Lehrman Group
Lehrman Group is an independent Arizona health insurance brokerage founded in 1988, representing multiple major carriers to deliver individual/family ACA and private plans, employer group benefits, and Medicare supplements to Arizona residents and businesses via licensed agents.
- Company typePrivate
- Founded1988
- HeadquartersTucson, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Lehrman Group does
Lehrman Group (legally Lehrman Financial Group Corporation) is an independent health insurance brokerage founded in 1988 by Tony Lehrman and headquartered in Tucson, Arizona, with a second office in Mesa (Phoenix metro). The firm operates as a licensed broker representing multiple major insurance carriers — including Blue Cross Blue Shield of Arizona, UnitedHealthcare, Cigna, Aetna, Humana, Oscar, Ambetter, Banner|Aetna, and others — and earns commissions from those carriers without charging customers direct fees.
Its core offerings are organized across three primary lines: Individual and Family Health Insurance (ACA marketplace and private plans), Group Health Insurance and ancillary benefits for Arizona employers, and Medicare Supplement plans for residents 65 and older. Adjacent products include Long-Term Care, Short-Term Health, Travel Health, Dental Insurance (via a SmilePowerAZ partnership), a Health Care Sharing Ministry alternative (OneShare), and a specialized trucker/owner-operator plan built around the BCBS nationwide network.
Lehrman Group runs a consultative, agent-driven sales model with no proprietary technology platform — quotes are generated manually by licensed agents rather than through automated rate engines. The company employs 1-10 staff across family members and senior insurance specialists (notably Ken Whitley, with 50+ years of group benefits experience), serves all of Arizona from Phoenix and Tucson, claims 10,000+ clients served historically, and holds an A+ BBB rating. Distribution is concentrated on organic search, an extensive blog, dedicated phone lines, and website quote forms.
Lehrman Group firmographics
Firmographics- Name
- Lehrman Group
- Legal name
- Lehrman Financial Group Corporation
- Website
- https://lehrmangroup.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lehrman Group is an independent Arizona health insurance brokerage founded in 1988, representing multiple major carriers to deliver individual/family ACA and private plans, employer group benefits, and Medicare supplements to Arizona residents and businesses via licensed agents.
- Ownership category
- akta.pro rank
Lehrman Group industry classification
Industry- Product category
- Health Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industries
- ACA Marketplace (On-Exchange) Individual Plans (FSAIAEAA), Off-Exchange Individual & Family Plans (HLAEABAB)
Keywords
Where Lehrman Group is headquartered
LocationHeadquarters
- HQ city
- Tucson
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Lehrman Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Broker Commissions: Lehrman Group earns commissions from insurance companies for policies sold. This is the primary revenue stream. Using a health insurance broker is free for customers as brokers are paid a commission by the insurance company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Broker services are free to customers - commission-based model paid by insurance carriers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Lehrman Group product offering
Product offeringCore offering
Lehrman Group is an independent health insurance brokerage that helps Arizona individuals, families, employers, Medicare beneficiaries, and truckers compare, select, and enroll in health insurance plans from multiple major carriers. Licensed agents deliver personalized quotes, plan comparisons, and enrollment assistance across ACA marketplace plans, private plans, group benefits, Medicare Supplements, long-term care, short-term, travel, and dental coverage at no cost to customers. Brokerage services are paid through commissions earned from the insurance carriers whose policies are placed.
Product overview
Lehrman Group is a health insurance broker offering a comprehensive portfolio of insurance products and services for Arizona residents. The core offerings include Individual & Family Health Insurance Plans (both ACA/Obamacare and private plans), Group Health Insurance Benefits for employers, Medicare Supplements, Long Term Care, Short-Term Health Insurance, and Travel Health Insurance. The company also offers specialized plans for truckers through TruckerPlans.com and ancillary products including dental insurance and health care sharing ministry plans. The portfolio is centered around personalized service through licensed insurance agents who help clients navigate plan selection, enrollment, and ongoing policy management.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual & Family Health Insurance Plans Affordable Care Act (ACA) and private Arizona health insurance options and rates for individuals and families, including ObamaCare marketplace plans and non-Obamacare plans. Delivered through licensed agents who provide customized quotes and enrollment assistance.
