AFCONA Chemicals
AFCONA Chemicals is a Malaysian-headquartered manufacturer of specialty coatings additives (defoamers, dispersing agents, slip and leveling agents) serving decorative, industrial, automotive, and marine coating formulators across 50+ countries through seven direct regional offices and 40+ distributors.
- Company typePrivate
- Founded2009
- HeadquartersShah Alam, Malaysia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What AFCONA Chemicals does
AFCONA Chemicals Sdn Bhd is a Malaysian-headquartered specialty chemical additives manufacturer focused on the global coatings industry. The company develops and produces defoamers, dispersing agents, slip and leveling agents, and wetting agents organized into eight numbered product series (1000-8000), with formulation technology spanning both silicone-based and non-silicone chemistries for solvent-based and water-based coating systems. Product applications span at least 12 coating segments including decorative paints, wood finishes, automotive OEM and refinish, coil, floor, marine, heavy duty, printing inks, pigment concentrates, PVC composites, and gel coat/UPE systems.
The company operates a hybrid go-to-market model combining seven wholly-owned regional offices (Malaysia HQ, China/Haimen, Netherlands, USA/Ohio, Japan, South Korea, India application lab) with a network of 40+ third-party distributors reaching customers in 50+ countries across Asia, EMEA, North America, South America, and Africa. Revenue is generated through one-time sales of specialty additive products sold to coating formulators; pricing is not publicly disclosed.
AFCONA was established by 2009 and is privately held with no disclosed institutional shareholders, no parent company, and no public listing. The company holds a registered AFCONA trademark and is a member of a global affiliate group with multiple operating subsidiaries. There is no evidence of external funding rounds, mergers and acquisitions, or leadership changes in the source material.
AFCONA Chemicals firmographics
Firmographics- Name
- AFCONA Chemicals
- Legal name
- AFCONA Chemicals Sdn Bhd
- Website
- https://afcona.com.my
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AFCONA Chemicals is a Malaysian-headquartered manufacturer of specialty coatings additives (defoamers, dispersing agents, slip and leveling agents) serving decorative, industrial, automotive, and marine coating formulators across 50+ countries through seven direct regional offices and 40+ distributors.
- Ownership category
- akta.pro rank
AFCONA Chemicals industry classification
Industry- Product category
- Specialty Chemical Additives for Coatings
- NAICS
- Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Coating & Adhesive Raw Materials (Resins, Additives, Solvents) (IMAEAGAK)
- akta.pro secondary industry
- Industrial & Protective Coatings (IMAEAGAB)
Keywords
Where AFCONA Chemicals is headquartered
LocationHeadquarters
- HQ city
- Shah Alam
- HQ country
- Malaysia
- HQ region
- Asia
Offices7 records
Markets served
AFCONA Chemicals business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Specialty Chemical Additives: AFCONA generates revenue through the manufacture and sale of specialty chemical additives including defoamers, dispersing agents, and slip/leveling agents to the coatings industry. Products are sold through direct regional offices and distributor networks globally.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
AFCONA Chemicals product offering
Product offeringCore offering
AFCONA Chemicals manufactures and sells specialty chemical additives for the coatings industry, organized into eight numbered product series (1000–8000). Its portfolio covers defoamers, universal and high molecular weight dispersing resins, wetting agents, and silicone-based and non-silicone slip and leveling agents formulated for solvent-based and water-based coating systems used in decorative, automotive, wood, coil, floor, marine, printing ink, heavy duty, PVC composite, and gel coat applications.
Product overview
AFCONA Chemicals is a chemical additives manufacturer specializing in coating additives organized into eight product series: 1000 Series (Universal Dispersing Resins), 2000 Series (Defoamers), 3000 Series (Slip and Levelling Agents), 4000 Series (High Molecular Weight Dispersing Agents), 5000 Series (Conventional Wetting and Dispersing Agents), 6000 Series (Miscellaneous), 7000 Series, and 8000 Series. These products serve various industrial coating applications including wood coating, automotive OEM, automotive refinish, coil coating, floor coating, general industrial, printing ink, plastic coating, heavy duty coating, marine coating, PVC composite, and gel coat/UPE applications. The company also provides problem-solution services addressing surface control, foaming, and dispersing/wetting challenges in both solvent-based and water-based systems.
Differentiator
Problem solved
Functional benefit
Products and services
- 1000 Series – Universal Dispersing Resins
Companies that use AFCONA Chemicals
Customer profileSegments13 records
Ideal customer profiles2 records
AFCONA Chemicals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
AFCONA Chemicals partnerships and signals
Strategic signalPartnerships
43 partnerships are on record, tiered major and standard.
- Touch Chem (M) Sdn BhdmajorTouch Chem (M) Sdn Bhd is the Malaysia distributor for Center Region (North & South) handling local sales and distribution of AFCONA products.
