Race Tech magazine

What Race Tech magazine does

Race Tech Magazine is a privately-held motorsport engineering and technology magazine founded in 1995 and operated by Kimberley Media Group Ltd from London, United Kingdom. It serves a global audience of more than 56,000 motorsport professionals per month, including engineers, designers, and senior decision makers, providing in-depth technical content covering all aspects of race car development from concept to starting grid—including engine and powertrain, suspension, vehicle dynamics, aerodynamics, technical regulations, and motorsport business and administrative issues. The publication is positioned as the leading international authority on motorsport engineering and technology, with content written by engineers for engineers.

The company's product surface centers on a monthly print and digital magazine, augmented by a dedicated Race Tech Videos platform (featuring F1 technical breakdowns, factory tours, and engineering explainers on YouTube), an online Supplier Directory, a free email newsletter, an archive of back issues, and the flagship annual RT World Motorsport Symposium chaired by industry figures including Pat Symonds. Underlying technology is a standard publishing and editorial content platform integrated with e-commerce (Stripe, PayPal, Go Cardless), web analytics (Google Analytics), and email marketing automation (Pure Promoter / Pure 360).

Revenue is generated across four streams: recurring magazine subscriptions, individual issue sales, advertising placed by motorsport industry suppliers targeting the engineering audience, and conference/event revenue from the World Motorsport Symposium. Distribution is multi-channel spanning the website, social media (Facebook, Twitter, Instagram, YouTube, LinkedIn), email newsletter, and the annual event, with global reach and no disclosed geographic restrictions.

Name

Race Tech magazine

Legal name

Kimberley Media Group Ltd

Website

https://racetechmag.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Race Tech Magazine is a monthly motorsport engineering and technology publication founded in 1995, reaching 56,000+ motorsport professionals globally with in-depth technical content, a video platform, supplier directory, and annual World Motorsport Symposium event.

Ownership category

akta.pro rank

Product category

Trade Publishing

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industry

Automotive & Transportation Magazines (MPAJAEAI)

Keywords

• Motorsport engineering magazine
• Race technology publication
• Automotive engineering content
• Motorsport technical journalism
• Engineering industry media

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine subscriptions: Monthly magazine subscriptions providing access to motorsport engineering and technology content
2. Individual issue sales: Single copy purchases of the magazine
3. Advertising: The magazine generates revenue from advertising placed by motorsport industry companies targeting engineers, designers, and decision makers
4. Events: RT World Motorsport Symposium provides conference and event-related revenue

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Race Tech Magazine is a monthly print and digital motorsport engineering and technology publication aimed at motorsport professionals. The magazine features in-depth technical articles written by engineers for engineers, covering all aspects of race car development from concept to starting grid, including engine and powertrain, suspension, vehicle dynamics, aerodynamics, and technical regulations.

Product overview

Race Tech Magazine is a monthly motorsport technology magazine serving as the world's leading authority on motorsport engineering and technology for over 25 years. The publication reaches a global audience of more than 56,000 motorsport professionals. The product portfolio includes the core monthly print and digital magazine, video content platform, supplier directory, annual World Motorsport Symposium, free newsletter, and back issues archive. Celebrating its 25th anniversary in 2020, the magazine covers all aspects of racing technology from engine and powertrain through to suspension, vehicle dynamics, and aerodynamics.

Differentiator

Problem solved

Functional benefit

Products and services

• Race Tech Magazine The world's leading motorsport engineering and technology magazine published monthly, featuring in-depth articles written by engineers for engineers covering all aspects of race car technology from concept to starting grid.
• Race Tech Videos Video content platform featuring motorsport technology videos, factory tours, race car reveals, and engineering explanations including F1 technical breakdowns.
• Supplier Directory Online directory featuring motorsport industry suppliers including Supertech, MIA, Evolution Measurement, Smiths High Performance, Multimatic Motorsports, and Performance Friction Corporation.
• RT World Motorsport Symposium Annual motorsport industry conference and technical symposium bringing together professionals, engineers, and decision makers in the motorsport sector.
• Race Tech Newsletter Free weekly newsletter providing motorsport technology news, updates, and technical articles to subscribers, with chance to win a one-year subscription as an incentive.
• Back Issues Archive of previous Race Tech Magazine issues available for purchase through the Kimberley Media Group online shop.