- Group Health Insurance Benefits Health insurance and ancillary benefit options for Arizona businesses and organizations of all types and sizes, including employer-sponsored group plans, ancillary benefits, and Section 105 MERP concepts. Delivered by group benefits specialists including Ken Whitley.
- Medicare Supplement Insurance Medicare Supplement options for Arizona residents aged 65 and older, including Original Medicare and Medicare supplement plans such as Plan G and Plan F, with specialization in plans accepted at Mayo Clinic Arizona.
- Long-Term Care Insurance Long-term care and home health care plans from major insurers for Arizona residents, helping clients cover the cost of extended care services.
- Short-Term Health Insurance Short-term health insurance options with lower rates than typical long-term plans; policies can be kept for up to three years and are not subject to open enrollment periods.
- Travel Health Insurance Health coverage for individuals or families traveling internationally, including emergency medical evacuation and repatriation benefits.
- Dental Insurance Dental insurance plans offered to Lehrman Group clients through a partnership with SmilePowerAZ.
- Health Care Sharing Ministry Plan (OneShare) Health care sharing ministry plan alternative to traditional health insurance, offered through OneShare for clients seeking non-traditional coverage arrangements.
- Trucker Health Insurance Plans Major medical insurance plans designed specifically for truckers and independent owner-operators, providing access to the entire Blue Cross Blue Shield nationwide network of in-network doctors and hospitals in all 50 states, plus 24/7 urgent care and telehealth options.
Quantifiable outcome
- A 56-year-old female's monthly premium reduced from $1,215 to $71 after applying new Biden tax credits
- +3 more outcomes
Companies that use Lehrman Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Lehrman Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Lehrman Group partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Blue Cross Blue Shield of Arizona (AZ Blue)corePrimary carrier partnership. As an independent agency, Lehrman Group represents Blue Cross Blue Shield of Arizona and offers their ACA-compliant and private health insurance plans. BCBS provides the nationwide BCBS network access which is particularly valuable for truckers and those who travel.
- United HealthcarecoreMajor national carrier represented by Lehrman Group offering employer group plans, ACA marketplace plans, and non-ACA plans including short-term options and those using UHC Choice Plus network.
- CignacoreMajor carrier represented offering health insurance plans in Arizona including ACA marketplace options.
- AmbettercoreACA marketplace carrier available in Arizona through Lehrman Group, particularly available in Maricopa, Pima, Graham, Greenlee, Santa Cruz, Gila, Cochise, and Coconino counties.
- AetnacoreCarrier available through Lehrman Group, including Banner|Aetna joint venture plans launched in 2022 for greater Phoenix and Tucson areas (Maricopa, Pima, and Pinal counties).
- Oscar HealthcoreACA marketplace carrier represented by Lehrman Group, available in certain Arizona counties including Maricopa and Pinal.
- Imperial HealthminorACA marketplace carrier available in certain Arizona counties.
- AntidoteminorACA marketplace carrier represented offering plans in Arizona.
- Banner | AetnacoreJoint venture between Banner Health and Aetna/CVS offering ACA marketplace plans in Arizona starting 2022. Available in Maricopa, Pima, and Pinal counties. Lehrman Group is licensed to offer these plans.
- MedicaminorACA marketplace carrier available in certain Arizona counties including Maricopa.
- Allstate (through Aetna network)minorNon-ACA plans using Aetna's Open Choice PPO network or Cigna national PPO network, both including Mayo Clinic access. These plans are available for Arizona residents not on ACA plans.
- Bright HealthminorFormer ACA marketplace carrier. Bright Health exited the Arizona market effective December 2022. Plans ended December 31, 2022.
- HumanacoreMajor national carrier offered through Lehrman Group for employer group plans, including offerings for small and large businesses across Arizona.
- StarmarkminorInsurance carrier offering employer-based health insurance plans in Arizona, available through Lehrman Group.
- TrustmarkminorInsurance carrier offering employer-based health insurance plans in Arizona through Lehrman Group.
- National GeneralminorNon-ACA carrier offering lower-cost health insurance options that provide access to larger networks than ACA plans. Available through Lehrman Group.
- Pivot HealthminorNon-ACA carrier offering lower-cost health insurance plans with medical underwriting requirements. Available through Lehrman Group.