- M-Products Pte LtdmajorM-Products Pte Ltd is the authorized distributor for Singapore.
- JMPA Chemical Trading and ServicesstandardJMPA Chemical Trading and Services is the Philippines distributor for AFCONA products.
- PT Indoreksa LokamandiristandardPT Indoreksa Lokamandiri handles distribution in Indonesia (Jakarta and Surabaya regions).
- Urekote-Thai Co.,LtdstandardUrekote-Thai Co.,Ltd is the Thailand distributor for AFCONA products.
- Winley Enterprise Co., LtdstandardWinley Enterprise Co., Ltd is the Taiwan distributor for AFCONA products.
- MKCHEMTECHstandardMKCHEMTECH handles distribution in Busan, South Korea.
- BUKYOUNG CNSstandardBUKYOUNG CNS is a Korean distributor for AFCONA products.
- SAEHAN SILICHEM Co., LTD.standardSAEHAN SILICHEM Co., LTD. handles distribution in Gyeonggi-do region, South Korea.
- ALFAA ChemstandardALFAA Chem is the distributor for Arabic Gulf Region (Middle East) covering UAE and surrounding areas.
- Devine Chemicals LimitedstandardDevine Chemicals Limited is the United Kingdom distributor.
- DèMIX distribuciones SLstandardDèMIX distribuciones SL is the Spain distributor for AFCONA products.
- Ygdrasil Specialty Chemicals srlstandardYgdrasil Specialty Chemicals srl is the Italy distributor with local AFCONA personnel support.
- NETEXIUMstandardNETEXIUM is the France distributor for AFCONA products.
- Habich GmbHstandardHabich GmbH handles distribution in Austria and Slovenia & Croatia regions.
- Bodo Möller Chemie Polska Sp. z o.o.standardBodo Möller Chemie handles distribution in Poland with AFCONA personnel support.
- Van Weezenbeek Specialties B.V.standardVan Weezenbeek Specialties B.V. handles distribution in Benelux and Germany regions.
- Omya COMITAL S.AstandardOmya COMITAL S.A is the Portugal distributor.
- Chemira GmbHstandardChemira GmbH handles distribution in Switzerland.
- Thorson Chemical Praha s.r.o.standardThorson Chemical Praha s.r.o. handles distribution in Czech Republic, Slovakia & Hungary.
- Turkuaz Kimya ve Tarim San. Tic. A.S.standardTurkuaz Kimya is the Turkey distributor.
- AiSAKOS S.AstandardAiSAKOS S.A handles distribution in Greece & Albania.
- Globulinks Ltd.standardGlobulinks Ltd. is the Bulgaria distributor.
- NATURE COLOURS SRLstandardNATURE COLOURS SRL handles distribution in Romania & Moldova.
- Telko Lietuva UABstandardTelko Lietuva UAB handles distribution in Lithuania.
- Telko Estonia OÜstandardTelko Estonia OÜ handles distribution in Estonia.
- Bodo Möller Chemie Finland OystandardBodo Möller Chemie Finland Oy handles distribution in Finland.
- Bodo Möller Chemie Danmark Aps.standardBodo Möller Chemie Danmark Aps. handles distribution in Denmark.
- Bodo Möller Chemie Sweden ABstandardBodo Möller Chemie Sweden AB handles distribution in Sweden & Norway.
- Telko Latvia SIAstandardTelko Latvia SIA handles distribution in Latvia.
- ALCO CHEMICALS LTD.standardALCO CHEMICALS LTD. is the Israel distributor.
- OOO TelkostandardOOO Telko handles distribution in Russia (St. Petersburg).
- SAFIC-ALCAN UKRAINEstandardSAFIC-ALCAN UKRAINE handles distribution in Ukraine.
- Tecmos S.A.standardTecmos S.A. handles distribution in Argentina & Uruguay.
- AQUATERRA S.AstandardAQUATERRA S.A handles distribution in Colombia.
- Distribuidora PROSEQUIM, C.AstandardDistribuidora PROSEQUIM handles distribution in Venezuela.
- True Color Pigmentos e Corantes Ltda.standardTrue Color Pigmentos e Corantes Ltda. handles distribution in Brazil.
- Noba Plastics Ltda.standardNoba Plastics Ltda. handles distribution in Chile.
- Representaciones Y Distribuiciones IVER S.A.standardRepresentaciones Y Distribuiciones IVER S.A. handles distribution in Peru.
- Vision Afcona Additives JSCstandardVision Afcona Additives JSC handles distribution in Vietnam.
- Basit ChemicalstandardBasit Chemical handles distribution in Pakistan.
- PON PURE CHEM (P) LTDstandardPON PURE CHEM (P) LTD handles distribution in Mumbai, India.
