private Domiciliary Dental Services Private dental treatments delivered at patients' homes or care settings for individuals who are housebound or have difficulty accessing traditional dental practices, including those with mobility challenges, illness, disability, or age-related limitations.
• Denture Repair Service Mail-in denture repair service for care homes, where broken, cracked, or damaged dentures are sent in padded envelopes for professional repair and returned to the facility.
• 24/7 Emergency Dental Advice Round-the-clock emergency dental advice service providing video consultations with qualified dentists for urgent dental concerns, available outside normal practice hours.
• Hearing Care Referral Services Home-visit hearing care services delivered through partnership with OutsideClinic, providing hearing assessments and hearing aid fittings for patients unable to travel to clinics, referred via the Dental Care At Home website.

Quantifiable outcome

• Expanded from 3 to 14 care homes in two years
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Co-Wheels Car ClubminorStrategic or Co-development Partner · 1 June 2019Partnership with Co-Wheels electric car club for sustainable and scalable transport solutions. The team uses Co-Wheels vehicles located near their Woodside Health and Care Centre headquarters. Cars can be booked with only 10 minutes notice via website or smartphone app. Supports the company's green transport initiatives and social enterprise values.
• Systems For Dentists (SFD)coreTechnology or IntegrationSFD is the only dental software system that fully integrates e-prior approval for gaining approval for larger treatment plans from the dental board in Edinburgh. The software enables remote access for the team to access clinical notes, charts and medical histories while at care homes via secure connection. Allows emailing treatment plans directly to guardians or Power of Attorney while on-site.
• OutsideClinicminorGTM or Marketing PartnerPartnership with OutsideClinic to provide hearing care services to website visitors. Qualified audiologists offer home visit appointments with portable equipment for hearing assessments and hearing aid fitting. Dental Care At Home refers visitors to OutsideClinic through their website.
• Referral Dental Practices NetworkminorChannel Partner/ Reseller/ DistributorNetwork of dental practices offering domiciliary services listed on the Dental Care At Home website. Includes Heatherly Dental Surgery (Gloucestershire), Precious Smile Dental Care (London/South East), Dental Comfort (Hertfordshire), and Kelvedon Dental Centre (Essex). These practices provide domiciliary dental care in their respective regions.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Heatherly Dental Surgery: Gloucestershire-based dental surgery offering domiciliary care services as part of Dental Care At Home's referral network. Comparable home-visit dental model with similar elderly/disabled patient base.
• Kelvedon Dental Centre: Essex-based dental practice offering domiciliary care services as a referral partner on the Dental Care At Home website. Provides home-visit and care home dentistry in its regional geography.
• Dental Comfort: Hertfordshire-based mobile dental practice that provides in-home and care home dental treatments, listed as a referral partner. Directly comparable service offering and target population in a UK region.
• OutsideClinic: UK home-visit healthcare provider delivering optical and audiology services to housebound and care home patients via portable equipment. Same field-based, equipment-portable service model, same care home customer base, and an active GTM partner of Dental Care At Home for hearing services.
• Mobile Dentist UK: UK-wide mobile/domiciliary dental practice offering home visits to care home residents and housebound patients. Directly comparable operating model, target customer (care homes, NHS), and clinical scope, making it the closest peer in the UK domiciliary dental niche.
• Precious Smile Dental Care: London/South East England domiciliary dental provider listed on Dental Care At Home's referral network. Operates a similar home-visit dental model targeting elderly and housebound patients in their regional territory.

Broad incumbents

• Portman Dental Care: UK-wide dental group with a broad portfolio of practices serving NHS and private patients, well-capitalised to enter the domiciliary segment that Dental Care At Home operates in.
• BUPA Dental Care: UK-wide dental chain operated by BUPA, including care home partnerships such as BUPA/Advinia referenced in Dental Care At Home's customer list. Larger incumbent that could expand into domiciliary services at scale.
• mydentist: One of the UK's largest dental chains with hundreds of practices, including NHS contracts and a network footprint that could be deployed into the domiciliary niche that Dental Care At Home is targeting.
• Together Dental: UK dental group operating NHS and private practices with mixed-modality delivery, including emergency and home-visit oriented services. Comparable in target customer (NHS patients, care homes) and scale ambition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dentalathome1
• LinkedInlinkedin.com/company/dental-care-at-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Care At Home