- Mayo Clinic ArizonacoreWhile not a formal partnership, Lehrman Group specializes in helping clients find plans accepted at Mayo Clinic Arizona. None of the ACA/Obamacare plans are accepted at Mayo Clinic, but the company guides clients toward plans (like those using UHC Choice Plus or Aetna Open Choice PPO networks) that do include Mayo Clinic access.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Lehrman Group competitors and assessment
Company assessmentDirect peers
- GoHealth: GoHealth is a health insurance marketplace specializing in Medicare and ACA plans via a telesales agent model. Direct competitor in the agent-assisted health insurance distribution category with overlapping carrier relationships.
- HealthMarkets: HealthMarkets is one of the largest independent health insurance agencies in the U.S., recruiting agents who sell individual, family, Medicare, and small-group health plans across multiple carriers. Directly comparable to Lehrman's multi-carrier independent agency model.
- eHealth: eHealth is a publicly traded online health insurance marketplace selling individual, family, Medicare, and small-group plans from many carriers. Competitor in the same health insurance brokerage category, though operating at vastly larger scale and via a digital-first model.
- SelectQuote: SelectQuote is a direct-to-consumer insurance distributor with strong focus on Medicare, life, and auto, but with health insurance offerings. Operates an agent-driven phone sales motion similar to Lehrman's.
Broad incumbents
- Lockton: Lockton is the world's largest independent insurance brokerage, with substantial employee benefits and group health practices. Represents the scaled independent broker archetype that a successful Lehrman trajectory could resemble.
- OneDigital: OneDigital is a large U.S. employee benefits and insurance brokerage serving mid-market and enterprise employers with group health, retirement, and voluntary benefits. Overlaps with Lehrman's group benefits segment at a much larger scale.
- Hub International: Hub International is a major North American insurance brokerage offering commercial, personal, and employee benefits products. Represents the consolidating broker category that could acquire a regional firm like Lehrman.
- Brown & Brown Insurance: Brown & Brown is a top-10 U.S. insurance brokerage with national reach across commercial, personal, and benefits lines. Provides a reference point for the upper-bound trajectory of an independent brokerage like Lehrman.
- USI Insurance Services: USI is a large U.S. insurance brokerage and consulting firm with a strong employee benefits practice serving mid-market and large employers. Comparable in the group health and benefits distribution category.
Emerging players
- Healthcare.com: Healthcare.com is a digital health insurance comparison and brokerage platform offering ACA, Medicare, and short-term plans. Represents the tech-enabled emerging player that competes with traditional brokers like Lehrman on price transparency and online convenience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lehrman Group social profiles
Digital presenceLehrman Group compliance and trust
Trust signalCompliance1 record
Lehrman Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lehrman Group leadership team
Management profileNumber of profiles
Profiles4 records
Lehrman Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lehrman Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lehrman Group
What does Lehrman Group do?
Lehrman Group is an independent health insurance brokerage that helps Arizona individuals, families, employers, Medicare beneficiaries, and truckers compare, select, and enroll in health insurance plans from multiple major carriers. Licensed agents deliver personalized quotes, plan comparisons, and enrollment assistance across ACA marketplace plans, private plans, group benefits, Medicare Supplements, long-term care, short-term, travel, and dental coverage at no cost to customers. Brokerage services are paid through commissions earned from the insurance carriers whose policies are placed.
Is Lehrman Group a public or private company?
Lehrman Group is a private company. It is classified as family owned and is currently operating.
When was Lehrman Group founded?
Lehrman Group was founded in 1988. It employs 1 to 10 people.
Where is Lehrman Group based?
Lehrman Group is headquartered in Tucson, United States, in the North America region.
How does Lehrman Group make money?
One revenue line is on record: insurance Broker Commissions.
Who are Lehrman Group's main competitors?
Direct peers on record are GoHealth, HealthMarkets, eHealth and SelectQuote. Broad incumbents are Lockton, OneDigital, Hub International, Brown & Brown Insurance and USI Insurance Services. Healthcare.com is listed as an emerging player.
Does Lehrman Group have an API?
No public API is recorded for Lehrman Group.
What industry is Lehrman Group in?
Lehrman Group's product category is Health Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAIAEAA, ACA Marketplace (On-Exchange) Individual Plans. Its NAICS code is 5242 and its SIC code is 6411.