Palencia CPA
Palencia is a master-planned residential community in Northeast Florida developed by Hines, governed through two Community Development Districts serving 2,208 lots with shared access to a Tennis Center, Fitness Center, Amenity Center, and 30-acre park system.
- Company typePrivate
- Founded2012
- HeadquartersSaint Augustine, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Palencia CPA does
Palencia is a master-planned residential community in Northeast Florida (St. Augustine) developed by Hines, an international real estate developer, and governed through two Community Development Districts — Marshall Creek CDD (1,472 lots) and Sweetwater Creek CDD (736 lots) — connected by an Interlocal Agreement that enables residents of both districts to share access to all community amenities. The community serves 2,208 residential lot owners across single-family homes, townhomes, and condominiums, with multiple sub-associations (Palencia Property Owners Association, Palencia North POA, Avila at Palencia Master Association, Isle of Palencia Owners Association, among others) handling neighborhood-level governance.
The community's core product is its amenity ecosystem, distributed across three dedicated facility sites: the Marshall Creek Amenity Center (Gathering Room, Aerobics Room, Family Pool with waterslide, Splash Pad, Adult Pool), the Sweetwater Creek Fitness Center (fully equipped gym, group fitness studio, lap pool, 4 pickleball courts, Zen Room, Functional Fitness Room), and the Palencia Tennis Center (10 hydro-grid clay courts, 2 junior courts, 2 pickleball courts, pro shop). A 30-acre park system with interconnected boardwalks, fitness trails, and the nearly one-mile Tolomato Boardwalk to a fishing pier on the Intracoastal Waterway anchors the natural environment. Underlying technology is a basic community management website (palenciaonline.com) supporting event calendars, facility reservations via Court Reserve for pickleball, newsletter distribution, and resident login/registration. Programmatic offerings include Les Mills fitness classes, yoga, Pilates, spin, Zumba, water aerobics, tennis programs under Director of Tennis Tom Salmon, PPR-certified pickleball coaching with Darcy Miller, and a year-round Palencia Swim Team.
The revenue model combines recurring CDD property assessments (mandatory fees funding infrastructure and amenity operations across both districts), recurring amenity access fees for cards and gate decals, and transactional fees for private facility rentals (e.g., Gathering Room for events). Day-to-day operations are managed by Vesta Property Services with on-site general managers (Jodi M. Moore for MCCDD, Erin Gunia for SWCCDD), an assistant general manager (Denise Powers), and a fitness center manager (Cheryl Blythe). Marketing and resident engagement occur through the website, monthly newsletters (Palencia, Fitness & Pickleball, Tennis), a 35+ event-per-month calendar, and a gated community directory requiring resident login.
Palencia CPA firmographics
Firmographics- Name
- Palencia CPA
- Legal name
- Palencia Online (palenciaonline.com) - Community website operated by Marshall Creek CDD and Sweetwater Creek CDD
- Website
- https://palenciaonline.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Palencia is a master-planned residential community in Northeast Florida developed by Hines, governed through two Community Development Districts serving 2,208 lots with shared access to a Tennis Center, Fitness Center, Amenity Center, and 30-acre park system.
- Ownership category
- akta.pro rank
Palencia CPA industry classification
Industry- Product category
- Master-Planned Residential Community Management
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)
Keywords
Where Palencia CPA is headquartered
LocationHeadquarters
- HQ city
- Saint Augustine
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Palencia CPA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Property Assessments (CDD Fees): Residents pay CDD (Community Development District) fees which fund the operation and maintenance of community infrastructure, amenities, and common areas. MCCDD consists of 1,472 lots and SWCCDD consists of 736 lots, with cost-sharing based on lot count.
- Amenity Access Fees: Fees collected for amenity access cards, gate decals, and use of facilities. Some events and private lessons may require additional fees.
- Gathering Room Rental: Private rental of the Gathering Room for events such as birthday parties, showers, and group dinners, including access to adjacent kitchen facility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Gathering Room private rental available for patron events |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Palencia CPA product offering
Product offeringCore offering
Palencia operates as a master-planned residential community delivering an integrated portfolio of recreational amenities to residents and property owners. Core offerings include tennis and pickleball courts, a fitness center, aerobics studio, multi-purpose gathering room, multiple swimming pools, parks and pavilions, and community programming. Services are administered through Community Development Districts (Marshall Creek CDD and Sweetwater Creek CDD) and affiliated Property Owners Associations (Palencia POA, Palencia North POA, Avila at Palencia Master Association).
Product overview
Palencia is a master-planned residential community in Northeast Florida developed by Hines, offering world-class recreational amenities including a Tennis Center (10 clay courts), Fitness Center with lap pool, Amenity Center with multiple pools, Pickleball courts, and an extensive park system with boardwalks. The community is managed through two Community Development Districts (MCCDD and SWCCDD) and multiple Property Owners Associations, providing residents access to fitness classes (Les Mills, yoga, pilates, spin, water aerobics), tennis programs, swim team, and various community clubs. The platform provides an online portal for event calendars, facility reservations, newsletters, and community information.
Differentiator
Problem solved
Functional benefit
Products and services
- Palencia Amenity Center The central amenity complex providing Palencia residents access to community recreation facilities including pools, fitness areas, and gathering spaces.