Quantifiable outcome

• Reaches over 56,000 motorsport professionals monthly

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Nine partnerships are on record, tiered featured supplier and flagship.

• Smiths High Performancefeatured supplierStrategic or Co-development PartnerFeatured supplier partner on Race Tech Magazine's website. Smiths High Performance is a leading stockholder and supplier of high-performance alloys and plastics to the global motorsport sector, specializing in advanced engine components.
• Evolution Measurementfeatured supplierStrategic or Co-development PartnerFeatured supplier partner. UK-based manufacturer and distributor of pressure, temperature and electrical measurement instruments. Producer of the EvoScann P-Series pressure scanners used in motorsport aerodynamic testing.
• Supertechfeatured supplierStrategic or Co-development PartnerFeatured supplier partner. Specializes in valve train components, offering performance, durability and superior craftsmanship for motorsport applications.
• Performance Friction Corporation (PFC)featured supplierStrategic or Co-development PartnerFeatured supplier partner. Brakes are the top choice in motorsports, winning more championships than any other brake supplier. PFC's continuous innovation in brake technology is featured in the magazine.
• AVLfeatured supplierStrategic or Co-development PartnerFeatured supplier partner. AVL is a leading automotive mobility technology company providing testing, simulation and engineering services to the motorsport industry.
• Motorsport Industry Association (MIA)featured supplierStrategic or Co-development PartnerFeatured supplier partner. The world's leading trade association for the motorsport, high performance automotive engineering, services and technology sector.
• Kinsler Fuel Injectionfeatured supplierStrategic or Co-development PartnerFeatured supplier partner. Specialist in fuel injection systems for motorsport applications.
• Multimatic Motorsportsfeatured supplierStrategic or Co-development PartnerFeatured supplier partner. Competition arm of global technology provider Multimatic. Motorsport provides Multimatic with a high-speed laboratory for development.
• World Motorsport Symposium (WMS)flagshipStrategic or Co-development PartnerRace Tech Magazine chairs and hosts the World Motorsport Symposium, an industry event featuring key figures from the motorsport world including Pat Symonds as Chairman. The event brings together industry leaders for technical discussions.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Motor Sport Magazine: Long-established motorsport magazine blending heritage, technical features and reporting. Overlaps with Race Tech on technical engineering content but reaches a wider enthusiast and historic motorsport audience.
• Autosport: Iconic global motorsport media brand covering F1, WEC, rallying and more. Broader in scope than Race Tech (news, race reporting plus some technical content) and significantly larger audience and digital footprint.

Regional players

• Octane: UK-based premium car magazine with significant motorsport and historic racing content. Comparable premium B2C/B2B publishing model and UK editorial base, though tilted toward classic and collector cars rather than pure engineering.
• EVO Magazine: Performance car magazine covering high-performance road and track vehicles. Overlaps with Race Tech on technical automotive content for enthusiast and engineer audiences, though focused on road cars rather than pure motorsport.

Emerging players

• The Race: Digital motorsport media outlet with strong technical and engineering-led video and written content. Emerging digital-native competitor to Race Tech for engineering-minded motorsport audiences and advertising spend.
• Motorsport.com: Large digital-first motorsport news network with global reach. Competes with Race Tech for advertising dollars in motorsport, though its content is news-led rather than engineering-led.

Direct peers

• Race Engine Technology: B2B motorsport engineering magazine focused on engine and powertrain technology. Direct competitor to Race Tech within the motorsport engineering trade press niche, targeting the same engineering professional audience.
• Racecar Engineering: Monthly motorsport engineering magazine covering vehicle dynamics, aerodynamics, powertrain and electronics. Closest direct competitor to Race Tech, serving motorsport engineers and designers with technical editorial.

Others

• Professional Engineering: Magazine from the Institution of Mechanical Engineers covering broader engineering topics. Adjacent peer given shared B2B engineering professional audience and publishing model, though not motorsport-specific.
• Motorsport Industry Association (MIA): Global trade association for the motorsport industry that produces its own events, reports and networking platforms. Both Race Tech and the MIA serve the same motorsport B2B community, though MIA is membership-driven rather than editorial.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RaceTechmag
• YouTubeyoutube.com/user/RaceTechMag
• Facebookfacebook.com/RaceTechmagazine
• LinkedInlinkedin.com/company/racecar-graphic-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Race Tech magazine