- China Distributors NetworkmajorMultiple regional distributors across China: Tianjin Acrylic International Trading (North), Shanghai Jia Ke Chemicals Trading (Central/Shanghai), Changzhou Zhao Cong Chemicals (Changzhou), Hangzhou Zhao Cong Trading (Hangzhou), Chongqing Hao Yi Trading (West/Chongqing), Sichuan Hao Yi Trading (Chengdu), Wuhan Jia Cong Trading (Wuhan), Guangzhou Leaper Additives Technology (South/Guangzhou), Fuzhou Norton Trading (Fuzhou).
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
AFCONA Chemicals competitors and assessment
Company assessmentBroad incumbents
- BYK (ALTANA): BYK is the global market leader in coatings additives (defoamers, dispersing agents, slip/leveling, wetting) and is part of ALTANA. It is AFCONA's most direct global competitor but operates at significantly larger scale with broader R&D resources.
- Evonik Industries: Evonik's Coating Additives business line sells defoamers, dispersing agents, and surface control additives for paints, coatings, and printing inks — directly overlapping AFCONA's product portfolio and customer segments.
- Clariant: Clariant's Care Chemicals and Industrial Coatings businesses supply specialty additives including defoamers and dispersants. It is a broader, larger incumbent with overlapping coatings additive products.
- Ashland: Ashland's specialty additives business supplies rheology modifiers, wetting agents, and dispersants to the coatings industry, competing directly with AFCONA in industrial and decorative formulations.
- Lubrizol (Berkshire Hathaway): Lubrizol's Performance Coatings group supplies specialty additives for coatings, including dispersants and surface modifiers. It competes with AFCONA in industrial and decorative coatings globally.
- Solvay: Solvay produces specialty silica and additives used as dispersing agents and rheology modifiers in coatings, overlapping with AFCONA's dispersing technology portfolio.
Direct peers
- Elementis: Elementis is a focused specialty additives producer (defoamers, rheology modifiers, dispersants) serving the coatings industry. It is one of the closest publicly-listed comparables in size and product mix to AFCONA.
- King Industries: King Industries is a privately-held US specialty chemicals manufacturer of coatings additives including dispersants, catalysts, and surface control agents — a direct peer in product type and private-company profile.
- Troy Corporation: Troy Corporation is a privately-held specialty additives company focused on defoamers, wetting agents, and dispersants for the coatings industry — closely comparable in product mix, channel model, and scale to AFCONA.
- Munzing (now part of Dazzelboy Group): Munzing is a specialty additives manufacturer focused on defoamers, wetting agents, and dispersants for paints and coatings. It is a closely comparable mid-sized direct peer in product and customer profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AFCONA Chemicals social profiles
Digital presenceAFCONA Chemicals financial estimates
Financial estimateRevenue estimate
Valuation estimate
AFCONA Chemicals leadership team
Management profileNumber of profiles
AFCONA Chemicals subsidiaries and ownership
Company hierarchySubsidiaries6 records
AFCONA Chemicals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AFCONA Chemicals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AFCONA Chemicals
What does AFCONA Chemicals do?
AFCONA Chemicals manufactures and sells specialty chemical additives for the coatings industry, organized into eight numbered product series (1000–8000). Its portfolio covers defoamers, universal and high molecular weight dispersing resins, wetting agents, and silicone-based and non-silicone slip and leveling agents formulated for solvent-based and water-based coating systems used in decorative, automotive, wood, coil, floor, marine, printing ink, heavy duty, PVC composite, and gel coat applications.
Is AFCONA Chemicals a public or private company?
AFCONA Chemicals is a private company. It is classified as unknown and is currently operating.
When was AFCONA Chemicals founded?
AFCONA Chemicals was founded in 2009. It employs 101 to 250 people.
Where is AFCONA Chemicals based?
AFCONA Chemicals is headquartered in Shah Alam, Malaysia, in the Asia region.
How does AFCONA Chemicals make money?
One revenue line is on record: specialty Chemical Additives.
Who are AFCONA Chemicals's main competitors?
Broad incumbents on record are BYK (ALTANA), Evonik Industries, Clariant, Ashland, Lubrizol (Berkshire Hathaway) and Solvay. Direct peers are Elementis, King Industries, Troy Corporation and Munzing (now part of Dazzelboy Group).
Does AFCONA Chemicals have an API?
No public API is recorded for AFCONA Chemicals.
What industry is AFCONA Chemicals in?
AFCONA Chemicals's product category is Specialty Chemical Additives for Coatings. Its primary akta.pro industry code is IMAEAGAK, Coating & Adhesive Raw Materials (Resins, Additives, Solvents), with a secondary code of IMAEAGAB, Industrial & Protective Coatings. Its NAICS code is 325510 and its SIC code is 2851.