- Palencia Tennis Center Tennis facility featuring eight lighted Har-Tru courts offering lessons, leagues, tournaments, and open play for residents and guests of the Palencia community.
- Sweetwater Creek Fitness Center Fitness facility providing residents with access to fitness equipment and programs under the management of the Sweetwater Creek CDD fitness operations.
- Palencia Pickleball Courts Dedicated pickleball courts offering instruction, leagues, and open play for Palencia residents and guests.
- Parks & Pavilions Network of parks and pavilions within the Palencia master-planned community providing outdoor recreation and gathering space for residents.
- Aerobics Room Group exercise studio within the Palencia community offering scheduled aerobic and fitness classes for residents.
- Gathering Room Multi-purpose community gathering and event space within Palencia available for resident use and event hosting.
- Palencia Recreational Pools Recreational swimming pool facilities available to Palencia residents as part of the community's aquatic amenity offering.
- Palencia Swim Team Organized community swim team program offered to residents through Palencia's aquatic amenity services.
Companies that use Palencia CPA
Customer profileSegments2 records
Ideal customer profiles2 records
Palencia CPA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Palencia CPA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HinescoreInternational real estate developer that created Palencia as a master-planned community. Hines established the original Marshall Creek CDD as part of the first phase of development and created the Sweetwater Creek CDD when the second phase began. Hines shaped Palencia to resemble the community-oriented designs of historic St. Augustine and San Marco.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Palencia CPA competitors and assessment
Company assessmentBroad incumbents
- ICI Homes: Major Florida homebuilder active in Northeast Florida with significant build-out within Palencia-area communities—an adjacent peer given its role in expanding the resident base that funds Palencia's CDDs.
- Del Webb (active adult planned communities): National operator of amenity-rich master-planned active-adult communities with extensive fitness, pool and sports facilities—a broad incumbent with overlapping resident-experience model.
- Towne Lake (Perry Homes): Houston-area master-planned community offering pools, fitness, parks and trails through recurring assessments—a comparable amenity-funded operating model in a different geography.
Others
- Hines (parent sponsor): International real estate developer that master-planned Palencia and stands behind the CDD governance structure. Relevant as the upstream sponsor of the community's development and capital pipeline rather than a direct competitor.
Direct peers
- The Villages: Florida master-planned community offering extensive recreational amenities (pools, golf, tennis, fitness centers) funded by recurring resident fees—the most prominent analog to Palencia's CDD-funded amenity model.
- Lakewood Ranch: Large-scale master-planned community in Southwest Florida offering country clubs, fitness, pools, parks and trails—closely comparable operating footprint and amenity portfolio to Palencia.
- Vesta Property Services: Third-party community association management firm that operates Palencia's on-site staff and amenities across both CDDs. Directly comparable as the day-to-day operator of Palencia's community services.
- FirstService Residential: Large North American residential community management company running amenities, governance and resident services for thousands of master-planned and high-rise communities—analogous service model to Palencia's on-site operation.
- Nocatee: Master-planned community near Jacksonville in Northeast Florida with extensive amenities (pools, fitness, parks) operated via community CDD/HOA structure—same region and same amenity-driven model as Palencia.
Regional players
- Castle Rock (Castle Rock CO community developments): Municipality with extensive parks, recreation facilities and trails funded through special districts—structural analog to Palencia's CDD-driven parks and recreation operations though in a different state.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Palencia CPA social profiles
Digital presencePalencia CPA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palencia CPA leadership team
Management profileNumber of profiles
Profiles6 records
Palencia CPA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palencia CPA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palencia CPA
What does Palencia CPA do?
Palencia operates as a master-planned residential community delivering an integrated portfolio of recreational amenities to residents and property owners. Core offerings include tennis and pickleball courts, a fitness center, aerobics studio, multi-purpose gathering room, multiple swimming pools, parks and pavilions, and community programming. Services are administered through Community Development Districts (Marshall Creek CDD and Sweetwater Creek CDD) and affiliated Property Owners Associations (Palencia POA, Palencia North POA, Avila at Palencia Master Association).
Is Palencia CPA a public or private company?
Palencia CPA is a private company. It is classified as corporate owned and is currently operating.
When was Palencia CPA founded?
Palencia CPA was founded in 2012. It employs 11 to 50 people.
Where is Palencia CPA based?
Palencia CPA is headquartered in Saint Augustine, United States, in the North America region.
How does Palencia CPA make money?
Three revenue lines are on record. Property Assessments (CDD Fees) is the primary driver. The others are amenity Access Fees and gathering Room Rental.
Who are Palencia CPA's main competitors?
Broad incumbents on record are ICI Homes, Del Webb (active adult planned communities) and Towne Lake (Perry Homes). Hines (parent sponsor) is listed as an others. Direct peers are The Villages, Lakewood Ranch, Vesta Property Services, FirstService Residential and Nocatee. Castle Rock (Castle Rock CO community developments) is listed as a regional player.
Does Palencia CPA have an API?
No public API is recorded for Palencia CPA.
What industry is Palencia CPA in?
Palencia CPA's product category is Master-Planned Residential Community Management. Its primary akta.pro industry code is MPAKAEAH, Multi-Sport Complexes & Community Sports Parks. Its NAICS code is 71394 and its SIC code is 7997.