Canadian Wholesale Lighting

Name

Canadian Wholesale Lighting

Legal name

Canadian Wholesale Lighting

Website

https://canadianwholesalelighting.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

LED Lighting Distribution

NAICS

Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Wholesale-Hardware (5072)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

akta.pro secondary industries

Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse) (CRAIAHAG), Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Holiday & Decorative String Lighting Retail (CRAIAHAJ), Architectural/Recessed & Track Lighting Retail (CRAIAHAH)

Keywords

• LED lighting wholesale
• Commercial lighting fixtures
• Residential LED lighting
• Energy efficient lighting
• Lighting retrofit solutions

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. LED Lighting Product Sales: Primary revenue stream from selling LED lighting products including high bay lights, panel lights, wall packs, emergency lights, and decorative fixtures. Products are sold individually and in bulk with tiered pricing based on order volume.
2. Professional Services (Lighting Design & Consulting): Revenue from consulting services including lighting design, space analysis, and DIALux lighting designs. Free consulting is offered as part of the customer acquisition strategy with revenue generated through product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Canadian Wholesale Lighting is a Kelowna, BC-based wholesale distributor of energy-efficient LED lighting products serving residential, commercial, industrial, and retail customers across Canada. The company sells its own proprietary GLED (Global Lighting and Electrical Design) brand alongside products sourced from 70+ recognized manufacturers through its e-commerce platform, in-store pickup, and dedicated contractor sales program. It complements product sales with free DIALux lighting design services, custom solutions for large projects, and a Pay-As-You-Save financing program enabled by partnerships with major Canadian electricity providers.

Product overview

Canadian Wholesale Lighting is a Canadian-owned wholesale distributor specializing in energy-efficient LED lighting solutions for residential, commercial, industrial, and retail applications. The company operates as a single unified e-commerce platform offering an extensive portfolio of LED lighting products sourced from 70+ recognized manufacturers, supplemented by their own proprietary brand Global Lighting and Electrical Design (GLED). Their product lineup spans commercial fixtures (high bay lights, stadium lights, wall packs, panel lights, canopy lights, vapor tight lights, emergency lights, flood lights, linear strips, garage lights, track lights, architectural lights), decorative/residential fixtures (flush mount lights, pendant lights, chandeliers, wall sconces, bathroom vanity lights, outdoor lights), specialty lighting (grow lights, solar lights, barn/gooseneck lights), and replacement components (tube lights, bulbs, retrofit/corn lights, strip lights). The company also offers professional services including lighting design consultation, custom solutions, and energy-efficient upgrades for contractors, builders, interior designers, architects, and end customers across Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Global Lighting and Electrical Design (GLED): The company's own Canadian brand representing commitment to delivering innovative, energy-efficient lighting solutions tailored specifically to Canadian consumers.

Products and services

• High Bay Lights High-intensity LED fixtures designed for ceilings with heights of 20 feet or higher, used in warehouses, industrial facilities, and large commercial spaces. Available in UFO and linear styles with wattage options from 81W to 300W.
• Stadium Lights
• Wall Packs
• Flush Mount Lights
• Emergency Lights
• Panel Lights
• Slim Panel Pot & Gimbal Lights
• Vapor Tight & Tri Proof Lights
• Pendant Lights
• Parking Lot & Area Lights
• Flood Lights
• Linear Strip Lights
• Barn Lights & Gooseneck Lights
• Solar Lights
• Canopy Lights
• Architectural Lights
• Tube Lights & Bulbs
• Garage Lights
• Track Lights
• Grow Lights
• Post Top Lights
• Recessed Lights
• Wall Sconces
• Bathroom Vanity Lights
• Chandelier Lights
• Retrofit Lights and Corn Lights
• Strip Lights
• Wraparound Lights
• Outdoor Lights
• Global Lighting and Electrical Design (GLED) The company's own proprietary Canadian brand of innovative, energy-efficient LED lighting solutions tailored for Canadian consumers, representing commitment to quality and local market needs.
• Professional Lighting Design & Consulting Services

