Mom Magazine

What Mom Magazine does

MOM Magazine is a privately held, free regional parenting publication serving four Oregon markets — Salem/Marion-Polk, the Mid-Willamette Valley, Lane County, and Central Oregon. Founded in 2005 and operated under parent company Active Media, Inc. from Aurora, Oregon, the company publishes six issues per year, each customized to its local community and featuring a real local mother on the cover alongside expert articles on parenting, health, lifestyle, and local resources. Supporting offerings include a Cover MOM nomination program, an annual Community Impact Award for nonprofits, a paid home mail subscription (covering mailing fees only), a digital issue archive on Fliphtml5 and Issuu, and an MOM Experts content portal with categorized articles. The publication distributes freely through hundreds of physical points (pediatric offices, family businesses, community locations) and maintains a Facebook channel of close to 4,000 followers plus a Pinterest account.

The core product is a hyper-local, community-led editorial format rather than a technology platform; the website is built on Wix and there is no proprietary technology stack, public API, or mobile application. Revenue is generated primarily through advertising sold to local and national businesses targeting mothers, with a marginal mailing-fee subscription line. Distribution is omnichannel: physical print at hundreds of community locations, digital copies via Facebook, and home mail subscription on request. The go-to-market motion is community-led, relying on Cover MOM nominations, expert contributor networks, and nonprofit partnerships to source content and amplify reach without significant paid acquisition.

The company operates with a lean team of 1-10 employees, has never raised outside funding, and has remained geographically restricted to its four Oregon markets since founding. No acquisitions, leadership changes, or restructuring events are recorded in the data. The addressable market is narrowly defined: advertisers seeking access to Oregon mothers, and mothers in those four communities seeking local resources and relatable content.

Name

Mom Magazine

Legal name

MOM Magazine

Website

https://mommag.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

MOM Magazine is a privately held, free regional parenting publication founded in 2005 that publishes six issues per year across four Oregon markets (Salem, Mid-Willamette Valley, Lane County, Central Oregon), featuring local moms on each cover and serving advertisers targeting Oregon mothers.

Ownership category

akta.pro rank

Product category

Local Parenting Magazine

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Women’s Interest & Parenting Magazines (MPAJAEAB)

Keywords

• Regional parenting magazine
• Free local publication
• Mother community content
• Parenting lifestyle media
• Local advertising platform

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Advertising: MOM Magazine is a free publication supported by advertising revenue from local and national businesses targeting mothers and families.
2. Home Subscription: Home subscription available for readers who want the magazine delivered to their door. The only cost is the mailing fee with no additional charges. Contacted to collect mailing cost after form submission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MOM Magazine is a free regional print and digital magazine published six times per year in four Oregon markets (Central Oregon, Marion/Polk Salem, Mid-Willamette Valley, and Lane County). Each edition features a real local mom on the cover and includes expert articles and resources on topics such as health, wellness, family, home, recipes, and lifestyle. The publication is supported by advertising from local and national businesses and is available free at hundreds of community distribution points, with a paid home mail-delivery subscription option.

Product overview

MOM Magazine is a free, premium publication published in four Oregon markets (Salem, Mid-Willamette Valley, Lane County, and Central Oregon) featuring real, local mothers. The portfolio consists of four regional print and digital editions published six times per year, each customized to its local community. Supporting offerings include a Cover MOM nomination program, Community Impact Award, home subscription delivery service, advertising services for businesses, a digital issue archive accessible via Fliphtml5 and Issuu, and the MOM Experts content platform featuring expert articles and advice columns across categories such as Health & Wellness, Home, Pet, and Lifestyle.

Differentiator

Problem solved

Functional benefit

Products and services

• MOM Magazine (Central Oregon Edition) Free print and digital magazine published six times per year for the Central Oregon community, featuring a real local mom on the cover and topics relevant to mothers in the region.
• MOM Magazine (Marion/Polk Edition) Free print and digital magazine published six times per year for Salem and the surrounding Marion/Polk counties, featuring local moms and community content.
• MOM Magazine (Mid Valley Edition) Free print and digital magazine published six times per year serving the Mid-Willamette Valley community with local mom stories and relevant parenting and lifestyle topics.
• MOM Magazine (Lane County Edition) Free print and digital magazine published six times per year serving Lane County with local mom profiles and community features.
• MOM Magazine Home Subscription Service Mail delivery subscription service that delivers MOM Magazine to subscribers' homes for a mailing fee only (no additional content charges), keeping readers up to date with family, community, and local content every other month.
• MOM Magazine Advertising Services Advertising sales across MOM Magazine's four Oregon regional editions, giving local and national businesses access to an audience of moms who make 82% of household purchasing decisions. Media kits are available for download and inquiries are handled via named sales contacts.
• MOM Magazine Digital Issue Archive Online archive of past MOM Magazine issues from 2019-2026, accessible via Fliphtml5 and Issuu and organized by regional edition for digital reading.
• MOM Experts Content Platform Online content portal featuring expert-authored articles, advice columns, and sponsored content organized by category including Health & Wellness, Lifestyle, Recipes, Home, Pet, Drive, Skin Deep, Back to School, and Natural.

Quantifiable outcome

• 82% of moms make household purchasing decisions
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Active Media, Inc.coreOthersActive Media, Inc. is the parent company and producer of MOM Magazine. They are described as an Oregon-based publishing company. MOM Magazine is produced in association with Active Media, Inc., located at PO Box 672, Aurora, OR 97002-0672.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Macaroni KID: National franchise network of hyperlocal parenting and family-event publications. Operates the same model of free, locally customized content reaching moms in defined geographic communities, making it the closest direct comparable to MOM Magazine.

Regional players

• ParentMap: Regional parenting publication serving the Seattle/Puget Sound area. Comparable as a long-standing, free, hyperlocal parenting content brand monetized through local advertising and events, serving a Pacific Northwest-adjacent market.
• Austin Family Magazine: Free regional parenting magazine serving Austin and Central Texas. Directly comparable business model: free distribution, locally customized editorial, and local-SMB advertising targeting mothers.
• Nashville Parent: Free regional parenting magazine in the Nashville, Tennessee market. Strongly comparable in audience (local moms), revenue model (local SMB advertising), and content focus (community + parenting resources).
• Bay Area Parent: Free regional parenting magazine covering the San Francisco Bay Area. Operates the same model of free, community-focused print + digital parenting content monetized by local advertiser relationships.
• PDX Parent: Free regional parenting magazine serving the Portland, Oregon metro — a direct geographic neighbor of MOM Magazine's four Oregon markets. Highly comparable in format, content mix, and local-SMB advertising model.

Broad incumbents

• Parents (Parents.com): National legacy parenting media brand (Parents magazine) operated as part of a large media portfolio. Represents the broad incumbent in the parenting-magazine space and competes for the same advertiser dollars targeting moms.
• The Bump: National pregnancy and early-parenting digital media brand owned by The Knot Worldwide. Competes for the same advertiser spend targeting expecting and new mothers that MOM Magazine's advertisers also buy.
• SheKnows: Large national digital media brand targeting women and mothers. Comparable in audience segment (moms) and content categories (parenting, lifestyle, family) but operates at national digital scale rather than hyperlocal.

Emerging players

• Scary Mommy: Digital-first parenting and motherhood media brand. Comparable in audience (modern moms) and content (relatable parenting + community), and represents the digital-native evolution of the parenting-magazine category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lovemommag
• Pinterestpinterest.com/MOMmagazineUSA
• Xx.com/mommagazine
• LinkedInlinkedin.com/company/mom-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mom Magazine