Quantifiable outcome

• LED lights designed to significantly cut down on electricity consumption while being 100% recyclable
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Global Lighting and Electrical Design (GLED)coreOEM/ Whitelabel/ Licensing PartnerTheir own proprietary Canadian brand representing commitment to delivering innovative, energy-efficient lighting solutions tailored specifically to Canadian consumers. GLED represents their own manufactured/curated product line.
• 70+ Recognized ManufacturerscoreStrategic or Co-development PartnerExtensive network of over 70 recognized manufacturers allowing provision of cutting-edge lighting options across all product categories, ensuring diverse selection for customers.
• Fortis BCminorGTM or Marketing PartnerBC-based natural gas utility company. Listed as a partner/supplier organization.
• BC HydrominorGTM or Marketing PartnerBC Hydro and Power Authority, provincial electricity utility. Listed as a partner/supplier organization.
• Technical Safety BCminorGTM or Marketing PartnerProvincial safety authority for technical products in BC. Listed as a partner/supplier organization.
• Efficiency CanadaminorGTM or Marketing PartnerNational efficiency organization. Listed as a partner/supplier organization.
• Efficiency ManitobaminorGTM or Marketing PartnerManitoba provincial efficiency organization. Listed as a partner/supplier organization.
• Emissions Reduction AlbertaminorGTM or Marketing PartnerAlberta-based emissions reduction organization. Listed as a partner/supplier organization.
• Work Safe BCminorGTM or Marketing PartnerBC workplace safety organization. Listed as a partner/supplier organization.
• Major Electricity Providers (Utilities)coreStrategic or Co-development PartnerWorks closely with major electricity providers to secure rebates and incentives for customers on energy-efficient lighting upgrades. Enables Pay-As-You-Save program.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 1000Bulbs.com: 1000Bulbs.com is a large online lighting retailer and wholesaler offering LED fixtures, bulbs, and commercial lighting with bulk pricing and contractor support — directly comparable e-commerce-led lighting distribution model, though primarily US-based.
• Guillevin International: Guillevin is a Canadian-owned national electrical and lighting wholesaler serving residential, commercial, and industrial contractors with similar product breadth, contractor pricing, and project support — a directly comparable peer to CWLL's distribution business.
• Gescan: Gescan (Sonepar) is a major Canadian electrical distributor with extensive lighting, controls, and contractor services; directly comparable to Canadian Wholesale Lighting in product portfolio, customer base, and trade-channel GTM.
• Nedco: Nedco is a Canadian national electrical and lighting wholesaler (part of Rexel), serving contractors, builders, and industrial customers across Canada with comparable product breadth and contractor pricing programs — making it the most direct competitor to Canadian Wholesale Lighting's wholesale lighting motion.
• Westburne: Westburne is one of Canada's largest electrical and lighting distributors (also Rexel), offering commercial, industrial, and residential lighting SKUs with strong contractor support and utility relationships — directly comparable to CWLL in product mix and go-to-market.

Broad incumbents

• Graybar Canada: Graybar is a large North American electrical, lighting, and communications distributor with a Canadian footprint; competes with CWLL on commercial and industrial lighting with significantly larger scale and contractor credit infrastructure.
• Acuity Brands: Acuity Brands is a leading North American lighting and building solutions manufacturer with extensive commercial LED fixture portfolios; competes with CWLL through distributor and direct channels in the same end-customer lighting projects.
• Hubbell Lighting: Hubbell Lighting is a major manufacturer of commercial, industrial, and residential lighting fixtures sold through electrical distributors in Canada — a broad incumbent whose products flow through competitors like CWLL.
• Rexel Canada: Rexel Canada is the Canadian arm of global electrical distribution leader Rexel, offering a broad portfolio including lighting, automation, and energy solutions — a broader incumbent competing in the same lighting category with greater scale and enterprise reach.

Regional players

• Liteline: Liteline is a Canadian lighting manufacturer and supplier focused on architectural, commercial, and residential LED fixtures distributed through Canadian electrical channels — comparable to CWLL's mix of own-brand and multi-line supply, though as a manufacturer rather than pure distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/canadian-wholesale-lighting

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Wholesale Lighting